Design and communications for thefinancialsector
1Introduction Design and communications for the financial sectorSteve Kemp, Noel O’ConnorFoundersHaving worked in financial servicesdesign and communication for nearlytwenty years it is remarkable to lookback and see how much has changed.Many of the brands we originally cut our finance design teethon, such as Barings, Deutsche Morgan Grenfell, WarburgDillon Read, James Capel, Bankers Trust, Mercury AssetManagement—to name but a very few—have been throughperiods of great change as mergers, acquisitions, corporaterestructuring, the emergence of new technologies and newmarkets have altered the face of global finance. We have alsowitnessed the trend toward globalisation and then back againto more niche services.One constant remains however. The need for businessesto communicate strategically, effectively and clearly is vital,as companies compete to gain attention and get their storyacross to their key stakeholders unambiguously.As an integrated online and offline agency with a particularexpertise in financial services marketing, we offer compellingand campaignable solutions to a wide range of brand andmarketing challenges. This brochure gives a brief snapshotof some of our clients and the work we produce for them.We would be delighted to discuss how our approach andservice offering could help you.
2 Close BrothersDesign and communications for the financial sector Close Brothers operates a portfolio of leading financial services businesses. Over the past four years we have worked extensively with the Group communications team and have worked with a number of their subsidiary companies on a variety of printed corporate communications and digital solutions. Annual report
3 Design and communications for the financial sectorwww.closebrothers.co.ukwww.closecreditmanagement.comwww.closesavings.co.ukwww.closetreasury.co.uk
4 Charlemagne CapitalDesign and communications for the financial sector Emperor has worked with Charlemagne Capital for many years producing corporate marketing materials, fund family sales and reporting literature, bespoke sales and promotional items and digital and internet- based solutions. www.charlemagnecapital.com Corporate brochure
5Alpcot Design and communications for the financial sectorFormed in 2005 by a group of investmentprofessionals with significant experienceof investing in Eastern Europe, Alpcot CMLis an independent investment managementcompany focused on emerging markets.Emperor has delivered web design andbuild solutions for both their main andsubsidiary sites.www.alpcot.comwww.alpcotagro.comFrontier CapitalFrontier was founded in 2004 in order todeliver low cost passive multi-asset andalternative investments to the intermediary,institutional, high net-worth and privatebanking markets. Emperor has designedand built their content managed websitefeaturing secure investor accessible content.www.frontiercm.com
6 Man GroupDesign and communications for the financial sector Following a turbulent year for the markets, our brief was to communicate the key strengths of the business and reaffirm the Man Group positioning of strength, solidity and trustworthiness. The online report supported the printed material and featured bespoke video content and a key message from the Chief Executive. www.mangroupplc.com/assets/html/annual_ reports/2009/default.html Annual report
7Moneysupermarket.com Design and communications for the financial sectorEmperor has advised, designed and producedMoneysupermarket’s annual reports since their fulllisting on the London Stock Exchange. To support andcomplement their printed report, Moneysupermarket alsocommissioned Emperor to produce their online report. Annual report corporate.moneysupermarket.com/ar_2008/
8 Endless LLPDesign and communications for the financial sector Endless commissioned Emperor to create an online newsletter to keep their stakeholders informed, educated and engaged. Our solution was Oxygen, an online magazine format embracing Web 2.0 functionality and technology. oxygen.endlessllp.com/default.aspx Xtrakter Xtrakter is a leading provider of capital markets data, operational risk management, trade matching and regulatory reporting services to the global securities market. Emperor was asked to design and deliver a secure, content managed site and intranet.
Design and communications for the financial sector9 www.xtrakter.com
10Design and communications for the financial sector Annual review Farrer & Co Briefed to produce Farrer & Co’s maiden annual review following their conversion to LLP status, Emperor designed a distinctive and quirky document that captures the personality and values of what is undoubtedly one of the UK’s most prestigious legal firms.
11Thackray Williams Design and communications for the financial sectorThackray Williams is the leading legal practice in theSouth East of England and is one of the Top 500 lawfirms in the UK. Our work covers website design andbuild, email marketing, digital marketing campaigns,hosting and support. www.thackraywilliams.com
12 InvistaDesign and communications for the financial sector Emperor produces a wide variety of corporate and marketing material for Invista and its four listed funds, developing high impact collateral that is designed to stand out and reinforce the strong Invista brand. Fact sheets Advertising
Design and communications for the financial sector13 Moving card Exhibition banners Invitation
14 Nomura CodeDesign and communications for the financial sector The investment bank Nomura Code called upon Emperor to design and produce a credentials and sales brochure showcasing their leading position in cleantech and life sciences. Corporate brochure
15 Design and communications for the financial sector www.tdwaterhouse-corporate.co.uk/TD WaterhouseTD Waterhouse Corporate Services is a leading providerof value-added outsourced clearing and settlementservices. They meet the needs of institutional brokers,retail brokers and fund managers supplying completebusiness process infrastructures to handle portfoliomanagement, order management, execution, clearing,custody administration and settlement. Emperor wascommissioned to produce a database driven, securesite to support their offline marketing material.
16 Alternative investmentsDesign and communications for the financial sector Emperor has a wealth of experience in niche financial marketing – our client list reads like a who’s who of the alternative investment universe – covering brand identity and development, design and production of corporate literature and the design and build of secure investment websites and intranets. Fund reports
17 Design and communications for the financial sector www.exotix.co.uk www.qualitycapital.com www.edenrockcm.comCorporate brochure
18 Standard CharteredDesign and communications for the financial sector Emperor ran a series of worldwide internal communications campaigns for Standard Chartered supporting a variety of Company initiatives, including issues such as energy efficiency, partnerships and idea sharing. These multilingual campaigns have taken the form of quirky and engaging posters, each communicating a simple message.
Design and communications for the financial sector19
20 Creating the right impressionDesign and communications for the financial sector From international corporates to privately-owned consumer services, we have extensive experience in name creation, logo design and identity development and implementation.
emperordesign.co.ukLondon Edinburgh BirminghamZetland House 32 Castle Street Studio 11, The Cogent Works5–25 Scrutton Street Edinburgh 50–54 St Paul’s SquareLondon EC2A 4HJ EH2 3HT Birmingham B3 1QSSteve Kemp Noel O’Connor Claire Forreststeve.firstname.lastname@example.org email@example.com firstname.lastname@example.orgNada Zbirek Neil Reynolds Steve Masonnada.email@example.com firstname.lastname@example.org email@example.comT +44 (0)20 7729 9090 T +44 (0)131 220 7990 T +44 (0)121 262 3830F +44 (0)20 7729 9091 F +44 (0)131 220 7999 F +44 (0)121 262 3839