Texas Heritage Tourism Industry Growth

Texas Heritage Tourism
PART I: COMMUNITY BASED HERITAGE TOURISM
Growth of Tourism and Heritage Tourism
Tourism is one of the world's fastest–growing industries and businesses, employing 7.4 million
people in the United States with a payroll of $183 billion, and federal, state, and local tax revenues
of $113 billion. Tourism contributed $704 billion to the United States economy in 2009. Tourism is
the third largest industry in Texas, directly supporting 500,000 jobs and indirectly supporting
419,000 jobs. In San Antonio alone, the tourism industry employs more than 113,000 workers who
annually generate $12.2 billion dollars back into the local economy. Tourism is one of San Antonio's
largest industries.
The number of international tourists grew over 5% in 2013 ... Show more content on
Helpwriting.net ...
Leisure travelers are also demanding more diverse hotels, resorts, and leisure–time amenities around
the globe. According to the Economic Impact of San Antonio's Hospitality Industry report, from
1998 to 2008, the economic impact of the hospitality industry increased by more than 70%.
The National Trust for Historic Preservation states that in the Unites States, visiting heritage sites
and museums is the third most popular tourist activity behind shopping and outdoor activities. Texas
is the second most visited state for heritage travelers in the United States. History and culture have
become a significant category of the tourism industry.
Cultural and Heritage Tourism
Cultural and heritage tourism is focused on experiencing the local customs, traditions, arts, history,
sites, and culture that authentically represent a particular place. The visitor wants to learn about the
history of a place through immersion experiences including local cuisine, craft, music, other
indigenous entertainment; visiting historic and natural attractions; and meeting local people.
The Texas Historical Commission defines heritage tourism as "travel directed toward experiencing
the heritage of a city, region, state or country. This travel enables the tourist to learn about, and be
surrounded by local customs, traditions, history and culture." The goal of heritage tourism is
preservation through the activity of tourism and is based upon the concept that each

... Get more on HelpWriting.net ...

Ecotourism vs Volunteer Tourism
The discussion on ecotourism and its essence has led to over eighty different definitions of the topic
(Fennell, 2008). However, one of the most used and comprehensive definitions is reported by
Weaver (ibidem). It describes ecotourism as "a form of tourism that fosters" awareness, education
and enjoyment of the natural environment and the local values in a sustainable way (Weaver,
2001a:15). Hence, ecotourism, while thriving for profitability, aims to promote education and
cultural awareness of destinations without compromising their ecosystems. Eco–tourists demand for
more authentic and meaningful forms of travel and; according to Orams (1996) (in Weaver, 2001a),
they can be classified in two different categories: hard and soft ones. The hard eco–tourists believe
in "radical" self–commitment with their destination, in order to ameliorate the natural environment
(give back something) through "not–mediated" (Weaver, 2001b:106), challenging physical activities
immersed in the site's nature (ibidem). However, the soft visitors have shallower levels of
commitment to the environment than hard eco–tourists. Indeed, while hard eco–visitors tend to
organise independently (where high competence and time availability are required and low level of
services expected on–site), soft ones rely on eco–tour–operators to organise less physically
demanding tours (tab. 1.1a) (ibidem). Nevertheless, further distinctions can be created between these
two categories depending on the antagonism

Furthering Tourism in the Republic of Serbia Essay example
This book presents results that were implemented during 2011 in the execution of a bilateral
protocol of cooperation signed between the Faculty of Architecture University of Belgrade and the
National Tourism Development Corporation at the beginning of year, under the auspices of the
Ministry of Economy and Regional Development of the Republic of Serbia. The cooperation was
initiated with the idea of achieving a qualitative contribution to the further development and
promotion of investment projects in tourism in the Republic of Serbia, and has yielded very fruitful
results that are partially presented by this monograph.
The results of cooperation in accordance with the expressed interests of both institutions are aimed
at promoting and ... Show more content on Helpwriting.net ...
It has been insisted on a collaborative approach to solving problems in order to achieve a
qualitatively valuable solutions, leading to the early involvement in the research process of all
relevant representatives of local communities and municipalities from Majdanpek and Kladovo,
such as urban managers and communal services, local tourist organizations, representatives of local
community and citizens. Wide range of possible conceptual urban and architectural design in line
with the national strategic goals and the needs of local development harmonized with local values,
resources and identity, were generated through this kind of cooperation.
Design research problem has been thoroughly developed and defined through a collaborative
process of identifying needs and key development aspects of the subject sites. Research guidelines
and thematic frameworks important for the local spatial articulation were established in that way,
thus creating the basis for deeper consideration by individual research teams trough three main
methodological steps: 1) formulation of the program–spatial concept of the development sites, 2)
framework of urban and architectural setting of the site, 3) the elaboration of the new planned
architectural components, tested through collaborative workshops with the participation of all

Describe The Role Of Pr In Coober Pedy
Introduction
Coober Pedy today relies heavily on tourism as the opal mining industry provides the community
with employment and sustainability . The purpose of this report is to further establish a public
relations (PR) section in your council area in order to aid in the promotion of tourism and skilled
migration in Coober Pedy. The role of PR in your organisation would be extremely beneficial for
connecting the people; in the community and nationally to your tourism industry in order to improve
it. The report will consider the stakeholders who need to be examined and understood to achieve
success of the overall project. The tasks have been outlined that will be crucial to the effectiveness
of organising a PR team. Recommendations are provided ... Show more content on Helpwriting.net
...
The way that a PR team achieves successful campaigns are through structuring their "strategies" and
"tactics" towards the influence it will have between the organisation and the stakeholders. The role
of a PR team could provide several benefits such as building external communication between your
council area and the public through creating public support and trust. Media relations would be
beneficial as it would reach many of the stakeholders also developing public trust and favour.
Additionally the publicity and special events PR function would justify the establishment of a PR
department in Coober Pedy as it would assist in "establishing and maintaining relationships between
organisations and community groups affected by each

India 's Promotion Of Wine Tourism
"VITICULTURE AND VINIFICATION" TWO FUNDAMENTALS IN PROMOTION OF WINE
TOURISM IN INDIA
Dr. Bharat Sharma
Head of Department, Hospitality & Business
Australian Education Academy, Melbourne Australia
Email: bharat4sai@gmail.com
Abstract:
'With world economy struggling in its way and looking for alternative options, India's wine tourism
is poised to achieve a great boost if right direction and promotion are given. Even though wine
production has a long history in India, there has not been much of growth in this Industry for a long
time until recently, where some results are surfacing.
This paper explores tourism opportunities in promoting viticulture and vinification as a tool for
development of wine tourism which in return has a wider ... Show more content on Helpwriting.net
...
To cater these potential customers we are in dire need of quality professionals for current and future
job market in Hospitality Industry. With the promotion of wine tourism, F &B service professionals
with right skills are needed to deliver required service. In the current scenario where people have
started to use spare money and time, there is a wide scope of introduction of wine as a drink with
food in general masses. As we have burgeoning middle class with spare money and time, there is big
market to cater at home front.
The process of preparation, production, storing and service of wines itself involves lots of
employment opportunities and economic potential. With cheap labour in India we can do lot more
than developed countries of west and give good competition in quality and price for the production
and preparation of quality wines. India can certainly be favourite outsourced destination for
production of quality grapes for wine production and even become producers of finest wines.
As vinification requires professionals to prepare wine hence promoting vinification will enhance
many outlets for source of wine as a drink along with dinner, rather than spirits. Once the difference
of spirits and wine is established, we will see a lot of demand for wines.
Hence viticulture & vinification can bring International recognition to Indian wines and due to
cheap labour India will see a boom in wine tourism. At the same time we will require

Bsbg402b Analysis Of Consumer Behaviour
BSBMKG402B Analyze consumer behavior for specific markets
Assessment Task 2: Project – Consumer behavior analysis
A summary of domestic consumer participation in Aboriginal tourism experiences. You should
include:
Key information about the demographics of domestic consumers participating in Aboriginal tourism
experiences, as well as their general attitudes towards participating in Aboriginal tourism
experiences.
Age: 20–50
Place of birth: Victoria
Disability: no education: all finished high school first language: English, French, Chinese, Korean,
Thailand, Vietnamese gender: male and female household income: more than $18000/year
indigenous Australian: no languages spoken at home: English, French, Chinese, Thailand,
Vietnamese marital status: ... Show more content on Helpwriting.net ...
Aboriginal tourism experiences appeal to the target consumers
Group travel
Meeting and making friends with different people in the group and spending lower level of
travelling cost
Tailor–made travel
Meets specific customers' requirements for destinations
Festivals and events
Customer can experience new and different lifestyles that they do not usually have in their daily
routines
An analysis of existing and previous marketing plans, strategies and campaigns and their
effectiveness in increasing visitor numbers and expenditure. Your analysis should also identify
marketing successes and how this can be applied in marketing to domestic consumers to increase
participation in Aboriginal tourism experiences. differentiated target marketing direct marketing
direct response marketing e–business mass distribution mass marketing personal selling product
variety marketing promotion marketing
Previous marketing plans, strategies and campaigns:
Existing marketing plans
Their effectiveness
Marketing

Bsbg402b Analysis Of Consumer Behaviour
A summary of domestic consumer participation in Aboriginal tourism experiences. You should
include:
Key information about the demographics of domestic consumers participating in Aboriginal tourism
experiences, as well as their general attitudes towards participating in Aboriginal tourism
experiences.
 Age: 1 yr – 80 yrs
 Place of birth: can be born locally in Australia or any other overseas countries
 Disability: including disabled
 education: min high school graduated to doctor degree
 first language: English/French/Greek/Italian/Indian/Pakistan/Banglo/Cantonese/Vietnanmese
 gender: both female and male
 household income: ... Show more content on Helpwriting.net ...
values and beliefs Family oriented, fun, loving, spend time with families and close friends, love and
embrace different cultures and values Marketing campaign needs to promote and focus on family
and group travelling plans and packages to suit their demands and needs Tourism programs need to
include and design programs who can let the families to participate and join in together and
experience the deep cultures religion Very open and inceptive to different religions, love peace and
harmony, majorities are Christian Marketing campaign needs to promote and focus on embracing
different cultures and religions and all the differences are welcome and respected during the
travelling Tourism programs need to respect and appreciate different religions and cultures and
consider the special needs required by different religions during the journeys
Education level Min high school graduated with more and more consumers with higher education
backgrounds joining in Marketing campaign needs to promote and focus on culture and history
exploration as the tourists are highly educated and well informed Tourism programs need to provide
more flexible and versatile travelling programs to keep the interests of the local

Global Competition: Culture and Tourism
Compete in today's global world makes the countries in any other parts of the world will compete to
defend presence acknowledgement by the world. The development of all aspects of life makes the
state in any hemisphere shows of wealth as well as his true identity as a country. A country's
resource wealth into the shield from the impact of the progress of the world, but it also can we take
advantage to make our country as the world promotion. The development of the world culture as
icons make important to maintain themselves in the middle of the era of competition, culture is a
symbol of system and meaning in a human society which contained the norms and values of social
relationship and behavior become the true identity of a country. ... Show more content on
Helpwriting.net ...
Tourism culture is often done by someone or a group of people from the place where he or they live
somewhere else in order to witness or enjoy the site of old, historical places, museums, traditional
rituals, religious ceremonies, art performances, festivals, and more. The cultural tourism includes
not only travel and activity enjoy course, but also other activity conducted by others associated with
the tourist, include a variety of efforts to need to be done in order keep the cultural attractions as a
resources are limited., is unique and are not renewable. Indonesia is one of the countries of the many
countries that got big advantage in cultural tourism, for example Bali, the became an important
cultural tourism icons if the world, it can be seen the increasing state revenue derived from the visit
of foreign tourists on the island. Tourism has it own important role to introduce state on the
international arena as one of the conditions for maintaining identify to face global competition.
Culture and tourism is often related to social interactions between individuals involved in this case,
the interaction between individuals often we assume with hospitality of the individual. Hospitality is
a caring attitude towards our fellow human beings. Cultural values and characteristics are very high
regard of the fraternity, mutual respect, even often without small talk or force myself to reprove to
chat just ask for personal and

Medical Therapy Research Paper
Beginning therapy can be a big step toward being the healthiest version of ourselves and living the
best life possible–no matter what challenges we may be facing. Therapeutic is defined as it refers to
healing, such as a medicine or therapy that has healing or curative capability for treatment of disease
or disability. It is used for both physical health and mental health, ranging from a drug or a
substance that is used to cure a disease to an attitude or activity that supports the healing of one's
mental or emotional health. Through therapy, it can change self–destructive behaviours and habits,
resolve painful feelings, improve relationships, and more. Therapy offers a safe, confidential place
to talk about our life and anything that maybe ... Show more content on Helpwriting.net ...
Ideally, health should be something that an individual achieve for themselves and not in most cases,
that doctors should do so for them. Therapies, be they physical and non–conventional and physical
exercise are major elements towards achieving health without exclusively relying on synthetic drugs
to attain a good health.
On the other hand, optimal healing environments are those environments created to serve as an
opportunity for its users to transforms and transcend their usual states of consciousness (associated
with illness and despair), and move into more optimistic and healing attitude for their health and
well–being. This research will study how current health resort or spa resort approach therapy and
how, through the use of biophilic design attributes healing environments can be enhanced; one that
is more pleasant and comfortable and can also reduce stress levels of the

The Rise Of The Roman Empire
Question2: Travel started to develop as a business many years ago. This industry began, when the
ancient and rich inhabitants of Phoenicia, Rome, Egypt, Greece, and China; out of curiosity and a
sense of adventure, about their surroundings, began to travel. Today tourism is a billionaire industry
that serves the needs and wants of millions of domestic and international tourists. There is no doubt,
that capitalism has played an active role in the developing of this powerful enterprise. However,
when this business began, only the rich populations were able to enjoy their summers on the coasts
and countryside. As these powerful people continue traveling, their servants have to cater for their
patrons travel and accommodations needs and wants. As the Roman Empire decline, this business
endured a backlash. In Central America the Incas had to travel to trade with the different racial
groups, which were part of their empires to trade and collect taxes from their peasants. It was not
until the Medieval Times, when the pilgrimages began, creating the need of having
accommodations, itineraries, and lodging places, throughout the roads that guided them to their
sacred places. There is evidence that many wealthy citizens made a tradition to travel several times
during the year, to enjoy and relax, while they were visiting their holy shrines. Soon some business
opened spring waters and fresh air "spas," which wealthy men and women used as a center of social
gatherings. Later on,

Unit 14 P1 Tables
In this assignment I will be describing the different types of specialist tourism as well as providing
examples for each of the types of tourism.
Adventure tourism
Adventure tourism is tourism which takes place in an unusual place and it is an exciting experience,
this involves exploration of an area. This is different to the typical beach vacation for example going
to bungee jumping or rock climbing would be classed as adventure tourism. Adventure tourism
generally involves some form of physical activity and is when someone does something for the
thrill.
EXODUS (http://www.exodus.co.uk/ )
Exodus is part of TUI, is part of a larger company and it is integrated.
The company specialises in providing adventure holidays including ... Show more content on
Helpwriting.net ...
Eco–tourism is when you travel to a natural space and appreciate nature and protect the
environment. You also learn the past and present of the destination.
Imaginative Traveller ( http://www.imaginative–traveller.com/responsible–travel/)
Imaginative traveller is a small and integrated tour operator which specialises in providing eco–
friendly holidays. They support ClimateCare and the Rainforest alliance.
Expressions Holiday http://www.expressionsholidays.co.uk/Authentic–Experiences/Eco–and–
wildlife/Eco–tourism/
Expressions holidays are a medium and independent tour operator who specialise in providing eco–
tourist and friendly holidays and enjoy the travel experience.
Inntravel (http://www.inntravel.co.uk/holidays/community–tourism/how–our–holidays–work )
Inntravel is a small independent tour operator who specialise in offering eco–friendly holidays
One of the tours they offer is to the Masai Heartlands; the holiday includes watching flamingo
flocks make Lake Nakuru blush pink and experience tribal life with Masai warriors. Also to visit the
lake Naivasha in the great Rift valley.
One of the tours they offer is to the Caribbean, providing stays in the most exclusive and luxurious
hotels and resorts in the Caribbean. The holiday is tailor–made. It offers the opportunity to glimpse
the flavour and colour of local life.
One of the tours they offer is to

The Tourism Industry in Malaysia
INTRODUCTION
Malaysia has long been one of the world's best kept tourism secrets. It is an ideal tourism destination
in so many different respects as it offers a wide range of diverse attraction to suit all tastes and most
importantly, at relatively affordable prices.
Figure 1: Map of Malaysia
Lying just north of the equator, Malaysia is located at the south of Cambodia and Vietnam and north
of Singapore and Indonesia. More than one thousand islands are part of Malaysia with some 38
designated as marine parks. Parts of the primeval rainforest are more than 100 million years old with
a dazzling selection of birds and wildlife.
Malaysia has superb golden beaches, lush vegetation, mountains and fabulous shopping allied to
some ... Show more content on Helpwriting.net ...
By 2016, this should total 1,818,000 jobs, 13.9% of total employment. The Travel and Tourism
Industry jobs account for 4.6% of total employment in 2006 and are forecast to increase to total
663,000 jobs for 5.1% of the total by 2016. Tourism can generate jobs directly through hotels,
restaurants, nightclubs, taxis and souvenir sales, and indirectly through the supply of Gross
Domestic Product (GDP) needed by tourism–related businesses.
Contribution to government revenues
Government revenues from the tourism sector can be categorized as direct and indirect
contributions. Direct contributions are generated by taxes on incomes from tourism employment and
tourism businesses, and by direct levies on tourist such as departure taxes (UNEP Tourism, 2001).
Indirect contributions are those originated from taxes and duties levied on goods and services
supplied to tourists (UNEP Tourism, 2001).
According to the World Travel & Tourism Council (2002), in Malaysia, the largest portion of this
total is from indirect taxes paid in connection with visitor purchases of goods and services. Next in
size is of corporate income taxes paid by Travel and Tourism businesses and suppliers. Personal
taxes are paid by Travel and Tourism generated employment, and other taxes include oil and stamp
taxes. For instance, when all totaled, the Travel & Tourism Economy was responsible for 10.5% of
total taxes paid in 2001. Over the next ten years, Malaysia's

The Benefits Of The City Of Albert
While the City of Albert was once a prosperous manufacturing hub, the movement of manufacturing
to other areas has left Albert with blighted areas in need of redevelopment. This however, should not
undermine the beautiful hilly area along the river and the other advantages that Albert has to offer.
The several economic development projects that are being considered for Albert are meant to drive
businesses, tourists, and new residents into the area, as well as to preserve and improve the beauty of
the city. The option being focused on in this memorandum will be the possible zoning ordinance in
the older residential areas. These areas, all of which have public streets and pedestrian walkways,
offer views of the beautiful hills and river. If ... Show more content on Helpwriting.net ...
This would then encourage people to move to Albert and either rent or buy homes in these
neighborhoods. Another thing to note about these residential areas, is that most of the residents are
relatively high income, well educated, and politically active. This is also a factor in the value of the
properties as this would attract certain residential interest in the area and would develop certain
people that would help with economic development. Another argument to consider is the increased
public funding that would be available from a rise in tourism. As stated before, these residential
areas have public streets and pedestrian walkways that offer views of the hills and river. These
public access areas can be common points of interest for Albert. Therefore, by protecting the views
that these areas have, this would increase tourism in Albert. By encouraging more tourism through
the adoption of the special zoning ordinance, Albert would have more funds available to provide
public funding to develop other neighborhoods in different ways.
Zoning residential areas prevents economic development in blighted areas
While zoning residential areas would have its positive outcomes, there are also certain drawbacks
that would affect the city overall. One drawback that needs to be considered is the prevention of
economic development in blighted areas. Criticism arises in the thought that if the special zoning
ordinance were put

A Brief Note On The Gold Coast City
Introduction: Gold Coast City is located in queensland city in Austolia. This city is renowned for its
sunny subtropical climated, mild winter and hot, bright summer most of the time, which is the
motivation factor for British tourist. It has world class beaches. Popular inland beaches such as
southport. Marine stadium, currumbin alley, jacobs well, harley Park Labrador and Evandale Lake,
Jabiru Island, Tallebudgera Estuary etc. Some of the beaches they promote to learning surfing,
waterfront properties, wide array of tourist attractions, popular entertainment, activenightlife and
long high rise dominated skyline. In the Gold Coast City the international tourist visited around one
third of the world. Which are ages between 15 to 29 ... Show more content on Helpwriting.net ...
2) Where do people want to spend their holiday? 3) Are they mass tourist or special interest tourist?
4) Do we know about how tourist destination affect to the environment? Aim and objective of the
project is: How to attract and convince the people to go to the Gold Coast City? And how to find
out, what group of age are most visiting the destination? The main goal of this proposal is to find out
the information of the leisure traveller of the UK, about why they are choosing to go there and what
is their reasons and to find out what type of people are going to visit this destination (gender) in
what type of age ? The main objectives of this research project are to find out the motivation factors
as well as information about increasing new destination in Gold Coast City. Furthermore to find out
what type of people are most interested to visiting this destination recently as a UK tourists and
what was their experience of visiting this destination for the first time. To see how this destination is
well known by British people and how they could believe that this destination has a lot of activities
and entertainment for the all gender and different group of age of UK tourism. Motivation is the
main factor choosing right destinations for right person. Gold Coast City is one of the best
destinations which will fulfil different type of tourist needs and interest. Literature review: Special
interest tourism in Gold Coast City is a collaborative effort

Travel And Travel Services: Advantages And Contrast Safaris
Introduction
This research is based on two companies, a travel agency company which is the Trazeem Travel and
Tours and ThisAndThat Safaris a tour operator. Trazeem Travel and Tours specialize with both
inbound and outbound tourism and their services includes air ticketing, hotel accommodation,
packages and many more (see appendix). Their aim is to provide an unforgettable travel and holiday
experience to their customers, their mission is to provide a high level service to their diverse
customers and to set a standard of excellent in the industry and have a set of goals which includes
quality deliverance, honesty and integrity (Trazeem.co.zw, 2017)
ThisAndThat Safaris specialize in outbound and domestic wholesale tour operator. They offer travel
... Show more content on Helpwriting.net ...
They advertise their sales through the website (www.trazeem.co.zw), which is online marketing.
Promotions and discounts are also advertised through their website. They also support their sales
through the use of flayers, magazines, posters, brochures, puff–lets and also put adverts in
newspapers.
Assess the trends and factors that will affect travel agencies in the future
Technology affect travel agencies because some book directly from the service provider. This is
referred as disintermediation. According to Techopedia, disintermediation cuts out the middleman
by using the internet, companies and even manufacturers can deal directly with users or end
consumers, which is significant factor in decreasing the cost of servicing customers. Travel agencies
should consider reintermediation. Techopedia defines reintermediation as, "is the reintroduction of
an intermediary between a goods producer and consumer".
Also the lifestyle will affect travel agencies in the future. It can be affected by time scarcity,
educational attainment and mobility. Some customers would not have time to go through the travel
agencies, they would go straight to the supplier. In education people would need information hence
they would have the ability to use technology. Also mobility, people with private motor vehicles can
visit resort areas on their

heritage and tourism relationshp
CHAPTER I
INTRODUCTION
1.1 Background of the Study
Heritage Tourism is traveling to experience the places and activities that authentically represent the
stories and people of the past and present. It includes historic, cultural and natural attractions.
(Heritage Tourism & Economic Development)
Its activities and services which provide international and domestic visitors with the opportunity to
experience understand and enjoy the special values of a region's heritage, are sometimes referred to
as heritage tourism. (Lorton Consulting)
It has been hailed as one of the fastest growing forms of cultural tourism, and that if one can assign
meaning to the term 'heritage' it is generally related to culture in the form of buildings, ... Show
more content on Helpwriting.net ...
Nowadays, there is a growing interest in cultural resources because it offers new economic benefits
for culturally rich destinations. But this interest gave challenges in managing and preserving
heritage facilities and attractions.
The concept of heritage tourism is basically different from general tourism (Garrod and Fyall,
2000), heritage is about preserving and protecting, while tourism is about gaining business (Aas,
Ladkin and Fletcher, 2005).
Thus, the relationship between heritage and tourism and tourism is often characterised by conflicts
where heritage tourism is perceived as compromising conservation goals for the benefit of profit
(Nuryanti, 1996). However, the costs present in the conservation of heritage make the revenue from
tourism indispensable. The mutual benefits that are perceived lead both sectors to common
economic goals, and towards creating money for the local community while simultaneously
supporting the preservation of its culture (Peters, 1999).
This study's main objective is to determine the link between heritage and tourism in San

The Economic Impact of the Olympic Games
Abstract Since de Second World War , there has been a substantial increase in the range of events
worldwide, varying from single day fetes and fairs to major sporting and cultural festivals.
Special events are seen to have the ability to produce a wide range of significant economic and
social benefits for communities and regions. In seeking to understand the field of special events, I
took as a case study the Olympic Games mega–event.
KEYWORDS: special events, Olympic games, mega–events, economic impact, investments
INTRODUCTION
The fundamental aim of this research is to measure the economic impact of the Olympics globally,
regional and local. During the 1990s, there has been a growing number of people advocating a move
... Show more content on Helpwriting.net ...
As well as providing opportunities to increase direct expenditure at a destination, they can also
contribute substantially to a destination's range of tourist attractions, facilitate media coverage for
the destination, promote awareness of the destination for future visitation and lead to the
construction of new facilities and infrastructure. The prominence given to special events by
governments and tourism marketing organisations has resulted in some destinations seeking to
specialise in the creation and hosting of special events. There is also a trend towards the construction
of 'mega–venues' catering for conventions, trade shows, art and sporting events.
The proliferation of events, and event–producing agencies, has resulted in the need for the
performance of events to be evaluated more stringently. Event managers and planners are now being
called upon more often to prepare comprehensive post–event evaluations with detailed accounts of
the impacts of the event. As many special events require financial assistance from governments and
businesses in order to be staged, post–event evaluations are required by such agencies that need to
assess the value of their investments. Evaluation is also required by event organisers who need to
justify their activities to a diverse set of stakeholders, which includes sponsors, funding agencies,
economic and tourism development agencies, special interest groups, and the

The Inability to Define Cultural Heritage Tourism
Among the peculiar cultural trends to crop up during the last few decades, cultural or heritage
tourism is perhaps the most socially significant and the most difficult to define. Several factors
influence the fluctuating meaning of the catchall term heritage tourism, including "the rather
haphazard classification of things and elements as 'heritage' because people are not quite sure
exactly what this title covers" (Poria, Butler, & Airey, 2003), and the increased sensitivity expressed
by government agencies to the concerns of cultural entities. Although an official designation of the
term heritage tourism has been provided by the federal government, in the form of Section 7 of
Executive Order 13287: Preserve America, which "defines heritage tourism as: the business and
practice of attracting and accommodating visitors to a place or area based especially on the unique
or special aspects of that locale's history, landscape (including trail systems), and culture" (Advisory
Council on Historic Preservation, 2006), there is no established consensus between the various
industries involved. This inability to define heritage tourism with any modicum of certitude has
spawned an academic environment in which travel writer Pat Yale, in his book From Tourist
Attractions to Heritage Tourism, classifies heritage tourism as "tourism centered on what we have
inherited, which can mean anything from historic buildings, to art works, to beautiful scenery"
(1997), while The National Trust

The Aim Of Agrotourism
Aim of Agrotourism
Agrotourism is playing an ever increasingly important role for the Ultra peripheral Regions, as it is
vital in the diversification of the agriculture, farming and tourism sectors. In addition, Agrotourism
is essential in order for farms to diversify, transform and improve their competitiveness and quality
(Reguero, 1994). Its concept is generally connected with the promotion of quality goods and
services provided by agrotouristic holdings in comparison to the services and products provided by
the mass tourism holdings, the respect towards the cultural heritage, the environment and the local
character of activity (Iakovidou, 1997;1999). One of the main attributes of rural tourism is its
localization in regions and territories which so far have not been exploited by mass tourism. These
unexploited regions can offer tranquility, untouched nature and familiarization with local ... Show
more content on Helpwriting.net ...
It appeals to a large segment market, which includes families, couples and seniors.
Besides the turnover derived from accommodation, catering and leisure activities, as well as from
the direct selling of local traditional and home made products and crafts, Agrotourism has brought
also other beneficial effects, such as the restoration of the architectural and cultural heritage, the
appreciation of the role of women in rural communities, the dignifying of the role of farmers in
society or the fostering of cultural exchanges. Thus, the agrarian sector is not only a provider of
material goods, but also of immaterial goods, especially those connected with culture, education,
landscape, gastronomy, and the environment.
As, Busby and Redler (2000) have stated, Agrotourism is more than just another tourist product– it
goes well beyond a more offer of services and traditional experience in a rural

Southbank Essay
TLE activities in South Bank Brisbane
Many TLE activities are available for locals as well as the foreign visitors at the south bank,
Brisbane. Approximately eleven million people have visited Southbank parkland each year. Wheel
of Brisbane, Nepal peace Pagoda, Street beach, popular restaurants and fashion boutiques, South
Bank Cinemas, Brisbane Convention and Exhibition Centre, Maritime Museum, Cultural centers,
two five star hotels are the most attracted places in the South Bank. Many events such as Sunday
sessions, sessions for kids, Musical events, free public, guided tours, etc...Categories of TLE
activities in Southbank are in Appendix I.
Role of the stakeholders toward the sustainability of TLE in Southbank Brisbane
The contribution ... Show more content on Helpwriting.net ...
As well as according to the view of Yunis ( 2004) there should be well–defined indicators for
measure the sustainability. Good sustainability indicators are easy to understand and feasibility to
measure. As well as it contributes more benefits to the sustainability of TLE.
1. Its help to identify the emerging risks and its help to get preventing actions early
2. Help to identify the several impacts on the sustainability and help to get relevant corrective
actions
3. Evaluation of performance of implementation of actions, policies and procedures help to identify
the requirements of restructuring. Enhancing or preventing
4. Continuous monitoring help to continuous improvement
5. Identify the future risks, threats, opportunities and limits
Measure the Sustainable TLE activities in Southbank Brisbane
Research methods
Southbank Brisbane has been visited by authors and collect the observations ( Photos, records, and
comments) as the primary sources. Secondary sources have been collected using the past records
such as web reviews, annual reports of Southbank in past three years, visitors reviews, information
in the several websites about the Southbank. Assessment has been done under the three pillars of the
TLE ( Social, Economical, Environment) and uses different criteria and indicators as appropriate. (
Appendix III) Using the 7 points Likert

Four Seasons Goes to Panama
INTRODUCTION
Panama is with the most important airport hubs in Latin America and Panama's Government is
going to extend Panama Canal which would increase the number of tourists. These days, the
industries of construction and hotel are expending quickly and the supplyI is unable to meet the
demand about the rooms especially in the peak seasons. I thnk it's the best opportunity for Four
Seasons to start a hotel in Panama OVERVIEW OF FOUR SEASON HOTELS
Founded by Isadore Sharp in 1960, Four Seasons Hotels & Resorts (FSH&R) started its first hotel in
Toronto, Ontario in 1961 (now its headquarters.) So far, there are 80 hotels in more than 30
countries around the word under Four Seasons Hotels & Resorts chain which are positioned to be ...
Show more content on Helpwriting.net ...
In so–called Special Tourism Zones, Law 8 offers incentives such as 100% exemption from income
tax, real estate tax, import duties for construction materials and equipment, and other taxes. Panama
has declared different parts of the country as Special Tourism Zones which are benefited with
multiple tax exemptions and tax holidays
ECONOMIC ENVIRONMENT
Panama uses US dollar as currency since 1904 so that dollarization results in low inflation and
interest rates. That's why Panama is the most stable country among Latin America because Panama
has kapt its annual inflation rate under two percent for almost 40 years. Further, dollarization
eliminates any currency exange risks to foreign companies.
Tourism is the fastest growing industry in Panama, according to statistics provided by the Panama
Tourism Bureau, IPAT (STATISTICS REPORT 1997–2006), in 2007 the tourism industry
contributed $1.45 billion dollars to the nation 's economy. This amount represents 9.5 percent of
Panama 's total Gross Domestic Product, making it the largest single industry in the country
(Panama Canal Cruise). By comparison, in 2006 the Panama Canal generated $1.08 billion dollars
in income while the total economic impact of the Colon Free Zone was a paltry $696.2 million
dollars.
Labor force in Panama is 1.362 million that the number of unskilled labor are more than the number
of skilled labor (Panama Labor force – Economy).

Bsbkg402b Analysis Of Consumer Behaviour
A summary of domestic consumer participation in Aboriginal tourism experiences
Tourism Research Australia's National Visitor Survey, has provided the latest snapshot of indigenous
tourism visitors in Australia, shows that in the period between 2006 and 2010 there was an 18.7%
average annual decline in domestic overnight Indigenous tourism visitor. Yet participant in
Indigenous tourism experiences by domestic market has been declined since 2006.
Domestic visitors represented over 70% of the total indigenous tourism visitor market. Tourism
Research Australia (2010) profile of the general domestic Indigenous tourism visitor showed ...
Domestic consumers are being encouraged to support and involve in Aborignal tour which can assist
in the boosting of Australia economy in order to prevent he decline. As the domestic consumer has
less spending power issue thanks to the substitution from Australia government, tour to Aboriginal
area will not be a concern and they will definitely have the sepnding power social and cultural
factors:
As most of the domestic consumers are prefer to not marry and become single, they would have
more speding power and more time to travel. When they are wthout child, they wouldn't have to
worry about their schedule and they are free to making thir own decision without havet concer about
eh family matters. With the rise of single peoples, they will try to seek another half and trying to
meeting or know about new people via go for a tour. It is an opportunity for the grow of Aboriginal
tourism as singles are tend to go for a tour nowadays to gain new experience or to make contact or
facing new people
Evaluation of the NSW Aboriginal tourism sector capacity to respond to increased domestic
consumer demand for Aboriginal tourism

Bangkok's Effot to Build a Positive Image of the Nation's...
INTRODUCTION In Bangkok, there have been a number of well managed cultural activities to
preserve particularly a forever focus on the historic and religious heritage, for example, make a
merit with nine temple tour of Bangkok or one day trip in Grand Palace and the temple of Emerald
Buddha. Those are presented and treated as treasures of the nation's artistic and cultural richness of
the country and the people since 1965, a first year of emergence of TAT's oversea office to promote
Thailand through western eyes. It seems be a traditional uniqueness of Bangkok whereas it freezes
experience of cultural tourism which one of obstacles to compete in a midst of dynamic modern
world.
The Culture, Sports and Tourism Department of Bangkok's ... Show more content on
Helpwriting.net ...
– Develop Bangkok as creative tourism product to meet the needs and expectations of foreign
visitors and new activities to local communities in order to improve domestic visitors' experience
BACKGROUND CONTEXT Culture is a main 'pull factor' which influences visitors to travel to
destinations in different parts of the world (Akama & Sterry 2000). In most regions, particularly in
world leading metropolis, cultural attractions have become important in their tourism development.
At the global level, cultural attractions are usually perceived as icons of main streams of global
culture which attracts millions of tourists annually (Richards, 2001). Implication for Bangkok
In this proposed plan, some of definitions will be used to address the potential future development
of emerging tourism in Bangkok.
'Creative tourism' has been defined by Richards and Raymond (2000) as:
Tourism which offers visitors the opportunity to develop their creative potential through active
participation in courses and learning experiences which are characteristic of the holiday destination
where they are undertaken.
'Contemporary visual arts' has been defined by Art Council

The Most Commonly Used Definition Of Sustainable Development
The most commonly used definition of sustainable development is still that given in the report of the
World Commission on Environment and Development (1987), i.e. sustainable development is 'a
process to meet the needs of the present without compromising the ability of future generations to
meet their own needs.' Sustainable development is therefore about creating a better life for all people
in ways that will be as viable in the future as they are at present. In other words, sustainable
development is based on principles of sound husbandry of the world's resources, and on equity in
the way those resources are used and in the way in which the benefits obtained from them are
distributed (Making Tourism More Sustainable, 2005).
Three ... Show more content on Helpwriting.net ...
However, it also has major impacts on the natural and built environments and on the well being and
culture of host populations. In roughly that same period, the concept of sustainable development has
become widely accepted as the way to a better future, even though its roots go back to the 1980s
(Making Tourism More Sustainable, 2005).
Tourism plays a significant role in sustainable development and the United Nations Environment
Programme (UNEP) and the World Tourism Organization (WTO) wish to encourage all countries to
make sure that their policies and actions for its development and management fully embrace the
principles of sustainability. Likewise, policies to promote sustainable development should take full
account of the opportunities offered by tourism. Various international conventions and declarations
have put forward principles and guidelines for sustainable tourism and the importance of tourism
and its sustainability was underlined at the 2002 World Summit on Sustainable Development. Many
countries declare that they are pursuing, or wish to pursue, policies for 'sustainable tourism'. Despite
this interest, there remains a degree of uncertainty over the scope and priorities for making tourism
more sustainable and only partial appreciation of how to put this into practice (Making Tourism
More Sustainable, 2005).
All tourism should be more sustainable

Economic Impact Of Tourism On The Environment
Tourism is a vital industry contribute greatly to the economy in many countries. But also causes
significant environmental damage. Should this be a concern of governments? DISCUSS.
Introduction
Tourism is an industry providing both enjoyment pleasure and employment for millions of people in
the world. I believe tourism especially the nature bring not only economic value but also dangerous
ecology for the countries especially for those which are not too strong for the point of view of
industry and economic development, which are very attractive by their historical places. The present
paper is devoted to the discussion of the environmental impacts of tourism. And. Contain discussion
of economic benefits of tourism compared to the ecology. ... Show more content on Helpwriting.net
...
This mean that total expenditure will increase this season.
The existence of numerous of tourism industry testified to a variety needs. These organization fulfil
the needs of operators as individuals to share concerns. To be supported by similar view and to
obtain business information's. Success with an industry organization such as, job variety and bring
measure publicity. The reason for the existence of industry associations are not limited to
communication needs. If they did not exist the government need to great them. In sociological and
political context, industry organization are need for efficient communication and networking, the
industry organization in a parallel political sense are needed by individual operators, as a source of
combined power for protection of their interest and the promotion of tourism sector as an economic
and community resource.(AUSTRALIAN FEDERATION OF TRAVEL
AGENTS(AFTA)WEBSITE;AFTA http.//www.afta.com.au/.
Socio–economic impact of tourism.
Tourism as a social progress and economic activity has been found to be a blessing particularly in
poor development countries. The impact of tourism are felt especially in the third world. The impact
has two dimension that is negative and positive. Of course controversies surround some of assumed
impacts. Tourism facilities rather

What Is The Importance Of Tourism And The Environment
Moreover, tourism and the environment are balancing sectors in terms of vision and goals. The
environment is the right climate for sustainable tourism development, and sustainable tourism
focuses on environmental planning. Perhaps the most important element on which eco–tourism is
based is not to disturb the ecological balance resulting from human actions, which are represented
by the behavior of tourists in the case of ecotourism and the pollution it may cause. In addition,
natural areas form the basis for ecotourism from marine tourism and land tourism, and recent studies
have shown that eco–tourism generates direct financial resources. What is more, the main objective
of ecotourism is to promote and improve the standards of living of the local community (Kuhdairi,
2012)
7. The Importance of Ecotourism
Eco–tourism has an importance that it helps to achieve different importance. One is keeping
environmental balance and protecting the natural life of land, sea and air from pollution. Therefore,
it is way to protect environment. Another is that sets behavioral controls in the use of materials or
consumption in order to maintain public health and safety, and renew resources. Another importance
is that ecotourism provides easy, simple life away from discomfort, anxiety and stress by preventing
noise and gaseous emissions that affect human efficiency because tourists go to clean and
comfortable areas. Moreover, there is an economic importance for eco–tourism as it brings

Training Schedule of Let's Take a Trip Sales Staff
Let's Take a Trip sales staff (fictional) training schedule There is a changing trend in the tourism
industry across the USA hence there is need to change with the trends. It is indicated that the
tourism industry attracted 70 million global travelers over 2011 hence creating 7.5 million jobs
while supporting 1.2 million jobs in the USA currently (Gavin Landry, 2012). There is need
therefore for every organization connected to the tourism sector to make the appropriate adjustments
to tap maximum benefits from this expanding industry.
The name of the organization under consideration is Let's Take a Trip (LTaT). This is a tours and
travel company that deals with wild safaris both locally and liaison for the same overseas. The
company has its headquarters in Texas and various offices across the USA and sub–offices in Africa.
Having been established in 1999, the organization has gone a long way to create possibilities of
many Americans touring locally as well as globally with special interests in Africa savannah lands.
The organization has a total of 500 employees with majority of these being the sales staff and the
public relations staff. They play a pivotal part in the daily running of the organization, the expansion
of operations and positive portrayal of the image of the organization. The training will target the
sales team in particular. This is a routine training that the organization conducts to ensure the
company stays in line with the latest tours and travel

Understanding Tourist Motivation and Behaviour Concerning...
Understanding tourist motivation concerning the term dark tourism with a focus on Alcatraz
Table of Content
1. Introduction 3
2. Abstract 4
3. The definition & development of dark tourism 5
4. The different types of Dark Tourism 6
4.1. Holocaust Tourism 6
4.2. Battlefield tourism 6
4.3. Cemetery Tourism 7
4.4. Slavery–Heritage Tourism 7
4.5. Prison tourism 7
5. Motivation factors vary from person to person. 7
5.1. Belonging to a particular community and education 7
5.2. Concept of Schadenfreude 8
5.3. Condolence and Valediction 8
5.4. Thanatopsis 9
6. Motivation and Influencing factors towards visiting Alcatraz 9
7. The island Alcatraz and its development 10
8. Alcatraz, the transformation from a high security prison to a ... Show more content on
Helpwriting.net ...
Moreover the concept of schadenfreude, which is self–explanatory and the motive of condolence
and valediction can be stated as a further reason of pilgrimage to dark sites.
The importance of the findings is relevant to understand the intention of people, travelling to dark
tourism sites and not to condemn them for their special interest.
The definition & development of dark tourism is important to gain more knowledge in this field
Marcel (2003) describes dark tourism as 'the dirty little secret of the tourism industry'.
According to Stone (2006, p. 146) "dark tourism may be referred to as the act of travel to sites
associated with death, suffering and the seemingly macabre." This statement was emphasized by
Tarlow (2005, p. 48) when he suggested that "visitiation to places where tragedies or historically

noteworthy death has occurred and that continued to impact our lives."
The term "dark tourism" is also known as Thanatourism which is descended from the demon
Thanatos, a negligible character in the greek mythology, who epitomised death.
The term dark tourism has always been present in history meaning that also in early times people
had the demand to pilgrim to place where death happened.
One of the first tourists in history have been the pilgrimages who travelled to places where death
caused though religious power. An example for this is the Via Dolorosa, the

Travel And Tourism Case Study
Key historical developments
The historical developments of the travel and tourism industry are categorized in three different time
bands as follows:
Before 1945
1945–1979
1980 to current day
Before 1945
In early times and approximately until the end of the 16th–century people who were living in
agricultural communities was stationary, occasionally moving from the local area and rural
community. Even with the beginning of the industrial revolution, which was making a slow start in
the 18th century in urban and factory development, a richer class alone enjoyed leisure and travel,
while the workers worked in situ. As industrialization got underway, vacation time or holidays
where they existed tended to decrease.
Before the 1950s, tourism was an industry which was inconsistent; hotels, transport operators, tour
operators, travel agents, all have a habit of to work separately. Hotels were mainly in the business to
sell bed nights. Railways and airlines were in the business to sell seats, Travel agents were selling
travel and holidays. However, in each case, they tended to work very much independently.
Up until 1946, for example, the period between the world wars, much of international travel was for
the privileged, wealthy and leading groups in society.
Thomas Cook introduced the first package tour in 1841, but in fact, by that time the first passenger
railways, from Liverpool to Manchester opened in 1830, themselves were offering outing trips, for a
traffic

Towards Sustainable Tourism – Key Problems and Issues...
HTM 4105 Contemporary Tourism Issues
Topic: TOWARDS SUSTAINABLE TOURISM – KEY PROBLEMS AND ISSUES FACING
HONG KONG
Introduction
Unquestionably, Hong Kong is a blessed land where possesses prosperity and most of the elements
of being a world class cosmopolitan which has successfully attracted visitors over years, especially
from the mainland by emphasising our world–class shopping, dining and other urban attractions
(Lam, H., 2004). Despite the flourishing scene of the tourism industry, the volatile tourist markets
and growing competition from Southeast Asian countries and neighbouring destinations have posed
new challenges to Hong Kong's tourism industry.
In order to strengthen Hong Kong's position as a preferable Asian tourist ... Show more content on
Helpwriting.net ...
However, sustainability should not put mainly on the economic side since sustainability of tourist
attractions, i.e., the ecological sites and the heritage, is the core value of sustainable tourism.
Although the government claimed that it has been keen on "promoting green tourism in Northeast
New Territories and outlying islands having regard to the principles of nature conservation and
sustainable development." (GovHK, 2009), it is doubtful that, regarding its policy on green tourism,
whether Hong Kong government has a clear and accurate vision for mass tourism that will
incorporate the natural environment. Tourism should be regarded as a tool for ecological and
heritage preservation but not the other way round, otherwise there is no true meaning of sustainable
tourism. Apparently, there is still much room for improvement regarding the policy as more concern
and control should be placed over the environmental sustainability so as not to override the
economic sustainability on the environmental sustainability. The success of green tourism is largely
dependent on effectiveness of government on planning and management to minimize the impact to
environment and the effective distribution of ecological resources.
One of the measures suggested to the government is to have

Descriptive Essay About My Hometown
My hometown is Heze Shandong province, and it's a beautiful city. I'm very happy for having been
hired as a director of tourism department in Heze. As a qualified supervisor, I have obligations and
responsibilities for every tourist to services and help them, then they will have a pleasant travel.
Heze is a city with long history and profound culture background, and rich in tourism resources,
convenient transportation.It is a famous hometown of peony, martial arts,calligraphy and painting,
the drama and the folk art.I believe that you can feel strong Chinese traditional culture,if you come
here to travel.Heze is rich in natural resources and it has many unique local snacks.
As we all know that peony is regarded as the national flower of China.Heze as the hometown of
peony in China.There are many scenic spots,such as peony gargen,ancient and modern
garden,hundred flower garden,day sweet park. In addition to the famous peony overseas,there are
many tourist attractions,such as Chaozhou Painting and Calligraphy Academy, The Hebei
Revolutionary Memorial Hall, Jiang Zhen Botanical Garden,Nanhua Hot Spring Resort, song jiang
wu shu institute of area, the hometown of Sun Bin, such as on.
Heze has many famous traditional local dish, more famous specialties such as Shanxian county
mutton soup, stewed beef sweet and sour of the Yellow River carp, and white crisp chicken. You will
also have opportunities to enjoy Chinese opera and acrobatic shows and taste authentic Chinese food
and

Long Tail Theory & Niche Tourism
LONG TAIL TOURISM: NEW GEOGRAPHIES FOR MARKETING NICHE TOURISM
PRODUCTS Alan A. Lew ABSTRACT. The Long Tail concept refers to the Internet–based
economy that has enabled company success through a focus on highly specialized services and
products that are not in high volume demand, but maybe in high–value demand. The concept of the
post–tourist, for example, is a Long Tail phenomenon. Long Tail marketing approaches are proving
success due to advances in communication technology and social networking that have given more
people access to a broader range of goods and services and information. The Long Tail is not
without its challenges, including increased global competition, and it has not abandoned geographic
considerations. Geography, ... Show more content on Helpwriting.net ...
The books section of Amazon.com rates each book based on how many copies have been sold. More
than 30% of Amazon book sales are for those that are below its 130,000 top sellers (Anderson,
2004; "Profiting from Obscurity," 2005). Amazon leverages the Long Tail by providing access to
warehouses that contain a much larger selection of books that are not available at any single brick
and mortar bookstore. In 2004, eBay.com had close to 105 million registered users worldwide who
posted almost one billion items for sale, resulting in over US$32 billion in total sales ("EBay Profit,"
2004). They accomplished this by enabling its users, including both individuals and small
companies, to sell a myriad of products within the infrastructure provided by the eBay website.
Many of the items posted for sale on eBay are not immediately sold and are not even bid upon
because their demand is so low. However, there is a demand. These low amplitude products
comprise the Long Tail, and eBay may be the most successful Long Tail aggregator yet. At the same
time, however, the near monopoly position of eBay.com itself, among online auction websites,
points to some of the challenges of marketing in the Long Tail. THE LONG TAIL MARKET
APPROACH The Long Tail market has huge potential. However, it is highly distributed and highly
individualized. The lesson ofthe Long Tail is that low demand or low sales volume Alan

Business Plan for Bus Services Company
BUSINESS PLAN
Wise Choice Tours and Bus Services The Company
Wise Choice Tours and Bus Services (WCTBS) is a new sightseeing company in its formative
stages. It is owned and managed by entrepreneur Michael Miles. The company is located in the
capital city of Georgetown. It is being organized to take advantage of a specific gap in the local
sightseeing tour market. The gap exists in high quality, reasonably priced sightseeing tours in the
nation's capital away from the city centre, indicating that a new entrant tour company could be
expected to capture a significant portion of the current sightseeing tour market.
The Company's Mission
WCTBS' mission is to provide safe, reliable and fun sightseeing tours and bus services to our ...
Information Technology
WCTBS will use information technology to reduce staffing and other operational cost; expand the
potential market base; readily capture sales opportunities; and enhance customer convenience and
satisfaction.
Marketing and Sales Strategy
WCTBS will develop a message that touring with us is fun and we will project that message over
the airwaves and in print (Kotler, et al, 2013, p. 26). We will kick off our message using 94.1 Boom
FM radio as well as hosting parties for certain tour association decision makers and the media. We
plan a pre–opening marketing budget of $550,000. As we profit, we will spend about 1% of gross
revenues on advertisement and marketing. We will also distribute survey cards to assess what we are
doing right and identify what we are doing wrong.
The Competition
Our main competitors in the Guyanese sightseeing market are:
1. Knight Rider Bus Service: This Company is based at Georgetown and is in existence for over 18
years. They pride themselves (Knight Rider Bus Service, 2014)
2. Dagron Tours: This is a global company with offices and tours around the world. Dagron Tours
contracts out its services to local bus lines and runs multiple tours. They also run day tours to
historic sights and resorts. (Dagron Tours, 2014)
3. Guy–Braz Tours: This is a local company that runs a 30–passenger bus tours to Brazil from
Guyana overland using the Lethem trail. Their package includes executive–styled

Advantages Of Pro Poor Tourism
Firstly, is necessary to define and discuss what Pro Poor tourism (PPT)is as literature explained PPT
is determined a way of tourism that can increased the net benefits for the poor people. The view of
PPT understands the help and contribution of tourism in reducing poverty and allowing poor people
to be able to participate effectively in new local developments. Tourism can contribute to the poor
through generation of jobs, income–earning opportunities and indirectly opportunities such as
infrastructure developing, etc. PPT can also bring a wide range of cultures mix therefore interaction
and access to new tourist markets can be possible. This could enhance the local livehood and enable
communities to survive rather than seeing out migrations (Schelyvens, 2009).
To help and promote the pro poor tourism, the UNDP and UNWTO started in 2003 a program called
"sustainable tourism –eliminating poverty", this ... Show more content on Helpwriting.net ...
Tourism is a really complex sector in which is often driven by foreign and private interests. ( Roe.
Dylis) it is also a volatile and is susceptible to changing events which can become difficult to
control. A cause of that, there might exist a limited potential in helping the poor. Proo Poor tourism
is supposed to be keen at maximise returns for poor people, however Tourism still allows wealthier
people benefit from it . "The middle class poor are more likely to receive benefits than the 'poorest',
who lack the capital and skills to exploit economic opportunities, but are likely to suffer from the
negative impacts on local resources" (Hall, 2007)therefore, not all poor people can benefit from it,
there always be some that will lose. ( reid , 2003 in.. colin h) argues that tourism need to address
more directly the goal of distributive justice, it can be said that the pro poor tourism falls into
optimism and opportunism (colin. H) Which is a negative

New-Fangled League: Cruise, Medical, Film, Wedding and...
New–fangled league: Cruise, Medical, Film, Wedding and Spiritual tourism
Shivgit Dhaliwal
1.Abstract
Tourism is an age old activity associated with civilized nations. Thus, tourism literature too has a
long history. This paper critically exam the positioning of a New–fangled league of tourism products
in India. The creation of New– fangled tourism products like medical tourism, spiritual tourism,
religious circuits, wedding tourism, cruise tourism, caravan tourism and film tourism has served to
widen the net of this sector. Inbound tourism is booming and the country is going all out to lure
more travelers from around the world. Contrary to perceptions across the world that tourism in India
is still ... Show more content on Helpwriting.net ...
Foreign tourist arrivals in the country have increased substantially during the past decade motivated
by both, business and leisure needs and are further expected to grow at a compound annual growth
rate (CAGR) of around 8 per cent during 2010–2014. Visitor exports are a key component of the
direct contribution of the sector.. By 2021, international tourist arrivals are forecast to total
11,149,000, an increase of 6.1 per cent pa generating expenditure of INR 1,344.7 billion (US$ 30.3
billion). The country has received 3.3 million foreign tourists during the period January to June
2013.
2.2 Brief:
New–fangled league of tourism refers to how a specific tourism product can be tailored to meet the
needs of a particular audience/market segment. Locations with specific products are able to establish
and position themselves, as separate niche destinations. Purely through image creation, which helps
destinations to differentiate their tourism products and compete in an increasingly competitive and
cluttered tourism environment. Theoretical literature has paid little attention to the role and
positioning of New– fangled league of tourism products.
"Future tourism success for most destinations is closely tied to NOT being labeled as 'too touristy'...
unless a place's appeal is actually derived from its deliberate reputation for 'excess' (e.g. Las Vegas,
Cancun, theme parks). This is the real message from many travelers'

The Tourism Industry In Queensland
1.0 Introduction
Tourism is a key player in the development of any nation because of the revenue that the industry
accrues as well as the exchange of social and political ideologies between the tourists and the
populace. As such, tourism in the Queensland has been a major player in the economic, social and
political development of the nation (Schaffer 2010). The tourism industry has set up measures to
meet the increasing and sophisticated needs of tourists in all tourism sectors through identification
of niche markets then developed best tourism products for such markets (Hayes 2010). This paper
therefore identifies a tourism sector in the Queensland hospitality industry and explores the market
coverage, challenges and solutions that ... Show more content on Helpwriting.net ...
This group handles over half a million tourists per year with 20 per cent of them being sport tourists.
The AOT branch that deals with sports tourists in Queensland is located in Brisbane, the capital of
Queensland. AOT has its own accommodation resorts in many sport resorts that are fully equipped
with all tours products and services. However, the increasing number of sports tourists in
Queensland has been a challenge to AOT in trying to service all of them. This increase in market
segment has strained the management of the tours company leading to outsourcing some of the
services such as accommodation and travel agents.
3.2 Australia Online Tour Operator
This is another inbound tour operator in both Australia and neighboring New Zealand. This tour
operator has a firm value for quality and customer satisfaction which has placed it in a very
competitive position in the tourism industry. It has vibrant network of travel agents and
accommodation hotels throughout the two countries that pursues its purpose of customer
satisfaction. Australia online has been receiving a lot of cricket and skiing tourists from different
areas in the world through its wide range of accommodation for all budgets in different parts of
Queensland that include lodges, hotels, island resorts, guest houses, apartments and farm stays. Like
many other sport tourism operators, Australian online has an increasing number of visitors every
year which puts pressure on the available

Good Negotiation Skills are essential to a successful...
Negotiation is a common human activity. Everybody negotiate in his or hers personal and
professional lives and it is an important part of the competitive modern life. Negotiations can occur
over dealing with people, business contracts, official matters, service, buying products and
relationships. Also, in the tourism industry needs good negotiation skills for business successfully.
Tourism industry is not only one part of selling an air ticket or a room in the hotel but it is included
the whole branches of business that provide the products and services desired by people while they
are away from home. Without the tourists and business travelers and the money they spend for
products and services while they are away from home, no branch of ... Show more content on
Helpwriting.net ...
The power of product and service themselves can influence visitors to buy but also this takes an
expert salesperson to convince a prospect of the value of such a unique tour. Obviously, he target
customer is family, the salesperson necessary creates fun conversation arousing the customers to
make the decision to buy extreme activities. Meanwhile, power in negotiations typically comes from
having information and expertise, from having control over resources, or from one's position within
an organization. "Power tools fall into four categories: ways of enhancing the effectiveness of
messages, ways of enhancing the sender's credibility or attractiveness, ways that receivers can elicit
or resist messages, and ways of arranging the larger context to reinforce one's messages." For
example, when tourism agency is representing to travelers, they will bring the topic of sharing
interests about culture, local people, food and attractive places depending on what the research
preparation of customers' likes to support the conversation to the agreement. Make a proposal for
the exchange is the third step of negotiation that is about summarizing what you expect from the
other and what you may give them in return. For example, after travel agency presents the extreme
trip details of 30

Towards Sustainable Tourism – Key Problems and Issues...
HTM 4105 Contemporary Tourism Issues
Topic: TOWARDS SUSTAINABLE TOURISM – KEY PROBLEMS AND ISSUES FACING
HONG KONG
Introduction
Unquestionably, Hong Kong is a blessed land where possesses prosperity and most of the elements
of being a world class cosmopolitan which has successfully attracted visitors over years, especially
from the mainland by emphasising our world–class shopping, dining and other urban attractions
(Lam, H., 2004). Despite the flourishing scene of the tourism industry, the volatile tourist markets
and growing competition from Southeast Asian countries and neighbouring destinations have posed
new challenges to Hong Kong's tourism industry.
In order to strengthen Hong Kong's position as a preferable Asian tourist ... Show more content on
Helpwriting.net ...
Despite these efforts, several problems are found regarding Hong Kong's culture and heritage
sustainability policy. It is found that Hong Kong has been relatively slow in developing its potential
heritage sites into tourist attractions, as seen in the controversy over the fate of Tiger Balm Garden
and the Central Police Station. According to Chu and Uebegang (2002), the sluggish and passive
response of government reflects the lack of political will due to a lack of understanding of the
principles of heritage and its potential. The Government believes heritage conservation should be
driven by tourism and economics and not treated in the same way as other social and education
services. Even with the setting up of Heritage Tourism Task Force which is established in 1998,
there have been very few recommendations proposed by the task force. Some critics have blamed on
its lack of leadership and lack of influence in the government bureaucracy (Chu and Uebegang,
2002). Other problems implied in the policy of government are lack of a broad–based, long–term
conservation policy, lack of a clear priorities and inadequate co–ordination of government
departments involved in present heritage conservation practice. Besides, in most cultural heritage
development, public involvement in decision–making is absent.
Regarding these problem, it is essential for

A SWOT Analysis of the Changing Industry Marketplace
1.0 Introduction
The purpose of this report is to develop and understanding of the changing tourism marketplace and
alternatives to mass tourism and the different problems associated with the delivery of different
types of TL activities. Flowing from task 1, a Mystery Shop was completed on Skydive Ramblers
Caboolture and a case study has been developed based on the special interest activity undertaken.
The report has two parts; Part A, which is based on special interest tourism and management and
marketing implications that may be present, and Part B, which consists of the analysis of the data
found through using the mystery shopping instrument. 2.0 Part A
2.1 Background
2.1.1 Definition and Criteria
Adventure tourism has grown rapidly in the recent years and has become increasingly
commercialised. It can be defined multiple ways including when a participant is involved in an
outdoor activity and confronts nature in order to experience risk (Walle, 1997), or where the
principle attraction is an outdoor activity using specialised equipment (Swarbrooke et al.)
However, not all activities that occur in an outdoor setting constitute as adventure and adventurous
behaviour does not necessarily mean visiting exciting places.
According to Maslow's hierarchy of needs (Maslow, 1954), people seek higher needs of risk only
after lower level needs have been satisfied and are no longer a source of motivation. This means that
adventurers are predicted to willingly 'abandon

Texas Heritage Tourism Industry Growth

Recommended

Recommended

More Related Content

Similar to Texas Heritage Tourism Industry Growth

Similar to Texas Heritage Tourism Industry Growth (20)

More from Michelle Singh

More from Michelle Singh (20)

Recently uploaded

Recently uploaded (20)

Texas Heritage Tourism Industry Growth