3. Analysis
• Cigarette ads are made to seem that successful people smoke
• Smoking will give you everything you ever wanted
• Smoking cigarettes will give you a different persona
• Smoking will give you a smooth character
• People in Hollywood smoke and they are famous.
4. Banned
• The Joe Camel ads where banned in 1997, because Camel was thought to be
targeting little kids
• Children the age of 6 could correctly associate “Joe Camel” with cigarettes
as they could associate the Disney Channel logo with Mickey Mouse (The
Journal of the American Medical Association)
• The marketing team from R.J. Reynolds also had to pay
$10 million dollars to San Francisco and other California
cities to fund anti-smoking efforts
5. Cigarette ad restrictions
• In 1997, the Tobacco Master Settlement Agreement bans outdoor, billboard,
and public transportation advertising of cigarettes in 46 states.
• It also banned advertisements targeting young children
• Also banned the use of cartoons such as Marlboro Man and Joe Camel
6. Tobacco Control Act
• Signed into law on June 22, 2010 by President Barak Obama
• Newly effective with this act, “audio advertisements are not permitted to
contain any music or sound effects
• Any audio soundtrack accompanying a video advertisement is limited to
words only, with no music or sound effects
