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Video 
Production 
MetaSense, Inc. Sales & Marketing Training
Training Outline 2 
Video Products 4 
Benefits 8 
Marketing 10 
Ordering Video 12 
Demo 14
Video Products: Company Profiles 4 
Company Profiles 
• Interviews with employees 
• Introduce company or service 
• Personal 
• Genuine 
60 second profile: Going Clear Interactive
Video Products: Testimonials 5 
Customer Testimonials 
• Introduce company or service 
• Interviews with customers 
• Credibility 
• Trust 
30 second testimonial: Nita Lake Lodge
Video Products: Scripted Ads 6 
Scripted Ads 
• Introduce company or product 
• Professionally-written script 
• Voice-over 
• Great for broadcast 
• Easy for your clients! 
60 second ad: Prairieside Suites
Video Products: Video News Releases 7 
Video News Releases 
• Commercial-style videos 
• Company news and announcements 
• Strong PR tool 
• Scriptwriting & concept development 
• Professional voice narration 
90 second news release: FrontRow
Benefits: 8 
 Video Drives Search Results 
 Video is Engaging 
 Video Increases Sales
Benefits: MetaSense offers SMART Video Solutions 9 
Specific 
Measurable 
Attainable 
Relevant 
Time-sensitive
Marketing Techniques: Social Media 10 
Social Media Messaging
Marketing Techniques: Email Blasts 11 
Email Blasts and Newsletters
Ordering Video: 3 Easy Steps 
1. Order a video 
2. Clients fills in questionnaire 
3. Producer contacts your client 
12
HEADQUARTERS: 
403 Commerce Ln, Suite 5 
West Berlin, NJ 08091 
Phone: (856) 873-9950 
Fax: (856) 475-0555 
Email: info@metasenseusa.com

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Sales training pp partners

  • 1. Video Production MetaSense, Inc. Sales & Marketing Training
  • 2. Training Outline 2 Video Products 4 Benefits 8 Marketing 10 Ordering Video 12 Demo 14
  • 3. Video Products: Company Profiles 4 Company Profiles • Interviews with employees • Introduce company or service • Personal • Genuine 60 second profile: Going Clear Interactive
  • 4. Video Products: Testimonials 5 Customer Testimonials • Introduce company or service • Interviews with customers • Credibility • Trust 30 second testimonial: Nita Lake Lodge
  • 5. Video Products: Scripted Ads 6 Scripted Ads • Introduce company or product • Professionally-written script • Voice-over • Great for broadcast • Easy for your clients! 60 second ad: Prairieside Suites
  • 6. Video Products: Video News Releases 7 Video News Releases • Commercial-style videos • Company news and announcements • Strong PR tool • Scriptwriting & concept development • Professional voice narration 90 second news release: FrontRow
  • 7. Benefits: 8  Video Drives Search Results  Video is Engaging  Video Increases Sales
  • 8. Benefits: MetaSense offers SMART Video Solutions 9 Specific Measurable Attainable Relevant Time-sensitive
  • 9. Marketing Techniques: Social Media 10 Social Media Messaging
  • 10. Marketing Techniques: Email Blasts 11 Email Blasts and Newsletters
  • 11. Ordering Video: 3 Easy Steps 1. Order a video 2. Clients fills in questionnaire 3. Producer contacts your client 12
  • 12. HEADQUARTERS: 403 Commerce Ln, Suite 5 West Berlin, NJ 08091 Phone: (856) 873-9950 Fax: (856) 475-0555 Email: info@metasenseusa.com

Editor's Notes

  1. Seen as more personal and genuine when compared to traditional ads, a video profile introduces personality and a face to you, your company, and your products. Inform, educate, and influence decisions with engaging videos. Promote and inform in a personal way. Unscripted, authentic interviews Showcases employees Personal Genuine Natural  
  2. Use existing customers to communicate real customer experiences. Video testimonials are perceived as genuine, believable, and more authentic than text alone.   Testimonials establish credibility & increase conversion! Unscripted, authentic interviews Your clients sell for you! Showcases clients Visitors spend 10x longer on a site Credibility Trust
  3. A professionally written script and recorded voiceover reinforces your message and delivers a compelling story that grabs attention and persuades audiences. Professionally-written script Recorded voice-over Shots of business in action Great for broadcast Great for camera-shy clients Easy process – no need to prepare to be on camera Video ads persuade and promote!
  4. Commercial-style videos create online buzz Showcases Company news and announcements Strong PR tool – to accompany traditional news release, spark media attention Great for media outlets like social media, especially for broadcasting 65-70% of all content shared in social media channels is news! (Nielsen Media Research Survey) Professional- you get Scriptwriting & concept development Professional voice narration Post-production by news experts Easy- we take care of everything, you just give us the news!   
  5. Heres what we can do for you! Video Drives Search Results Video increases the chance of a front-page Google result by 53x (Forrester Research) Video makes up 50% of all online traffic today and according to Cisco, by 2014 that number is predicted to soar to 90% Video is Engaging 60% of people prefer watching video over reading text (bubobox) Videos in universal search results have a 41% higher click-through rate than their plain text counterparts (RealSEO) Landing pages with professional video generate 4-7x more engagement and response rates (SearchEngineWatch) Video Increases Sales Customers are 85% more likely to purchase after watching a video (eMarketer)
  6. What can you do for your clients? MetaSense helps clients meet SMART business goals with video Specific- Choose a video style that targets your goal Measurable- Increase your page-views, click-through rate, conversions & SEO Attainable - Professional-quality video is now affordable and available anywhere in North America Relevant - YouTube is ranked #2 search engine after Google (comScore) Time-sensitive- Shoot your video 5 days from order date
  7. We give you sample messaging to jump-start your social media initiatives
  8. Once you make a sale, you’ll log into the platform and order a video for your client. Ordering a video is a Simple and fast process! A Producer will contact your client to discuss the shoot within 48 hrs of receiving a completed order form and confirmation of 50% deposit. Re-assure your client that the Videographer will know what needs to be done!