As the Apple Watch enters the market, the "race to the wrist" intensifies with a deluge of use cases and apps in healthcare.

1. DIGITAL HEALTH
ON YOUR WRIST
MIGHTY THINGS
MAY 2015
WEARABLE TECH

2. Mighty Things is a global strategy and innovation
company. We advise leaders and their organizations
to adapt faster to the realities of the connected world.
Our projects focus on mobility, wearable technology
and the Industrial Internet of Things.
Los Angeles • New York • Paris • Shanghai
MIGHTY THINGS
2

3. CONTENT OVERVIEW
Highlights
Final thoughts and
implications for the future
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1 4
2 11 Track | self-management &
individual wellness
3 17 Remind | adherence
4 21
5 24 Manage | EHR & EMR
3
From pocket to wrist
Network | care coordination,
social network, telemedicine

4. 4
We saw that the wrist was a
fabulous place for technology.
Jony Ive, Apple’s Design Chief
01From Pocket
to wrist

5. By 2017, 3.4 billion people
worldwide will own a
smartphone, and half of them
will use health apps.
5Source : Research2Guidance / Mighty Things
01From Pocket
to wrist

6. More than
45million
Source : IDC Worldwide Quarterly Wearable Device Tracker, April 2015 6
01From Pocket
to wrist
units of wearable
devices will ship
worldwide in 2015.

7. 7
Smartwatches
will account for
59% of total
wearable device
shipments in
2015 and 70%
by 2019.
Wrist-worn
wearables
already account
for more than
90% of all
wearable device
shipments.
 Watch will
account for
40% of
smartwatch
shipments in
2015 and 48%
by 2017.
The  Watch will kick-start growth in wearables.
Source : IDC / Business Insider 2015
01From Pocket
to wrist

8. 8Source : Gartner 2015
01From Pocket
to wrist
By 2018,
200million
people will use
wearable devices to
measure their ❤ rates.

9. 9
Beyond the hardware…
APPLE HEALTHKIT SaMSUNG SAMIGOOGLE FIT
01From Pocket
to wrist
The Apple framework
that centralizes the data
storage of personal
health information. It
allows apps that provide
health and fitness
services to share their
data with the new Health
app and with each other.
The health-tracking
platform developed by
Google for the Android
OS. It is a single set of
APIs that blends data
from multiple apps and
devices.
The data exchange
platform that will
enable wearable
devices like those
based on Simband to
upload information to
the cloud.

10. 10
01From Pocket
to wrist
1 2 3 4
TRACK REMIND MANAGENETWORK
As the  Watch enters the market, the "race
to the wrist" intensifies with a deluge of use
cases and apps.
Self-­‐management /
individual wellness
Adherence Care coordinaNon / Social
network / Telemedicine EHR / EMR

11. 11
The Kaiser’s Every
Body Walk!  Watch
app helps you set
fitness goals, track
activity, and view your
activity data from your
wrist.
02TRACK

12. 12
HCSC’s app helps consumers
to make the connection
between exercise and stress
management.
02TRACK

13. The Johnson & Johnson
Workout  Watch app features
the now famous 7-minute
fitness routine.
The app contains
exclusive features
for users to
personalize and
customize each
workout, track and
share progress.
13
02TRack

14. 14
QardioArm blood
pressure monitor is
the first medical
device to work with
the  Watch.
02Track

15. 15
The first ever
breathalyzer to
be fully
compatible
with  Watch,
BACtrack can
now deliver
your results
directly to your
wrist.
02TRACK

16. 16
Spire app sends a
notification when the
user is tense or has
been inactive for a
while.
Designing for the Apple Watch
means tracking serves the
purpose of providing
interventions or other types of
interactions through notifications.
Jonathan Palley, Co-founder, Spire
02TRACK

17. 17
Clue is a period
tracker that
predicts dates
for your next
period, PMS
and the days
you’re most
likely to get
pregnant.
03REMIND

18. 18
WebMD brings medication
reminders to  Watch.
Each reminder
shows users a
customizable
picture of the
medication as well
as dosing and
timing information.
03REMIND

19. 19
The Mango Health app makes it fun and
easy to manage your medications and
build good health habits every day.
03REMIND

20. 20
MediSafe will remind you and your family when
to take medication and when a refill is due. 03REMIND

21. 21
The AthenaText app helps providers communicate
with other members of a patient’s care team and
support staff.
The app will
empower users to
leverage mobile in
new ways for point-
of-care and on-the-
go communication,
clinical intelligence,
and coordination.
04NETWORK -
CARE
COORDINATION

22. 22
Doximity
gives
physicians
the ability to
instantly find
and securely
message any
doctor at the
touch of their
wrist.
of Doximity
physician traffic
comes from
mobile devices.
70%
of that is already
on Apple devices.
85%
04NETWORK -
SOCIAL
NETWORK

23. 23
HealthTap lets you
video chat with a
doctor from your
mobile device and
sends reminders to
your Android Wear
or  Watch.
04NETWORK -
TELEMEDICINE

24. The cFHR app allows
you to easily view
and manage your
family's medical
information if you
are a patient of a
participating
healthcare provider.
24
05EHR / EMR

25. drchrono has made
provider-facing and
patient-facing  Watch
app.
25
For Doctors
For Patients
Physicians can use
the app to view a
snapshot of their
schedule, see and
respond to drchrono
chats from
colleagues,
communicate with
patients, and view
patient refill
requests as well as
lab results.
The patient-facing
app can help
patients send
messages directly
to their physician,
view upcoming
appointments,
access a list of their
medications, and
receive medication
reminders.
05EHR / EMR

26. 01
While sNll in its infancy, the global
wearables market is growing fast, with a
CAGR of 35% over the next five years.
FINAL THOUGHTS…
UnNl now, the explosion of wearable
devices was led by fitness bands, but the
Apple Watch is clearly redefining the
whole category.
Smartwatches, and even Apple Watch,
are sNll relaNvely primiNve in their
capabiliNes. That’s just the start.
Hardware and sensors are just the Np
of the iceberg. The real value will come
from the data exhaust issuing from our
bodies.
02
03
04
05
The switch from the pocket (mobile) to
wrist (watches) ma^ers for the healthcare
industry. We don’t miss reminders or
health nudges with watches.
Many healthcare companies have already
joined the Apple Watch apps deluge. Use
cases ranges from tracking and medicaNon
reminder to EHR.
Wrapping a mobile strategy on the wrist
is fraught with risks. Instead, think screen-­‐
size scarcity, glimpse-­‐based a^enNon and
new level of contextual informaNon.
IdenNfy a first use case with clear value
measures, launch and start learning
actual behavior. The apps six months
from now are going to be significantly
be^er than the apps on day one.
06
07
08
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