2. Guerrilla marketing is about a new mindset when it comes to your small business. It’s not about spending lots of money. That’s for the BIG corporations that have piles of money. It’s about investing time, energy, and imagination with information.
3. Get past the roadblocks to successful marketing. 1. Fear of public speaking 2. Difficulty maintaining momentum 3. Procrastination 4. Lack of comfort charging for one’s services 5. Not knowing how to ask for business 6. Lack of understanding of marketing and sales 7. Absence of goals and a system of accountability 8. Uncertainty regarding personal and business strengths