Make Your Mark - UK Presentation   1
Products:  •  Greeting Cards for business professionals  •  Holiday, Birthday, Anniversary, Thank You, etc.Services:  •   ...
Manage Customer Contacts•  Upload Customer Database•  Outlook, Excel, or Social NetworkShop Greeting Card Marketplace•  Se...
ü    Eliminate shipping expense, resulting in a $250,000 savingsü    Lowered postage expense by 33%, a savings of $133,0...
Greeting                                                    Bee                               The BirthdayApple Cards     ...
9 out of 10                                                  Household       2011 Greeting Card                           ...
October 11th – 25th                                         NOTE: Dates Not ExactDevelop Logo, Branding & Positioning Stat...
Reserve Cash                  $10,000                                                            Website   Inventory      ...
Develop a cohesive marketing strategy that:Strategic             Drives traffic to MakeYourMark’s websiteMarketing        ...
1st Place     •  $100 Per Person   2nd Place      •  $50 Per Person                  •  25 Personalized Note Cards*All Par...
ž  LinkedInhttp://www.linkedin.com/in/printsolutionsž  Twitterhttp://twitter.com/#!/TheZimmsterž  Class     Forumhttp:/...
Mark B. Zimmer Jr.Director of Business DevelopmentCell: (314) 322-4092Direct: (972) 803-4663Email: mark@makeyourmark.com11...
Make Your Mark - UK Presentation                                   13
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MakeYourMark - UK Gatton MKT600 Presentation (10.11.2011)

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UK Gatton MBA MKT600
MakeYourMark Marketing Project Presentation

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MakeYourMark - UK Gatton MKT600 Presentation (10.11.2011)

  1. 1. Make Your Mark - UK Presentation 1
  2. 2. Products: •  Greeting Cards for business professionals •  Holiday, Birthday, Anniversary, Thank You, etc.Services: •  Upload contacts •  Manage greetings by occasion & date •  Automate messaging, signature, fulfillment, & mailing •  Bill on a monthly basisCustomer Demographics: •  Realtors •  Chiropractors •  Non-Profits •  Restaurants •  Car Dealerships •  Doctors •  Banks •  Attorneys •  Insurance Agents •  Job Placement Firms •  Title Companies •  Retail Businesses •  Mortgage Companies •  Anyone Serving others with a •  Financial Advisors/Planners personal service business •  Accountants Make Your Mark - UK Presentation 2
  3. 3. Manage Customer Contacts•  Upload Customer Database•  Outlook, Excel, or Social NetworkShop Greeting Card Marketplace•  Select Greeting Card & Messaging•  Schedule Delivery for 1 or Multiple DatesPersonalize Cards•  Personalize Greeting Card•  Select Pleasantry, Upload Signature & Return Address•  Upload Company Logo and/or PhotoAutomate Mailing & Fulfillment•  Choose Mailing & Delivery Options•  Inkjet Addressing, Purchase Labels, Return Addressing•  Select Pre-sort Postage or Stamp•  Mail Greetings From Print Ave or Ship to Customer’s Address Make Your Mark - UK Presentation 3
  4. 4. ü  Eliminate shipping expense, resulting in a $250,000 savingsü  Lowered postage expense by 33%, a savings of $133,000ü  Lower administrative labor expenseü  Eliminate waste and product obsolescenceü  20,000+ hours annually in labor, resulting in a savings of $400,000ü  Reduced turnaround time from 2-3 weeks to 3 daysü  Increase productivity of key revenue generating employeesü  Create new business opportunitiesü  Strengthen your current customer baseü  Differentiate yourself from the competition Make Your Mark - UK Presentation 4
  5. 5. Greeting Bee The BirthdayApple Cards Company Hallmark Business Connections Send Out Cards   Tiny Prints   American Greetings   Shutterfly, Inc.   Papyrus Make Your Mark - UK Presentation 5
  6. 6. 9 out of 10 Household 2011 Greeting Card purchase Industry Market greeting cards Research Report 30 http://bit.ly/qB0io3 Cards Sent Per Person Industry Trends $7.5 Billion 2011 Annual revenue in 2010 from the http://bit.ly/qFjpSd sales of 7 Billion greeting cards http://bit.ly/rpj9xe in the USA 2+ Billion Christmas cards Apple Cards… sent in 2010 Game Changer? 190M http://on.mash.to/ Valentine’s Day oaew9T sent in 2010Industry Statisticshttp://bit.ly/fvT8af Make Your Mark - UK Presentation 6
  7. 7. October 11th – 25th NOTE: Dates Not ExactDevelop Logo, Branding & Positioning StatementIdentify Key DifferentiatorsProduct & Service DevelopmentOctober 26th – November 9thDevelop Content Strategy, Social Media Plan, & SEOIdentify Monetization Opportunities & Niche MarketsDetermine Incentive & Pricing StructureNovember 10th – 24thDevelop Customer Acquisition & Loyalty StrategyMarketing Campaign – Channels, Segmentation, Offer, List, Timing, Etc.December 1st – 14thPresent Implementation StrategyChoose Winning Group Make Your Mark - UK Presentation 7
  8. 8. Reserve Cash $10,000 Website Inventory Development $5,000 $25,000Advertising $5,000 Marketing Campaigns $6,500 Product Design $7,500 Branding $1,000 Make Your Mark - UK Presentation 8
  9. 9. Develop a cohesive marketing strategy that:Strategic   Drives traffic to MakeYourMark’s websiteMarketing   Converts new, repeat, and referral-based customers Plan   Identify potential monetization opportunities High-Level Thinking   Find possible niche markets Create a content strategy that: Maximize   Maximizes SEO Experience & Traffic   Clearly identifies call-to-actions   Drives interested buyers to the websiteClarity & Ability to convey your concept in a clear, succinct, andCreativity creative manner. Make Your Mark - UK Presentation 9
  10. 10. 1st Place •  $100 Per Person 2nd Place •  $50 Per Person •  25 Personalized Note Cards*All Participants •  Personal Recommendation** Make Your Mark - UK Presentation 10
  11. 11. ž  LinkedInhttp://www.linkedin.com/in/printsolutionsž  Twitterhttp://twitter.com/#!/TheZimmsterž  Class Forumhttp://makeyourmark.freeforums.org/Make Your Mark - UK Presentation 11
  12. 12. Mark B. Zimmer Jr.Director of Business DevelopmentCell: (314) 322-4092Direct: (972) 803-4663Email: mark@makeyourmark.com11901 Dorsett RoadMaryland Heights, MO 630432401 Bennett Avenue, Suite 3201Dallas, TX 75206http://www.printavenue.com Make Your Mark - UK Presentation 12
  13. 13. Make Your Mark - UK Presentation 13

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