An Intro To The Halo Effect

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What is the Halo Effect and how should marketers use it. Join Theresa Duerr, director of digital marketing at Quill.com, as she outlines how Quill.com uses the strategy.

Marketing

HELLO!
It’s Me Again…
Theresa Duerr
You can find me leading the digital team at Quill.com,
Walking through Millennium Park on my Lunch Hour or Watching (kids) Travel Baseball.
Or, of course, on LinkedIN or Twitter @TADuerr

Let’s Look at it a
Different Way
The Lense in Which Digital & Paid Search is Viewed

Now a
Different Way
What Impact Does Paid Search Have on Other Areas of Business?

Halo with Horns
What This Means to Me in My Role Today

Let’s Break & Then
Meet our Panelists
Keith Burke, Director of Marketing at kaleo
Sarah McMahon, Sr. Digital Marketing Manager at Big5 Sporting Goods
Jon Kagan, Sr. Director of Search & Biddable Media at MARC USA
Char Chao, Marketing Acquisition at US Auto Parts

THANKS
Any questions?
Let’s Roundtable at 11:45AM, Shall We?

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An Intro To The Halo Effect

1. The Halo Effect

2. HELLO! It’s Me Again… Theresa Duerr You can find me leading the digital team at Quill.com, Walking through Millennium Park on my Lunch Hour or Watching (kids) Travel Baseball. Or, of course, on LinkedIN or Twitter @TADuerr

3. What is the Halo Effect? Bias Based on Previous Brand Experience

4. Let’s Look at it a Different Way The Lense in Which Digital & Paid Search is Viewed

5. Now a Different Way What Impact Does Paid Search Have on Other Areas of Business?

6. Halo with Horns What This Means to Me in My Role Today

7. Let’s Break & Then Meet our Panelists Keith Burke, Director of Marketing at kaleo Sarah McMahon, Sr. Digital Marketing Manager at Big5 Sporting Goods Jon Kagan, Sr. Director of Search & Biddable Media at MARC USA Char Chao, Marketing Acquisition at US Auto Parts

8. THANKS Any questions? Let’s Roundtable at 11:45AM, Shall We?

An Intro To The Halo Effect

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