Equinox Partners is a multi-disciplinary design firm established in 1988 that provides graphic, product, interior, and packaging design services. The firm prides itself on long-term client relationships built on commitment, responsiveness, and originality. While the firm specializes in graphic and product design, clients also require services such as exhibition design, interiors, and packaging. One of the firm's founders, Clare Newton, won an award for her patented CupTake drinks carrier. The firm invites potential clients to discuss custom design needs.

1. G R A P H I C • P R O D U C T • I N T E R I O R • PA C K A G I N G
Welcome to the Equinox Partners showcase. It shows a small sample of the work we
undertake as designers. We thrive on producing ideas and have opinions on everything!
Equinox Partners is a multi-disciplined design resource established in 1988 on the equal balance of Clare
Newton and Michael Taylor’s established backgrounds in graphic and product design. We pride ourselves
in our long-term client relationships based on commitment, responsiveness and originality. Whilst
covering our primary staples of graphic and product design, we also find that our clients need exhibitions
designing, interiors organising, packaging produced and the application of common sense.
Clare Newton won the accolade ‘Female Inventor of the Year’ with her ‘CupTake ® ’ patented drinks
carrier and we have several practical packaging ideas in design registration.
We would very much like to meet and discuss your individual requirements. Please call Michael Taylor
on 020 7254 4555 or e-mail at mgt@equinoxpartners.co.uk
CREATIVE DESIGN CONSULTANTS
150 Middleton Road
London Fields
London E8 4LP
T: 020 7254 4555
F: 020 7249 6124
E: mgt@ equinoxpartners.co.uk
Cater Allen Abbey National Allied Irish Bank GlaxoWellcome Musical Fidelity
W: www.equinoxpartners.co.uk
Private Bank Offshore Ark Life GlaxoSmithKline

2. GRAPHICS – FINANCIAL 2
Hibernian Aviva with FMCI
Equinox Partners, along with their
colleagues at FMC International, have
been producing marketing materials for
Allied Irish Bank and their subsidiary,
Ark LIfe, for over 10 years, mainly
working within the areas of Pensions,
Life Assurance and Savings.
We, therefore, welcomed the
opportunity of working with AIB’s joint
venture partner, Hibernian Aviva, on
various new projects at the start of 2009.
This guide to investment funds enables
financial advisers to clearly and succinctly
identify appropriate investment
opportunities for their clients within
Hibernian Aviva’s portfolio of funds.
The launch of the new guide was
supported by insightful materials
explaining investor psychology and
offering advice on how to negotiate the
volatile terrain of the current ‘bear’, or
declining, stockmarkets.
T: 020 7254 4555
CREATIVE DESIGN CONSULTANTS

3. GRAPHICS – FINANCIAL 3
Allied Irish Bank with FMCI
With their tax advantages and support
from employers, long-term pension funds
are still the best way for people to save
for their retirement.
The suite of brochures, written by FMCI
and designed by Equinox Partners, were
aimed at both company employees (top
left), employers and their pension fund
trustees.
The brochures describe in layman’s
terms the benefits of receiving and
providing company pensions, the
statutory obligations that employers
and trustees must undertake and the
wide range of options and investment
fund advice available from AIB.
The two slightly different styles of
brochure ensured that there would be
no confusion within the target
audiences. The colourful design
reflected the most recent graphic
identity seen within AIB Bank branches
throughout Ireland.
T: 020 7254 4555
CREATIVE DESIGN CONSULTANTS

4. GRAPHICS – FINANCIAL 4
AIB Private Bank with FMCI
AIB Bank is one of Ireland’s most established banking institutions. Having worked with their life
assurance subsidiary for a considerable length of time, it was logical that we should be asked
to prepare materials for marketing pension products to their High Net Worth customers.
Clean and sober-suited brochures and technical documents were supported by clear, easy to T: 020 7254 4555
understand applications and instruction forms. CREATIVE DESIGN CONSULTANTS

5. GRAPHICS – FINANCIAL 5
Allied Irish Bank advertising with FMCI
AIB is one of the largest banks in the Irish market. Equinox Partners, working with a
financial marketing consultancy, have been producing materials for their subsidiary,
Ark LIfe, for over 10 years, mainly working within the areas of Pensions, Life Assurance
and Savings.
A national pensions campaign was needed to position AIB as a significant presence in the
pension market. Equinox Partners initial concepts were eyecatching, but were too scary –
‘as scary as not having a pension’. A sense of safety was introduced by the parachutist
and carried through to the final campaign which featured newspaper and colour
magazine placements and billboard posters.
Concepts & art direction
Copywriting
Image manipulation
Artwork generation and delivery
Allied Irish Bank
Ark Life
Allied Irish Bank advertising with FMCI
Pensions are about people – real people. The images of
beautiful, aspirational models can turn off the cynical,
younger target market – especially when it relates to the
rather unattractive subject of pensions.
As a development of our original ‘Big Drop’ parachuting
campaign, the use of real warts-and-all characters added
fascination – and reality.
The recommended use in weekend colour magazine pages
further differentiated AIB from their competitors.
T: 020 7254 4555
CREATIVE DESIGN CONSULTANTS

6. GRAPHICS – FINANCIAL 6
Cater Allen Private Bank with FMCI
Cater Allen, subsequent to its takeover by
Abbey National, was a revitalised by the
introduction of a whole new corporate
image generated by Equinox Partners. The
existing company logo was rationalised and
updated and an up lifting ‘graphic sweep’
was added to all marketing materials to
give individuality and distinction.
This range of booklets were aimed at
reintroducing the Bank to their customers
and raising awareness within their
corporate, legal and accountancy clients.
Concepts & art direction
Copywriting
Image manipulation
National newspaper and
magazine advertising
Exhibition display
Artwork generation and delivery
T: 020 7254 4555
CREATIVE DESIGN CONSULTANTS

7. GRAPHICS – FINANCIAL 7
Cater Allen Private Bank with FMCI
The new corporate image with up lifting
‘graphic sweep’ was developed across the
entire range of brochures, direct mail
pieces and advertising. This made
Cater Allen Bank widely recognised and one
of the most successful of the country’s
small financial organisations.
A similar exercise targeted the all-important
Independent Financial Adviser market with
colour coding to differentiate the materials
for the customer from those instructing the
Financial Intermediary.
“The first agency I have come across that I haven’t
wanted to sack at the end of the first year...!”
Paul Turtle – Managing Director, Cater Allen Bank
and subsequently, Butterfield Private Bank (next page)
Concepts & art direction
Copywriting
Image manipulation
National newspaper and
magazine advertising
Artwork generation and delivery
T: 020 7254 4555
CREATIVE DESIGN CONSULTANTS

8. GRAPHICS – FINANCIAL 8
Butterfield Private Bank with FMCI
Targeted at Financial Intermediaries, these advertisements and insert leaflets were on the
theme of famous historical characters to illustrate the diverse nature of Butterfield’s banking
activities – Brunel for pensions innovation, Henry VIII for divorce loans, Lewis Carroll for
specialist charity banking.
Also illustrated are advertisements for a series of specialist SIPP seminars held at the Royal
Opera House to introduce financial advisers to Butterfield’s pension banking services.
FMCI organised the venue, with the supporting materials and handout folders artworked and
produced by Equinox Partners.
Concepts & art direction
Copywriting
Image manipulation
National newspaper and
magazine advertising
Exhibition display T: 020 7254 4555
Artwork generation and delivery CREATIVE DESIGN CONSULTANTS

9. GRAPHICS – FINANCIAL 9
RZB with FMCI
Austrian Bank, Raiffeisen Zentralbank
Österreich AG or RZB, specialises in the
Central Eastern European and Russian
banking arena.
RZB’s London office required an attractive
presentation folder and fact sheets
illustrating their services and to introduce a
regular, large-format newsletter, circulated
with copies of the Financial Times to the
City’s banking districts.
Initial concepts
Copywriting
Image manipulation
Artwork generation and delivery
T: 020 7254 4555
CREATIVE DESIGN CONSULTANTS

10. GRAPHICS – FINANCIAL 10
Inscape Offshore with FMCI
Equinox Partners and FMCI had previously
been working with Abbey National Treasury
International to set up the Abbey National
Offshore’s brand and to generate their
marketing materials.
This offshore, tax-saving division of Abbey
National Offshore, required folder and
brochures to express the Abbey National
Offshore heritage as well as presenting a
fresh new face to the market.
The launch of the new company was
supported by additional branded materials,
display panels, posters and promotional
items.
Initial concepts
Copywriting
Image manipulation
Artwork generation and delivery
T: 020 7254 4555
CREATIVE DESIGN CONSULTANTS

11. GRAPHICS – TECHNICAL 11
GlaxoSmithKline
The Diskus/Accuhaler device has become the one of the world’s most widely used dispensers of powdered drugs
to relieve asthma and other bronchial conditions for which they received The Queen’s Award for Technological
Achievement. The travelling educational exhibition and this supporting brochure on which it was based were
created to celebrate this outstanding milestone. T: 020 7254 4555
CREATIVE DESIGN CONSULTANTS

12. GRAPHICS – TECHNICAL 12
GlaxoSmithKline
Confidential, professionally
produced, technical
documents are required for
dissemination to internal staff
and selected sub-contractors
whenever product
development has reached pilot
production stage.
This product overview of
a dosecounter mechanism
for a Metered Dose
Inhaler, was used to
educate and inform a
wide variety of
production executives,
marketing and sales
people.
With their Product Design
background, Equinox
Partners are ideally suited
to produce technical
illustrations, copy writing,
design layout and arrange short-run
print production.
T: 020 7254 4555
CREATIVE DESIGN CONSULTANTS

13. PRODUCT – HI FI 13
F-15 Power Amplifier
PRIMO Tube Preamplifier – concepts & detail of finished product
F-22 Pre-amplifier
X-PLORA digital tuner
Musical Fidelity Hi-Fi Amplifiers Musical Fidelity TITAN
– one of a range of stackable hi-fi components
The F-15 power amplifier and its Monster amplifiers such
X-Series stacking
feature companion F-22 pre-amplifier as the TITAN have always
represented a radical departure from featured in Musical Fidelity’s
traditional machined enclosures into product range, delivering to
the use of sculptural, interlocking aluminium extrusions. the true hi-fi enthusiast unbeatable value-for-money
combined with sensational visuals and performance.
The lozenge shape of the X-Series allowed for the
economical use of a single aluminium casework extrusion,
A5CR Pre- and
Power Amplifier incorporating all the materials heat-dissipating properties
as well as providing integral mountings for the circuit
boards and other mechanical fixing points.
The current range of amplifiers from Musical Fidelity,
designed with Equinox Partners, feature chunky all-metal
construction and tube hybrid circuitry to produce high
quality sound that regularly top the ‘Best-Buy’ lists in the T: 020 7254 4555
audiophile magazines. CREATIVE DESIGN CONSULTANTS

14. PA C K A G I N G – E L E C T R O N I C S 14
Kinitron VOIPLEX Packaging
Specifically targeted at SMEs, Kinitron developed their Voice over
the Internet Protocol (VoIP) phone system in conjunction with
Imperial College and needed an all-in-one packaging system to
allow the product to be marketed
and sold through retail
outlets.
Equinox Partners
developed the graphic
image for the ‘Voiplex’
packaging and an
economical tray system
for protecting the four
phones and accompanying
electronic equipment.
The final package featured a
full colour sleeve and
integral carrying handle.
Musical Fidelity V-Series
On-going miniaturisation of
electronics has meant that
devices have become
smaller over the years.
In a departure from their
normal cardboard
packaging, MF asked
Equinox Partners to
generate concepts for these
V-Series
hanging blister packs, as well as attractive ‘line conditioner’
graphics and final artworks, for their latest retail pack – open
range of seven hi-fi ‘line conditioners’.
T: 020 7254 4555
CREATIVE DESIGN CONSULTANTS

15. PA C K A G I N G – C O N S U M E R S 15
Brandsell CupTake®
This Safety Hot Food & Drinks Carrier earned
Clare Newton the accolade ‘Female Inventor
of the Year’ from inventors’ champion & ‘Mr
Wind-up Radio’, Trevor Baylis OBE.
The fully patented device is easily branded
for identification and marketing purposes
and can be used for carrying any hot
beverages, either as single or the new two
cup version.
The ‘CupTake®’ cup carrier can also be
adapted to colourfully brand take-away hot
The ‘CupTake®’ hot drinks carrier – available as
Clare being presented with
single and double cup versions
snack foods, ready from the microwave –
her award by her hero,
with no burnt fingers!
Trevor Baylis OBE.
The Multi-cup carrier cleverly folds up from
LL The ‘CupTake®’
hot drinks carrier was trialled flat. Available in 4 and 6 cup versions, it is
at Benjy’s sandwich outlets.
designed to take cups and packaged
sandwiches in any combination.
Please contact us for details.
The ‘CupTake®’ as a take-away hot food concept.
The ‘CupTake®’ name is a registered trade mark.
The ‘CupTake®’ cup carrier is patented in the UK No 1274630.
The Multi-cup and sandwich carrier is a registered design.
4 cup: Design Registration No: 3016275 T: 020 7254 4555
6 cup: Design Registration No: 3016274
CREATIVE DESIGN CONSULTANTS

16. EXPERIENCE Equinox Partners founded in 1988 – Apple Macs from 1989
EQUIPMENT Apple Macintosh ‘MacPro’ Dual-Core Intel Xenon – 30” Monitor
Apple Macintosh ‘G4 Quicksilver’ – 23” Monitor
Xerox Phaser 780 A3+ 4-colour laser printer, HP 2200 A4 B/W printer
Apple ‘iMacs’, Apple Mac ‘G3s’, Canon SLR cameras
GRAPHICS SOFTWARE Quark Xpress 7.1 & InDesign CS2 (plus interchange filters),
Illustrator CS2, Photoshop CS2, Adobe Acrobat 7 Professional, ‘ There are plenty of designers around
Powerpoint 11.3 – but very few who match real
8Mb broadband connection – Offsite, daily, online secure file backup creative flair with a commitment to
delivering work on time and on
STUDIO RATES £75 per hour – VAT registered
budget. That’s why we have used
Equinox Partners as our ‘virtual
studio’ for more than 20 years.’
We hope you found our presentation of interest and would very much like to meet Jeremy Bond, Managing Director,
FMC International
you and discuss your individual requirements.
Please contact me on 020 7254 4555 or e-mail mgt@equinoxpartners.co.uk
to arrange an appointment for me to come along to see you,
With best regards CREATIVE DESIGN CONSULTANTS
150 Middleton Road
London Fields
London E8 4LP
T: 020 7254 4555
F: 020 7249 6124
Michael Taylor Partner, Equinox Partners E: mgt@ equinoxpartners.co.uk
W: www.equinoxpartners.co.uk