The document outlines video production services from MetaSense, including company profiles, testimonials, scripted ads, and video news releases. It discusses the benefits of video for search engine results and engagement. The ordering process involves clients filling out a questionnaire before being contacted by a producer. Social media and email marketing techniques are also mentioned.
2. Training Outline 2
Video Products 4
Benefits 8
Marketing 10
Ordering Video 12
Demo 14
3. Video Products: Company Profiles 4
Company Profiles
• Interviews with employees
• Introduce company or service
• Personal
• Genuine
60 second profile: Going Clear Interactive
4. Video Products: Testimonials 5
Customer Testimonials
• Introduce company or service
• Interviews with customers
• Credibility
• Trust
30 second testimonial: Nita Lake Lodge
5. Video Products: Scripted Ads 6
Scripted Ads
• Introduce company or product
• Professionally-written script
• Voice-over
• Great for broadcast
• Easy for your clients!
60 second ad: Prairieside Suites
6. Video Products: Video News Releases 7
Video News Releases
• Commercial-style videos
• Company news and announcements
• Strong PR tool
• Scriptwriting & concept development
• Professional voice narration
90 second news release: FrontRow
7. Benefits: 8
Video Drives Search Results
Video is Engaging
Video Increases Sales
8. Benefits: MetaSense offers SMART Video Solutions 9
Specific
Measurable
Attainable
Relevant
Time-sensitive
11. Ordering Video: 3 Easy Steps
1. Order a video
2. Clients fills in questionnaire
3. Producer contacts your client
12
12. HEADQUARTERS:
403 Commerce Ln, Suite 5
West Berlin, NJ 08091
Phone: (856) 873-9950
Fax: (856) 475-0555
Email: info@metasenseusa.com
Editor's Notes
Seen as more personal and genuine when compared to traditional ads, a video profile introduces personality and a face to you, your company, and your products.
Inform, educate, and influence decisions with engaging videos. Promote and inform in a personal way.
Unscripted, authentic interviews
Showcases employees
Personal
Genuine
Natural
Use existing customers to communicate real customer experiences. Video testimonials are perceived as genuine, believable, and more authentic than text alone.
Testimonials establish credibility & increase conversion!
Unscripted, authentic interviews
Your clients sell for you!
Showcases clients
Visitors spend 10x longer on a site
Credibility
Trust
A professionally written script and recorded voiceover reinforces your message and delivers a compelling story that grabs attention and persuades audiences.
Professionally-written script
Recorded voice-over
Shots of business in action
Great for broadcast
Great for camera-shy clients
Easy process – no need to prepare to be on camera
Video ads persuade and promote!
Commercial-style videos create online buzz
Showcases Company news and announcements
Strong PR tool – to accompany traditional news release, spark media attention
Great for media outlets like social media, especially for broadcasting
65-70% of all content shared in social media channels is news! (Nielsen Media Research Survey)
Professional- you get Scriptwriting & concept development
Professional voice narration
Post-production by news experts
Easy- we take care of everything, you just give us the news!
Heres what we can do for you!
Video Drives Search Results
Video increases the chance of a front-page Google result by 53x (Forrester Research)
Video makes up 50% of all online traffic today and according to Cisco, by 2014 that number is predicted to soar to 90%
Video is Engaging
60% of people prefer watching video over reading text (bubobox)
Videos in universal search results have a 41% higher click-through rate than their plain text counterparts (RealSEO)
Landing pages with professional video generate 4-7x more engagement and response rates (SearchEngineWatch)
Video Increases Sales
Customers are 85% more likely to purchase after watching a video (eMarketer)
What can you do for your clients?
MetaSense helps clients meet SMART business goals with video
Specific- Choose a video style that targets your goal
Measurable- Increase your page-views, click-through rate, conversions & SEO
Attainable - Professional-quality video is now affordable and available anywhere in North America
Relevant - YouTube is ranked #2 search engine after Google (comScore)
Time-sensitive- Shoot your video 5 days from order date
We give you sample messaging to jump-start your social media initiatives
Once you make a sale, you’ll log into the platform and order a video for your client.
Ordering a video is a Simple and fast process!
A Producer will contact your client to discuss the shoot within 48 hrs of receiving a completed order form and confirmation of 50% deposit.
Re-assure your client that the Videographer will know what needs to be done!