UK Gatton MBA MKT600 MakeYourMark Marketing Project Presentation

1. Make Your Mark - UK Presentation 1

2. Products:
• Greeting Cards for business professionals
• Holiday, Birthday, Anniversary, Thank You, etc.
Services:
• Upload contacts
• Manage greetings by occasion & date
• Automate messaging, signature, fulfillment, & mailing
• Bill on a monthly basis
Customer Demographics:
• Realtors • Chiropractors
• Non-Profits • Restaurants
• Car Dealerships • Doctors
• Banks • Attorneys
• Insurance Agents • Job Placement Firms
• Title Companies • Retail Businesses
• Mortgage Companies • Anyone Serving others with a
• Financial Advisors/Planners personal service business
• Accountants
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3. Manage Customer Contacts
• Upload Customer Database
• Outlook, Excel, or Social Network
Shop Greeting Card Marketplace
• Select Greeting Card & Messaging
• Schedule Delivery for 1 or Multiple Dates
Personalize Cards
• Personalize Greeting Card
• Select Pleasantry, Upload Signature & Return Address
• Upload Company Logo and/or Photo
Automate Mailing & Fulfillment
• Choose Mailing & Delivery Options
• Inkjet Addressing, Purchase Labels, Return Addressing
• Select Pre-sort Postage or Stamp
• Mail Greetings From Print Ave or Ship to Customer’s Address
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4. ü Eliminate shipping expense, resulting in a $250,000 savings
ü Lowered postage expense by 33%, a savings of $133,000
ü Lower administrative labor expense
ü Eliminate waste and product obsolescence
ü 20,000+ hours annually in labor, resulting in a savings of $400,000
ü Reduced turnaround time from 2-3 weeks to 3 days
ü Increase productivity of key revenue generating employees
ü Create new business opportunities
ü Strengthen your current customer base
ü Differentiate yourself from the competition
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5. Greeting
Bee
The Birthday
Apple Cards
Company
Hallmark
Business
Connections
Send Out
Cards
Tiny Prints American Greetings
Shutterfly, Inc. Papyrus
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6. 9 out of 10
Household 2011 Greeting Card
purchase Industry Market
greeting cards
Research Report
30
http://bit.ly/qB0io3
Cards Sent Per
Person
Industry Trends $7.5 Billion
2011 Annual revenue
in 2010 from the
http://bit.ly/qFjpSd sales of 7 Billion
greeting cards
http://bit.ly/rpj9xe in the USA
2+ Billion
Christmas cards
Apple Cards…
sent in 2010 Game Changer?
190M http://on.mash.to/
Valentine’s Day oaew9T
sent in 2010
Industry Statistics
http://bit.ly/fvT8af
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7. October 11th – 25th NOTE: Dates Not Exact
Develop Logo, Branding & Positioning Statement
Identify Key Differentiators
Product & Service Development
October 26th – November 9th
Develop Content Strategy, Social Media Plan, & SEO
Identify Monetization Opportunities & Niche Markets
Determine Incentive & Pricing Structure
November 10th – 24th
Develop Customer Acquisition & Loyalty Strategy
Marketing Campaign – Channels, Segmentation, Offer, List, Timing, Etc.
December 1st – 14th
Present Implementation Strategy
Choose Winning Group
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8. Reserve Cash
$10,000
Website
Inventory Development
$5,000 $25,000
Advertising
$5,000
Marketing
Campaigns
$6,500
Product Design
$7,500
Branding
$1,000
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9. Develop a cohesive marketing strategy that:
Strategic Drives traffic to MakeYourMark’s website
Marketing Converts new, repeat, and referral-based customers
Plan
Identify potential monetization opportunities
High-Level
Thinking Find possible niche markets
Create a content strategy that:
Maximize Maximizes SEO
Experience
& Traffic Clearly identifies call-to-actions
Drives interested buyers to the website
Clarity & Ability to convey your concept in a clear, succinct, and
Creativity creative manner.
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10. 1st Place • $100 Per Person
2nd Place • $50 Per Person
• 25 Personalized Note Cards*
All Participants • Personal Recommendation**
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11. ž LinkedIn
http://www.linkedin.com/in/printsolutions
ž Twitter
http://twitter.com/#!/TheZimmster
ž Class Forum
http://makeyourmark.freeforums.org/
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12. Mark B. Zimmer Jr.
Director of Business Development
Cell: (314) 322-4092
Direct: (972) 803-4663
Email: mark@makeyourmark.com
11901 Dorsett Road
Maryland Heights, MO 63043
2401 Bennett Avenue, Suite 3201
Dallas, TX 75206
http://www.printavenue.com
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13. Make Your Mark - UK Presentation
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