1. Melinda Hecht
TELEPHONE
917 848 5710
E-MAIL
melindaghecht@gmail.com
ADDRESS
13 Sunset Terrace
Maplewood, NJ 07040
Strategic advertising communications leader with a passion for making great brands shine in
the everchanging media landscape. Believer in innovative ideas, stellar execution and the
need to constantly listen to clients and consumers.
Experience
Grey Advertising – SVP, Account Director 2010 - 2014
Grew revenue and agency case studies with groundbreaking campaigns with deep digital and content
creation elements. Experience with in fast casual restaurants, healthcare and consumer electronics industries.
» RED LOBSTER - Consulted as digital lead for Red Lobster business as it transitioned from parent
company. Maintained executional excellence in email, website and banner advertising while
evolving back end analytics and asset management in preparation for spin off. (May-June 2014)
» BAUSCH AND LOMB – Led campaign tripling awareness for eye vitamin products via online and
offline communications including website optimizations for SEO. (April 2013 – January 2014)
» CANON– Spearheaded award winning integrated communication program “Long Live
Imagination,” including creation of consumer engagement program with Ron Howard which
included production of a consumer inspired short film, Emmy award winning TV commercial,
website build and maintenance, social platforms, content partnerships and sales KPIs. Also
expanded Canon printer communications including small businesses and consumers and won a
major corporate assignment from Canon, Inc. (January 2010 – April 2013)
McCann Erickson – Management Representative 2004 - 2009
Managed integrated teams and incorporated new digital opportunities into campaigns for travel, package
goods and camera brands.
» AVIS – Developed and produced work for consumer and business travelers under the “We Try
Harder” campaign with new insights and personality for modern travelers.
» NIKON – Adapted team and client to new digital challenges and opportunities for cameras while
driving sales for consumer and professional products. Led integration of cohesive strategic message
across network of client and agency partnerships.
» NESTLE WATERS – Strategic research and concept development for new product opportunities.
BBDO – Account Supervisor 1999 – 2004
Developed strategic, production and presentation expertise with top brands.
» GE – Managed communications for home appliance products, medical and plastics divisions as well
as key team member in corporate evolution from “we bring good things to life” to “imagination at

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work.” Research and development as well as execution across television, print and first forays into
digital advertising.
» M&Ms - Expanded long running “character campaign” with executions focused on holidays
(Halloween and Christmas) as well as popular culture myths (Green). Research and development on
new product introductions, kids marketing, packaging and licensing opportunities.
» AOL – Energized flailing brand perceptions with innovative TV work highlighting new features.
» LONG JOHN SILVERS – Led strategy and execution for TV and collateral work including repositioning
assignment with limited budgets.
Euro RSCG (formerly MVBMS) – Account Executive 1998 – 1999
Gained global experience on a large fast moving account.
» PHILIPS ELECTRONICS – Expanded product awareness and quality metrics with global advertising
assignments for consumer electronics and computer accessories. Collaborated with larger worldwide team
and oversaw AAE.
Grey Advertising – Account Executive 1996 – 1998
Worked closely with client on new production introductions gaining strong understanding of account
management processes.
» PANASONIC – Introduced consumer electronics products including first HDTV and DVD players via
TV, radio and print mediums. Assignments also included advertising for audio, small business and
home appliance products.
Education
University of Pennsylvania
Philadelphia, PA
Dual Majors:
 American Civilization with Popular Culture focus
 French Language and Culture
Awards
Multiple projects recognized for effectiveness, innovation and creative excellence.
» Canon “Inspired” » 2013 Emmy Award for Best Commercial
» Canon “Project Imagination” » 2012 Bronze Clio, Gold & Silver Cannes
Lions, 2014 Webby Award
» Canon “Beyond the Still” » 2011 Silver Effie Award, Gold, Silver and
Bronze (Titanium) Cannes Lions
» Avis “The Other Car” » 2009 Gold Addy Award
» GE “4D Ultrasound” » 2003 Silver Effie
» GE “Pen” » 2003 Silver Cannes Lion
» M&Ms “Crispy Introduction” » 2000 Gold Effie