The document discusses audience and purpose in design. It defines audience as the particular group of people being addressed, and purpose as the reason for designing something. There are two main purposes: to inform, and to persuade. The document instructs the reader to consider audience and purpose before designing anything.

1. Audience and
Purpose

2. Writing Activity (5 minutes)
 Compose a tweet
“the last movie I watched was ___________. The
intended audience was _______________. I know this
because ________________ #audience

3. Audience and Purpose
In design before you design anything you must
consider audience and purpose.
Audience
The particular group of people the designer is
addressing. Who is this for?
Purpose
The reason for designing it What is this for?

4. Audience

5. Purpose
There are two main purposes for designing
To inform
To persuade

10. Activity: Blog Post
Q1. Who is the intended audience and purpose for
the Antidrug video?
How do you know?
Q2. Collect an example of any type of media from
the Internet (either a video, advertisement, poster
magazine cover etc). Describe it in terms of it’s
audience and purpose.