Arts railway station tv

1. A light to reach right destination & better platform

2. ARTS Railway Station TV is a mode of
communication for your product campaign. This
media convey your product massage to a group
of targeted customer travel every day by using
the most crowded hub of national railway
network. As you know, Dhaka (Kamlapur),
Chittagong, Dhaka Bimanbandar, Sylhet,
Rajshahi and Khulna railway stations are the
place of huge traffic every day.

5. At the time of feeling dull for passing
waiting time, ARTS Railway Station TV
presents fresh entertainment and keeps
the travelers more cheerful. Passengers
spend their waiting time with happiness.
This is one of the project’s goal comparing
with other advertising media.

6. i) Color,
ii) Resolution & picture quality, and
iii) Sound etc
These features create this media more
attractive than others. Its audio system
also covers the area where the passenger
are waiting.

7. a) There is a chance of compulsory watching,
because waiting passenger bound to spend
their waiting time at platform, so a crowed will
be appeared always before the display unit.
b) No chance to switch from program to program
or channel to channel avoiding advertising.
c) The passengers very often rush to the display
unit to enquire their expected train information
viz.

11. Each day
SL No TV Channels Reach to viewers Viewer base as
per competitive
sharing ratio
Attain with
Channels
10% chance to watch
TVC
All private satalite TV
Channels 60,000,000.00 100%
Foreign Channals 33,000,000.00 55%
Local Channels, 23 TV
Channels 27,000,000.00 45%
1Best, 4 TV Channels 2,100,000.00 3.50% 1,050,000.00 105,000.00
2Bellow best, 5 TV Channels 1,500,000.00 2.50% 750,000.00 75,000.00
3Moderate, 5 TV Channels 1,200,000.00 2.00% 600,000.00 60,000.00
4
Bellow moderate, 3 TV
Channels 900,000.00 1.50% 450,000.00 45,000.00
5Good, 3 TV Channels 600,000.00 1.00% 300,000.00 30,000.00
6Bellow good, 3 TV Channels 180,000.00 0.30% 90,000.00 9,000.00

12. Each day
SL No TV Channels Reach to
viewers in 3
Stations
10% chance
to watch TVC
Asking Rate Per Minute
TV Channels ARTS
Railway
Station TV
Minimum Maximum
01.
ARTS Railway
Station TV 370,000.00 37,000.00 10,000 90,000 1,100