Sports Marketing Essay

Sports Marketing Essay
The price that we pay is the value that we associate to any product, whether it is a good or service. It
is the compensation given to a person or authority to purchase an object or service. The greater the
value associated to the product, the greater the price.
The pricing process is dependent upon factors which can be categorized as internal and external
factors. The internal factors include the factors that are within the control of the organization or the
producer, whereas the external factors are influenced by the market or factors which are beyond the
control of the producer.
Internal Factors
The internal factors are inclusive of the marketing mix of the organization and the organizational
goals. The product itself is a huge ... Show more content on Helpwriting.net ...
The greater the demand of a product, the greater the associated value, and hence greater will be
price. Price is also dependent upon the supply of a product, the lower the supply, the higher the
price. The price of a product is also dependent upon the state of the overall economic conditions. At
the time of the recent recession, the ticket prices of matches and merchandise were set at a
comparatively lower level than at the time of a boom. (Kotler)
Pricing Strategies
Moving on towards the various pricing strategies, the first pricing strategy is the differential pricing.
This is to charge different prices to different target markets, which is usually not considered illegal
in the case of services. The prices charged differ according to the types of customers being served
for example children and disabled people usually get a discount on ticket prices.
The second pricing strategy is the penetration pricing where the product enters newly into the
market. To gain some consumer base from the competitors, the seller initially charges a lower price
than the competitors. For example the ticket prices initially charged for IPL, Indian Premier League,
matches were lower than the ticket price of the competition ICL matches. On the contrary, price
skimming strategy is to grab the financially top class of the market and to do this, the seller charges
high prices. The effectiveness of this strategy is based upon
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Soccer And Globalization Essay
Globalization is erasing country borders. It's expanding something to a worldwide scale, and
generally making the world a little bit smaller. When you think of globalization in terms of sports,
the best example is soccer. Soccer is something that started in 1863 as a simple game played in
England by people of humble beginnings and not long after that turned into a worldwide
phenomenon (Parrish). Soccer has over 3.5 billion fans worldwide. When you really think about that
number you realize how big of a deal that is. That's about 50% of the world's population. Meaning
that 1 in every 2 people watch, play, and generally enjoy soccer. The globalization aspect of it comes
in when you know that its regional popularity is in Europe, Africa, ... Show more content on
Helpwriting.net ...
According to Branko Milanovic of Yale Global Online: Soccer is the most globalized sport. Owners
of any sporting team demand and pay for top talent from anywhere in the world. Before 1995,
soccer rules in Europe limited the number of foreign players to a handful per club. A Belgian player
successfully protested that the rules violated European laws on labor mobility and discrimination.
Since then, the doors have opened wide and skills in the game have improved, though talent is
increasingly concentrated among the wealthiest teams and nations. (Milanovic) The fact that they
took it as far as bringing up labor laws and discrimination so as to demand to play in a different
country's team shows these players' passion for playing with a strong team, and their passion for the
game. Although players play for football clubs throughout the years, when the World Cup roles
around most players return to their country of origin as a way to still represent their national pride.
Over the years, soccer has seen more and more globalization. During my research I came across a
couple of charts that explain it all very clearly. There are flags of national teams on the top of the
chart and flags of football clubs on the bottom of the chart with lines drawn that connect the two.
The lines represent what football club a country's players play when they don't play for their
national team. These lines are connecting all kinds of combinations of players

Marketing the Uefa Champions League
The UEFA Champions League: A strategic Marketing Analysis
b00184908 Sports Coaching Year 3 Sport Marketing
School of Engineering and Science University of the West of Scotland
December 2011
Table of Contents
Table of Contents........................................................................................1
1. Introduction...........................................................................................3 2. Background
Information............................................................................4
3. External/Internal Environmental Analysis ... Show more content on Helpwriting.net ...
Formerly known as the European Champions Clubs' Cup (European Cup) the UCL was the result of
a measured overhaul of European football, in response to advances in technology, namely satellite
television. The challenge the Union of European Football Associations (UEFA) faced was how best
to oversee this transitional phase whilst maintaining the crucial brand equity attached to the
'European Cup' brand name.
The report will discuss the affiliation between UEFA and marketing specialists Television Event and
Media Marketing (TEAM). The writer will show that this association was fundamental to the
emergence of the UCL and discuss the strategies developed by TEAM to ensure the competition was
seen as a credible and visible brand.
The writer will provide evidence to suggest that the shrewd branding of the UCL and the cognisant
approach taken towards the competitions life cycle have been major influences in this meteoric rise.
2. Background Information
It has been suggested that the UCL is a product of societal evolution. After forty years without
change the European Cup had become commercially obsolete to broadcasters and sponsors due to
the lack of guaranteed matches involving Europe's biggest clubs (Ahlstrom, 2002). The knockout
format allowed for clubs who would bring in large sums of revenue to be eliminated after merely

two games. In 1992, under pressure from both broadcasters and Europe's foremost clubs, UEFA re–
branded

A Rich Club : Florentino Perez 's Management
A Rich Club
Florentino Pérez 's management led to big changes in the club 's hierarchy. He restructured the
organisations economy, making it the richest club in the world, and made changes at the top of the
club. He completely renovated the Santiago Bernabéu, and created a new sports complex in
Valdebebas and opened the Alfredo Di Stéfano stadium (Now used for Real Madrid Castilla matches
and Real Madrid training ground).
Ramón Calderón was elected as club president on 2 July 2006 and quickly signed Fabio Capello as
the new coach and Mijatović as the new sporting director. Real won the La Liga title in 2007 for the
first time in four years but Capello was cut loose.
On the 9th June 2007, Real played against Real Zaragoza at La Romareda. Zaragoza led Real 2–1 at
the nearing end of the match. A late Van Nistelrooy equaliser followed by a last–minute Raúl
Tamudo goal which sprung Real Madrid 's title hopes back into reality.
The title was won on 17 June when Real faced Mallorca at the Santiago Bernabéu. At the break Real
were 0–1 down, however, three goals in the last half–an–hour secured Real Madrid a 3–1 win and
their first league title since 2003. The first goal came from Reyes who scored after a hard work from
Higuaín. An own goal from the other team followed by another goal from Reyes allowed Real to
begin celebrating the title. Thousands of Real Madrid fans began going to Plaza de Cibeles to
celebrate the title.
On 1 June 2009, Florentino Pérez regained Real Madrid 's

Messi
Table of contents
Outline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page1
Introduction . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . page2
Messi's early life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page3
Messi's achievements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page4
My Opinion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page5
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page6
Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page7
Outline
Q1) What was Messi's early life like? * ... Show more content on Helpwriting.net ...
Although he was often homesick in his new country, Messi moved quickly through the junior
system ranks, and by the age of 16, he had made his first appearance for Barcelona. Messi put
himself in the record books on May 1, 2005, as the youngest player to ever score a goal for the
franchise. Messi eventually grew to 5 feet and 7 inches, and with his short stature, speed and
relentless attacking style, he drew comparisons to another famous Argentinean footballer: Diego
Maradona. Messi steered Barcelona to a wealth of success, most notably in 2009, when the left–
footer 's team captured the Champions League, La Liga, and Spanish Super Cup titles. Even the
great Maradona gushed about his fellow countryman. "I see him as very similar to me," the retired
player told the BBC. "He 's a leader and is offering lessons in beautiful football. He has something
different to any other player in the world."
http://www.biography.com http://www.studymode.com Messi's Achievement's
Messi has won many impressive awards. At the age of 21 he won his first Ballon d'oR and fifa
player of the year .he again won Ballon d'oR in 2010, 2011, 2012.Messi also won the 2010–2011
UFEA player of the year in Europe awards .Age of 24 Messi became Barcelona's all–time top scorer.
He won Copa del ray top goal scorer I 2010–2011.Messi also won La liga player of the year 2009,
2010,and 2011 and La

Impact Of 2012 Olympics On Hospitality Essay
2012 Olympics and its impact on the hospitality industry of London.
Research Background / Context
On 6th July' 2005 London was selected as the host city for the 2012 summer Olympic and
Paralympics Games. The games is often labelled as the "greatest show on earth" which involves
thousands of sports persons both men and women from around the globe aiming to reach the
ultimate in sporting achievement. The Olympic Games will take place entirely in London, but the
bid team had stressed throughout their campaign that the games would benefit the whole of Britain.
The proposed research is on the impact of the hosting of the 2012 Olympics in London and its
impact specifically on the hospitality industry. Other studies have been done on ... Show more
content on Helpwriting.net ...
Athens 2004 would have benefited from its investment in urban regeneration and transport
infrastructure. Before the Games Sydney 2000 was a great city to visit and now is better again after
its Olympic experience. Atlanta 1996 was located within 2 hours flying time from major US cities. It
was a major domestic convention hub before the Games with comparatively few international
visitors. But as inbound statistics reflect, Atlanta is still a major domestic convention hub with no
hard evidence of an Olympics afterglow in the inbound market.
Barcelona 1992 achieved incredible tourism–image transformation but the hotel market in the post–
Olympic era was badly over–supplied for several years. Whereas Seoul 1988 opened its inbound
tourism industry. The city added several hotels and infrastructure investment which dramatically
improved the tourism appeal and till now Seoul remains a strong hotel market. As seen here
Barcelona and Seoul were the two most successful cities in creating additional inbound traffic. But
the point to note was that both these cities had low–profile tourism at the time of hosting the games
and so they had much to gain from the hosting of the games.
When we refer to the term Hospitality we normally refer to the relationship between a guest and a
host.

Use Of Social Media Platforms Aids And Promote Sporting...
Aim: To assess the use of social media platforms aids and promote the sporting brands within the
consumer behaviour.
Objectives:
To define the social media and identify the sporting brands associated with consumer behaviour.
By examining how brand attributes influences the responses of the sporting brands in terms of social
media.
By investigating how social media platforms in particular, Facebook, Twitter and Instagram affect
consumers on sporting brands (case studies).
Recommend the social media marketing tools in order to increase the usage of sporting brands and
create an engagement with the consumers.
Social media portrays a crucial role in everyday lives of individuals across the world and evolving in
their ... Show more content on Helpwriting.net ...
dissatisfaction customer service to the organisation (Mangold and Faulds 2009) For example, if a
customer is dissatisfied with their product, that could result in a bad publicity image to the
organisation.
Referring to this study, similar research from Sharpio et al (2013) suggests that using social media
platforms to receive information about the sport teams or organisations has a positive influence on
intentions to purchase products of sponsors. For example, sponsor firms can benefit through
exposing their logo or brand name to the target audience (Cornwell et al 2005)
Gladden and Funk (2001) also mentioned that the brand attributes and benefits were strongly
apparent in the brand loyalty, since it is linked to behavioural loyalty. This also demonstrates the
behaviours of loyal spectators such as the repeat of purchasing tickets (seasonal tickets holder) and
attend the sport events frequently, which could gain a competitive advantage for the sport
organisations. (Bee & Havitz 2010)
Regarding the issue of consumer behaviour, organisations could improve their perceived quality of
their brands (Keller 2001) whilst adjusting their marketing strategies to enhance the brand image
(Simmons 2007)
From the research of consumer's segmentation behaviours, there are type of consumers who use
social media such as "entertainment seekers" and "social shoppers". (McDonald 1996) The several
studies states that they have achieved a

Messi Persuasive Speech
In 2014, the world was captivated by the FIFA World Cup. Let?s paint a picture of that epic match.
In what was seemingly the perfect end to a perfect sports tournament, Leo Messi put his home
country of Argentina on his back and led them to the final against a perennial football juggernaut in
Germany. With the game tied 1–1 throughout the second half, Mario Gotze (Germany) put in the
go–ahead goal in extra time to take a 2–1 lead. With the game coming to its conclusion, Argentina
was awarded a free kick outside Germany?s box, but just within scoring range. To take the shot,
none other than Messi. With the undivided attention of the world, including me, on Messi?s left foot,
the Argentinian forward had his shot at would have ... Show more content on Helpwriting.net ...
As Messi stood five yards off the ball with German goalkeeper (GK) Manuel Neuer staring him
down, it seemed as though this would be Messi?s crowning achievement. For just a few moments,
as Messi took his steps forward to take the shot, the world and time itself seemed to stop. He pushed
it. Just above the left side of the goal. With that, Germany drained the last few minutes off the clock,
and hoisted the beautiful World Cup trophy. For Messi, who was reaching a juncture in his career
where experts thought he might retire from international football, there was nothing but question
marks and missed opportunities. That match concluded what was a terrific World Cup. The United
States of America had shown out for their fans, Messi had made a final (with a chance to win), the
original favorite, Brazil, was eviscerated by Germany, and those Germans closed out one of the most
dominant World Cup runs in recent memory. With a plethora of stories for fans to follow, the World
Cup 2014 was a great sporting experience, regardless of how you feel about the sport itself. Now,
four years later, the eyes of the sports world will once again be on soccer when the World

Tourism and Hospitality Business
| Destination and Sector Report – Spain | An insight into Spain as a tourism destination: Will it be
one of the most sought after destinations in the near future? – An analysis and feasibility study | |
Raaghav Murugappan | Due Date – 18/11/2012 | ID Number – 000001185 Course – Hospitality and
Tourism Business Course Code – BUSS101 Lecturer – Mr. Christopher Simon Dutt | Table of
Contents Executive Summary ii 1. History of Hospitality and Tourism Sectors in Spain iii 2. Travel
and Tourism Sector – The 4 A's of Tourism iv 2.1 Accommodation in Spain v 2.2 Attractions in
Spain v 2.3 Accessibility in Spain vi 2.4 Amenities in Spain vii 3. The Restaurant Sector in Spain vii
4. Hotels in Spain viii 5. Clubs and MICE ... Show more content on Helpwriting.net ...
There are different types of lodgings to cater to the different tourist groups. These range from youth
hostels to boutique hotels and high–end hotels, with numerous options in between as well. The most
sought after lodgings among these are the 'Paradors', which are usually hotels run by the government
and some of which are at the higher end of the spectrum when it comes down to pricing. These
'Paradors' are usually located in heritage sites or historic buildings and give visitors an authentic feel
during their stay. Most of these are fairly reasonable in terms of pricing taking into account the high
quality amenities and facilities that they have to offer. Some of these 'Paradors' also have a
restaurant that serves regional and traditional cuisine and delicacies. There are about 90 of these
'Paradors' in Spain and together they offer a total of more than 10000 rooms. Apart from these,
Spain also offers campsites, tourist apartments for those who want to stay for a longer duration of
time, guest houses, accommodation in rural areas such as country houses and also distinctive
accommodation facilities which have an element of tradition associated with them and these are
mostly found in the rural areas and are refurbished buildings. Examples of such accommodations are
the 'Pazos' in Galicia which

Philanthropy In Sports
Professional sports in which athletes receive compensation for their athletic talent and abilities, is
often only associated with the entertainment industry. One can watch a sporting event on TV or pay
to go to the arena or stadium to watch the competition live. Outside of watching and participating in
a sport, professional leagues are businesses, concerned about making a profit from their fan base. It
is seldom that one would associate a professional athletic club with philanthropy. According to
Webster's College Dictionary, the definition of philanthropy is an "altruistic concern for human
beings especially as manifested by donations of money, property, or work to needy persons or to
institutions advancing human welfare" (Webster's). In a business concerned with its bottom line,
donating money for a humanitarian cause would seem like a seldom seem practice. The Barcelona
Football Club, however, has proven throughout the years that giving back to the community is what
helps them adhere to their team motto "mes que un club" or Catalan for "more than a club".
Barcelona Football Club, located in Barcelona, Spain, according to Forbes is the eighth most
valuable sports team in the world and the third most valuable soccer team. In 2012, the team earned
about $602 million in revenues and a record $59 million in profits with player's salaries reaching
$362 million (Fontevecchia). Of that profit, 0.7% and 0.5% of player salaries is donated to their own
foundation with a focus on

Nike Case Study
Introduction:
This paper is a case study of Nike Inc. I will give a brief overview of the history, products, company
goals, company challenges, financial report and sourcing strategies. My main sources of information
are internet databases, company annual reports, and financial articles.
Company Overview: Nike
Nike incorporated, the world's leading designer and marketer of authentic athletic footwear, apparel,
equipment, and accessories for a wide variety of sports and fitness activities, was formed in Oregon
in 1968 as the successor to a partnership organized in 1964. This partnership was formed when
Philip Knight, who had just graduated for Stanford with a degree in business, contacted Bill
Bowerman, his track coach at the ... Show more content on Helpwriting.net ...
Nike now has a direct hand in how a product is marketed and displayed. Image is extremely
important to Nike and by producing a wholesome image throughout the world, it believe sales will
increase.
With the increase of European players in the National Basketball Association, Nike is targeting
Europeans aged twenty–two to thirty five. Nike feels its "Just Do It" campaign will be successful all
over the world. However, for success in Europe, a different strategy was developed. Europeans are
not as driven by physical excellence as are Americans. Therefore, Nike created a new image
analogous with the idea that "there is a natural marriage between intellectual and physically
pursuits."
In December 1998, Nike announced the formation of a stand alone category business unit for its line
of licensed sports products by combining its existing Organized Team Sports (OTS) operation with
Sports Specialties Corporation (SSC). The new unit will be named Nike Team Sports (NTS), and
will service the retail licensed products marketplace and establish a leadership position in the
category. According to Mark Duggan, the director of United States sales, "Relationships with Nike
retailers are a key component of nike.com"
Nike.com started early in 1999. It also partnered with UPS worldwide Logistics to provide
overnight, second–day, and ground delivery services. Nike's outsourcing of logistics services
ensured the best, most secure delivery and fulfillment

Political Differences Between Football And Football
"Politics doesn't belong in football" is what I heard my Dad say as a Jeremy Corbyn banner was
raised in the kop. "I watch football to get away from Politics" is a comment I saw in /r/soccer and
that got me thinking, isn't football the worst place to come to get away from politics.
I want to start with my overall point. Politics and Football are intricately intertwined. Politics often
manifests itself through Football, whilst Football has also been used for political propaganda. One of
the ways this is achieved is through local and national identities becoming associated and
represented by Football clubs. This brings us to the first example of politics being intertwined with
Football with FC Barcelona and Real Madrid.
The club not only has become enriched with a political background, but in fact their biggest rivalry
and possibly the biggest rivalry in the world has its political roots. El Clasico is a rivalry defined by
distance, the distance between what the two clubs stand for and represent. With Madrid representing
Spanish nationalism and Barcelona representing Catalan nationalism.
During the Franco regime Catalans saw Madrid as a tool Franco would use to humiliate the city in
another domain. The example most cited in the book Barça was the 1943 Copa Del Rey. Barça held
a 3–0 lead going into the second leg, with a few controversial decisions. The home fans who would
boo the officials would be labeled in the media as 'enemies of the Spanish stat'. Rumoured in this
book

Racism in European Football: Global Campaigns to Eliminate...
Football as it is know outside North America (Soccer) is among the most ubiquitous and beloved
sport in the world. The worldwide audience for the FIFA World Cup typically exceeds 1 billion, and
hundreds of thousands of spectators flock to watch their countries team participate. One of the
fundamental concerns surrounding the game today revolves around the prolonged occurrence of
racism, especially racial abuse to players by fans. Omi and Winant (1994) have identified, elements
of racism with a strong correlation relating to sport, such as 'temperament, athletic ability and
sexuality.
Given its recent history of anti–racist activity, English football is often cited as a figurehead example
of challenging racism through popular culture and ... Show more content on Helpwriting.net ...
The European Monitoring Centre on Racism and Xenophobia (EUMC) found that 10% of Internet
sites managed by football fans expressed 'racist, anti–Semitic and xenophobic views'. The report
revealed that Italian and Spanish sites were more prone to racism, followed by German, Swiss,
Austrian and British sites. (Balestri and Grasselli, 2002). In addition, new forms of social media,
such as Facebook and Twitter, have offered an additional stage for the racial harassment of players
from different ethnic backgrounds
With the growth of technology, and an increase of non–white players from much different ethnical
background, football is an easy target for racial slur. Futhermore, we see more racial actions inside
the grounds of football clubs. Kassimeris, 2008 agrees by saying the conclusion seems inescap– able
that football grounds provide one of the largest public arenas in which racism can be openly
expressed. Just recently Dani Alves Barcelona FC defender was taking a corner kick when he had a
banana thrown at him. He reacted to having a banana thrown by peeling it and then taking a bite.
Former Barcelona striker Gary Lineker praised Alves. "Picked it up, peeled it, ate it and proceeded
to take the corner," he tweeted. "Top response." The ex–England striker added: "Utterly brilliant
reaction from Alves. Treat the racist berk with complete disdain!" (BBC Sport, 2014.) More drastic
action has been noted when Kevin–Prince Boateng, fed

Marketing Mix for Manchester United Product Essay
Marketing Mix for Manchester United Product: A massive sports store selling Manchester united.
Introduction
Marketing
Strategic marketing: defined by Stevens, Loudon, Wrenn, and Warren
(1997).
'Consisting of the complete plan for the accomplishments of the organisation's mission statements
and stated objectives'
And by Hiebing and Cooper (1995)
'Marketing strategy is a statement detailing how an individual marketing objective will be achieved,
and describes the method for accomplishing the objective'
Whereas market strategies are a system designed to help make the decisions that will create a fit
between your organisations goals and resources and changing market opportunities' (Gray 1991).
Manchester United: ... Show more content on Helpwriting.net ...
* Club memberships. (Access to the websites discounts to other products including match tickets
and the cinema.)
* Manchester United in the community. Provides activities to schools, sets up coaching days for
children's extra curricular.
* Manchester United historical museum.
Price:
* Match ticket prices:
* Adults range between the prices of £21 and £41 depending on membership.

* Season tickets
* Adults range between the prices of £389.50 to £684.
* Club membership, adult £26, junior £16.
* M.U.T.V. online subscription £35, sky channel £6 per month.
* Manchester United replica kits (shirt £40, Shorts £20, socks £10) can purchase 4 different types of
kit. Names and number are not included.
Place:
* Old Trafford (68,000 all seated)
* Situated just off the A5068 just outside Manchester.
* Postal address: Sir Matt Busby Way Old Trafford Manchester M16 0RA
* Access to the stadium
* Car Via the A5068
* Manchester Tram Link.
* Manchester Airport 15 km away.
Promotion:
* Through the club, website, exposure on national news with in the season period.
* Have alliances with major corporations. (e.g. Nike, Vodaphone, Budweiser)
* Links with:
* Travel care (travel partner).
* Barclaycard (for loans, club accounts, and Manchester United mortgages).
* Endsleigh insurance (car, travel and home insurance).
* Britannia savings (adult, junior savings, ISA's and

A Brief Look at David Beckham
There have been many soccer players that have stood out throughout their careers and have made
names for themselves. The legendary midfielder, David Beckham, happens to be one of them. David
Beckham, the undisputed best soccer midfielder in the world, is such a success due to his hard work
and dedication; the love for his family and, most importantly, his devilishly handsome looks; have
made him as influential as he is today.
David Beckham was born May 2, 1975 in a little town called Leytonstone, London. David was the
son of a prestigious hair dresser Sandra Georgina and of David Beckham, a man he really looked up
too, who was know as a kitchen fitter. As a young boy Beckham went to Chase Lane Primary School
where he was taught the basics of education and literature. His parents were fanatical Manchester
United supporters who would frequently travel to Old Trafford from London to attend the team's
home matches. David inherited his parents' love of Manchester United, and his main sporting
passion was football. In a 2007 interview, Beckham said that, "At school whenever the teachers
asked, 'What do you want to do when you're older?' I'd say, 'I want to be a footballer.' And they'd
say, 'No, what do you really want to do, for a job?' But that was the only thing I ever wanted to do."
(need to quote this) Thats exactly what he set out to prove when he joined his first soccer team at the
age of 5. He was brought up by his parents, supporters of Manchester United, attended Bobby

Gender Roles In Ecuador
Ecuadorian children become very excited to receive another opportunity to learn and support their
peers. Children in Ecuador have more freedom than those that I have grown up to know. For
example, they have permission to leave school grounds whenever and they may choose to not come
back. Occasionally, teachers will send children home or out from school grounds to find an object or
to bring their parent or sibling back with them ("Being a Kid in Ecuador"). Though parents are fully
capable, they usually send their children off to the market to bring back groceries, so that when they
are older they are able to do that on their own. Another way kids show their independence is through
visiting the nearby river to go for a swim, usually inviting ... Show more content on Helpwriting.net
...
For example, the people of Ecuador view play as a group activity which inspires community which
is highly valued in the culture; however, in the Japanese culture they view play as a weakness or an
activity that distracts them from their success as an individual. The Japanese culture focuses more
on the academic accomplishments of an individual rather than the success of a team in a sport or
game. The intense focus of an individual is shown through this study of Japanese children being
photographed around their group of friends. Rather than inviting other children into their picture the
children preferred to be alone while show casing the accomplishments they had made (Izumi–
Taylor, 2016). While Ecuador differs greatly from Japan when addressing their types of children's
play, the situation is quite opposite when compared to the Ecuadorian and American views of play.
Throughout my childhood, my parents constantly encouraged us to be social and interact with our
neighbors and friends. Because of this, once we walked into the door from school we would be fed a
snack and then be sent outside to play until dark. When compared to the children's play in Ecuador,
the aspect of community is key; hence, the group games and encouragement to be outside with the
neighbors. A few differences between the Ecuadorian play and mine would be the available time
spent outside. As children are released from school in Ecuador

Football : The Most Watched Sport
RONALDO Football. The most watched sport in the world. And we're not talking about the football
with the Mannings, Deflategate, and Adrian Peterson. What's being talked about is what Europe and
most of the world call football, but America calls it soccer. Soccer was first invented in China in 300
B.C, where kids would kick leather balls by kicking it into a small net. Greeks and Romans played
soccer for fun, but it wasn't until the 18th century when people would start to play soccer as a full–
time game. Football was first introduced to the Olympics in the 1900 Summer Olympics after the
sport wasn't in the 1896 Olympics. Women's football, however, wasn't in the Olympics until 1996.
Many American kids and other players have played soccer in leagues by the time soccer was
introduced into the Olympics, but men that wanted to go pro would have to move to Europe to play
until 1993 when America's MLS began. But this article isn't about the history of soccer. This article
is about one of the biggest rivalries in sports history since the question of is Lebron James better
than Michael Jordan. The question is who's the better player: Cristiano Ronaldo or Lionel Messi.
Even though they play for different teams, are in different leagues, and both want the title for best
player, they do have a lot in common. Ronaldo is only two years older than Messi, and both didn't
grow up with a lot. Both athletes started by a young age, and both made it to professional and
national teams before most

The Value of Sport in Health and Economics in Australia
The Value of Sport in Health and Economics Sport is indispensable to Australia's lifestyle, our view
of the country and how they are seen by the other world. It assists develop the social cohesion that
binds households, neighboring areas and the country. No other feature of the culture has the ability
to combine numerous various streams of Australian life in shared happiness and event. Cathy
Freeman's 400m gain in 2000, John Aloisi's charge against Uruguay that sealed the first World Cup
certification for 32 years, or Kieren Perkins impressive gold medal gain in Atlanta are not just
excellent sporting minutes but fantastic Australian minutes (Higham, 2012). In 2004–05, the overall
earnings produced by the sport and leisure sector in Australia were approximated at $8.82 billion.
The earnings stated by sports and physical leisure clubs, groups and sports experts was $1.88 billion
and sports and physical entertainment management companies was $1.53 billion. Sport is likewise
an effective device for worldwide engagement hence there is no need to neglect the relevance of
sport in tourism, economic help and trade (Higham, 2012). Australia has actually established a
worldwide credibility for sporting quality, with the nationwide group efficiencies, the staging of
significant worldwide occasions consisting of the Olympic and Paralympics' Games, the 2003
Rugby World Cup and the Federal Government is supportive of the Football Federation's quote to
bring the World Cup to Australia

Financial Fair Play Rules
The elite Spanish and English Football clubs have enjoyed the global football explosion over the last
two decades. For example, Barcelona and Real Madrid have used revenue generated from
Champions League and the Spanish League to buy the best players in the world at very high prices
(Markus 45). This has made the teams become the centre of investment for billionaires who are keen
to have a share of the teams. It is from this perspective that the professional soccer teams end up
overspending in the name of getting hold of the best players in the world. Moreover, some teams
such as Manchester United have been reported to be overstretching their budgets by paying massive
interests to its players. This results in losses which might lead to bankruptcy and fall of the football
team. By analyzing such trends, professional clubs may end up being in unhealthy financial
positions, which throated their survival and the stability of football as a global sport (Homewood
para. 10). Based on these concerns, there is a need to regulate the spending of football clubs so as to
guarantee that there is a level ground for all top division soccer teams in Europe (Dijk 45). This
paper analyzes Financial Fair Play regulations and their effects on professional soccer clubs in
Europe as well as their prospective effects on the economy. Background According to Veysey (para.
1), the Financial Fair Play (FFP) rules came into effect as from June 1, 2011. Unanimous votes were
secured across Europe for the

Seminar 2 Essay example
Stockholm University
Stockholm Business School
Business Ethics
Seminar 2
Contextualisation Case 6
Corporate governance of professional football clubs: for profit or for glory?
Shadan Abdullah(930514–6541)
Per Jonsson (780827–0479)
Victor Savigny (902710–P154)
Pui Shan Szeto (921026–P500)
Omkar Vedpathak (940126–P152)
The main stakeholders of football clubs, their 'stake' in the organization and legitimacy of their
interests.
Some European football clubs have in, approximately in the last three decades, developed from
being relatively small local organizations, into global giants in terms of multi–million businesses
supported and followed by millions of stakeholders from all over the world. How does one relate ...
Show more content on Helpwriting.net ...
With normative stakeholder theory one tries to explain (in these settings) why football clubs should
take into account the interests of the stakeholders. It is easy to sympathize with the customer group
in this matter. They are the foundation stone that has built the club through the years and they have
invested money, emotions and their private time. But they are not as important as they once was for
the club. This given that another stakeholder group (Suppliers e.g. broadcasting companies, sponsors
etc.) now serves the business with monetary funding's, hence the times have changed. Ultimately
though, the suppliers will almost certainly vanish if the customers stop buying the product.
Shareholders and employees can easier than the customers in this case find another business to join,
they are not exclusive in the same way as the customers.
The descriptive stakeholder theory can also be useful to the settings in trying to state whether and
how the football clubs do listen to the stakeholder's interests. Also in this context the clubs can rely
on their loyal customer base. Even though if you treat them bad (expensive tickets, changing the
club badge and colors etc.) they will not ultimately stop buying the product. You might however as a

owner/ shareholder have a customer rebellion on your hands. Shareholders can more easily sell their
stocks if they feel neglected by the club, suppliers will search for other

Life of Cristiano Ronaldo
Cristiano Ronaldo dos Santos Aveiro,[2] OIH, (born 5 February 1985),[3] commonly known as
Cristiano Ronaldo, is a Portuguesefootballer who plays as a forward for Spanish La Liga club Real
Madrid and who serves as captain of the Portuguese national team. Ronaldo became the most
expensive footballer in history after moving from Manchester United to Real Madrid in a transfer
worth £80 million (€93.9 million/$131.6 million). In addition, his contract with Real Madrid, in
which he is paid €12 million per year, makes him one of the highest–paid footballers in the world,
[4] and his buyout clause is valued at €1 billion as per his contract.[5] Ronaldo began his career as a
youth player for Andorinha, where he played for two years, before moving ... Show more content on
Helpwriting.net ...
The Sporting staff were made aware of the condition and Ronaldo's mother gave her authorisation
for him to go into hospital. While there, he had an operation in which a laser was used to cauterise
the area of his heart that was causing the problem. The surgery took place in the morning and
Ronaldo was discharged from hospital by the end of the afternoon; he resumed training only a few
days later.[20] In November 2002, Ronaldo was invited to Arsenal's training ground, London
Colney to meet manager Arsène Wenger and his coaching staff.[21] Wenger, who was interested in
signing the midfielder had arranged to meet Ronaldo's representatives, Formation (who suggested
the player originally to Gérard Houllier, then Liverpool's manager) in the subsequent months to
discuss a transfer arrangement.[22] However he came to the attention of Manchester United
manager Alex Ferguson in the summer of 2003, when Sporting defeated United 3–1 in the
inauguration of theEstádio José Alvalade in Lisbon. Ronaldo's performance impressed the
Manchester United players, who urged Ferguson to sign him.[23] Ronaldo was offered to Barcelona
for less than the €15 million

Cristiano Ronaldo Vs Messi Compare And Contrast
Ballon d'Or: Cristiano Ronaldo v Lionel Messi
Jose Padilla
Ms. Debra Ozolnieks
Ballon d'Or: Cristiano Ronaldo v Lionel Messi The world's most popular sport is soccer, and it is the
original Football. It is internationally acknowledged by all classes of society. It comes in different
forms: Futsal, which can be played indoor or outdoor and on concrete or wood floors. It only
consists of 5 players in each team as opposed to 11 in soccer. There is also beach soccer (beasal)
which is played on the beach and also consists of 5 players. If American football is to USA then
soccer is to Europe and there are a lot of top teams in the world and most belong in the Union of
European Football Associations (UEFA) but when asked who the best ... Show more content on
Helpwriting.net ...
He knew moving to Spain was going to add more pressure to him and this is where his rivalry with
Lionel Messi started. While in Real Madrid, he won one Spanish La Liga, one Copa del Rey, and
one Spanish Super Cup. Even though Ronaldo is tall, he has the speed to match with Messi. Since
Ronaldo is a two–footer, he can play in both sides of the wings and as a striker and on occasions,
midfield. Messi is a center–forward who also plays as a striker and can also play in the wings but
not as effective as Ronaldo. Ronaldo's style is showboating, which shows a variety of ball skills to
confuse the defender, while Messi uses his quickness to get past defenders easily for a quick goal.
Putting the speed and quickness aside, Ronaldo is more deadly during set pieces. He is known for
his quick and powerful free kicks outside the box that doesn't give goalkeepers a chance. He is also
taller than Messi so he has more threat during corner kicks because he can jump high and hit
powerful headers. There are few similarities between Ronaldo and Messi. First is they play in the
same league, Spanish La Liga. They have acquired the same awards in European football such us
the Ballon d'Or (European Player of The Year before merging to FIFA Ballon d'Or), European
Golden Shoe, UEFA Club Footballer of the Year, Spanish La Liga's Top Scorer, and is now
competing for the 2013 FIFA Ballon d'Or. After

Fifa Of The World Cup
You are in the World Cup. Its the biggest sporting event in the world. You are representing your
country, and the fans are cheering you. The game starts and right away you can tell it's going to be a
rough game. The referee starts calling everything against you and nothing for you. There isn't
anything you can do. You will for sure lose the game. Soccer is a very great sport but, it has FIFA
corruption, illegal transfers, and fixed matches.
FIFA corruption happens because of the desire of money. "FIFA original mission was to support the
growth and spread of soccer. They try to achieve this by hosting competitions at all levels and ages.
Fifa promotes soccer through campaigns against discrimination in the lines of race, politics, and
religion."("What is FIFA?") For the most part they have been very good at the spread and growth of
soccer. One way they helped spread soccer is letting different countries host the World Cup. After
letting Africa and America host it, soccer was growing very fast around the world. They have done
pretty good in the discrimination part because they usually ban a player or fan if they are found
discriminating against someone.
Although they do these really great things sometimes FIFA will go against their mission and be
corrupt. For example, "In May the US indicted 14 current and former Fifa officials and associates on
charges of "rampant, systemic, and deep–rooted" corruption. Another of fifa being corrupt is on
December, 16 officials were charged

Spanish Futbol Essay
As human beings grow up we begin to develop interests in certain things. Hobbies are a big part of
our lives, it normally is a past time that allows us to unwind and relax, forget about our everyday
problems. It gives us something to enjoy doing. Hobbies can range from many different activities,
whether it is knitting, reading a book, surfing, running, shopping, painting and so forth. There are so
many different types of activities that one can do. These hobbies are usually done on a casual basis;
there is no obligation to do them. However one hobby that is not taken lightly is the love of Spanish
futbol. Now this is a hobby that is taken very seriously, we are talking about a sport that can be
compared to a religion that is how closely ... Show more content on Helpwriting.net ...
Now when we talk about futbol there are so many different levels and divisions, the main level I
plan to focus on is La Liga, which is the highest division in Spanish futbol. The one that follows is
La Segunda Division¸but peoples main focus is La Primera Division because the best of the best
play in this division. As well this is where most of the fuel to the fire is, especially with the rivalry
between Real Madrid and Barcelona. The game becomes much more intense when these two teams
are even mentioned.
In order to grasp a full understanding of the phenomenon with Spanish futbol and La Liga we need
to have some back ground knowledge of how it came to be. A man by the name of Jose Maria Acha
first proposed the idea of Spain having a national futbol team. After much debate of how many
teams there were going to be in La Liga, they came to the agreement that there would be ten, and in
1929 the Primera Division was established. La Primera Liga is like royalty in futbol, they are the
best of the best futbolistas, and not anyone can be a part of this division. The success of La Liga is
all due to the biggest rivals in soccer history, Real Madrid and F.C. Barcelona who are basically the
biggest and most successful teams in La Primera Division. Both these teams were founding
members and have never been de ranked to Segunda Division. Due to the fact that these teams have
been at war for over eighty years shows us that the spirit of futbol has been

Do Nascimento Research Paper
Edison Arantes Do Nascimento known as Pele. Pele is a retired Brazilian professional soccer player.
He is widely regard as the world greatest soccer player at all times. He was born on October
23,1940. He was born in the city of Tres Coracoes and moved to the city of Bauru as a young boy.
Pele grew up in poverty. He would kick a rolled up sock with rags in it and kick it around the city
like if it was a soccer ball. When he was 15 his coach Waldemar De Brito convince his parents to let
him leave home and let him try out for the Santos professional soccer club. He immediately signed
up with the team and start practicing with them. Before he turned 16 he scored his first professional
goal of his career, and was recuited to play for the Brazilian national team. In 1958 Pele played in
the World Cup in Sweden. Pele being only 17 years old erupted to score 3 goals in a 5–2 semifinal
win over France, then he scored two more in the finals a 5–2 win over the host country. In 1970
World Cup ... Show more content on Helpwriting.net ...
Messi put himself in the record books on May 1, 2005, as the youngest player to ever score a goal
for the franchise. That same year, he led Argentina to the title in the under–20 World Cup, scoring
on a pair of penalty kicks to propel the team over Nigeria. Messi embarked on an all–out assault on
the record books in 2012. He surpassed Cesar Rodriguez's club–record 232 goals to become
Barcelona's all–time leading scorer. By the end of 2012, Messi had accumulated an astounding 91
goals in club and international play, eclipsing the 85 netted in a single calendar year by Gerd Muller
in 1972. Fittingly, he broke one more record when he was named the FIFA Ballon d'Or winner for
the fourth time in January 2013. Although he is famously quiet and private off the field, Messi has
found ways to help out others in need. In 2007, he formed the Leo Messi Foundation to provide
opportunities for disadvantaged

The Olympic Games Or A Party
The Olympic Games or a Party The Olympics are a special spectacle for everyone, and for sixteen
days every two years we are witness to the best athletes in the world. Only for the rare few the
dream to compete are a reality, but for the billions of other people, this is an event of pride and
passion for their home country. The continuous cycle of new cities and different countries hosting
the games brings out great nationalism. The challenge to get a bid to host the Olympics has always
been difficult but as the cost of the games rises the number of cities vying for it is decreasing. The
Olympics are the biggest sporting event in the world, and they are one of the most well known
events across the world. Being host to an event like this brings great revenue into a country 's
economy through tourism and the need for jobs and construction. But the Olympics are becoming
very costly and countries are beginning to wonder if its worth it to host the "party" when they know
they will not earn all the money back. The Olympics ruin economies and the games tend to hurt
countries more than help them. The games are played every two years alternating between the
summer and winter Olympics. It roughly plays host to about 90 countries all vying for one goal, the
gold. The Olympics originated in ancient Greece with the first ever recorded games occurring in 776
B.C. For the first thirteen Olympics only one event occurred, but now the number has risen to three
hundred events which puts great

Adidas Case Study
Jacob Tafur
Adidas Group
Professor Ehiobuche
Operation Management
December 4, 2017 Overview:
Adidas is an athletic apparel company in the international sports industry market. It is the second
largest producer of sporting apparel in the world and has produced some very high quality and
innovative sporting equipment especially in footwear. It is a very trusted brand by many
professional teams and champion athletes, they believe in the brand and its three stripes to allow
them to achieve amazing performance and achieve glory. Adidas is considered to be a world leader,
nearly commanding twenty–two percent of the world market in athletic footwear and apparel. They
are in a race to become the world leader in sports apparel, trailing slightly behind Nike, which holds
the world market share of thirty–three percent. With its rich legacy and focus on strategy can help
Adidas surpass Nike and hold the lead in the American markets and the markets of Asia and Latin
America.
History:
The company actually began in 1924 with a man named Adolf 'Adi' Dassler (from whom the
company got its name), who began his mission to provide athletes with the best gear to compete
with. Because of his passion for sports and shoemaking, he wanted to make the best shoe to serve
the needs of football. He wanted to make the product durable so it can protect the athlete from any
injury. The company was fuelled by its great success during the 1928 Olympics. Dassler's designs
were so innovative that

Ethics Of Performance Enhancing Drugs
A scandal broke in 2013 over the Cronulla Sharks concerning the administration of performance
enhancing drugs to players during 2011–2012. Some of the ethical and corporate government issues
associated with the clubs actions will be explored in the following case study.
Question 1: Scandals in Australian sporting clubs
Failures in corporate governance
The five fundamental ethical principles of the Australian Accounting Profession as listed in APES
110 Code of Ethics of the Australian Accounting Profession are integrity, objectivity, and
professional competence and due care, confidentiality and professional behaviour.
Integrity implies that actions are to be "straightforward and honest in all professional and business
relationships" ... Show more content on Helpwriting.net ...
According to APES 110, "to maintain professional knowledge and skill at the level required to
ensure that a client or employer receives competent Professional Services based on current
developments in practice, legislation and techniques and act diligently and in accordance with
applicable technical and professional standards" is the definition of professional competence and
due care. Management did not exercise adequate due care for their players when faced with these
conditions. The informal nature of Dr Stephen Dank's employment intensified this negligence as he
was passed the duty of care of these players although he did not hold accountable to the club.
Therefore those who involved Dr Stephen Dank bypassed the Human Resources procedures
showing complete disregarded of the due care principle.
Finally, APES 110 states, professional behaviour is "to comply with relevant laws and regulations
and avoid any action that discredits the profession." This principle has clearly been violated through
the action occurring in 2011–2012. To advance a substance that pushes the boundaries of legality
discredits not only the Cronulla Sharks and the NRL league but put the whole athletic realm into
question as they concurred that to be a natural athlete was no longer good enough.
Preventative corporate governance mechanisms
As clearly outlined in the above review the Cronulla Sharks failed in a number of corporate
governance practices. These failures ranged malpractice

The History Of Cristiano Ronaldo
The History of Cristiano Ronaldo Since the beginning of time humans have found exercise as a fun
way to stay healthy and enjoy life. Although many exercises and sports have been invented since,
one sport has taken the spot light from the others. Soccer also known as football, is a game played
by two teams both containing 11 players on the field and two goalie boxes on each side of the field.
The rules to the game are very simple, the only players allowed to use full contact with the ball are
the goalies other than that the rest of the players cannot touch the ball with their hands; with the
objective being to try to shoot the round ball into your opponent's goal. Since the start of soccer is
have become the most popular sport, 'in fact according to a 2001 FIFA survey, over 240 million
people regularly play soccer in more than 200 countries, in every part of the world'(Murray Bill).
With the love soccer has received the world has witnessed great soccer players, but none like
Cristiano Ronaldo from being a father, model, businessman to best soccer player in the world,
Cristiano Ronaldo has definitely left a print in soccer history. On February 5, 1985 the birth of
arguably the greatest soccer player of all time happened in a small island in Portugal named
Madeira. 'It was through his dads work as an equipment manager at a boys' soccer club where
Ronaldo was first introduced to soccer.' (Biography.com Editors) Ronaldo's talent for the sport grew
more and more by the age of 10

Financial Impact Of Nike
1. Nike, Inc. is one of the most successful multinational companies in the world of sports. The
company is enrolled with services, sales of footwear and sports equipment, design and marketing.
The headquarters are near Beaverton, Oregon. According to Sage(June 26, 2008),´´ it is one of the
world´s largest suppliers of athletic shoes and apparel and major manufacturer of sports equipment,
with revenue in excess of 24.1 billion US dollars in its fiscal year 2012 (ending May 31, 2012)´´. In
2014, the brand alone was valued 19 billion US dollars, making it the most valuable brand among
sports businesses (Ozanian, July 10, 2014). It was founded in 1964 as Blue Ribbon Sports by Bill
Bowerman, a track–and–field coach at the University of Oregon, and his former student Phil Knight
(The Editors of Encyclopædia Britannica, 2015).
Nike´s impact can be felt in many different sports, such as football, basketball, tennis, ice hockey,
baseball, cricket etc. as Nike is one of the world´s largest manufacturer of sports equipment. For
example: design of the Nike Mercurial ... Show more content on Helpwriting.net ...
Nike´s first Professional athlete endorser was Romanian tennis player Ilie Năstase. The signing of
basketball player Michael Jordan in 1984, with his subsequent promotion of Nike over the course of
his carrer, with Spike Lee as Mars Blackmon, proved to be one of the biggest boosts to Nike´s
publicity and sales. Nike also sponsored soccer players such as Cristiano Ronaldo, Didier Drogba,
Neymar, Zlatan Ibrahimovic, Wayne Rooney, Landon Donovan among others. Nike also
manufactures and provides kit uniforms for a wide range of teams around the world: all teams
uniforms in NFL, basketball and football club Barcelona, basketball national team uniforms of USA,
Spain, Czech Republic, football club uniforms of Argentinian Boca Juniors, Brazil´s Santos,
England´s Manchester City, Italy´s Internazionale

The Causes Of Early Basketball Dynasties In The United States
14.
Early Basketball Dynasties Several teams in both college and the professional level formed early
dynasties. Some say that this contributed to the unpopularity of the game during their reigns because
the outcomes were too predictable. In the NBA, the Minnesota Lakers had a dynasty going; led by
Mikan, they won championships in 5 of 6 seasons from 1949 to 1954. Even as the league changed
its rules, and as Mikan's scoring dipped, the Lakers rolled. However, the game itself was becoming
harder to watch. The Boston Celtics would continue where Minnesota left off. It started in 1957,
when the Boston Celtics defeated the St. Louis Hawks in a tough best of seven game series. That
was the first of an incredible 11 championships in 13 seasons.
Some say that the Celtics Destiny is the most incredible in history but the UCLA Bruins college
basketball team might have something to say about that. For 12 seasons, beginning with the 1963–
1964 season, Coach John Wooden and the Bruins won a record 10 NCAA titles; including seven in a
row. The only years they did not win were 1965–66 season where they had a bad run of injuries and
illnesses. Texas Western won that year and we'll discuss that importance later. The other year was
the 1973–1974 season. Coach Wooden was ill a good portion of that year and would retire the next
year. This was an amazing run and in my opinion solidified what is the greatest dynasty in the
history of sports. I say this because in college basketball you have

Research Paper On Lionel Messi
A small kid from Rosario, Argentina turned up to be a millionaire and a professional soccer player in
the world right now. Lionel Messi! In this story i'll tell you his biography, where/how did messi
turned out to be a tall guy who was the smallest kid in his school, how did Messi became a soccer
player and he helped Barcelona to win big leagues in Europe/Spain, And I will tell you about the
awards he won and about the World cup he played for his national team Argentina. Soccer is a game
played by two teams of eleven players with a ball that may not be touched with the hands or arms
during the game except by the goalkeepers. The object of the game is to score goals by kicking or
heading the ball into the opponent's' goal to get point. The largest event of soccer is the "World Cup"
a world cup is the sports competition between teams from several countries, in particular an
international soccer tournament held every four years. Messi's career from small club to one of the
biggest soccer club in the world "F.C Barcelona" , Messi a guy who got accepted into F.C
Barcelona.
So let's kick this story off with the start of Messi's biography. Lionel Messi was born, on 24 June
1987, in Rosario, Argentina to a working class family, Jorge Messi and Celia Messi were his
parents. He has three siblings, two elder brothers Rodrigo and Matias, and a sister, Maria Sol. His
father was a factory steel worker and his mother was employed as a part–time cleaner. At the age of

Lionel Messi Research Paper
Is Messi really the best in the world?
By: Ali Addouj
Lionel Messi is an Argentine professional football player who plays for Fc Barcelona, and currently
holds the prestigious Ballandor (Annual best player in the world trophy).
Already considered by many to be firmly lodged amongst the greatest names in history, Messi is
quite literally a legend of the game, without having yet retired.
The Argentinian superstar is capable of feats few can even dream of, and the breathtaking
consistency with which he performs makes him a talent that can only be admired. Born in one of the
poorest parts in Rosario Argentina, Messi was diagnosed hormonal problem at a very young age of
11 that affected his growth and changed the plans of his family and, of course, ... Show more content
on Helpwriting.net ...
Barcelona agreed to pay for his medical treatment as they had seen something special in him. They
knew that this kid would once become the best player in the world and he did live up to their
expectations, even exceeding them by miles.
Lionel Messi holds plenty of his records to his name ranging from top scorer for his club and
country, a record 5 time Ballandor winner, currently holds the records for most goals scored in La
Liga, a La Liga season (50), a calendar year (91), a single season (73), and a Champions League
match (5). These are only some of the many records Messi has surpassed with ease.
Messi has won a total of 28 team trophies with Fc Barcelona, He has won La Liga eight times, four
Champions League titles, four Copa del Reys, six Spanish Super Cups, three UEFA Super Cups and
also sealed a third Club World Cup by scoring in the 2015 final against River Plate.
He has also won the treble (wining a total 3 club trophies in a single season) twice and wining a total
of 6 club trophies in a single year a record Messi helped Fc Barcelona reach. Legends have come
and gone in the Football world though there is only one Lionel Messi, the best ever player to have
step foot on a footballing

Marketing Analysis : Marketing Mix Essay
The definition of 'marketing' is widely debated among numerous professionals within the industry,
The Chartered Institute of Marketing defines the concept as 'the management process responsible for
anticipating and satisfying customer requirements profitably' whereas Kotler and Armstrong define
marketing more simply as 'managing profitable customer relationships'. Fullerton and Mers go into
more depth and consider how the idea of marketing is presented when in the context of the sporting
industry, they believe 'sports marketing consists of all activities designed to meet the needs and
wants of sports consumers through exchange processes'.
There are various formats of the marketing mix in circulation, it is essentially a set of considerations
taken into account by business orientated organisations, including professional sports clubs, so that
they can operate at optimum efficiency whilst attempting to achieve their particular market
objective(s). The extended version of the marketing mix consists of; Product, Place, Price,
Promotion, People, Process and Physical Evidence. It is called the Marketing Mix because each
element will be used in different combinations depending upon the needs and characteristics of a
particular market. External economic influences, changes in consumer behaviour and emerging
technologies will cause the mix to be adapted in response to change.
The 'Product' aspect refers to the actual good presented to the consumer, whether that be tangible or

The Battle Of The Roman City
Thought to be originally founded by the Carthaginians in the 3rd century BC, Barcelona is now the
capital city of the autonomous community of Catalonia as well as the second most populous city in
Spain. Around 200 BC the Romans defeated the Carthaginians and ruled Spain for the next 600
years. The north–east portion of the Iberian Peninsula was one of the first regions to fall under
Roman control, and served as a major base for their future conquests. In fact, the center of the
Roman city was located where the contemporary city hall now stands in Plaça de Sant Jaume.
Throughout the Middle Ages Barcelona would go on to be conquered and ruled by many different
tribes and armies including the Visigoths, Moors and the Franks. After ... Show more content on
Helpwriting.net ...
It was not until the end of the 18th century, that the position of Barcelona as a major Mediterranean
port become a crucial factor in the Industrial Revolution. After decades of stagnancy, Catalan culture
experienced a renaissance during the 19th century. Catalonia and Barcelona became politically
important to Spain because Barcelona become a hub for Spain's industrialization as well as the
largest textile producer in the Mediterranean. During the end of the 19th century and the beginning
of the 20th century, Catalan nationalism and political Catalanism began to re–emerge after years of
political oppression. In 1936, after political tension had reached a climax, the Spanish Civil War
began between the Republicans, who were loyal to the democratic Second Spanish Republic, and
the Nationalists, a fascist group led by General Francisco Franco. Throughout the Spanish Civil War,
the city of Barcelona and Catalonia were resolutely Republican. After the defeat of the Republican
government, Barcelona dealt with lasting punishments due to their resistance to Franco. The
autonomous institutions of Catalonia were abolished and the use of Catalan language in public life
was suppressed. Although the city was devastated from the civil war, it remained the second largest
city in Spain, and continued to be relatively prosperous. Barcelona saw a major increase in
population after the civil war due to a large number of immigrants arriving

Research Paper On Barcelona Tickets
More than s football club – this the moto of FC Barcelona, one of the greatest football clubs in the
world with a rich tradition and history going back to 1899, when the club was founded by Joan
Gamper with Catalan, Swiss and English footballers. Based in the beautiful culture city of
Barcelona, getting Barcelona FC tickets is a must stop in your visit to the city and in Football Ticket
Net you can find Camp Nou tickets and Barca tickets and big verity of tickets FC Barcelona
including the famous El Clasico tickets.
During the years FC Barcelona has won many local, European and world titles, so be sure that when
you buy Barcelona Football Tickets you will get a good value for your money.
This is a summary of all the major titles which Football Club Barcelona has won during the years:
23 times Spanish La Liga champions: 1929, 1945, 1948, 1949, 1952, 1953, 1959, 1960, 1974, 1985,
1991, 1992, 1993, ... Show more content on Helpwriting.net ...
We have Spanish La Liga FC Barcelona tickets, Copa del Rey FC Barcelona tickets, UEFA
Champions League FC Barcelona tickets, UEFA Super Cup FC Barcelona tickets, Spanish Super
Cup FC Barcelona tickets. Joan Gamper trophy Barcelona FC tickets, all the friendly matches
Barcelona FC Tickets and much more including: FC Barcelona vs Real Madrid Tickets, FC
Barcelona vs Athletic Bilbao tickets, FC Barcelona vs Malaga CF tickets, FC Barcelona vs Levante
UD tickets, FC Barcelona vs Las Palmas tickets, FC Barcelona vs Rayo Vallecano tickets, FC
Barcelona vs Eibar tickets, FC Barcelona vs Villarreal CF tickets, FC Barcelona vs Real Sociedad
tickets, FC Barcelona vs Deportivo La Coruna tickets, FC Barcelona vs Betis tickets, FC Barcelona
vs Granada CF tickets, FC Barcelona vs Atletico Madrid, FC Barcelona vs Celta Vigo, FC
Barcelona vs Sevilla FC, FC Barcelona vs Getafe CF tickets, FC Barcelona vs Valencia CF tickets,
FC Barcelona vs Sporting de Gijon tickets, FC Barcelona vs RCD Espanyol

The Pros And Cons Of Celebrity Advertisements
Celebrities have been widely used to generate sales for products. We have seen popular stars such as
Cristiano Ronaldo, David Beckham and many more being used to advertise products. The aim of an
advertisement is to target a group of consumers and generate sales .In support to the latter; the
celebrities are chosen carefully to reach out to the targeted group that will influence positive
consumer's behaviour towards the brand.
The Goal and language of advertising
Advertising uses many different forms such as television, radio, internet, newspapers, packaging,
coupons and free sampling. In this report the focus of advertising would be on TV commercials that
uses language and slogans, headlines and the use of popular celebrities. The various ... Show more
content on Helpwriting.net ...
It soon became viral that helped Nike score its very first viral YouTube hits. This advertisement was
used to create brand awareness and to hike the profits.
The Advantages of Celebrity endorsers in TV commercials
Celebrity endorsers are more commonly used in traditional media such as TV. And we have seen
celebrities from different aspect such as, Athletes from different sporting background. Celebrities
used to promote a product would be called "celebrity spokesman" as he or she is required to testify
the personal experience with the product.
The content of what a celebrity says in the advertisements grabs the viewers' attention that will
create an attitude towards the brand. The attitude audiences would have towards the brand would
be" if the product is good for him/her it would be good for me too". This attitude will create a win
win situation for both celebrity and brand as celebrity will attain more recognition while there is
more credibility for the brand.
Being credible alone is not enough; celebrities also help brands build brand awareness. In this case
the choice of celebrity would come into place such as to position the brand. Nike has used potential
celebrities that have endorsed their products and have become famous in which their strategy gain
trust from the audience that the brand is

The Olympic Games Of The Olympics
Armani Battle
Miexner
English 4A– 4th Pd.
The History of the Olympics
Have you ever wondered where the Olympic Games started? No one ever talks about it but it's
pretty fascinating. People around the world don't take the time out to do the research and well I 'm
here to tell you. The Olympics are ranging from different sports around the world and they allow
you at home to look at the success of other and root them along during the Olympic process. Other
than that I 'm Armani Battle and here 's the history of the Olympic Games.
In the beginning of the Olympics , which was over 3,000 years ago it was created in the way of
honoring the god Zeus.(history) The very first Olympic games didn't happen until the 19th century
which became the ... Show more content on Helpwriting.net ...
The flag they created was rose and presented in the Antwerp Games which was held in 1920. The
Olympics took a great toll and became a very successful competition but it took a pause in the
history until 2004. In 2004 when the Olympics came back to Athens, 11,000 competitors came to
compete which was over 201 countries.
A man whom was born on Aug. 21st, 1986 from Jennifer and Wellesley Bolt named Usain Bolt. As a
kid he spent his time playing cricket and football with his brother. He didn't start his career of track
and field until he enrolled into Waldensia Primary and soon after he enrolled into William Knibb
Memorial High School. Usain Bolt became the world national record breaker known for track and
field is one of the most successful athletes over the course of two years to compete and get better
each time. Usain uses his height and his stride to demolish the records known to man in the 100 m
dash and the 200 m dash. This all took place in Beijing 2008, which held over 10,000 participants in
302 events. Bolt came from Jamaica, which is where he set high times and became known for his
great speed in Kingston, Jamaica. People began naming him as the new record beater after his
ravishing time of 20.3 seconds at Catherine Hall. He then went a competed at the higher level and
took home 4 gold medals from a meet held in the Bahamas. Usain Bolt has been known to have put
so much dedication into track and field which led to his success in golds during the

Roman Abramovich In The Great Gatsby
Roman Abramovich is football's Gatsby, chasing the ever–receding green light
"Gatsby believed in the green light, the orgastic future that year by year recedes before us. It eluded
us then, but that's no matter–tomorrow we will run faster, stretch out our arms farther. And then one
fine morning– So we beat on, boats against the current, borne back ceaselessly into the past." – Nick
Carraway (The Great Gatsby, 1925)
A filthy rich recluse whose personal life is shrouded in secrecy, and whose enormous wealth has
been amassed in morally – if not legally – dubious means? A thing for yachts and lavish parties that
feature famous people? American novelist F. Scott Fitzgerald gave birth to the iconic fictional
character Jay Gatsby when he wrote his ... Show more content on Helpwriting.net ...
In other words, Emenalo is the only member of the hierarchy with a genuine football background.
Perhaps one of Abramovich's flaws is that he has always seemed to place too much trust in those
close to him, and given the unctuous yes–men that surround billionaires such as him, one wonders if
the advice he gets is not just a rehashed version of his own opinions and thoughts about the football
operations at the club.
With issues as deep–rooted as this, the notion that Chelsea can lure Pep Guardiola in the summer
with a blank cheque is risible. The Spaniard would take one look at the first–choice back five
(Courtois included) and their patent inability to play out from the back, and sprint in the opposite
direction. It is a sad indictment of the mismanagement higher up at Chelsea that the club that could
once lure the best managers and players in the world now seem miles away from being able to do

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