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7 Step Action Plan For Restaurants

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MKAction

  1. 1. brandStrategy.co.za<br />ACTION NOW!<br />How to get your Restaurant OUT of the dip and BACKon the road again… RIGHT NOW!<br />
  2. 2. LET’S FIX IT.<br />Mike & The Mechanics<br />Idon’t fix restaurants!<br />I fix<br />People!<br />They fix their restaurants!<br />The SINGLE biggest problem with restaurants is THE PEOPLE WHO OWN THEM!<br />Michael Said<br />brandStrategy<br />brandStrategy.co.za<br />
  3. 3. Twitter<br />twitter.com/mike_said_what<br />#MikesKitchen<br />Slide Share<br />slideshare.com/mikesaidwhat<br />MKAction!<br />brandStrategy.co.za<br />
  4. 4. A VERY SAD STORY<br />INDEED!<br />The sorry state of the restaurant industryin South Africa!<br />Restaurants<br />Are in deep, deep trouble and not getting a whole lot of help (or sympathy) right now!<br />brandStrategy.co.za<br />
  5. 5. brandStrategy.co.za<br />The Wave<br />Help, It Feels Like I Am Drowning!<br />The Reward!<br />I Can Do Anything<br />First Signs Of Trouble<br />The Early Days<br />The REAL Work Starts<br />Into The DIP!<br />An Idea!<br />It’s Decision Time<br />
  6. 6. brandStrategy.co.za<br />The Wave<br />Help, It Feels Like I Am Drowning!<br />Seven<br />Step<br />Plan<br />7 Mistakes All Restaurants Make<br />
  7. 7. brandStrategy.co.za<br />The Seven<br />Mistakes That All Small Restaurants Make<br />“I am not very good at marketing”<br />Going in without a business plan<br />Doing things the wrong way round<br />Thinking it’s all about you<br />The worst number in the world<br />Ingratitude<br />Following the herd<br />
  8. 8. brandStrategy.co.za<br />Action Now #1<br />Let’s Get This Thing Back OnThe Road Already!<br />“Start treating it like the business it is.”<br />“If you do not respect the business, neither will your staff, your suppliers, your landlord or your partners!”<br />
  9. 9. brandStrategy.co.za<br />Action Now<br />STEP #1<br />
  10. 10. brandStrategy.co.za<br />Action Now #2<br />Let’s Get This Thing Back OnThe Road Already!<br />“Anyone who does not make money selling food, should be locked up!”<br />“Food Cost, the last controllable expense!” <br />38%<br />38%<br />
  11. 11. brandStrategy.co.za<br />Action Now<br />STEP #2<br />Food Cost Fitness<br />Lower inventory means:<br />More cash in the bank<br />Higher quality & fresher products<br />Better utilisation<br />Lower food cost<br />Higher profits<br />Stock Take Weekly:<br />Check your invoices daily<br />Do food cost on a Sunday and have numbers by Monday lunch<br />Lock The Back – Watch The Front:<br />Money comes in from the front<br />
  12. 12. brandStrategy.co.za<br />Action Now #3<br />Let’s Get This Thing Back OnThe Road Already!<br />“It’s about YOUR people” <br />“But what if I go to all that trouble and expense and they decide to leave me?” <br />
  13. 13. brandStrategy.co.za<br />Action Now<br />STEP #2<br />7 Rules Of Work<br />Be On Time<br />Don’t Steal<br />Don’t Screw The Crew<br />Don’t Swear<br />Have Respect For All<br />Make Money<br />Have Fun<br />
  14. 14. brandStrategy.co.za<br />Action Now #4<br />Let’s Get This Thing Back OnThe Road Already!<br />“Owning a business without marketing is like winking at a girl in the dark…”“You know exactly what you are doing BUT nobody else does.” <br />
  15. 15. brandStrategy.co.za<br />Action Now #5<br />Let’s Get This Thing Back OnThe Road Already!<br />“Killing Time & The NOT-To-Do List”“How to prevent yourself from doing the things you know you shouldn’t be doing!”<br />
  16. 16. brandStrategy.co.za<br />Action Now #6<br />Let’s Get This Thing Back OnThe Road Already!<br />“Your Moments Of Truth”“There are thousands of TOUCH POINTS within your restaurant every day, are you delivering on all of them?”<br />
  17. 17. brandStrategy.co.za<br />Action Now #7<br />Let’s Get This Thing Back OnThe Road Already!<br />“Ask For Help!”“The best time to start doing things right was always last year, the second best timeis NOW!”<br />
  18. 18. brandStrategy.co.za<br />The Seven<br />Actions Steps<br />You Can Start Today!<br />Treat It Like A Business<br />Control Your Expenses<br />Look After Your People<br />Market MarketMarket & Market<br />The Not To Do List<br />Moments Of Truth<br />Ask For Help!<br />
  19. 19. brandStrategy.co.za<br />The Climb<br />Yes You Can!<br />Seven<br />Step<br />Plan<br />
  20. 20. THANK YOU ALL.<br />Wishing You Every Success<br />Question Time<br />brandStrategy.co.za<br />
  21. 21. Twitter: mike_said_what<br />Facebook: brandstrategy-consulting<br />Facebook Personal: mikesaidwhat<br />LinkedIn: mikesaidwhat<br />YouTube: mikesaidwhat<br />Website: www.strtgy.co.za<br />Email Me: info@mikesaid.co.za<br />Call Me: 082 449 7367<br />Follow Me<br />brandStrategy.co.za<br />
  22. 22. brandStrategy.co.za<br />Catch me…<br />At Hostex<br />At The NRA Show<br />At The Franchise Expo<br />

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