3 engaging users-dubai 2015
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Presentation from the Web Strategy Workshop Dubai - April 2015
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3 engaging users-dubai 2015
- 3. www.finalsite.com Video Tell a story – not dependent on language h7ps://www.youtube.com/watch?v=LeA5xU2YjXk
- 4. www.finalsite.com Video Why? By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-‐on-‐demand traffic alone will have almost trebled. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why. YouTube receives more than one billion unique visitors every month – that's more than any other channel, apart from Facebook. If a picture paints 1,000 words then one minute of video is worth 1.8 million.
- 5. www.finalsite.com h7p://youtu.be/jPFfcPfoQ5Y The Delphian School, New York
- 7. www.finalsite.com Video Durham Academy, North Carolina h7ps://youtu.be/HhtqjdUi0nw
- 15. www.finalsite.com Video h7p://youtu.be/AQHpvHENbEo Admissions -‐ Welcome
- 19. www.finalsite.com Video Size – The maximum limit for a single upload is 300 MB – Smaller files will upload and convert more quickly. File Types – Media Manager will accept .mov, .mp4, .mpg. ,wmv, .avi, .m4a
- 20. www.finalsite.com What if my video is Flash? • Format Factory • HandBrake • Any Video Converter
- 30. www.finalsite.com Mobile is the locaCon Social is conversaCon and your Website is the desCnaCon. Social Media
- 33. www.finalsite.com Social Media Explained (with donuts) Twi7er: I am eaCng a donut. Facebook: I like donuts. You Tube: Here I am eaCng a donut. Linked in: My skills include eaCng donuts. Blogs: Here are some great stories about donuts. Google+: Why am I eaCng this donut all alone? Social Media
- 34. www.finalsite.com Social Media Social Media is powered by: • Blogs • Online chalng • RSS • Widgets • Social Networks • Social Bookmarking • Message boards (forums) • Podcasts • Photo and Video sharing sites • Wikis
- 35. www.finalsite.com Social Media is Instant h7ps://youtu.be/0UFsJhYBxzY
- 36. www.finalsite.com Social Media Independent Schools § 77% have a Facebook page § 51% monitor social media sites § 43% have a Twi7er account § 34% blog § 26% use YouTube
- 37. www.finalsite.com Social Media Group QuesCon: • What are you doing at your school in SM? Using? Monitoring?
- 40. www.finalsite.com Fundamentals of Social Media • “Free” – not really • Fast • Not a replacement • If you create a beast, be prepared to feed it • Measure qualita_ve and quan_ta_ve results • People should be at the center of everything we do with regards to social tools
- 41. www.finalsite.com How it helps us do our work • Establishes and builds rela_onships • Reaches new audiences • Sparks engagement • Disseminates informa_on • Gathers informa_on (research) • Facilitates conversa_on “If we follow the evidence and listen to people where they are, there is no problem we cannot solve” -‐ Michael Bloomberg, at the Harvard 2014 Commencement
- 43. www.finalsite.com Content • Segment your audience • Facebook page for Admissions • Prompt an emo_onal reac_on • Choose plasorms based on your audience
- 45. www.finalsite.com Make it easy to Connect!
- 46. www.finalsite.com Make Websites more Social
- 47. www.finalsite.com Social Media as an Influencer • Prospec_ve families want to know your school. Bring them back to your website so they can know the “whole” story • Quick look stories, that could be things happening around your campus • Hold “Brown Bag” or bring your own lunch sessions with students, parents, and faculty to explain social media channels, privacy selngs, and address the benefits and concerns of being online
- 48. www.finalsite.com Tools • Enable an RSS Feed in News Manager • Use tools like dlvrt.it to push content to specific social media outlets • Products like HootSuite, Buffer, SproutSocial provide you with a Social Media Dashboard to see all ac_vi_es simultaneously • Web Analy_cs is another tool that helps you measure
- 52. www.finalsite.com Lessons Learned • Only Create Channels You Can Manage: make that channel the best it can be and focus all of your efforts toward accomplishing that goal • Don't Create Ghost Towns: if you won't be able to consistently post content to a channel, don’t create it • AnalyCcs Are Your Friend: take _me to review your analy_cs and make changes and adjustments accordingly