IA Social Media: Creating a Multi-Platinum LinkedIn Profile

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LinkedIn Profile Development Class by Mike O'Neil and Lori Ruff (2010)

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IA Social Media: Creating a Multi-Platinum LinkedIn Profile

  1. 1. Mike O’Neil [email_address] www.linkedin.com/in/mikeoneil Lori Ruff [email_address] www.linkedin.com/in/loriruff ROCK Your Online Presence With LinkedIn®
  2. 2. <ul><li>Integrated Alliances (IA) </li></ul><ul><li>is not associated in any way with </li></ul><ul><li>LinkedIn®, Twitter®, Facebook® </li></ul>
  3. 3. <ul><ul><li>“ Connections” 27,000 </li></ul></ul><ul><ul><li> “ Followers” 27,000 </li></ul></ul><ul><ul><li> “ Friends” 3,000 </li></ul></ul>Mike O’Neil 1,000 Rock Concerts Founder, President, Author The LinkedIn Rock Star!
  4. 4. <ul><ul><li>“ Connections” 13,000 </li></ul></ul><ul><ul><li> “ Followers” 26,000 </li></ul></ul><ul><ul><li> “ Friends” 2,000 </li></ul></ul>Lori Ruff IA Executive, Microsoft Certified Trainer The LinkedIn Diva, Lifetime Rock Fan
  5. 5. Rock Star LinkedIn Rock Stars So, ya’ wanna rock?
  6. 6. <ul><li>Let’s Go! </li></ul><ul><li>The Cars, 1977 </li></ul>
  7. 7. LinkedIn® Profile <ul><ul><li>Your Identity on LinkedIn </li></ul></ul><ul><ul><li>Biography, Brochure or Ad </li></ul></ul><ul><ul><ul><li>About you AND your organization </li></ul></ul></ul><ul><ul><li>Match the official company story </li></ul></ul><ul><ul><li>“ Fit in” and STAND OUT </li></ul></ul><ul><li>Think MARKETING and KEYWORDS </li></ul>Who are you? - The Who, 1978 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  8. 8. Profile Text <ul><li>Problem - No Spell Check on LinkedIn </li></ul><ul><li>Solution - Use Microsoft Word to write and store it </li></ul><ul><ul><ul><li>Use MS Word and Compose, Edit, Copy, Paste * </li></ul></ul></ul><ul><ul><ul><li>Use Firefox that has a crude spell-checker </li></ul></ul></ul><ul><li>* The Word File is your MASTER TEXT </li></ul>© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved See Me, Feel Me – The Who, 1973
  9. 9. <ul><li>Headshot ONLY – LinkedIn rules </li></ul><ul><li>White/Light background is best </li></ul><ul><li>Only 80 x 80 pixels (upload up to 4MB) </li></ul><ul><li>Crop the picture on LinkedIn </li></ul><ul><li>Camera phone photo is good enough! </li></ul>Picture-Photo Photograph – Def Leppard, 1983 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  10. 10. <ul><li>Display FULL name </li></ul><ul><li>Former/Maiden Name – use wisely </li></ul><ul><li>Lock determines who can see what </li></ul>Name What’s Your Name? – Lynyrd Skynyrd, 1977 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  11. 11. Headline – Your Sound Bite <ul><li>Show in search listings, including GOOGLE </li></ul><ul><li>Your credentials </li></ul><ul><li>Might add E-Mail Address </li></ul><ul><li>140 characters available, use 100+ </li></ul><ul><li>Use Special Characters to improve readability </li></ul>Kiss – Shout it out loud, 1976 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  12. 12. Status – What are you working on? <ul><li>NOT what are you doing RIGHT NOW </li></ul><ul><li>120 characters, use 100+ </li></ul><ul><li>Supports links e.g. http://www.mylink.com </li></ul><ul><li>Update it every 1-4 weeks as needed </li></ul>Marvin Gaye – What’s goin’ on, 1977 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  13. 13. Summary <ul><ul><li>2,000 characters allowed </li></ul></ul><ul><ul><li>Official Info about company </li></ul></ul><ul><ul><li>Info about you and your role </li></ul></ul><ul><ul><li>What makes you special? </li></ul></ul><ul><ul><li>Formatting Options: </li></ul></ul><ul><ul><li>Bullets, spacing, ALL CAPS </li></ul></ul><ul><ul><li>Special Characters ( •♦►) </li></ul></ul>Don’t stop thinking about tomorrow - Fleetwood Mac, 1977 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  14. 14. Specialties <ul><ul><li>500 characters available </li></ul></ul><ul><ul><li>List keywords using commas, bullets </li></ul></ul><ul><ul><li>(ACRONYMS are OK) </li></ul></ul><ul><ul><li>Formatting Options: </li></ul></ul><ul><ul><li>Bullets, spacing, ALL CAPS </li></ul></ul><ul><ul><li>Special Characters ( •♦►) </li></ul></ul>We’ve only just begun – The Carperters, 1970 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  15. 15. Experience <ul><li>List all jobs, very little text </li></ul><ul><li>What the company does </li></ul><ul><li>Who you sell/sold to </li></ul><ul><li>Where you provided your services </li></ul><ul><li>Your role there and what made you special </li></ul><ul><li>Years are accurate enough </li></ul>Are you experienced? – Jimi Hendrix, 1967 Old Days – Chicago, 1975 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  16. 16. Recommendations <ul><li>Shows credibility </li></ul><ul><li>Get 10-15 recommendations </li></ul><ul><ul><li>From co-workers, customers, partners </li></ul></ul><ul><li>Describe a project, use numbers </li></ul><ul><li>3-4 sentences is plenty </li></ul>I get by with a little help from my friends – The Beatles, Joe Cocker, 1960’s You’ve got a friend – James Taylor, 1971 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  17. 17. Education <ul><li>List all schools with little text </li></ul><ul><li>Include Professional Training </li></ul>School’s Out – Alice Cooper, 1972 My old school – Steely Dan, 1973 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  18. 18. Additional Information Websites <ul><li>Use all 3 you are allowed </li></ul><ul><li>Customize the label (Other) </li></ul><ul><li>Main Web site, Sub-Pages </li></ul><ul><li>Twitter or Facebook Page </li></ul>2 out of 3 ain’t bad – Meat Loaf, 1974 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  19. 19. Additional Information Interests <ul><li>What you do when not working </li></ul><ul><li>Keep it simple </li></ul><ul><li>1,000 Characters, Commas, are KEY, </li></ul>The Real Me – The Who, 1977 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  20. 20. Additional Information Groups and Associations <ul><li>Don’t have to be a member </li></ul><ul><li>List both the name AND the ACRONYM </li></ul><ul><li>1,000 Characters, Commas, are KEY, </li></ul>A matter of trust – Billy Joel, 1986 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  21. 21. Additional Information Honors and Awards <ul><li>Not critical to have it completed </li></ul><ul><li>Good place for business awards, not personal </li></ul>David Bowie – Fame, 1975 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  22. 22. Personal Information THE place for phone, address, etc. Lock determines who can see what Edit View Call me – Blondie, 1980 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  23. 23. Contact Settings <ul><li>Tell others When/If/How it is OK to contact you </li></ul><ul><li>Might include an E-Mail address </li></ul><ul><li>Select ALL 8 Options </li></ul>I can’t go for that – Hall & Oates, 1981 Stayin’ alive Bee Gees, 1976 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  24. 24. LinkedIn Groups <ul><li>Join at least 20 Groups </li></ul><ul><li>Allowed 50 Groups and 50 Subgroups </li></ul><ul><li>Join groups in your profession, geography </li></ul><ul><li>Join groups where customers/partners are </li></ul><ul><li>Click Logo OR Text to join from Profiles </li></ul>Run with the pack – Bad Company, 1976 © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  25. 25. Thank You <ul><li>Found this helpful? </li></ul><ul><li>Want/need help? </li></ul><ul><ul><li>Online Business Presence Services </li></ul></ul><ul><ul><li>Profiles, Networks, Training </li></ul></ul><ul><ul><li>Speaking, Training, Conferences </li></ul></ul><ul><li>Add millions, connect </li></ul><ul><li>www.mikeisonline.com </li></ul><ul><li>www.loriisonline.com </li></ul>IASocialMedia.com – RockTheWorldBook.com - 303-683-9600

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