MOBILE INDUSTRYOVERVIEW & TRENDSPART 2KRISTINE VAN DILLENPOLLY LIEBERMANVERONIKA SONSEVPrepared for Golden Seeds – April 1...
Distribution & Discovery
Mobile Distribution and Discovery  Mobile  Advertising  App Stores  Carriers “Ondeck” Placements  Partnerships  Brand...
How are people discovering apps?  Searching the Application…                                                           63%...
Convergence
Shift to a hyper-connected world   Not just what‟s put into a    mobile device   Consider the mobile    devices put into...
Mobile Phones are our „everything hub‟   Our mobile phone connects us to people   And to products
Mobile Phones are our „everything hub‟   And connects us to physical things
Mobile Phones are our „everything hub‟   And connects us to retail
Mobile Phones are our „everything hub‟   And devices connected to the mobile phone    can enable even more uses
Future of Mobile
Examples of mobile innovation  Retail  Mobile   Payments  mHealth  Mobile   Security  Personalization
Mobile is transforming retail 60%          Phones are key to purchase decisions 40%             38%                       ...
Mobile is transforming retail   Problem: BestBuy    has become the    showroom for    Amazon   Innovation needs:     Lo...
Your phone will be your wallet   Problem: speed/    convenience, acces    s to    credit, managing    cash   Innovation ...
Security is becoming a problem   Problem: Mobile    becoming target of    malware and security    threats   Innovation o...
Mobile health has promise   Problem: managing    care/compliance, acc    ess to records, health    information   Innovat...
Mobile is your life personalized   Problem: Nobody    knows my name    anymore   Innovation needs:     Knowing   who is...
Mobile is…   Your life on the go   Real-time connection to people and info   Bridge between the real and digital world ...
THANK YOU!FOR MORE INFORMATION, PLEASE EMAIL    VERONIKA@INSPARQINC.COM
Appendix
Areas of Mobile GrowthGrowth          Competitors                  Revenue     Who PaysAreas           (non-traditional)  ...
Areas of Mobile GrowthGrowth Areas     Competitors                    Revenue     Who Pays                 (non-traditiona...
Areas of Mobile GrowthGrowth        Competitors                 Revenue     Who PaysAreas         (non-traditional)       ...
Areas of Mobile GrowthGrowth         Competitors                   Revenue     Who PaysAreas          (non-traditional)   ...
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Mobile Industry Overview & Trends part 2

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This presentation was given by Women in Wireless at the Golden Seeds Forum on April 12, 2012. Part 2 outlines distribution and discovery, convergence, and the future of mobile.

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  • Mobile becoming target of malware and security threats – malware targeting the Android platform rose 3325%
  • Mobile Industry Overview & Trends part 2

    1. 1. MOBILE INDUSTRYOVERVIEW & TRENDSPART 2KRISTINE VAN DILLENPOLLY LIEBERMANVERONIKA SONSEVPrepared for Golden Seeds – April 12, 2012
    2. 2. Distribution & Discovery
    3. 3. Mobile Distribution and Discovery  Mobile Advertising  App Stores  Carriers “Ondeck” Placements  Partnerships  Brands leveraging existing assets – onAir, online, magazines, inStore promos etc.
    4. 4. How are people discovering apps? Searching the Application… 63% Friends/Family 61% 53% Third Party Website 21% 17%Apps Promoting Other Apps 21% 15%Newspaper/Magazine/Radio 17% 9%Sync Software (iTunes, etc) 17% 3% iOS App Store Television Advertisement 13% Android Market Store 6% In-App Advertisement 13% 9% 8% Device Homepage 10% Carrier Homepage 5% 6% Email Tips from my Carrier 5% Source: Nielsen- The Mobile Other 3% Media Report
    5. 5. Convergence
    6. 6. Shift to a hyper-connected world Not just what‟s put into a mobile device Consider the mobile devices put into other things
    7. 7. Mobile Phones are our „everything hub‟ Our mobile phone connects us to people And to products
    8. 8. Mobile Phones are our „everything hub‟ And connects us to physical things
    9. 9. Mobile Phones are our „everything hub‟ And connects us to retail
    10. 10. Mobile Phones are our „everything hub‟ And devices connected to the mobile phone can enable even more uses
    11. 11. Future of Mobile
    12. 12. Examples of mobile innovation  Retail  Mobile Payments  mHealth  Mobile Security  Personalization
    13. 13. Mobile is transforming retail 60% Phones are key to purchase decisions 40% 38% 25% 24% 20% 34% 22% 22% 0% Call a friend for advice Look up prices online of Look up product about a purchase a product you found in reviews online of a -20% a store product you found in a store % of cell owners % of cell owners Source: Pew Internet Project 2012
    14. 14. Mobile is transforming retail Problem: BestBuy has become the showroom for Amazon Innovation needs:  Loyalty programs  Real-life CRMs  Social commerce
    15. 15. Your phone will be your wallet Problem: speed/ convenience, acces s to credit, managing cash Innovation needs:  Peer 2 peer payments  Retail transactions  Credit/value storage
    16. 16. Security is becoming a problem Problem: Mobile becoming target of malware and security threats Innovation opportunities:  Personal firewalls  Remote device management  Spam and malware filters  Privacy controls
    17. 17. Mobile health has promise Problem: managing care/compliance, acc ess to records, health information Innovation need:  Diagnostic tools  Health data monitor  Health and medical information provider
    18. 18. Mobile is your life personalized Problem: Nobody knows my name anymore Innovation needs:  Knowing who is nearby  Targeted experiences in real life
    19. 19. Mobile is… Your life on the go Real-time connection to people and info Bridge between the real and digital world Mobile is connectivity, anytime, anywhere, in your pocket
    20. 20. THANK YOU!FOR MORE INFORMATION, PLEASE EMAIL VERONIKA@INSPARQINC.COM
    21. 21. Appendix
    22. 22. Areas of Mobile GrowthGrowth Competitors Revenue Who PaysAreas (non-traditional) Potential Per MonthIdentity Risk Facebook, Google, Twitter, $1-2 Banks,Management Microsoft, Financial Financial Institutions InstitutionsCommerce Amazon, eBay, Google, $1-5 Customer, Groupon Commerce PartnersPayments PayPal, Google, Facebook, $1-2 Customer, Visa, Mastercard, Startups Commerce PartnersPresence, Google, Facebook ~$1 PartnersAddressBooks
    23. 23. Areas of Mobile GrowthGrowth Areas Competitors Revenue Who Pays (non-traditional) Potential Per MonthUser Profile Google, Facebook, Twitter, $1-4 Partners MicrosoftRemittance Western Union, Visa, Banks ~$1 Customer Commerce PartnersAdvertising/ Google, Facebook, Millennial $1-2 AdvertisersCoupons Media, Microsoft, AppleCloud Services Amazon, Cisco, Apple, $1-5 Customer Microsoft, Vmware, Enterprise, Salesforce PartnersEnhanced Skype, Facebook, Google, $1-3 CustomerCommunication Microsoft, Cisco
    24. 24. Areas of Mobile GrowthGrowth Competitors Revenue Who PaysAreas (non-traditional) Potential Per MonthEnterprise/ SIs, Vertical players $5-10 EnterpriseVerticalSegmentsIn-Home Cable companies, HP, $1-3 Customer Microsoft, Sony, Samsung, AppleSecurity Microsoft, Symantec $1-5 Customer, EnterpriseHealth Healthcare providers $20-30 Customer, Insurance, Hospitals
    25. 25. Areas of Mobile GrowthGrowth Competitors Revenue Who PaysAreas (non-traditional) Potential Per MonthWellness Startups, OEMs <$1 Customer, Insurance, HospitalsDistribution Apple, Google, Amazon, $1-4 Partners Microsoft, FacebookM2M Hotspot providers, Google, $1-2 Consumer Cable providers EnterpriseQoS Services N/A $1-4 Premium Subscribers, EnterpriseAnalytics Goggle Microsoft, Facebook, $5-15 Enterprise Amazon Partners

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