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Television

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Television

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Overview on the working of Television industry in terms of Media and Entertainment, Programming, Distribution, Revenue Generation, AD Pricing, Metrics. How its earns and works overall.

Overview on the working of Television industry in terms of Media and Entertainment, Programming, Distribution, Revenue Generation, AD Pricing, Metrics. How its earns and works overall.

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Television

  1. 1. Vs Skie Lyte. Television Media and Entertainment
  2. 2. TelevisionMedia and Entertainment by Skie
  3. 3. Programming Distribution Revenue Generation AD Pricing Metrics AGENDA
  4. 4. Types of channels
  5. 5. Distribution DTH OPERATOR Satellite Broadcaster
 (Televison Channel & Content Creators) Satellite IPTV THROUGH CABLE TV & MOBILE PHONES
  6. 6. Distribution Channels • As per the TAM Annual Universe Update - 2015,[6] India now has over 167 million households (out of 234 million) with television sets, of which over 161 million have access to Cable TV or Satellite TV, including 84 million households which are DTH subscribers. • Digital TV households have grown by 32% since 2013 due to migration from terrestrial and analog broadcasts. • TV owning households have been growing at between 8-10%. Digital TV penetration is at 64% as of September 2014. • The growth in digital broadcast has been due to the introduction of a multi-phase digitisation policy by the Government of India. • An ordinance was introduced by the Govt. of India regarding the mandatory digitization of the Cable Services. • According to this amendment made in the section 9 of the Cable Television Networks (Regulation) Amendment Ordinance, 1995, the I&B ministry is in the process of making Digital Addressable System mandatory. • As per the policy, viewers would be able to access digital services only through a set top box (STB). • It is also estimated that India now has over 823 TV channels covering all the main languages spoken in the nation. CABLE TELEVISION
  7. 7. större - a multipurpose PowerPoint template Distribution Channels your date here 7 *This slide is using Font Awesome Internet Protocol television (IPTV) is the delivery of television content over Internet Protocol (IP) networks. This is in contrast to delivery through traditional terrestrial, satellite, and cable television formats. Unlike downloaded media, IPTV offers the ability to stream the source media continuously. As a result, a client media player can begin playing the content (such as a TV channel) almost immediately. This is known as streaming media. IPTV CONDITIONAL ACCESS SYSTEM CAS or conditional access system, is a digital mode of transmitting TV channels through a set-top box (STB). The transmission signals are encrypted and viewers need to buy a set-top box to receive and decrypt the signal. The STB is required to watch only pay channels. SATELLITE TELEVISION Direct-to-home television in India As of 2016, over 1600 TV satellite television channels are broadcast in India. This includes channels from the state-owned Doordarshan, News Corporation owned STAR TV, Sony owned Sony Entertainment Television, Zee TV, Sun Network and Asianet. Direct To Home service is provided by Airtel Digital Tv, BIG TV owned by Reliance, DD Direct Plus, DishTV, Sun Direct DTH, Tata Sky and Videocon D2H. Dish TV was the first one to come up in Indian Market, others came only years later.
  8. 8. • Television Rating Point (TRP) is a tool provided to judge which programmes are viewed the most. • This gives us an index of the choice of the people and also the popularity of a particular channel. • For calculation purpose, a device is attached to the TV set in a few thousand viewersa houses for judging purpose. • These numbers are treated as sample from the overall TV owners in different geographical and demographic sectors. • The device is called as Peopleas Meter. • It records the time and the programme that a viewer watches on a particular day. • Then, the average is taken for a 30-day period which gives the viewership status for a particular channel. Television Rating Point (TRP)
  9. 9. Modes of audience measurment Broadcast Audience Research Council (BARC) is a joint-industry not-for-profit body that publishes weekly TV viewership data for India. • It is mandated to design, commission, supervise, and own a television audience measurement system for India, and provides Indian broadcast sector with a real-time television rating points (TRP) measurement system. • It uses Audio Watermarking technology to measure viewership of TV channels, and the system also allows measurement of time-shifted viewing and simulcasts. • With the viewership habits of over 183 million TV households (accounting for 780 million TV viewing individuals) being analysed by BARC India, it is the world’s largest television audience measurement service.
 Its measurement system is based on a sample of 30,000 "panel homes". 
 TAM Media Research 
 is a joint venture company between AC Nielsen and Kantar Media Research/IMRB. 
 It is one of the two television Audience measurement analysis firms of India. • Besides measuring television viewership, TAM also monitors advertising expenditure through its division AdEx India. • It exists in the PR Monitoring space through another division – Eikona PR Monitor. • The viewership cell runs what is one of the largest Peoplemeter TV Panels in the World with approximately 30,000 sample individuals representing all the Class-I towns (towns with population more than 100,000) polled every week for their Viewership habits. • This division measures television Viewership of audiences for the 300-plus TV stations operating in India.
  10. 10. BARC
  11. 11. BARC
  12. 12. REVENUE GENERATION Sponsorship Advertisements REVENUE Revenue is mostly generated through Advertisements and Sponsorships
  13. 13. If you want to advertise between 7am-9am it varies between INR 1,000- INR 24,000 for 30 seconds of advertisement. English channels like HBO charge you about INR 1000 News Channel charge the highest about INR 24,000 as the viewership is maximum in the morning Also the rates fluctuation based on the Channel, Season, Timings, Festivals 10 seconds of advertisement may cost from Rs.4,000 to Rs.2.5Lacs Channel like Star Plus demands INR 3,50,000 for 10 seconds of advertisement There may be seasonal ups and downs for TV advertising rates for 30 seconds of TV ads Pricing of advertisements
  14. 14. Advertising Rates Weekdays vs Weekends Geographic region • The cost of advertisement during weekends goes as high as 45% when compared during a weekday. • The cost depends based on the channel, its popularity and TRP. Regional • If you are showing ad on a TV channel of regional Language (e.g. Bengali, Kannada, Tamil, Gujarati, Marathi language), then the cost will be less. • For a Hindi or an English TV channel, the cost will be higher. • But the cost of some popular regional channels like ETV Telugu, K Tv, is more or less same as compared to other GEC channels. Geographic region • The targeted audience for the advertiser may be on a national or regional level. • If the ad will be shown on a national level TV channel in India, then the costing will be more.
  15. 15. • The Advertising Standards Council of India (ASCI) is a self-regulatory voluntary organization of the advertising industry in India. • It is a non-Government body. • When an advertiser is creating an ad, the consumer is his audience. • The feedback from a consumer is important to the advertiser so he can be assured if his message has been correctly conveyed. • If a consumer feels that a particular advertisement is in bad taste or is false in its claims, they need a body or council to whom they can air their grievances and who will take any appropriate action, if necessary. • ASCI as a self-regulatory body governing advertising content is the ideal medium as its purpose is to serve both the advertisers as well as the consumers. ASCI
  16. 16. • Telecom Regulatory authority of India was established on 20 February 1997 by an Act of Parliament to regulate telecom services and tariffs in India. Earlier regulation of telecom services and tariffs was overseen by the Central Government. • TRAI's mission is to create and nurture conditions for growth of telecommunications in India to enable the country to have a leading role in the emerging global information society. • One of its main objectives is to provide a fair and transparent environment that promotes a level playing field and facilitates fair competition in the market. • TRAI regularly issues orders and directions on various subjects such as tariffs, interconnections, quality of service, Direct To Home (DTH) services and mobile number portability. • In January 2016, TRAI introduced an important change in telecommunication that would benefit all consumers. Effective from 1 January 2016, consumers will be compensated for call drops. • However, there is a catch, per the rule, mobile users will get a compensation of Re 1 for every dropped call but it will be limited to a maximum three dropped calls in a day. This regulation has been quashed by Supreme Court on the ground of being "unreasonable, arbitrary and unconstitutional”. TRAI
  17. 17. JOB OPPORTUNITIES ADMIN Finance, Accounts, HR Marketing, PR Promotions Scheduling, Management, Technology, Distribution Operations Production management, Creatives Production
  18. 18. Thank You

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