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Global Intelligence Alliance


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GIA is a strategic market intelligence and advisory group that is consistently commended for its reliable client-oriented and expertise-based solutions. According to our latest customer survey, a full 100% of our retainer clients say they would recommend GIA as a business partner to their peers.

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Global Intelligence Alliance

  1. 1. Technology, Media, and Telecommunications (TMT) GIA Industry Practice PresentationPrepared forYouDate: May-03-2012Global Intelligence Alliance Group ©2011. All rights reserved.Contact: Lie Luo, Head of TMT,
  2. 2. Our clientele spans across converging TMT sectors Technology Hardware providers Software developers Consumer electronics Software & applications IT services, Cloud System Integrations Media Telecom TV and film industry Fixed/mobile operators Information services Infrastructure providers Print publications Handset OEM‟s Online/ digital content Multi-play Gaming Event exhibitors - page 2
  3. 3. On-demand market & competitor intelligenceacross TMT industry segments Functions Product & Supply Strategic Sales & M&A Competitive Innovation Chain Planning Marketing Screening IntelligenceSectors Management ManagementTelecom/ Wireless • Opportunity analysis for emerging and niche devices and technologiesHardwareSoftware & Services • Deep-dive Competitor profiling on R&D, sales, operations, and pricingElectronics • M&A candidate screening, evaluation, and recommendationMobile • Customer intelligence, incl. unmet needs, vendor comparison, trendsGaming • Strategic benchmarking of new products and servicesBroadcasting • Integrated social media monitoring solutionsOnline Media • Distribution analysis and business model recommendationPrint Media • And more …Exhibitions - page 3
  4. 4. Some advisory examples by sector Telecom & Wireless: Long-term market and patent monitoring partnership with a leading provider of mobile network fulfillment, mediation, and catalog software. Hardware: Evaluated market potential for a new innovative display technology in UK, Germany, Japan, US and France. Electronics: Defined marketing strategy and 5-year business plan in China and Japan for a leading audio products supplier, incl. optimum product and customer segmentations, supply and distribution structure, and manufacturing set-up. Mobile: Outlined key competitor‟s emerging markets strategy, product development, consumer uptake, partner agreements and funding model for a market-leading handset OEM. Software & Services: Provided critical business intelligence and advisory for the launch of a MVNO in France and Belgium. - page 4
  5. 5. Some advisory examples by sector Gaming: Market size and competitive landscape assessment on online gaming industry across Asia, incl. Operating Model, Financial Analysis & SWOT analysis. Broadcasting: Advised on advertising/sponsorship revenue opportunities for children‟s TV across Asia. Online Media: Advised on market entry and best approach in terms of content, positioning and format for a leading online Chemicals information vendor. Print Media: Evaluated distribution channels of children books in Denmark, Germany, Sweden and The Netherlands for a major European publisher. Exhibitions: Evaluated the likely market reaction to a change in venue and timing for a leading Electronics industry exhibition in Shanghai, advised on the feasibility of the proposed changes, and identified key segments, channels and directions for marketing communications. - page 5
  6. 6. Customer quotes “If I need information that is… crucial to the business, I go to GIA.” – Henry Robles, Director, Electronic Arts “GIA’s analytical approach, industry expertise and original thinking were very valuable.” – Peter Beaudoin, Marketing Manager, Managed Network Services, BT Global Services “This is great. We dont get anything like this level of transparency from the other research companies.” – David Brown, Regional Business Market Research Manager, Intel “Our CEO was very happy... Your analysis and recommendations helped us make that part of our business (Electronics) bigger and more successful. That’s why we keep coming back to you for more projects.” – Paul Lee, Business Development & Planning Director, Reed Elsevier “The business insights and pragmatic recommendations GIA provided on Asian markets were excellent.” – Rob Ascough, Managing Director, Shure Asia - page 6
  7. 7. Leverage GIA network of experts >70 Technology, Media & TelecomConsultant network in > 100countries, including amongst others: experts worldwide• Senior engineers at high-tech companies Central• Business development directors at media companies North Europe Europe America Middle• Production professionals East Asia• Gaming professionals Latin• Advertising executives focused on mobile marketing America and online media• Marketing innovators at consumer electronics companies• Senior representatives of telecom operators and regulatory bodies - page 7
  8. 8. Contact usLeading companies rely on GIAfor clarity worldwideGIA is a strategic market intelligence andadvisory group that is consistently commendedfor its reliable client-oriented and expertise-basedsolutions. According to our latest customersurvey, a full 100% of our retainer clients saythey would recommend GIA as a businesspartner to their peers. Lie Luo Head of TMT Mobile: +65 9062 3967 - page 8
  9. 9. Our ExpertsCopyrights © Global Intelligence Alliance 2011
  10. 10. Practice lead Lie Luo Sector focus: Head of TMT • Mobile Content • Software-As-A-Service • HTML5 and Web Applications• Experience: 8 years in business development, research, and consulting in Europe and Asia• Expertise: - Strategy advisory in innovation, scenario analysis, benchmarking TMT clients advised: - Seasoned business developer in mobile applications and content distribution• Published articles on ongoing HTML5 web technologies and eco- system evolution• Previously: Director of Business Development, Rovio Mobile• Qualifications: M Econ, Helsinki School of Economics, Finland• Member: Mobile Monday, Strategic & Competitive Intelligence Professionals - page 10
  11. 11. Expert close-up Pete Read Sector focus: SVP (Singapore) • B2B Media • Broadcast Media • Mobile Telecom• Experience: 18 years (16 yrs in Asia).• Expertise: Asia-Pacific region expansion; partner evaluation; TMT clients advised: competitive intelligence; market opportunity studies, M&A and growth strategy.• Previous clients include: Canon, Epson, Panasonic, Toshiba, Motorola, Nokia, NTT, PCCW, China Mobile, NEC, Nokia Siemens Networks, Samsung, HP, Intel, IBM, Siemens and Universal Instruments• Previously: Founder and Director at Fusion Consulting (now part of GIA); Managing Director of Business Consulting, Asia Market Intelligence (Singapore and Hong Kong)• Qualifications: BSc (Hons) in Geography, London University, UK• Member: Strategic & Competitive Intelligence Professionals - page 11
  12. 12. Expert close-up Vishwanath Desai Sector focus: Consulting Manager • Network Technologies • News & Event Media • Cloud Computing• Experience: 8 years in Asia • Security• Expertise: Market entry, commercial due diligence, M&A and partner evaluation, Pricing strategy, R&D and product strategies• Previously: Summer Consultant, Simon-Kucher & Partners, TMT clients advised: London; Associate, Cognizant Technology Solutions, India; Software Engineer, Patni Computer Systems, India; Engineer, EDA Automations, India• Qualifications: MBA, London Business School and University of Hong Kong; B. E. (Electronics Engineering). Shivaji University, India• Member: Strategic & Competitive Intelligence Professionals - page 12
  13. 13. Leverage GIA network of experts >70 Technology, Media & TelecomConsultant network in > 100 experts worldwidecountries, including amongst others: Central• Senior engineers at high-tech companies North Europe Europe America Middle Asia• Business development directors at media companies East• Production professionals Latin > 20 TMT America• Gaming professionals experts in Korea Asia ~27• Advertising executives focused on mobile marketing and China Japan ~62 online media ~47 India Hong Kong ~45 ~33• Marketing innovators at consumer electronics companies Philippines and Indonesia• Senior representatives of telecom operators and regulatory Singapore ~17 and Malaysia bodies ~35 Australia and New Zealand ~17 - page 13
  14. 14. Example of our domain expertsPradeep C, India P. Khan, Thailand• Experience: 18+ years • 14+ years experience • Previously: Executive Editor & Head of Contents at • Expertise in telecommunication industry, GSM/ 3G network Cybermedia India Online Ltd, India; Editor, Content equipments, mobile devices Development at Global Sources, Hong Kong and RBI Asia; Assistant Editor at „Electronics For You‟ • Experience in network planning and optimization, business planning and forecasting for postpaid/ VAS/ IB segments, • Extensive experience in print and online media and digital media publication industry in India, Singapore and network equipments, new product/services development, Hong Kong product launch and marketing management • Managed the four telecom-related publication products • Extensive connections with operators, network equipment both in digital publishing formats and print format vendors, mobile device makers and sales channels in South • Solid understanding and experience in business East Asia research and project management • Previously: AVP, DTAC, Thailand; GSM Rollout Manager,• An extensive professional network in India and South East Alcatel; Traffic Engineer Nextel; Sales Engineer, United Asia in media and publishing industry Communications,• Qualifications: Master of Economics, University of Allahabad, India; Bachelor of Arts (Economics, Eng. Literature, Med. • Qualifications: M.S., Telecommunications, University of History), University of Allahabad, India Colorado at Boulder; Bachelor in Electrical Engineering,• Language: English, Hindi Rangsit University • Languages: English, Thai NB. we have a general policy of “no contact” between clients and our in-country consultants. This is to protect clients’ confidentiality and to ensure our research remains objective. Therefore consultants’ full names are not provided - page 14
  15. 15. Example of our domain expertsAdam, China David, China• Experience: 8+ years • 14+ years experience • CEO Producer Game Designer at Shanghai ORiGO • Expertise in telecommunication industry, GSM/ 3G network Software Development Co. LTD equipments, mobile devices • Shanghai Coordinator for International Game • Experience in network planning and optimization, business Developers Association (Non-Profit) Computer Games planning and forecasting for postpaid/ VAS/ IB segments, Industry network equipments, new product/services development, • Advisor at Entertainment Media Council assisting product launch and marketing management regulate and grow of the Interactive Entertainment Sector in China • Extensive connections with operators, network equipment • Committee Member of Shanghai Online Games vendors, mobile device makers and sales channels in South Committee East Asia • Partner at FlowPlay – a online virtual gaming portal • Previously: AVP, DTAC, Thailand; GSM Rollout Manager,• Sample clients served in Asia: IGN, Fandango Games, other Alcatel; Traffic Engineer Nextel; Sales Engineer, United confidential clients. Communications,• An extensive network of contacts and business relationships • Qualifications: M.S., Telecommunications, University of in Shanghai and across China Colorado at Boulder; Bachelor in Electrical Engineering,• Qualifications: AS, Computer Animation/ Film/ Digital Media Rangsit University• Language: English • Languages: English, Thai NB. we have a general policy of “no contact” between clients and our in-country consultants. This is to protect clients’ confidentiality and to ensure our research remains objective. Therefore consultants’ full names are not provided - page 15
  16. 16. Project ExperienceCopyrights © Global Intelligence Alliance 2011
  17. 17. Experience in Telecom/WirelessIdentified competitors technology, pricing and commercial strategies as well as leading customer needs andpurchase drivers for a leading wireless technology supplier in Korea.Assessed SMB market potential for a range of communications equipment across several verticals in thePhilippines.Identified potential enterprise customers for a new WLAN solution in Singapore, Malaysia and Thailand.Investigated telecom corporate communication strategy by key stakeholders for a mobile handset manufacturerin Asia and the Middle East .Identified, shortlisted and evaluated telecom application service providers in Japan and recommended best fitpotential acquisition targets for our client.Conducted customer research and insights for a leading telecom equipment manufacturer in China.Interviewed mobile telecom operators in Indonesia to assess the market potential and priority level of push-to-talkservices.Profiled the R&D strategy, partners, organization/investments, and product development of a leading mobilehandset ODM/OEM in Taiwan.Established profiles of mobile operators in Poland, Bulgaria, Czech Republic .Continuous market monitoring for a leading DSL Internet provider in the Netherlands, part of T-Mobile Group.Long-term market and patent monitoring partnership with a leading provider of mobile network fulfillment, www.globalintelligence.commediation, and catalog software solutions.
  18. 18. Experience in Telecom/Wireless (continued)Analyzed a Chinese competitor for a major telecom equipment company, identifying key activities, strengths &weaknesses, and best practices.Investigated telecom equipment providers in India. Key competitors‟ profile, strengths/weaknesses, strategies,and relationships with operators.Advised a leading multinational wireless technology provider on market share improvement strategy for 3Gmobile chipsets in Southeast Asia. Benchmarked management style, technological & innovation capabilities,product management capabilities, and market positioning of key operators in each country. Assessed synergies andsuitability of partnership for 3G mobile product/services. Prioritized operators and advised on potential ways forpartnership.Planned and executed quality/observational checks of telecom hardware stores across Europe.Competitive intelligence, benchmarking and best practice study across 6 Asian telecommunication operators fora leading global operator. Recommendations focused on optimum customer segment targets, commercial andmarketing strategies.Successfully managed multiple projects for a European telecommunication operator in the areas of Internet usage,fixed line, search engine market, media, contact centre, and broadband Internet across Europe and Russia.Conducted customer intelligence on mobile operators preferences for handset purchasing in UK.Continuous market monitoring for a top manufacturer of optical fibre, cable and communication infrastructuresolutions.
  19. 19. Experience in HardwareEstimated size and segmentation of enterprise and government demographics by employee size, industry and citytiers in China, interviewed 5,000 Personal Computer owning organisations about technology adoption,usage and purchasing, created segment profiles, and built an analysis model to prioritise growth segments andidentify areas of opportunity for our client.Surveyed business and government organisations to understand their usage of notebook PCs and attitudestowards increasing their adoption, and to test new product concepts aimed at increasing notebook adoption inChina.Profiled and sized the market for professional audio-video equipment across Asia Pacific, provided an industryforecast, as well as highlighted key emerging segments and value chain trends.Monitored daily key developments and trends in voice and data product segments in Finland. Regular ad hocresearch support for new business and product segment investigations.Profiled the broadcast and audio-visual production and editing equipment, software and services market,focusing on Japan, Korea, Singapore, China and Australia.Analyzed strategic moves and the supply chain of competitors and customers of a mobile handsetmanufacturer. A global study helped the customer to reassess and reformulate its business strategy regarding thewhole supply chain. - page 19
  20. 20. Experience in Hardware (continued)Assessed buyer behavior and product preferences, supplier choice, development and investment plans in selectedcustomer segments of the Scandinavian cable marketMapped and assessed organization structure and partner strategies of a leading PC vendor in Singapore andIndia.Investigated product reliability measurement and performance of PCs and laptops in China.Analyzed the market for transaction printing and scanning in Austria .Looked at market potential for a new innovative display technology in UK, Germany, Japan, US and France.Uncovered trends and technologies related to glare reduction films for mobile phones in Germany, UK, andNorth America .Assisted with product development of smart adapter for home safety for a global roll-out.Continuous service agreement with a global IT services player „s European HQ, featuring a dedicated GIA analystteam, one-stop-shop for all Market Intelligence reports, competitor profiles, and central access to sales staffdiscussions and client reference cases. - page 20
  21. 21. Experience in Software and ServicesProfiled the Hong Kong and Macau markets for e-security solutions and identified opportunities in Japan, SouthKorea and Taiwan across the Government and Financial Services customer segments.Investigated major IT services players’ competitive marketing activities in Singapore, benchmarked bestpractices and recommended marketing tactics.Profiled the competitive landscape as well as identified marketing and distribution dynamics of key playersin India, Singapore and Malaysia for a software services provider.Devised new competitive strategies to move from basic broadband retail to offering solutions andconsulting. Benchmarked eight competitors across several product segments.Analyzed various topics for the ICT procurement department of a European government organization.Analysis includes data centers, messaging software, office equipment, call centers and general ICT trends.Provided critical business intelligence and advisory for the launch of a MVNO in France and Belgium.Analyzed market outlook of CxO-level executives in Australia, China, Hong Kong, India, Korea, Malaysia,Singapore and Taiwan and their attitudes and views towards usage, spending and competition in the ITindustry.Assessed e-Government IT usage and implementation plans for governments in Singapore, Korea, Indonesia,Thailand, Philippines and Vietnam.Gathered competitive intelligence on IT services players for a leading PC manufacturer in Singapore. - page 21
  22. 22. Experience in Software and Services(continued)Assessed the market potential in the life sciences R&D software market across Germany, Netherlands, Sweden,UK and US.Investigated industrial processes in the video conferencing software market in USA, UK, Germany andFrance.Looked at the market and competitive landscape and software for push-to-talk services in Europe and Asia.Developed and defined a new positioning for a BPO bundle offer by a German company.Gauged market potential for a specific type of accounting software in Germany.Developed a marketing strategy for online-banking software in Germany. - page 22
  23. 23. Experience in ElectronicsBenchmarked a leading Korean consumer electronics company against global bestDefined new marketing strategy and five-year business plan in China and Japan for a leading audio productssupplier, including recommendations on optimum product and customer segmentations, supply and distributionstructure, as well as manufacturing set-up.Sized and profiled Multi Functional Peripherals (MFPs) market products and competitive environment in six AsiaPacific countries.Tracked monthly professional and retail channel sales performance, pricing and marketing activities for plasmascreens and projectors in eight Asian markets.Conducted a survey of dealers to profile the large screen TV and projector market in China in terms of end-usergroups, brands, channels and pricing.Advised on market entry and partnering strategy in China, Korea and Taiwan for a high-end projection andcommunication equipment supplier.Guided an office equipment manufacturer’s expansion strategy in India, Indonesia, Malaysia, Thailand,Singapore, Philippines and Vietnam.Conducted competitive intelligence research on a TFT LCD company in China .Conducted a global market-entry /product development study for an innovative electronic devices manufacturer.Analyzed various competitors of an engines and electrical spare parts manufacturer and supplier. Studyconducted in Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Poland, Switzerland, UK. - page 23
  24. 24. Experience in MobileConducted customer intelligence on mobile operators preferences for handset purchasing in the UK.Identified best-practice, and success factors for growth in the mobile handset business in 7 Asian markets.Identified new design and product development trends for mobile devices in South East Asia.Competitive analysis of the mobile phone market in the Greater China region.Assessed the 3G license tender bidding process in Ireland for a leading European mobile phone producer.Competitive intelligence on an Asian mobile phone handset maker HW and SW R&D organization and strategy.Interviewed production houses and content providers to study the mobile phone advertising pick-up rate andmarket growth in Singapore, as part of the competitor analysis.Analyzed the mobile television market across the Asia-Pacific region.Evaluated RDS Plus adoption potential via a comprehensive primary research in 24 countries. Findings led to theclient‟s decision to forego the implementation of RDS+ in upcoming handset products.Devised an improvement plan for active user retention for a global handset vendor and online service provider,from service areas such as music, games, maps, PIM, app store, to mobile messaging, web mail, and IM.Outlined a handset competitor’s emerging markets strategy, product development, and funding model forthe client‟s Services Executive Management, via an impactful report offering market verified insights and rare dataon consumer uptake and partner agreements.Scoped and benchmarked solution creation processes at industry leaders for a global handset vendor andonline service provider, with an executive memo highlighting key operational differences, referenced against thestrategic positioning and business model of each player.Profiled and documented key competitor practices and solutions in retaining consumers over devicetransitions, with a targeted survey with 27 operator and competitor customer care operations globally to list topconsumer problem areas. www.globalintelligence.comContinuous market monitoring and quarterly strategic review for a global supplier of mechanical and electronicmodules for telecom and electronics industries.
  25. 25. Experience in GamingIdentified market size, demand segmentation and competitors‟ performance for the gaming industry in Japan,South Korea and China. Hardware, Software and Online platforms were studied.Market size and trends assessment for online gaming industry across Asia. Included study of the competitiveenvironment with focus on their Operating Model, Financial Analysis and SWOT analysis.Advisory on 5 year business growth plan for a global media group in Asia-Pacific (including South East Asia). Mainplatforms included TV, mobile and online. Gaming content was one of the areas studied.Market assessment of the animation and gaming industry in India, including market demand segmentation andkey players’ profiles.Product mapping of next-generation video game systems.Competitive profiles of selected gaming companies across Asia. - page 25
  26. 26. Experience in BroadcastingAdvised on advertising/sponsorship revenue opportunities for children’s TV across Asia.Evaluated potential business partners to support TV advertising sales in China and recommended best-fitpartners.Surveyed pay-TV operators across Asia-Pacific countries to investigate their opinions on programming, marketingsupport and future industry direction (annual).Investigated the cable TV market structure in India and profiled top cable operators.Advised on English Language Learning market opportunities in Asia, including, print, online, and TV media.Advised on business expansion and retail strategy for home entertainment video in China.Profiled the Hong Kong film production and distribution industry and market.Sized and profiled intelligent video and related systems markets in Netherlands, UK and Germany. Identifiedmarket shares of main competitors, main potential distributors and analyzed distribution channels.Investigated certain aspects of the Estonian Cable TV market.Identified and profiled FM radio stations in China for mobile phone content creation.Established and updated a local radio station directory in 80 countries worldwide to support a mobile handsetmanufacturer‟s service and application plans. - page 26
  27. 27. Experience in Online MediaTV, catalogue and online shopping market opportunity advisory in China.Advised on business expansion strategy for home entertainment video content for China. Identified optimumproduct, distribution mix between retail and online and business partners.Advised on English Language Learning market opportunities in Asia, including, print, online, and TV media.Analyzed the company structure and its partnership strategy of an online content and service provider inAustralia.Assessed market size, competitive environment, competitor profiles and potential partners in the online chemicalinformation business; advised on market entry and best approach in terms of content, positioning and format .Market growth advisory around a new online proposition for legal, tax, business and regulatory information inChina and Japan.Identification of leading online merchants in 6 countries across Europe and Asia and the generation of qualifiedprospect lists of online merchants for business development purpose.Marketing and customer strategy in Hong Kong for an online investment broker. Involved ~80 customer interviewsand recommendations on product/services, pricing, communication channels/messages and customer targets withhighest return.Business development opportunity study for a new online investment management service targeted at HighNet Worth investors in Asia.Strategic analysis of the latest online advertising and publisher monetization trends in support of Nordicmarket expansion for a large publishing house.
  28. 28. Experience in Print MediaExpansion strategy for English Language Learning printed materials in Asia. Targets considered includedchildren, school students, University students, Adults and Executives.Helped a B2B magazine publisher define its Asian acquisition strategy in Japan, Korea, Singapore, China,Taiwan and Hong Kong.Advised on regional market opportunities in Malaysia, Hong Kong, Singapore, Taiwan and Thailand for consumermagazines and ‘media by mail‟.Evaluated distribution channels of children books in Denmark, Germany, Sweden and The Netherlands. Providedtop 3 publishing companies of children books in the countries. For each of these companies an overview of theirmultimedia products, current and new initiatives, was given.Supporting the Netherlands‟ leader in directory services via a continuous and fully customized marketmonitoring service, featuring tailor made intelligence reports as conducted on a regular basis. - page 28
  29. 29. Experience in ExhibitionsExpansion strategy for a micro-electronics show in China.Evaluated potential expansion strategies for a TV industry event exhibitor in Asia.Surveyed upstream and downstream players in Asia for a B2B event to determine customers‟ target markets,motivations, unmet needs, attitudes towards the event and potential competition. Recommended key targetcustomers and event positioning strategy to deliver growth aligned with industry growth.Profiled the China and Southeast Asia electronics industry, projected future growth by sector, identified keytechnology trends and industry drivers, and devised a long term competitive strategy for leading electronics industryexhibitions in Shanghai and Singapore.Evaluated the likely market reaction to a change in exhibition venue and timing for a leading exhibition inShanghai, advised on the feasibility of the proposed changes, and identified key segments, channels and directionsfor marketing communications.Advised on the APAC maritime exhibition growth and investment strategy, involving researching of the maritimeindustry size, growth trends, value chain and key players, understanding of behaviors and attitudes of exhibitorsand visitors, determining positioning of competing events and the client‟s current event offering, as well asevaluation of potential strategic partners.Analyzed the mining industry and related event landscape in Indonesia and gauged potential for market entryutilizing/adapting existing event formats from Australia. - page 29
  30. 30. Mini CasesCopyrights © Global Intelligence Alliance 2011
  31. 31. Credentials & Case Examples Consumer trend analysis for mobile components product developmentMobile Devices| Consumer Trends Analysis KEY BENEFITS Client identified key areas for new product development and investment areas. A new D2C monetization scheme was discovered for the Client, offering higher-margin growth potential. NEED APPROACH SOLUTION A major mobile components Extensive mapping of mobile GIA Group delivered a actionable manufacturer sought help from GIA to consumption trends, filtered by summary of key trends and identify key consumer trends and relevant industrial design trends and implications, focusing on main areas translate them into expected changes the latest developments in mobile of investment and product in device functions, human input human interface (HI) design. enhancement. GIA also presented a interfaces, and ultimately new D2C monetization model based GIA applied an inductive analysis on detected competitor practices. architectural design and Bill-of- approach and validated pre- Material (BOM) composition. conceived assumptions based on This analysis would then be used to OEM release data, scientific drive new product development and research, and insider opinions. support strategic investments. Methods: Secondary research, Application: Strategic Planning primary research, inductive analysis Geography: Global, with geographic differentiation between Asia, NA, and W Europe - page 31
  32. 32. Analysis of the global luxury electronics marketConsumer & Retail | Strategic Analysis – Macroeconomic Analysis, Trend Analysis KEY BENEFITS Ability to formulate successful business strategy based on improved understanding of own market positioning, strengths and weaknessesNEED APPROACH SOLUTIONCompany in the luxury electronics Global secondary research of the The final analysis delivered to themarket was looking to review its luxury electronics market was customer included a macroeconomicpositioning and gain a better conducted, followed by market overview and analysis of trends inunderstanding of their customers as positioning analysis and end-user various luxury electronics segmentswell as trends affecting market trend analysis. as well as a positioning analysis ofgrowth. key players. Methods: Secondary research, end-Application: Strategic Analysis user analysis, trend analysis Luxury Electronics Market GloballyGeography: Global xxx xxx xxx xxx xxx xxx xxx xxx Xxx Xxx Xxx Xxx xxx xxx Xxx Xxx Xxx Xxx xxx Luxury Electronics Market Globally xxx Xxx Xxx Xxx xxx xxx xxx Xxx Xxx xxx xxx xxx xxx xxx xxx xxx - page 19 xxx xxx Case study (#16) - page 32
  33. 33. Supply chain analysis in the mobile phone industryTelecommunication, Technology & Media | Rapid Response Research: Supply Chain Analysis KEY BENEFITS Ability to plan post-acquisition business strategy based on comprehensive understanding on the supply chain dynamics and developments.NEED APPROACH SOLUTIONCustomer operating in the mobile Each competitor‟s strategic moves in Several customer and competitorhandset market was looking to adjust the supply chain were analyzed. For supply chain structures modeledown strategy and needed each company, an overall strategy utilizing customer‟s internalcomprehensive picture of competitors‟ and technological development information and secondary researchand customers‟ supply chain models analysis were presented. findings.for benchmarking purposes.Application: Strategic Planning Methods: Secondary research, collecting in-house tacit knowledge, strategy analysis, supply-chainGeography: Global analysis Case study (#17) - page 33
  34. 34. Strategy support for telecom operatorTelecommunication, Technology & Media | Rapid Response Research: Industry Analysis, Company Profiles KEY BENEFITS Dedicated GIA analyst supported customer‟s strategy process by doing secondary research and business analysis in customer premises.NEED APPROACH SOLUTIONEuropean telecom operator in the GIA provided the client with a The strategy team of the client wasprocess of devising new business dedicated analyst to work together able to benefit from the skills of bothdivision strategy urgently needed with the customer‟s own team in in-house experts as well as a GIAadditional analyst resources to analyzing market information and business analysis and researchgather, structure, and process market strategy work for their business specialist. The result was solidinformation and to assist with creation division. support for top management inof strategy. creating a new business division strategy.Application: Strategic Planning Methods: dedicated analyst, secondary research, strategy support Global market study for stainless steel fittingsGeography: Global Case study (#18) - page 34
  35. 35. Market attractiveness analysis and competitivelandscape analysis of location-based servicesLogistics & Transportation| Strategic Analysis – Country Profiles, Company Profiles, Industry Analysis KEY BENEFITS Improved understanding of market dynamics as well as identification of attractive M&A targetsNEED APPROACH SOLUTIONIn order to create a corporate GIA conducted local research in GIA delivered a report describingstrategy, a European traffic and each country, utilizing both market dynamics, businessinfrastructure company needed to secondary and primary information implications, and technology trends.understand the key players and the sources. This included expert The client also received five countrymarket dynamics of location-based interviews and resulted in an profiles including explanation aboutservices in five European countries. understanding of market dynamics market logics and key player profiles. and development.Application: M&A and partnering Methods: Secondary research, Analysis of Location Based Service (LBS) primary research, industry analysis, attractiveness and competitive situationsGeography: Germany, UK, financial analysis, competitive Integrators Integrators try to xxxDenmark, Russia, Poland OEM’s capture the xxx landscape analysis Analysis of Location Based Service (LBS) attractiveness and competitive situations Russia Denmark • xxx Mobile servicesxxx • Personal navigation Internet services Specialized portals UK Denmark and Poland are xxx xxx • xxx xxx xxx xx xxx Russian integrators have xxxx agencies. Poland • xxx Germany • xxx United Kingdom is xxx Case study (#19) - page 35
  36. 36. Feasibility study for Chemical player to enterthe electronics segmentChemicals | Strategic Analysis: Market Attractiveness Analysis, Value Chain Analysis KEY BENEFITS Ability to target R&D and sales approaches to relevant segments within the electronics value chain and to formulate business strategy based on segment attractiveness analysisNEED APPROACH SOLUTIONOne of world‟s largest chemicals An in-depth effort to identify the raw Identified unmet demand for chemicalcompanies wanted to increase its materials sources and manufacturing solutions within the value chain inparticipation in the electronics sector. processes for different electronics both sourcing of raw materials and products and components. Value manufacturing of specific products. chain analysis of 15 different product Enabled making an informed marketApplication: Strategic Planning categories. entry strategy, including introduction of innovative solutions to meetGeography: Latin America demand. Methods: Secondary research and 70 expert interviews across value chain layers Case study (#24) - page 36
  37. 37. Competitive landscape analysis on mobileauthentication technologiesTelecommunication, Technology & Media | Strategic Analysis: Competitive Landscape Analysis KEY BENEFITS Gained understanding on competitive landscape with regards to competing technologies and vendors in addition to strategic insight on competitive structure and emerging demand sectors.NEED APPROACH SOLUTIONA pioneering vendor of mobile Leveraging extensive research A sampled overview of currentauthentication technologies required reports on relevant technologies and competitive landscape and producta 360o analysis of both direct and based on client consultation, over 70 comparison, complete with anindirect product competition, in order related products were screened, insightful outlook on emerging buyerto re-evaluate its own go-to-market followed by in-depth interviews with 9 sectors for the client‟s proprietarystrategy and value proposition. key competitors across multiple technologies technology platforms.Application: Strategic Planning Methods: Secondary & primary research including in-depthGeography: Europe, Middle East, interviews with executive personnelAfrica, and North America at competing vendors Case study (#36) - page 37
  38. 38. Analysis on Eastern European telecom operatorstrategiesTelecommunication, Technology & Media | Rapid response research – Company Profiles KEY BENEFITS Insight into recent shifts in strategies derived by probing local language papers and other mediaNEED APPROACH SOLUTIONA telecom operator needed a quick Secondary information sources were A profile of each operator, reviewinglook into the strategies of a number of probed in order to unveil shifts in the current pronounced strategies andoperators in Eastern Europe in order operator strategies during the last six any visible indications of shifts into benchmark their own strategy and months. them.evaluate potential threats orsignificant shifts in industry dynamics. Methods: Secondary researchApplication: Strategic PlanningGeography: Bulgaria, CzechRepublic, Poland Case study (#57) - page 38
  39. 39. Provided continuous market monitoring servicefor credit card company’s Asian headquartersFinancial Services | Intelligence Desk KEY BENEFITS The client was able to make informed decisions on marketing and merchant acquisition strategy, based on the information and analysis we providedNEED APPROACH SOLUTIONA credit card company needed to Reviewed internal company inputs Produced regular country marketorganize, analyze and disseminate and information requirements, as well reports, provided ad-hoc reports inAsia-Pacific market intelligence as external data sources, and response to requests and sentacross its regional offices, and lacked established access to necessary information alerts to key people forthe expertise and resources to do so information. Designed, set up and important breaking news.itself. maintained market and competitor information databases.Application: World Class MarketIntelligence Methods: Secondary & primary researchGeography: Asia-Pacific Case study (#63) - page 39
  40. 40. Identified US online investment productmarket opportunities in Hong KongFinancial services | Strategic Analysis – Market Sizing, Market Potential Analysis KEY BENEFITS Quantified market opportunity for US investment products and defined long and short-term strategy to achieve greater market share of the online trading businessNEED APPROACH SOLUTIONA US investment brokerage firm Assessed and determined the market Confirmed market potential based onneeded to size and identify market potential from three angles, namely segment size, likely future growthopportunities in Hong Kong, and competitive environment, market and competitive intensity. Definedderive marketing and competitive demand, and customer analysis. optimum products and services toinitiatives to enhance its performance. take advantage of segment Methods: Secondary & primary opportunities. Benchmarked against research and analysis competition using ratings andApplication: Strategic Planning qualitative comments from customers interviewed.Geography: Hong Kong Case study (#64) - page 40
  41. 41. Explored pay-TV operators opinions on majorchannels and industry development in APACTelecommunication, Technology & Media | Strategic Analysis – Customer intelligence KEY BENEFITS Clients received a comprehensive understanding of their strengths and weaknesses against other programmers and thus were able to improve relationships with pay-TV operator partners throughout the regionNEED APPROACH SOLUTIONA group of leading TV channels Developed a research approach in Identified leaders and laggards onwanted to gain insights from Asia- collaboration with a leading television different aspects of the businessPacific pay-TV platform operators industry magazine. Surveyed top such as programming quality,about their performance in key executives at over 50 pay-TV marketing support and on-airperformance areas. operators accounting for a third of the promotions, within each subscribers in the region. programming genre. Assessed whichApplication: Strategic Planning channels are most likely to be Methods: Primary research and dropped from operators bouquets analysis and why. Determined main areas ofGeography: Asia-Pacific development to be addressed by the industry, such as mobile delivery and increasing competition from local programming. Case study (#77) - page 41
  42. 42. Advised on a new advertising business modelfor a TV channel across Asia-PacificTelecommunication, Technology & Media | Strategic Analysis – Market sizing & modeling KEY BENEFITS Client was able to gauge the target segment TV advertising market, understand market dynamics and estimate its future market share in addition to receiving a clear road-map to develop a new advertising business model and improve its revenue and market awareness across Asia-PacificNEED APPROACH SOLUTIONA global media company wanted to Sized and segmented the market, Projected future advertising revenuesize its opportunities in developing a identified competitive forces and by type of advertising andnew TV advertising-based business in determined customers advertising sponsorship, for the whole marketthe Asia-Pacific region. purchase drivers and needs. and for our client. Identified key advertising purchase drivers and Methods: Secondary & primary customer needs. Prioritized mostApplication: Strategic Planning research and analysis attractive advertising markets in the region, based on future revenue,Geography: Asia-Pacific regulations and competitive forces. Case study (#78) - page 42
  43. 43. Planned product and channel strategy forEnglish learning products in AsiaTelecommunication, Technology &Media | Strategic Analysis – Market entry strategy KEY BENEFITS Analysis enabled the client to prioritize market segment opportunities, plan the introduction of existing products in new markets, and focus on selected companies as potential partnersNEED APPROACH SOLUTIONA global media group wanted to Researched and established the Analyzed likely effect of trends onunderstand the market potential for existing market size and projected the future market development. IdentifiedEnglish learning products, and client‟s market potential based on market opportunities based onprioritize over 100 segments based competitive environment, market potential return-on-investment andon product lines, consumer age trends and drivers, and customer entry barriers. Prioritized the client‟sgroups and channels. needs. range of products to introduce to the market.Application: Strategic Planning Methods: Secondary research and analysisGeography: South Korea, Taiwan,China Case study (#79) - page 43
  44. 44. Devised a long-term strategy for a majorelectronics industry exhibition in SingaporeTelecommunication, Technology & Media | Strategic Analysis – Business expansion strategy KEY BENEFITS The client received a strategic roadmap specifying segments to expand into over an eight-year timeframe and was able to reposition and focus market communications on topics and issues of most interest to potential exhibitors and visitorsNEED APPROACH SOLUTIONA leading global B2B media company Interviewed several hundred Identified key technology trends andwanted to revitalize its Asian customers as well as competitors and industry drivers. Prioritized marketelectronics industry exhibition growth electronics industry observers. segments in terms of short-, medium-strategy in order to achieve Profiled the Southeast Asia and long-term growth prospects.challenging revenue objectives. electronics industry. Projected future Mapped out competitive environment growth by country and sector. and opportunities in terms of competitors positioning coverage.Application: Strategic Planning Methods: Secondary & primary research and analysisGeography: Singapore Case study (#80) - page 44
  45. 45. Conducted market due diligence for a regionalon-line business directory acquisitionTelecommunication, Technology & Media | Strategic Analysis – Partner evaluation & selection KEY BENEFITS An objective competitive analysis of the target company and its main peers in the region gave sufficient insight to make the decision to acquire the target company and increased understanding of customer needs and attitudesNEED APPROACH SOLUTIONA global B2B media group wanted to Assessed the target companys Profiled main players, including targetconfirm the commercial viability of growth plan, projected earnings, company, on criteria such as size,acquiring an established Asian online strengths and weaknesses, and its country and sector coverage as wellbusiness directory company. suitability for acquisition based on as usability. Analyzed advertising customer and advertiser interviews expenditure and renewal rates. as well as a competitive Confirmed viability of acquiring theApplication: Strategic Planning benchmarking. target company.Geography: Asia Methods: Secondary & primary research and analysis Case study (#81) - page 45
  46. 46. Identified and evaluated acquisition targets inEast Asia for a media supply chain companyTelecommunication, Technology & Media | Strategic Analysis – Partner evaluation & selection KEY BENEFITS Based on an assessment of the relative merits of potential acquisition targets using both quantitative and qualitative measures of suitability and performance five companies were selected for an acquisition approach as part of the client‟s Asian expansion programNEED APPROACH SOLUTIONAn international supply chain and 94 prospects classified by service Compared potential acquisitionfulfillment services company offering and size. 38 companies companies‟ relative strengths andspecializing in the media sector shortlisted and evaluated on service weaknesses. Parameters includedneeded to identify potential offering, revenue, staff and main relevance of service offerings,acquisitions in Japan, Korea and clients. 16 companies selected as strength of customer base and size.China, and evaluate them against priorities and profiled in detail,internal requirements. including ownership, service offering, revenue and profitability, assets, staff structure, client relationships andApplication: Strategic Planning likely receptivity to acquisition.Geography: China, Japan, South Methods: Secondary & primaryKorea research and analysis Case study (#82) - page 46
  47. 47. NBA and NFL viewer statistics in Italy and Spainfor a consulting companyTelecommunication, Technology & Media | Rapid Response Research KEY BENEFITS Received information regarding viewer numbers of NBA and NFL in Italy and SpainNEED APPROACH SOLUTIONA renowned consulting company Utilized existing secondary Presentation on each of the requestedneeded information regarding the information and in-depth expert countries showing the number ofnumber of viewers of NBA and NFL in interviews. Interviewees were viewers as well as the broadcastingSpain and Italy in a time frame of 3 industry experts, regulatory bodies, stations and companies.days for a consulting project. and other topic-related experts.Application: Marketing & Sales Methods: Primary & secondary research including some expert Interviews.Geography: Italy, Spain Case study (#86) - page 47
  48. 48. Broadband price and media monitoring forcompetitive advantageTelecommunication, Technology, and Media| Intelligence Desk – Price Monitoring KEY BENEFITS Client was able to rise from 2nd position to 1st in the just less than a year from GIA starting to provide the serviceNEED APPROACH SOLUTIONA telecommunications operator Bi-weekly monitoring of competitor‟s GIA provided the customer with Excelneeded information on broadband broadband price changes in different reports specifying competitor‟spricing and advertising campaigns of speed classes in different cities. broadband pricing per connectionits closest rivals in order to compete Monthly monitoring of competitor‟s speed class per city every two weeks.with them. broadband related advertisements in In addition, GIA delivered the various newspapers. customer monthly reports containing its competitors‟ broadbandApplication: Marketing & Sales advertisement campaigns‟ details, Methods: Secondary research such as duration, locations,Geography: Northern Europe connection speeds, and prices. Case study (#90) - page 48
  49. 49. Mobile gaming industry analysisTelecommunication, Technology, and Media| Strategic Analysis – Competitive Landscape Analysis KEY BENEFITS Insights on mobile gaming industry and possible competitive scenariosNEED APPROACH SOLUTIONIn preparing a go-to-market strategy Secondary research using various A comprehensive analysis of thefor a new concept the customer databases supplemented with industry, with recommendations forwanted to understand mobile gaming primary research and scenario customer‟s go-to-market strategy.industry dynamics, competitive workshops.situation, and opportunities andthreats for their planned offering. Methods: Secondary research, primary research, workshopsApplication: Marketing & SalesGeography: Global Case study (#92) - page 49
  50. 50. Gambling market data pack fortelecommunications operatorTelecommunication, Technology, and Media| Rapid Response Research KEY BENEFITS Customer got hard facts to base their decision on going forward with the ventureNEED APPROACH SOLUTIONAs part of a strategy process for a Answers to each key intelligence A comprehensive data pack, with bothnew business venture a question were gathered using quantitative and qualitative data ontelecommunications operator wanted secondary research, i.e. going the key intelligence better understand the gambling through numerous news and reportmarket in order to assess the databases.attractiveness of it. The keyintelligence questions included whoare the key players in the gambling Methods: Secondary researchmarket in Europe and the US, whatare the regulatory differences, what isthe market size by market, what is themarket growth rate, etc.Application: Strategic PlanningGeography: Finland, Sweden,Germany, The Netherlands, USA Case study (#93) - page 50
  51. 51. FM radio market penetration assessment fortelecommunications protocol in 24 countriesTelecommunication, Technology & Media | Strategic Analysis – Market Sizing & Forecasting KEY BENEFITS The customer gained an understanding of the penetrations of the two technologies in 24 countries and was able to use this information in its strategic product roadmap decisionsNEED APPROACH SOLUTIONA major telecommunications OEM Based on careful sample size The customer received an executivewished to understand the commercial analysis and random selection, GIA summary of global usage of thepotential for integrating a new conducted a survey, with more than researched technologies coupled withtechnical capability in its product 1,000 respondents via the web or the future development forecasts. Inroadmap. As a key part of this telephone. GIA also interviewed the addition, key competing technologiesdecision the client needed to estimate co-founder of one of the standards were outlined.the existing penetration of two for complementary understanding onspecific technologies at FM radio the subject.broadcasters worldwide.Application: Product and Innovation Methods: Primary research featuringManagement 5,653 emails and 1,920 phone calls in 13 languagesGeography: 24 client-specifiedcountries & territories Case study (#102) - page 51
  52. 52. Wireless service benchmarking study for globalservice providerTelecommunication, Technology & Media | Strategic Analysis – Company Benchmarking KEY BENEFITS The customer gained actionable improvement concepts based on global benchmarking against the best-in- class service providers globallyNEED APPROACH SOLUTIONTo help reduce its user churn rates, a To achieve a 360o assessment GIA The customer was delivered four in-telecommunications service provider focused on two key research depth service-specific reportsrequired a thorough investigation of approaches, namely neck and neck containing executivekey customer defection points in its design comparisons between the recommendations on architecturalcurrent service process. It also service subject and benchmarks, and enhancements. The findings weresought commendable solutions by a highlighting notable „push‟ and „pull‟ discussed in face-to-face consultantway of customer loyalty programs programs. workshops.and lock-in service design. Methods: Secondary research viaApplication: Product and Innovation the Internet and media sources;Management primary research via hands-on product usage and insider interviews.Geography: Global Case study (#103) - page 52
  53. 53. Benchmarking of Technology RegionsTelecommunication, Technology & Media | Strategic Analysis - Competitor Deep-Dive Analysis KEY BENEFITS The customer gained strategic insight to its relative competitiveness, and was able to use it in a strategic planning process and communication of its strategyNEED APPROACH SOLUTIONA European Technology Region Secondary information sources were GIA delivered a detailedwanted to improve its score in terms utilized and in-depth expert benchmarking and SWOT analysisof its competitiveness, R&D interviews conducted. An analysis of report that allowed the client to makeexpenditure, and innovation. In spite the competitiveness of the region a number of informed short-term andof its high national rank for R&D, the compared to other regions was long-term decisions.Region wished to benchmark itself made.with 14 international technologyregions. Methods: Primary & secondary research, SWOT analysisApplication: Strategic PlanningGeography: Global Case study (#104) - page 53
  54. 54. Market growth strategy and acquisition targetassessments for an information service providerTelecommunication, Technology & Media | Strategic Analysis – Market Sizing and Forecasting, End User AnalysisKEY BENEFITS The analysis allowed the client to focus its resources on customers with the highest return and identify potential partners/ acquisition targetsNEED APPROACH SOLUTIONAn information provider in the legal, GIA sized and projected the market GIA identified customer segmentstax and regulatory segments required demand by content and media with the highest possible buy-in toa thorough understanding of the segments (online, print, CD) and the customer‟s offering, and detailedmarket dynamics and customer identified critical purchase drivers recommendations on neededbehavior. The customer also wanted and required product features. In changes for product features, andto evaluate potential partnership and addition, GIA mapped out price and branding initiatives. Moreacquisition targets. sustainable advantages of the over GIA provided the customer with customer in terms of relative an in-depth evaluation and strengths and brand equity compared prioritization of high impact partnersApplication: Strategic Planning to that of the competition. and acquisition targets.Geography: Japan Methods: Primary and secondary research including close to 90 interviews with customers, industry experts and competitors. Case study (#106) - page 54
  55. 55. Created five year Asia-Pacific strategy forleading media playerTelecommunication, Technology & Media | Strategic Analysis – Competitive Landscape AnalysisKEY BENEFITS Recommendations and road-map allowed the client to plan for talent and internal/external resource development, media content prioritization across platforms, brand building, and explore new business opportunities with potential partnersNEED APPROACH SOLUTIONA global media player and leading GIA conducted a 360 assessment of The customer was provided withAsian television player wanted to the competitive environment, detailed recommendations and road-develop a 5-year strategy that would regulatory developments, macro and map on the most attractive Asianleverage the changing competitive industry specific dynamics markets, the most attractive contentenvironment and capture growth influencing both the subscription and and platforms (across TV, online andopportunities in the region. advertising business models, content mobile), the most promising business and technology demand growth, model, necessary talents and critical talents and operational set-up organization-wide resourceApplication: Strategic Planning to succeed given Asia‟s dynamics development, and potential new and the customer‟s capabilities. partners.Geography: Pan-Asia Methods: Primary and secondary research including interviews with key stakeholders within the customer organization in Asia, industry experts, regulatory officials, competitors and value chain players (e.g.: advertisers, satellite companies, mobile technology enablers, etc.). Case study (#107) - page 55
  56. 56. Continuous monitoring of interestingphenomena & weak signals in social mediaPrivate Equity | Intelligence Desk – Social Media MonitoringKEY BENEFITS Client is kept continuously up to date on relevant public discussion around themes that are key to their operation. Especial focus is given to weak signals that might give early warnings of new emerging trends and new directions in public opinion.NEED APPROACH SOLUTIONA leading asset management GIA is utilizing a wide portfolio of Up-to-date database in the clientscompany needed to be more aware of tools to monitor key discussion Intelligence Plaza tool to keep keythe public discussions around their forums and blogs. The client is kept employees informed of all importantportfolio companies and other key up to date on relevant discussions by discussions and trends in socialthemes relevant for their operations. summaries and links published daily media. in a separate module in their Intelligence Plaza tool.Application: Strategic PlanningGeography: Northern Europe Methods: a combination of automated tools / searches and daily human intelligence work done by the GIA team. Case study (#108) - page 56
  57. 57. Business expansion strategy for games maker inJapan, Korea & ChinaTelecommunication, Technology & Media | Strategic Analysis – Market SizingKEY BENEFITS Client gained an understanding of gaming market opportunities in Japan, Korea and China, and used GIA‟s recommendation to develop a new offering and growth strategy for AsiaNEED APPROACH SOLUTIONA leading developer and publisher of GIA sized the demand for games The customer gainedinteractive entertainment games played by younger groups across recommendations on the highestwanted to re-assess its Asia Pacific platforms (online, consoles, PC and opportunity segments for the client ingrowth strategy. They needed to arcades), game difficulty and genre each country by game difficulty level,better understand the market for segments, and identified demand genre and platform. GIA also advisedyoung gamers in order to widen their drivers/inhibitors. the customer on new businessoptions for growth and strategic models that could allow for rapid Also, GIA mapped out the expansion.expansion. competitive environment and identified players‟ market shares, key factors of success, and bestApplication: Strategic Planning operational/business models. Methods: Mostly primary researchGeography: Mainland China, Japan, (executive interviews with gameand South Korea developers, publishers, portals, advertisers and users) Case study (#109) - page 57
  58. 58. Global product pricing benchmarking for secondlanguage learning material makerTelecommunication, Technology & Media | Strategic Analysis – Product BenchmarkingKEY BENEFITS The client used the data provided to support pricing strategy meetings. The product was released to the global market with pricing differing by region to compete on par with existing competitors.NEED APPROACH SOLUTIONAn international company providing In only 3 weeks, GIA and its Global GIA delivered a comprehensiveSecond Language Learning material, Research partners were able to package of pricing data per productwas preparing to release a new collect over 250 prices for 18 and country to the client.product to the international different competing products.marketplace. The client wanted to Analysis was conducted to uncoverunderstand the retail and institutional regional price differences andpricing of competing products. Their successful price ranges. Numerouskey intelligence question was: How data sets were presented for easycan they best price their product in comparison and analysisinternational markets? Methods: Primary and secondaryApplication: Strategic Planning researchGeography: UK, Germany, Turkey,Brazil, Mexico, China, Japan, SouthKorea Case study (#142) - page 58