2. What do you think of when you
hear ‘Social Networking’ or
‘Social Media’?
2
3. “Social Media is the process of
using interactive web-based tools
to create and share information in
order to establish community
engagement online and off.”
3
21. There’s plenty of others...
Beebo
Classmates
Dodgeball
Friendster
GoingOn
Habbo
Imeem
Last.fm
Meetup
Ning
Orkut
Xanga
21
22. Things To Remember...
Your business plan remains your best directive
Your customer profile is the starting point
22
23. Things To Remember...
You have special knowledge, and that knowledge
can be used as material for drawing customers and
filling out your ‘Social Networking Personality’
23