This 30 minute presentation covers Video Marketing Basics for #SMB, Coaches, Consultants; anyone who knows they need to make videos that get attention from new customers, but need a bit of direction and inspiration. Video Marketing and Social Media are two tools we all need to master. This was originally presented to a MeetUp group in California - if you'd like to know more, or would like to have a similar training for your group, contact Mike Wolpert; Mike@SocialJumpstart.com or call him @ 407.405.3500

1. VIDEO MARKETING JUMPSTART
CONNECT | CREATE | CONVERT
GET FOUND, GET NOTICED, GET CUSTOMERS

2. TONIGHT WE’LL COVER THE BASICS;
3 SPECIFIC TYPES OF VIDEO
HOW TO GET THE RIGHT LOOK & FEEL
ABOUT WHAT? FOR WHO? WHY?
STORY STRUCTURE
SOCIAL MEDIA MAP

3. THE INTERVIEWER:
Talking head, straight to camera. Training, Teaching, Delivering Information
SLIDESHOW MOVIES:
3 SPECIFIC TYPES OF VIDEO
Easy & Comfortable. Focus on subject. Predetermined questions, full answers.
Narrated powerpoint movies, pictures & graphics. Easy & Done.
THE REPORTER:

4. VIDEO MARKETING JUMPSTART
THE REPORTER
If you’re ery comfortable giving a presentation off the
top of your head, this might be for you.
You can do ‘reporter’ straight to camera; you’re looking
the viewer in the eye -through the lens of the camera.
Important to remember, especially on a computer;
Sound & Eye line. Camera at eye level, flatter up or
down
If you’re just starting out, or ramping up, this may be the
‘next step’.

5. VIDEO MARKETING JUMPSTART
THE INTERVIEW

6. VIDEO MARKETING JUMPSTART
THE INTERVIEW

7. VIDEO MARKETING JUMPSTART
SLIDESHOW MOVIES

10. LIGHT & SOUND
Don’t look boring; Framing, Rule of Thirds, Headroom
BACKGROUND & ENVIRONMENT
GET THE RIGHT LOOK & FEEL
Inside natural light, studio lights, outside light
Is it relevant? Is it distracting? Does it add to the story? Does it offer proof?
COMPOSITION

11. LIGHT & SOUND
Don’t look boring; Framing, Rule of Thirds, Headroom
BACKGROUND & ENVIRONMENT
GET THE RIGHT LOOK & FEEL
Inside natural light, studio lights, outside light
Is it relevant? Is it distracting? Does it add to the story? Does it offer proof?
COMPOSITION

12. VIDEO MARKETING JUMPSTART
RULE OF THIRDS

13. VIDEO MARKETING JUMPSTART
RULE OF THIRDS

14. VIDEO MARKETING JUMPSTART
HEADROOM

15. VIDEO MARKETING JUMPSTART
HEADROOM

16. LIGHT & SOUND
Don’t look boring; Framing, Rule of Thirds, Headroom
BACKGROUND & ENVIRONMENT
GET THE RIGHT LOOK & FEEL
Inside natural light, studio lights, outside light
Is it relevant? Is it distracting? Does it add to the story? Does it offer proof?
COMPOSITION

17. VIDEO MARKETING JUMPSTART
LIGHT & SOUND

18. VIDEO MARKETING JUMPSTART
LIGHT & SOUND

23. THE CLOSER TO THE MOUTH,
THE BETTER THE SOUND.
SIMPLE
VIDEO MARKETING JUMPSTART

24. VIDEO MARKETING JUMPSTART
LIGHT & SOUND

25. VIDEO MARKETING JUMPSTART
LIGHT & SOUND

26. VIDEO MARKETING JUMPSTART
LIGHT & SOUND

27. LIGHT & SOUND
Don’t look boring; Framing, Rule of Thirds, Headroom
BACKGROUND & ENVIRONMENT
GET THE RIGHT LOOK & FEEL
Inside natural light, studio lights, outside light
Is it relevant? Is it distracting? Does it add to the story? Does it offer proof?
COMPOSITION

28. VIDEO MARKETING JUMPSTART
BACKGROUND & ENVIRONMENT

36. FOR WHO?
It’s not about you, it’s what you can do for them. Problems & Solutions
WHY?
ABOUT WHAT? FOR WHO? WHY?
Prospects. Customers. Staff. Friendlies (share). Sales Team (24/7)
What relationship are you creating? What actions do you want to trigger?
ABOUT WHAT?

37. VIDEO MARKETING JUMPSTART
ABOUT WHAT? ( CUSTOMER BENEFITS )
‣ Frequently Asked Questions
‣ Here’s How To …
‣ Why We Do, What We Do
‣ What’s Our Secret Sauce?
‣ Meet Our People
‣ Happy Customers

38. FOR WHO?
It’s not about you, it’s what you can do for them. Problems & Solutions
WHY?
ABOUT WHAT? FOR WHO? WHY?
Prospects. Customers. Staff. Friendlies (share). Sales Team (24/7)
What relationship are you creating? What actions do you want to trigger?
ABOUT WHAT?

39. EVERY VIDEO MUST …
HAVE A POINT,
PROVIDE VALUE,
AND HAVE A CALL TO ACTION.

40. CONTEXT & RELEVANCE
The Beginning. The Middle. The End.
STORY STRUCTURE
A story allows them to think like a customer, anticipating good results
THREE PART HARMONY;
Camera Adds 15 pounds? It Also Takes Away 20% of Your Enthusiasm.
BE ENTERTAINING

41. TELL ‘EM WHAT YOU’RE GONNA TELL THEM.
TELL THEM.
TELL ‘EM WHAT YOU TOLD THEM.
Pro-Speakers Formula
VIDEO MARKETING JUMPSTART

43. END
Deliver on the “What You Get”; teach, train, solve problems, inspire.
STORY STRUCTURE
Sum it up. Restate what they learned. Tell them the next step. Call to Action.
MIDDLE
Intro; What we’ll cover. Who I am, why you should listen. What you get.
BEGINNING

44. WHAT’S MORE COMPELLING,
A VITAMIN OR A PAINKILLER?
(BE THE PAINKILLER)
Solve Problems
SOCI@L JUMPSTART

45. “BE THE EXPERT”
We Buy from Experts
VIDEO MARKETING JUMPSTART

46. *Best Practices
YOUR VIDEO, SHARED MANY PLACES

47. THE BEST VIDEO YOU CAN DO,
IS THE ONE ABOUT WHAT YOU
CAN DO FOR THEM.
THE BEST CAMERA TO USE IS
THE ONE IN YOUR POCKET.
THE BEST TIME TO START IS NOW.

48. MEET PEOPLE.
TALK TO PEOPLE.
SELL THEM SOMETHING.
Mike Wolpert
407.405.3500 | Social Jumpstart .com
WHAT TO “DO” ON SOCIAL MEDIA: