Great nonprofit websites are not reserved for just a chosen few, they are possible for every nonprofit. Start with 5 key foundations that every website or organization needs to have as foundations in order to grow their mission.

1. CREATING GREATNESS FOR
NONPROFIT WEBSITES
Mike Farag Chief Strategist
Twitter: @createfervor
Web: createfervor.com

2. A LITTLE ABOUT ME...
Chief Strategist at Fervor
Former Director of Marketing for
The Global Orphan Project
National Speaker Why Marketing
and Key Donor Growth
Co-founder of LifeStarter
Blogger

3. FERVOR IS FOR GOOD.
Fervor is more than just marketing, we make an
impact by helping those who are out to do big
things. We believe in doing things that matter.

6. WHY THE WEB MATTERS
19%
$12.92
Online fundraising is growing (an annual rate).
Each usable email address in your database provides
an average of nearly $13 in annual donations.
1 in 5
One in five — 20% — of U.S. adults have
made a charitable contribution online.
0:03
Of those visiting a site, 40% will leave it
if takes longer than 3 seconds to load.
48%
Over 48% of visitors say that if a site isn’t working well on
mobile, it’s an indication the organization doesn’t care.
Sources: Econsultancy, Margin Media, Pew Research Cygnus

7. Are You Ready for Greatness?
With over 20% annual growth, online giving will become 30% in a few short years.
30
70
Online Giving
All Other Giving
Source: Online Marketing Nonprofit Benchmark Index

12. 5 FOUNDATIONS FOR A GREAT WEBSITE
What’s Your Story?
1
Who is your site for?
2
What do you want them to do?
3
How will you keep the site living & breathing?
4
What happens when they engage?
5
Why do you exist and how are you changing things.
Define and describe in detail the ideal people who will visit your site.
Be simple and specific, but a call to action is key.
Great websites have new content....regularly.
Prove the impact that their action has.
ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013

13. 5 FOUNDATIONS FOR A GREAT WEBSITE
What’s Your Story?
1
Who is your site for?
2
What do you want them to do?
3
How will you keep the site living & breathing?
4
What happens when they engage?
5
Why do you exist and how are you changing things.
Define and describe in detail the ideal people who will visit your site.
Be simple and specific, but a call to action is key.
Great websites have new content....regularly.
Prove the impact that their action has.
ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013

14. 5 FOUNDATIONS FOR A GREAT WEBSITE
What’s Your Story?
1
Who is your site for?
2
What do you want them to do?
3
How will you keep the site living & breathing?
4
What happens when they engage?
5
Why do you exist and how are you changing things.
Define and describe in detail the ideal people who will visit your site.
Be simple and specific, but a call to action is key.
Great websites have new content....regularly.
Prove the impact that their action has.
ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013

15. 5 FOUNDATIONS FOR A GREAT WEBSITE
What’s Your Story?
1
Who is your site for?
2
What do you want them to do?
3
How will you keep the site living & breathing?
4
What happens when they engage?
5
Why do you exist and how are you changing things.
Define and describe in detail the ideal people who will visit your site.
Be simple and specific, but a call to action is key.
Great websites have new content....regularly.
Prove the impact that their action has.
ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013

16. 5 FOUNDATIONS FOR A GREAT WEBSITE
What’s Your Story?
1
Who is your site for?
2
What do you want them to do?
3
How will you keep the site living & breathing?
4
What happens when they engage?
5
Why do you exist and how are you changing things.
Define and describe in detail the ideal people who will visit your site.
Be simple and specific, but a call to action is key.
Great websites have new content....regularly.
Prove the impact that their action has.
ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013

17. CREATING GREATNESS FOR
NONPROFIT WEBSITES
Mike Farag Chief Strategist
Twitter: @createfervor
Web: createfervor.com