Michael Sriqui's project for business communication

1. Electronic Arts Business Proposal
By Michael Sriqui

2. The Problem
• As production costs on
games increase
innovation and
creativity have been
declining
• It has been more and
more difficult to take
creative risks
• EA is coming
dangerously close to
stagnation

3. • EA and the AAA games
industry as a whole has
been suffering as a result
• Many find it difficult to
compete with newer
independent game
developers
• If something is not
changed EA could run the
risk of becoming irrelevant
in a changing games
industry

4. The Solution?

5. EA Indie Division
• Create an Indie division that can take on more
creatively risky endeavors at a lower cost
• Most indie games only cost a few thousand
dollars to make but can potentially make
millions in profit

6. The Benefits
• Can be used as a
• By making more artistic
recruitment tool to find
games we can gain
fresh talent
greater prestige and
good will among the
• Can afford to create
gaming public and press
new intellectual
properties at low risk
• Indie games are quickly
outpacing AAA games in
both quality and sales

7. The Proof
• This business model has already been proven
in the film industry with many highly
successful independent divisions of major
studios such as Fox Searchlight
• EA has already benefited greatly from
partnering with indie developers with sales
such as the Origin Humble Bundle