Liberty Shoe Manufacturer From India

Liberty Shoe Manufacturer From India
Introduction
Liberty shoe manufacturer from India has an opportunity to import its new water & salt resistant
dress shoes in Canadian market. This entrepreneurial venture will gain a good market share in
Canada because of the uniqueness and quality of the product. Moreover, sales partnership with The
Shoe Company gives an edge to this venture.
Concept Statement
Liberty shoe manufacturer came up with an idea to create dress shoes for harsh weathers. Our
research team identified a chemical compound that makes leather resistant to salt and water. The
dress shoes manufactured from this new chemical compound makes the shoe more durable in any
weather without applying any additional chemicals. People in countries like Canada and America
spend their time and money on repairing shoes caused by harsh weather. With Liberty shoes, people
can wear them in any weather conditions, be it a cold/wet or hot/dry, they don't have to worry about
cracked dress shoe repair and wax polishing. Liberty dress shoe is patent protected and no one in the
market other than us can guarantee the salt and water resistant leather shoes. Easy maintenance and
durability are the driving factors of our new product. In addition, it's a light weight and leather foot
bends gives enhanced comfort. Our new dress shoe is available for students and business people and
price range is 250 to 350 Canadian dollars. Instead of buying cheap shoes twice a year, it is clever to
buy liberty shoes that endure more than two
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Do Childs Shoe Size Increase with Age Essay
Do Children's shoe size increase in age?IntroductionI teased apart from my evidence relevant data
collected three important bits of information being, age, shoe size and gender I then gathered the
data and evaluated the information after converting it into tables, graphs and charts. I gathered data
from various ages, with various shoe size. Using evidence to understand and conclude which
hypothesis is the most accurate. I understood the frame work of my report and from prior knowledge
I already had a thesis of my own. Using mind mapping I created Ideas for obtaining relevant
data.AimThe aim of my investigation is to have obtained enough relevant data to confirm the most
accurate hypothesis and reinforce my argument. The evidence ... Show more content on
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Younger participants guardians were also asked if they were happy for me to ask their childrens
questions from my short questionnaire. All participants I knew personally, they were either friends,
relatives or work collegues. Each questionnaire displayed 'Thank you for completing this short
questionnaire'Do children's shoe size increase with ag eI disected the data into sections to
understand, firstly the average shoe size overall, having relevant information allowed me to devise
charts, graphs and tables to evaluate whether shoe size increase with age.DiscussionI feel the range
of age could be better as I had no knowledge of the children's age before the questionnaire was
completed by them which altered my results. The results clearly supported the Hypothesis. Some
results I would not have predicted for instance a thirteen year old boy with size seven shoe. Certain
factors such as gender may have affected my results, some of the participants were teenagers and
were probably experiencing growth spurts especially male participants as some results were quite
surprising as mentione previously. I asked thirty participants which I felt was enough children to
have enough date to devise a report maybe the range of the participants ages may have given me an
interested twist to the Hypothesis.If I was to

Finding Inner Happiness In Phil Knight's Shoe Dog
Phil Knight's journey to build the most recognized company, logo, and shoe, was not an easy or
short one. Spending nearly two decades with next to zero equity, on the brink of down fall with one
wrong misstep or investment, Knight leads his team, from being a bunch of nobodies, to the top dog
on the world market. In the memoir Shoe Dog, Knight suggest that, finding inner happiness is one of
the greatest accomplishments in life. Knight, as a 24 year old, fresh out of business school, decides
to travel the world, seeking meaning. His crazy idea back in Stanford comes to mind planning his
trip around the world, how the Japanese shoe market could penetrate the German market, just as
how it did with Cameras. Knight expresses this feeling over

Shoe Horn Research Paper
Product Bullet Points:
Put on any shoe while standing
Great for those with hip, knee or back pain
Extra–long 24" shoehorn
Durable composite material
Curved to reduce wear and tear
60 day guarantee
Product Features:
ELIMINATES BENDING
Great for those with with hip, knee or back pain, the long–handled shoe horn allows any shoe to be
put on while standing
EXTENDED REACH
Measuring 24" in length, the shoe horn works well for both men and women
FITS ANY SHOE
Gently curved to easily slide in any shoe size or style
EASY GRIP
Large oval handle provides an easy and secure grip for those with dexterity issues and allows it to be
stored on a coat rack or storage hook
SMOOTH ROUNDED FINISH
Each edge is gently rounded to prevent snags in sock and

Why Wear A Skate Shoe
Introduction –
Over the past two decades or so, skater fashion has nonchalantly strolled its way out of the
skateparks and into the mainstream. Because we are so used to seeing people wearing skate shoes in
everyday life, it is easy to forget that they play a pretty important role in the development of a
skater's arsenal. Whether you're a veteran of the half–pipe or new to it all, read on to find the best
skate shoe for you.
Why Wear A Skate Shoe? –
If you're just starting out in the world of skating, you may be a little skeptical about the difference a
pair of shoes can make. After all, doesn't skating encourage you to revolt against the status quo,
embrace your weirdness, and wear what you want? Yes, of course it does, but all of that ... Show
more content on Helpwriting.net ...
Of course, owing to the high demands of skating, skaters tend to go through shoes at a rapid pace
anyway, but the most hardcore of skaters would find themselves replacing their skate shoes on an
almost daily basis were it not for the triple stitch.
Cupsoles Or Vulcanized? –
Despite the fact millions of people believe they can determine one, there is no clear winner between
cupsole or vulcanized skate shoes. In the end, it comes down to which shoe is better for you, which
is determined by the kind of skating you want to do.
Cupsoles are the heavier, padded shoe of the two and generally provide greater shock absorption and
comfort. Owing to their ability to protect the foot and ankle, cupsoles are generally recommended to
skaters who plan to jump from high distances or perform a lot of aerials while on the board.
Cupsoles tend to last a little longer than their vulcanized counterparts.
While vulcanized skate shoes don't offer the padding of cupsoles, they do make it possible to
achieve greater control of your board, meaning they are perfect for tricks like grinds and slides.
Thinner and more flexible, they are most suited to those who plan to wear their skate shoes both in
and out of the park.
For those who are interested, a video comparison of a cupsole skate shoe and its vulcanized

alternative can be found below.
https://youtu.be/XUsMWLak2PE
Skate

Why Is Nike the Biggest Training Shoe Company in the World
Athletic shoes have become a basic part just about everyone 's wardrobes. This is due to both the
increasing numbers of people exercising and the trend towards casual apparel. One of the most
popular brands in the world is Nike. Competition is strong at all levels within the industry,
especially among the leaders. However, Nike has successfully differentiated from these competitors.
This essay will concentrate on what makes Nike shoes standing out from the rest. Starting from
making running shoes, Nike had branched out rapidly into an assortment of other sports as well as
leisure markets. The firm appealed to the market on the basis of quality, technical innovation, and
high performance, all of which attracted the serious athletes. This ... Show more content on
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The most important areas of product development like research and design align with the Nike
objective to "innovate and inspire". The company has completed countless hours of tests on how the
human body moves. It is continuously making new discoveries that improve the products and its
performance ability. Technology is a top priority with Nike. As technology is based on time, to have
successful technology programs the company has to know what the world will want tomorrow and
what resources will be needed. And it appears that Nike always has something new on the horizon.
The company digs into any niche related to sports, including technological breakthroughs, retailing,
sports management and sports promotion. Depending on what information that they take in, they can
make a product that will suit the current times as well as times to come. One of the best examples is
the Air concept developed by Nike – Air sole which contains pockets of pressurised gas increasing
trainers ' comfort. As a result of devoting vast resources to the research and development, Nike
continues to be the leader of quality products. The strategy, Nike uses to keep costs down is to
contract with manufacturing companies located in countries where labour costs are cheap. In
general, the manufacturing companies are located further from most customers, resulting in higher
distribution costs. However, the financial benefits of outsourcing far outweigh costs of transporting.

The Knight Of Footwear: Summary Of Shoe Dog
The Knight of Footwear: Summary of Shoe Dog
Shoe Dog is an autobiography by the creator of Nike Phil Knight. The books follow this college
track athlete, who travels the world and is on a mission to revolutionize the track shoe industry, to a
kid trying to run a business with no experience or real guidance to one of the most successful
entrepreneurs in the world. Ultimately the book culminates with an inside look at one of the largest
brands on the planet. One of the last college classes that Knight takes at Stanford is a seminar to
entrepreneurship. In this class be gave a presentation on how the running shoes form Japan could
undercut brands like Adidas, which manufacture in European factories. The Japanese factories could
produces shoes at a fraction of the cost of the European countries. So as soon as Knight graduated
he informed his parents that he wanted to send the summer abroad experiencing life. What he forget
to mention was the purpose of the trip which was to meet with a company that created Tiger shoes.
Tiger shoes were one of the many explains that Knight had explained in his presentation in college.
Knight visited and learned the subtle business etiquette of Japan. He meet ... Show more content on
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Thus the company would began to bounce around with different manufacturers some from Japan
and others from North and South America. During this time the company was growing
exponentially, the company would make its first million. It would reach its mile stone of hiring more
than six employees. But all of the luck and skill came crashing down when they out grew their bank.
The company could no longer get loans to import its shoes. This was due to the nature of a fast
growing start–up. All of the money that is being made is being pumped back into the business to
keep up with demands. Therefore the business lacked equity that banks would use as collateral if
Nike failed to pay back one of its million dollar

Women's Boutique Shoe Store Business Plan
Women 's Boutique Shoe Store Business Plan
Executive Summary
One, Two, Step! will carry only top of the line quality in women 's shoes and accessories. Our
selection will range from the basics of comfortable flats and sandals to the trendy style of stiletto
shoes and boots. We will be purchasing through sales representatives and manufacturers in a variety
of sizes, colors and style to fit our customer base. The greatest percentage of merchandise will be in
shoes, followed by accessories.
One, Two, Step! is organized as a sole proprietorship in the name of Chloe Goodlowe. One, Two,
Step! will be located at 123 Shoe Lane in Houston, TX, temporarily, until it is vast enough to expand
into a store of its own, located in West Houston. ... Show more content on Helpwriting.net ...
Keys to Success
In order to succeed in the women 's shoe industry One, Two, Step! must: * Carry an assortment of
shoes sizes and style to fit the personalities of any woman. * Provide customers with top–notch
personalized customer service in an atmosphere of southern hospitality. * Advertise and promote in
all areas so that our customer base will learn more about One, Two, Step! * Continuously review our
inventory and sales and adjust our inventory levels accordingly. * Most importantly, always stay on
top of the latest trends in the style of women 's shoes.
Company Summary
One, Two, Step! is organized as a sole proprietorship in the name of Chloe Goodlowe.
One, Two, Step! will be located at 123 Shoe Lane in Houston, TX temporarily, until we have the
volume to expand into a separate store, to be located in West Houston. The site is the owner 's house,
along a busy pedestrian area in the trendy shopping section of downtown, and is zoned for
commercial/residential use. A prominent street–level entrance leads into a foyer and 2 parlors which
are already renovated to accommodate the business. Built–in shelving with under–shelf lighting will
highlight the shoes, while antique display tables will hold special and sale items, and accessories.
The house is equipped with security monitors, and the second parlor is fully wired for phone and
internet access. We will use a point–of–sale system to handle

PEST Analysis Of Servis Shoe Company
Arid Agriculture University
Assignment of Strategic Management
Submitted By,
Faiza Afzal 12–arid–1415
Wajiha Fatima 12–arid–1476
Asad Qureshi 12–arid–1443
Submitted To, Sir Shuja Ilyas
Department of Management Sciences
PEST analysis of Shoe industry
Political Environment
Economical Environment
Economical Environment
Social Environment
English shoe company
English Boot House
PEST Analysis of English shoe company
Servis Shoe Company
History
Brand
Brand Partnership
PEST Analysis of Servis shoe company
Comparison
PEST analysis of Shoe industry
A strategic planning tool used to evaluate the impact Political, Economic, Social, and Technological
factors might have on a project. It involves an organization ... Show more content on
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Servis also provide training sessions on employment standards and HR systems, health and safety is
important for the company. Changes in the law by government allow the company to compete and
extend their brand partnership. Servis protects and supports the rights of its employees by following
all the current employment laws. When Government of Pakistan exempted special taxes then Servis

promote their action.
Economic:
Servis decrease unemployment by increasing every year the number of employees. Political
instability duties on export and import high electricity cost law and order issues Economic crisis
higher energy prices inflation interest rate and other monetary policies low purchasing power but
servis maintain their position by adjusting their prices. Economic crisis hit badly on footwear
industry especially raw material to manufacture footwear but they upgrade their position and formed
a great relationship with adidas, hush puppies and urban sole, both at Servis and Shoe Planet
networks.
Social:
Servis products declare in any raise, age, and lifestyle always in fashion with special design in any
of product. Price of Servis is not too much high, as they are targeting middle and upper class people,
the valued they are providing is compatible with price, Servis shoes are so attractive and

Case Analysis : Shoe Marks And The Simpson 's House After...
5.1 R v T (2010) 5.1. a. Case details In this case, T was tried for the murder. Footwear marks were
found at the scene of murder and were recovered by Mr Ryder (expert witness). He compared these
footwear marks with the trainers found in the appellant's house after his arrest. Below shown are the
results of the comparison made and the explanation given for each result– 1. The type of sole pattern
and configuration (size) of the recovered trainers were same as the marks made at the crime scene. It
was revealed that the pattern was one of the most frequently encountered patterns. 2. Wear marks on
the trainers recovered was greater than that found from the marks. Explanation for this was given
that they can be from additional wear of the trainers in the intervening period and it wasn't known
how often trainers were worn. 3. Marks found on the floor of the crime scene showed particular
features which might have resulted from damage to the trainers. As the trainers recovered from the
appellant didn't show any of the above features, following explanations were provided which would
not exclude the possibility that the marks had been made by the trainers:– a. The marks resulted
from an artefact on the surface of the floor. b. The features could have worn away as the trainers
were worn for a certain period of time. c. The marks might have been result of a small stone stuck in
the trainers, which have dislodged afterwards. (CCRC, 2010) 5.1. b. Result of evidence comparison

Be The Shoe, By Kathy Kelda
According to column writer Aubrey Almanza of the Readers Digest, in her article of, "What Your
Favorite Shoes Say About Your Personality" she references the author/life coach Kathy Kelda who
wrote a book titled, "Be the Shoe". According to the book, "If you are someone who enjoys fitness
challenges, takes your New Year's resolutions to heart, and has been known to go the extra mile with
a label maker, we bet you prefer running shoes. This is someone who is confident, very goal
oriented, and very organized." Kelda says, "They really illustrate the idea of multitasking, taking
care of everything, and being everywhere. I always think of moms when I picture the running shoe."
When my dad isn't wearing work boots, he wears running shoes. When I read him this article, he
agreed that he too is confident, goal oriented, likes to workout and is very organized. ... Show more
content on Helpwriting.net ...
According to Kelda a person who wears clog shoes is an open spirit who loves nature. She explains,
"A lot of nurses, healthcare professionals, chefs, and people that work in kitchens wear clogs." She
claims that, "People who wear flats, work their butt off to ensure there is always a perfectly finished
product. They are humble people who don't require any attention or recognition for their efforts".
Kelda also explains, "They are modest and generous" and "They're often the women doing all the
work in the world. They're the ones making the engine

My Shoe Company For This Simulation Project Is Bauer, Inc.
My shoe company for this simulation project is Bauer, Inc. In this paper we will go over multiple
aspects of my company. We will go over a situational analysis (SWOT analysis) of Bauer, Inc.,
strategic marketing mix (product, place, price and promotion strategies), mission statement, target
market, and marketing objectives. First, let us look at my situational analysis of Bauer, Inc. A
strength of Bauer, Inc. is that we've been growing. From period's –1 to 0, we were able to increase
our net profit by 50%. Another strength is in period 0 we were able to enter into the domestic
market. This step helped our company sales from periods –1 to 0. One weakness of Bauer, Inc. is
that we have been showing loss the last two periods. In period –1 our net profit was –2.4 million
dollars and in period 0 it was –1.2 million dollars. A second weakness is Bauer, Inc.'s product is
currently a base version model. Consumers will not want to buy a low quality shoe. An opportunity
for Bauer, Inc. is that the athletic shoe industry is a huge industry. The industry is made up of over
$70 billion dollars worldwide and Bauer, Inc. can tap into that. An additional opportunity is that
there are multiple markets to enter into (domestic and foreign). This will allow Bauer, Inc. to sell our
shoes to multiple and larger markets and increase our sales. A threat of Bauer, Inc. is that there are
10 other competitors in the athletic shoe industry that can potentially take market share from us.
Another threat

Informative Speech On Jordan Shoe
Did you know jordan once said the ceiling is the roof. I'm going to be telling you why i think
jordans shoe is the shoe for you. I will be talking about what the normal price of jordans are, what
kinds of jordans shoes there are, and last but not least the overall history of the jordan shoe. Did you
know jordan was fined 5,000 dollars a game when he wore his notorious shoes 'the first shoe he ever
made" but he was fined because the refs and the people of the nba didn't think they where basketball
shoes. When i first was searching on google for jordan's i came acrossed the price so i thought it
would be interesting to do the price of a everyday jordan shoe. After i was looking for a while i
found the most expensive pair of jordans out ... Show more content on Helpwriting.net ...
In my paper i went over three things one the price of jordan's, two what is inside a jordan shoe and
three how much they cost and how much the most expensive pair is. And the reason why i think
jordan shoe is the shoe for you, so the next time you go out and buy shoes check out your local foot
locker or finish line because that is where jordan's most likely

The Athletic Shoe Industry Is Made Up Of Companies That...
Executive Summary
Introduction
The athletic shoe industry is made up of companies that produce footwear for athletic use. This is a
strong industry and has been around for over 100 years. The athletic shoe industry is one of the
fastest growing footwear industries and have top growing sales compared to other footwear
industries (NDP Group, 2016). The key players that currently dominate the market are Nike, Adidas,
and Puma (Kates & Bolduc, 2013). This paper will use the porter five forces, industry life cycle, and
the key players to understand the industry. Over these years the athletic shoe industry has grown into
a competitive market.
Porter's Five Forces
The athletic shoe industry will be first analyzed by the Porter's Five Forces framework. The well–
known Porter's Five Forces is a model that analyzes an industry and helps firms develop a business
strategy. The five forces model focuses on six forces that will determine the attractiveness of this
industry: (1) the risk of entry by potential competitors, (2) the intensity of rivalry among established
companies within an industry, (3) the bargaining power of buyers, (4) the bargaining power of
suppliers, (5) the closeness of substitutes to an industry 's products, and (6) the power of
complement providers (Hill, Jones, & Schilling, 2015).
The Risk of Entry by Potential Competitors
The threat of new entrants in the athletic shoe industry is very weak. Currently the market is
dominated by three major competitors, and

The Real Strategies in Shoe Manufacturing
ABSTRACT
In this paper "The real strategies in shoe manufacturing" we take a look at the reality of a Mexican
industry dedicated to shoe manufacturing, with the intention of showing the lack of professional
techniques that take place not only in the company studied, which affect the efficiency of the
business.
THE REAL STRATEGIES IN SHOE MANUFACTURING
Nowadays there are many different approaches and methodologies that can be used for industrial
systems' optimization and analysis. Among these techniques are the ones for production and
inventory management and industrial plant distribution, which are mainly used for reducing the
company's cost. According to APICS Dictionary, production management consists of "planning,
scheduling, ... Show more content on Helpwriting.net ...
Nowadays, the company has some difficulties in completing an order because sometimes they only
use one injection machine and this affects its relationship with clients. Therefore the importance of
having a production policy, during this analysis the authors have considered a production rate of
only one machine and a EPQ model is going to be used. This model fits with the behavior of the
company because the demand remains constant, but in this case we are considering a production rate
(units produced per year).
Optimal quantities of shoes to produce
Considering a constant and uniform demand, an EPQ (1) analysis was made to determine the
optimal quantities of shoes that Zebra Shoes must produce and the maximum level of inventory that
the company must have in order to satisfy the demand.
Unitary cost = C =50 $
Annual cost for maintaining inventory = i = 15% per year
Annual cost for maintaining inventory per unit = h = ic = 7.5 $/pair–year
Preparing production cost = A = 55$/order
Demand = D = 300 000 pairs/year
Production rate = P = 312000 pairs/year
Zebra Shoes must produce 10695 pairs in 13 days approximately, if not they must react in order to
avoid any delays in their deliveries.
Optimal quantities of raw materials to order
Considering a constant and uniform demand, an EOQ (1) analysis was made to determine the
optimal

Women's Shoe Carousel With Shaft Closet Analysis
Meta
The Women's Shoe Carousel with Shaft Closet is a great way to organize shoes, so they don't end up
in a pile on the floor.
What is the Shoe Carousel with Shaft Closet?
The Shoe Carousel with Shaft Closet is a metal shaft with 5 adjustable shelves. On each shelf there
are 5 shoe horns to hold and display your shoes. Each shelf has an acrylic insert, and each pair of
shoe horns will pivot 360 degrees, which makes it easy to display and remove shoes from the
carousel.
What Does the Shoe Carousel Do for You?
The shoe carousel is a storage and display solution for all your many shoes. It keeps them off the
ground in a way that makes it easy to see all your options with a quick spin of the carousel. The shoe
carousel fits into any corner

Shoe Dog Chapter Summary
The book I read was Shoe Dog by Phil Knight, and it goes through the story on some of his life
focusing mostly on the founding of one of the most famous shoe companies in the world, Nike. Phil
Knight was a
24–year–old man who had just returned home to Oregon after graduating with a master's from
Stanford and serving in the US Army for a year. He was a very good runner growing up and even
ran at a high level at the University of Oregon in his undergrad days, but was never good enough to
be elite. One day during a run he formulated an idea in his mind about running shoes and it never
left him. During an entrepreneurial class he was taking at Stanford he came up with a complete
business model and presented it to the class as a school
project. ... Show more content on Helpwriting.net ...
The shoes never came, and after waiting around long enough
Knight returned to work, taking a job at an accounting firm. Then finally, after a year since he was
in Japan, the shoes arrived.
This was one of the first times I felt that Knight was going on the right path because the first thing
he did when he got his shoes was send a couple pairs of them to his legendary track coach from the
University of Oregon, Bill Bowerman. Impressed with the shoes,
Bowerman wanted in on the deal and they became partners in a 51–49 split, giving Knight control of
his company. The first order of 300 shoes was paid for thanks to a loan from Knight's father and it
was confirmed that Knight would be the distributor for the Japanese shoes in the West.
He immediately quit his accounting job and began selling the shoes from his car. This was bad
communication on Knights part in regard to being now "known" as the distributor in the west
because he never got a full contract in writing.
The way he marketed and tried to get the people on board was amazing; with himself being in the
running game he could go to all the track and field meets to talk to all the people there. His belief in

A Correlation Between Height And Shoe Size
Introduction I love buying shoes and I have always wondered if shoes and height is correlational. I
believe it is, based on my personal experiences. Shoe size generally is proportional to height. It's
common sense that shorter people have shorter feet than taller people. However, there is probably a
clearer relationship between shoe size and height when girls and boys are measured separately. The
shoe size is measured from the tip of the toe to the heel. The height of a person is measured from the
top of the head to the bottom of the feet.
Statement of Task The main purpose of this investigation is to see if there is a correlation between
height and shoe size.
Plan of Investigation The data is collected from 36 students from Garland High School. They were
from ages 16–18 years old. These students were picked based on convenience. This survey might be
somewhat biased because some students did not want to take it because they did not know their
information. The survey was anonymous, except for the gender. With the data I collected, I did the
standard deviation, scatter plot graphs, and correlation coefficient. Standard deviation is the
diffusion of data. I used it because it tells you how widely spread your data is. It's used when
assessing data. To find the standard deviation, it's necessary to first find the mean. Now we find how
far each value is from the mean (the deviation). Then, square the deviations and find the mean of
those values. I used a scatter plot graph

Essay about Shoe Size
Does children's shoe sizes get bigger as they get older? Introduction: I will be doing an experiment
to investigate whether it is true or not that children's shoes sizes really increase as they get older. In
order for me to prove this, I need to collect some data and to start with, I have to create a simple and
short questionnaire and I will ask some of my friends and family who has children and could help
me with this experiment by completing the questionnaire. My objective is to find out at the end of
this investigation whether my experiment on children's shoe sizes is true or not true. Aim: The aim
of the experiment is to find out if the children's shoe sizes get bigger as they get older. I want to
know the relationship ... Show more content on Helpwriting.net ...
Before I send the questionnaire, I explained to the people, what is this questionnaire is all about.
Why do I need to do this? And also what is the purpose of this research. All these questions also
included in the questionnaire I created but just a brief explanation. (sample of questionnaire can be
found at the appendix section). When I chatted with the prospect participants I got the chance to
explain thoroughly and they can asks questions to me as well. I also asked their consent if it is okay
to send a questionnaire for them to complete and to send it back to me. After I successfully collected
60 participants, in which 6 participants in each age (3 boys and 3 girls). I thanked those who
participated on my research. Who find time to answer and sent back to me the questionnaire. This is
exactly what I told them in my private message I sent to all my family and friends who helped me.
To all my ever dearest family and friends, I would like to thank you all for helping me in this
research. Those informations you supplied are a big help to me. Thank you for having the time to
complete the questionnaire for me. With all your given informations, I can now start with my
experiment. Once again, a big thank you to all. Love lots, Agnes xx Results: After gathering all the
informations I needed for my experiment. I made a table because I thought in this way, by

Recommendation : An Suspension Shoe Essay
Recommendation Overview An Enko Suspension shoe is a new shoe type for Acis brand which will
enter into the market with the premium product. This suspension shoe without absorbent material
will protect its consumer from weakening joints and damaging bones. This shoe will be made from
ultra light material so consumer can feel that they wear normal shoe.
Basis for the Recommendation Whenever I go to any kind of store or gym, I see people feel pain in
their feet because of they have to stand for long hours and even the runners or athletes who run
every day after certain time they feel pain. This product will be the perfect solution for such people
who suffer from feet pain. The suspension of this shoe will absorb extra pressure and give protection
from weakening joints and bones feel less pressure so it will be also a good option for overweight
people. Since there is no competition right now for this type of shoe in the market, so we do not
have fear of losing market share. The shoes will be produce in that country where labor cost is low
and we will also give online purchase option. On the other hand, our target market is going to be
located in USA so will also give a custom made shoe option where costumer can choose different
type of material, color and unique size. This shoe utilizes mechanical parts integrated into the sole,
which provide it with significant cushioning (increased comfort) and energy release (increased
performance). The

Best Outdoor Basketball Shoe Analysis
Guide to select a best outdoor Basketball Shoe.
One will definitely chose to make a basic, yet extensive guide on the most proficient method to pick
a basketball shoe that best fits their playstyle. Let's look at how about we bounce ideal in and talk
about all the primary elements you ought to take a gander at to know "how to pick the best outdoor
basketball shoe."
UPPER
Presumably the most impactful element of all is the shoe's upper material. You can essentially part
them into three sorts: delicate, in the middle of and hard.
Cushion
Another imperative component is the shoe's padding setup within the shoe. I could part them into
two primary sorts: delicate and bouncy and firm and responsive.
The most prominent bouncy pads are adidas' ... Show more content on Helpwriting.net ...
The principle segment to take a gander at to choose is the shoe's outsole, where the footing example
is. All basketball shoes are made in light of indoor play, so don't squander your time on searching for
an indoor shoe, when they all are quite recently that.
Shoes that perform well outside are the ones with a forceful looking footing design made of solid
elastic. You can't generally look at that on the web, however there are some prevalent shoes that I
will list underneath right at this point.
Other factors
Whatever is left of the elements don't affect the shoe's execution that much, however regardless I
think you ought to know them and consider before purchasing. These are: weight, ankle and
aesthetics.There are three sorts of shoes: low tops, mid tops and high tops. Height of the ankle is
something loads of individuals think about excessively. Believe it or not, bolster doesn't originate
from the lower leg neckline, it originates from the shoe itself.
There are many best basketball shoes outdoor available in the market which satisfies all the above
essential elements in it and it will help one to have the utmost comfort for their legs while playing.
Take a look at some of the best outdoor basketball shoes 2017 in google and it might helo in giving
a lot better

The Athletic Shoe Industry: Rivalry In The Athletic Shoe...
The Athletic Shoe Industry
Who would have of thought something you put on your feet to work out in would have such an
impact on today's fashion and provide such a positive impact to the economy. To understand the
athletic shoe industry one first needs to know a little of its history. The first running shoe was
created in 1852; it was a leather slip with hard rubber soles and built in spikes. The first lightweight,
flexible, flat bottom shoe was designed in 1892 by Goodyear, parent of the shoe company Converse
All Stars, it was called The Ked. This began the evolution of the modern day athletic shoe.
In 1908 a new shoe company offering a solution to aching feet enters the athletic shoe industry, the
New Balance Arch Company. Also, in ... Show more content on Helpwriting.net ...
Rivalry is another mitigating factor in the shoe industry. Ensure that name recognition is first when
you think of buying shoes. Companies like Nike, Adidas and Under Armor have many tools that
help keep them the top three athletic shoe brands. All three companies use celebrity endorsements.
Nike has endorsement with Michael Jordan and Lebron James, Adidas with James Harden and
Damian Lillard and Under Armour with Cam Newton and Steph Curry. Another tool is licensing
deals with the NFL, NBA, MLB and NHL. These licensing deals to get their logos in magazines,
TV, movies and

Athletic Shoe and Nike
NIKE 1 Nike has always remained on the preference list of athletes and athletic footwear was
indeed the first category of products launched by the company more than 30 years ago. Today, you
can see the craze for its products, not only among athletes, but also among golfers and other
sportspeople. Apart from that, Nike shoes and other accessories have also become the favorite
fashion products for teenagers. Thus, fashion, elegance and achievements are some of the associated
attributes of Nike products.
Early Days of Nike
Phil Knight, the starter of Nike revolution, began merchandising his athletic shoes designs, stores in
a trunk inside a car. It is difficult to digest the fact that what is considered as an iconic brand today,
... Show more content on Helpwriting.net ...
Key factors that influence success of NIKE
If a company is able to establish brand awareness, they will have a significant advantage in grabbing
consumer's attention and, therefore, market share. In today's society where consumers have
significantly less time to shop and compare, brand awareness is critical. If an established brand
name effectively conveys the messages of quality and dependability, consumers will automatically
go to that brand relying on the image that has been created when they don't have time to shop
around. Manufacturing efficiency is something that companies are constantly striving for as well.
Athletic shoe manufacturers must balance the costs of labor, raw materials, shipping, import tariffs,
and technological advancements. In an effort to keeps costs down, the industry has been looking to
overseas sourcing. This reduces the risk of losing revenue if one region which a manufacturer incurs
problems. Favorable legislation regarding foreign manufacturing has led to a huge increase in
foreign sourcing. Overseas production and sourcing can lower material, and labor costs. The
footwear companies must choose their distribution channels carefully because they want to make the
product available, yet remain true to their image and goals. Retailers account for the largest
percentage of sales, so manufacturers must be especially careful with their relationships with them.
Technological

Footlocker: A Company Overview Of The Global Shoe Industry
The shoe industry consists of companies engaged in the manufacturing of shoes such as dress shoes,
sneakers, slippers, boots, galoshes, sandals and athletic and trade related shoes. The industry also
includes shoe parts such as shoe laces, buckles, clasps, inner soles, heels and padding. The shoe
industry excludes leather stock for shoes, classified in Textiles & Leather Goods. For this paper, I
will be explaining the shoe industry statistics, the demographics of who spends the most on shoes,
the most popular shoe stores, the most popular shoe brands, facts and more! As listed in my outline,
the Global Footwear Industry annual revenue is $52,175,000,000. The annual United States
consumer shoe spending is $29,750,000,000. The total number of ... Show more content on
Helpwriting.net ...
Footlocker was founded on September 12, 1974 in the City of Industry located in the State of
California by Frank Winfield Woolworth. The City of Industry is an industrial suburb of Los
Angeles in the San Gabriel Valley region of Los Angeles County, California. This city is the home to
over 2,500 businesses and 80,000 jobs, but only 219 residents according to the 2010 census (down
from 777 residents in 2000), the city is almost entirely industrial. It was incorporated on June 18,
1957 to prevent surrounding cities from annexing industrial land for tax revenue. There is a total
3,363 stores worldwide. Footlocker has a total of 44,113 employees working at their stores.
Footlockers revenue recorded in 2014 is $7.151 billion. In 2014, the operating income of footlocker
was $809 million. The total net income of Footlocker in 2014 was $520 million. Footlocker's total
assets was $3.577 billion in 2014. Finally, Footlocker's total equity in 2014 was $2.496 billion.
These statistics were from 3 years ago and I couldn't even imagine what they are now. In my
opinion, Footlocker is the best shoe store to get shoes because of the wide selection of shoes to
choose from. Footlocker is my favorite store because they are more focused on fashion, rather than
most shoe retailers. Footlocker's stock price is also high when stacked up against the competitors.
With all of that being said, Footlocker is most definitely in the lead of other known store

Statistics: Shoe Size and Foot Essay
FINAL PROJECT STATISTICS
DENISE CAPALBO
Gender statistics is an area that cuts across traditional fields of statistics to identify, produce and
disseminate statistics that reflect the realities of the lives of women and men, and policy issues
relating to gender.
Women can still wear men's shoes, but the size they are accustomed to will be labeled differently in
the men's sizes. Although the shoe size is related to the length of your foot, the sizes do not follow a
direct formula. Subtract 1 1/2 from your size, if you are a size 6. Therefore, your equivalent men's
size would be a 4 1/2.
Above is a dot graph showing the female comparison if she was to convert to a male shoe by length.
It is a difference in length by a size and a ... Show more content on Helpwriting.net ...
Compared with males, the female's foot is generally shorter, narrower, and the length of instep is not
as long. The average woman wears a size 8.5 (her foot is approximately twenty–four centimeters or
9.5 inches in length, about an inch shorter than the foot of the average male).
Further, the woman's heel is narrower when compared to the ball of foot, which is wider and has a
larger girth relative to the rest of the foot.
Evidence supporting that the woman's unique foot is the result of genetics, comes from a study of
toddlers. Even at this young age, the study found boys and girls walked differently, and their feet
differed in size and shape. Girls have a narrower foot than boys and when walking, put more weight
on the ball of their foot and their toes.
Clearly, the woman's foot is

Personal Narrative-My Life As A Nike Women Shoe
"My Life as a Shoe" Being a Nike Women Shoe is difficult. My owner usually starts her day around
five in the morning. She takes a shower, makes breakfast, turns on the news channel ,and gets her
children ready for school and goes for a run. She has been practicing for a marathon over a month
now.
My owner usually treats me fair. She can be a little rough because the marathon is very important to
her and the gym. She has three nice children but, sometimes they can be rough with me. They either
kick me around or throw me around like a football. The oldest one ,who is thirteen years old, treats
me the best. She washes, cleans me ,and puts me on top of the rest of the shoes. Everyone in the
family makes sure the Pug ,Lucy, does not try to hurt me. ... Show more content on Helpwriting.net
...
She did her morning routine, take a shower, make breakfast, and turn on the news channel. She
drove the kids to school and after that we went straight to the park to run. We spent all day running
and running. I eventually got tired and hot. It was almost time to go pick the children from school
when Lizzy accidently step on gum. It was so disgusting. Lizzy was so sad that she took me to the
car and put on different shoes. I was really sad because of what had happen. We waited for the
children to get in the car and go home. On the way home all I could think about who will replace me
or if she even will. Lizzy got me out carefully and took me to the bathroom where she cleaned me
up. I was so glad that she told me she was not going to replace me for her big

Under Armour: Shoe Marketing Analysis
1
Under Armour
"Name"
"Course"
"Assignment"
"College"
"Instructor"
2
Abstract
In this paper, I will be explaining the marketing approaches that Under Armour shoe division is
taking in competing against rivals competitors in the shoe division, its approach and initial take on
expanding into the field, also some key factors in different marketing approaches and direction it's
heading in. I will be discussing concepts used regarding corporate image and brand management
and integrated marketing communications, finally, researched articles and data in reference towards
the marketing approach Under Armour has taken in the questions provided by the professor.
4A. The market share of each running shoe manufacturer on the bottom of page 15 ... Show more
content on Helpwriting.net ...
4C. In 2009 what were Under Armour's key strengths and weaknesses in the running shoe market?
Strengths: Corporate Image, Consumer Brand Loyalty, Investing more into breaking into new
markets and dealing with distributors. One key thing that is supporting the running shoe market of
Under Armour is their established brand in the Athletic gear department. It was also seen that Under
Armour is investing more into breaking into new markets and distributors for their product lines,
which will be seen by reported 2011 date. The VP of Under Armour's marketing stated that he
believes their brand apparel will speak for itself, and loyal customers will try out their new running
product line because of their deliverance in performance in everything they do. Weaknesses: Limited
Amount of Distributors, International Expansion, Brand Equity. Ultimately, the running shoe market
isn't doing great overall as sales are lagging in fourth quarter in 2009 going from 9.2m to 8.2m.
Almost all of their sales were in the US provenience, as most of their sales have been, although,

Under Armour is attempting to push more into an international brand especially in China. Another
key problem Under Armour's running shoe department is having is establishing brand equity for
their product line, especially doing this effectively against powerhouses that

Asics Shoe Ads
The World on your Feet In our modern age, most of the information we receive is through social
media. So much so that companies have used social media to post advertisements for their products
or even debut their new ideas. For example, in the shoe market, we see a mountain of ads from shoe
giants such as Nike, Adidas, Asics and Timberland just to name a few. These companies usually
promote fitness, and foot stability and make sure to encapsulate this idea in their advertisements.
Looking particularity at a shoe ad campaign from Asics for their Limited Edition "LAM 33–DFA"
running shoe along side with its sponsorship of the Los Angeles marathon, we see a clever theme of
distance combined with a display of the shoe. At first glance the advertisement depicts the most
recent Asics shoe flipped upside and a city being displayed on its sole. The shoe is a mixture of blue
and orange with the standard Asics ... Show more content on Helpwriting.net ...
The advertisement is saying, the next time you want to stroll around in L.A. you should do it in the
LAM 33–DFA and it will last you the entire way. Asics underlying theme also shows the comfort
their shoes provide. This clever theme also ties into their sponsorship of the Los Angeles marathon
which would encourage runners to buy their running based sneakers for the event. Dodger's Stadium
and Santa Monica Pier are approximately 19.1 miles away from each other, only 7.1 miles shy of the
distance of an actual marathon! An entire city was placed on one sole, you can cover that distance in
one step. In actuality to cover the distance of 19.1 miles would take thousands of steps. Asics
underlying theme shows the comfort their shoes provide, and that even though it may take you
thousands of steps to cover the distance of Dodger's stadium to the Santa Monica Pier, their shoes
are so comfortable that it will feel like you only took one

Running Shoe Research Paper
My research has answered how each layer of a running shoe is designed in order to absorb ground
reaction force and prevent injury. The design of running shoes requires a great deal of knowledge
about the forces involved in the sport. The major force that needs to be taken into consideration
when creating a new shoe is ground reaction force. This is a force that will always be present in
running due to Newton's second law of motion that states that for every action there is an equal and
opposite reaction. Every time a runner's foot hits the ground, the force is two to three times the
person's body weight. The shoe must be able to absorb that impact and even redirect its force and
help the runner in addition to protecting.
Each layer of the

Case Study : Western Canadian Shoe Association
Introduction
Customers make purchasing decisions based on the information they have among products and the
values of goods a company offers. For that reason, companies have to promote their products to
increase products awareness. In order to achieve organizational goals, companies must understand
the market's needs to ensure the success of their businesses. Such information can be gained through
research. The industry that will form the basis of this paper is Western Canadian Shoe Association.
The three brands under study are Reebok, Adidas, and Nike.
Objectives
The purpose of this study is to explore three companies by focusing on how the brands have been
performing as well as what the customers and other stakeholders are saying about the different
brands. This study will also summarize the strategic issues that the companies and those they are
likely to experience in future.
Research method
The study will take the form of a cross–sectional design in which the target population will be
people selected via convenience sampling. It aims to assess the view of the customers at a specific
point in time. The tools of study to be used will include a random selection of feedbacks from social
media. Also, an online search on databases will be conducted to provide relevant journal articles on
the companies. Online sources will also be useful in finding out relevant information about the
Company websites, and their online platforms in social media will also be examined for relevant

Case Study : Charleston Shoe Company Essay
CSC, or better known as Charleston Shoe Company to the general public, is a local comfort brand
that sells stylish shoes to women. CSC is a specific lexis that only members of Charleston Shoe
Company would understand. This feature is defined by John Swales, who defines a discourse
community in his book Genre Analysis. CSC recognizes that many women have problems with their
feet, which can include bunions, high insteps, and plantars fasciitis. The Charleston shoes have
elastic uppers so that the shoe can form to the foot, which makes them extremely comfortable while
they remain in style. While the members of Charleston Shoe Company may seem like a regular
group of people, in reality, it is a tight knit discourse community. According to John Swales, a
discourse community has six identifying characteristics, all in which need to be present to decide if
a community is a discourse community. The six characteristics include: Common goals, a system of
intercommunication between members, participation that leads to information and feedback, one or
more genres of communication, a specific lexis and a balance between levels of expertise (471–3). It
was important that Swales created a definition of discourse community because all previous
definitions were either too vague or were not clear in how to identify a discourse community (469).
Now that it has been properly defined, one can see that discourse communities and rhetoric have a
direct correlation.
It is also beneficial to look at

Running Shoe Research Paper
If you are a seasoned runner you know the importance of a good running shoe. It can make the
difference between a great running experience, or potential injury.
The problem is not being informed. Most people do not know that there is a proper shoe for your
foot type. Knowing your foot type before you hit the stores can make a world of difference whether
you want to do brisk walking, jogging or marathons.
How do you determine your foot type? Itís really quite simple. Get a piece of dark paper and then
soak your feet and step on the paper. Look closely at the imprint. There are generally three types of
feet.
1) If your imprint covers most of the feet (not much arch at all) then you have flat feet. You are
among the 60% of the population in America with flat feet. ... Show more content on
Helpwriting.net ...
You are among the 30% of the population of in America.
3) If your imprint has a medium arch then congratulations. You are among the 10% of the
population in America with the ideal foot.
Regardless of what foot type you have, there are running shoes that are right for you. As many as
56% of the 30 million runners in America, have injuries from improper shoe selection. So you can
see that you do have to do your homework to protect yourself.
With all the pressure one gets from TV adds or what is popular to wear now, you really need to put
the health aspect first. Most likely you will be able to find a shoe that is right for your foot type and
still have style.
To determine the shoe to buy, here are some guidelines:
1) For the flat–footed person, you will want to buy a shoe that is rigid and stable. This will prevent
your ankles from bending inward or outward and it will protect you.
2) If you have high arches, you will want to look for a very cushioned shoe. High arched feet donít
absorb shock very well so youíll want that cushion to help in absorbing the shock for

A Brief Note On The Best Sporting Memorabilia And Shoe Brand
Dylan Fink
Mr. Robinson
Adv. English 10
10 February 2016
The Best There are many disagreements on what is the best sporting memorabilia and shoe brand.
However, there is a vast amount of information showing that Nike is the best sports related brand in
the world. Nike is the most successful sporting brand to date. Nike also controls a majority of the
sports market around the world. Finally, Nike has some of the most profitable products and
partnerships in the sports. Nike is the best sporting memorabilia and shoe brand in the world, as
Nike is the most successful of all of its competition, controls most of the market, and has some of
the most profitable partnerships in sports. The footwear industry annually generates around $48
Billion dollars, with $20 Billion of the industry in consumed in the United States of America. There
is approximately 29,360 shoes stores in the world, and the Shoe industry employs around 188,866
people. The total shoe store payroll for one year is $3 Billion dollars
Nike is the most successful sporting brand to date. Nike currently has a net worth of 28.1 billion
dollars, while their main competitor Adidas only has a net worth of 6.8 billion dollars. Nike
currently has an estimated of 44,000 employees working for them around the world while Adidas
only has 40,000 employees working for the company. Nike also owns 38% of the global footwear
market compared to Adidas who only owns 8.6%. In just footwear Nike is expected to get $90
million in sales in

Nike.S World Shoe Project
CASE STUDY – EXPANDING THE PLAYING FIELD: NIKE.S WORLD SHOE PROJECT
"To bring inspiration and innovation to every athlete in the world"
...........Company Mission Statement
"We want to be able to shoe and clothe young athletes of the world regardless of where they live. To
do it for really difficult socioeconomic situations is both challenging and rewarding"
...............Tom Hartge, Footwear Director for Emerging Markets
The words "Just make me the shoe!" echoed down the boardroom table to Tom Hartge a 17– year
veteran of the running shoe company, Nike, Inc. Tom Clarke, president of the company in 1998, had
attended the meetings, seen the presentations and reviewed the numbers related to the market
potential of China: a rough gem with a ... Show more content on Helpwriting.net ...
The few pairs of more expensive, non–canvas "Western" brand shoes sat next to piles of clothing
courtside, worn only for the trip to the game and then replaced with the cheaper shoes to actually
play in!
Beyond simple observation, research statistics revealed the market demand for athletic shoes.
According to a Nike commissioned study of the Chinese sports market, 86 percent of the
interviewees participated in some kind of "sport." This translated to over 1 billion "exercising
people" in China. Over 49 percent of those surveyed claimed to ride a bicycle, which was also a
primary means of transportation. Apart from cycling and running, badminton was reported as the
most played sport in China. According to this study, 35 percent of Chinese age 10 or older played
badminton at least once a year. In absolute numbers, this translated to 336 million players, a number
Hartge felt couldn 't be ignored. Exhibit 4 highlights the various sports activities of the Chinese
population. Hartge saw a twofold advantage of the World Shoe project. First, it made sense from a
growth perspective. But equally as important for Nike 's brand image, the initiative made sense from
a triple–bottom–line standpoint. For one thing, it created more income generation in the regions
where the company operated manufacturing facilities. Second, a product specially developed for the
needs of the mass Chinese market offered local consumers their own affordable product line.
A New Business

Nyke Shoe Company Essay
Question:
Due to financial hardship, the Nyke shoe company feels they only need to make one size of shoes,
regardless of gender or height. They have collected data on gender, shoe size, and height and have
asked you to tell them if they can change their business model to include only one size of shoes –
regardless of height or gender of the wearer. In no more 5–10 pages (including figures), explain your
recommendations, using statistical evidence to support your findings. The data found are below:
Shoe Size| Height| Gender|
5.00| 63.00| Female|
7.50| 70.00| Female|
9.00| 70.00| Female|
7.00| 64.00| Male|
11.00| 72.00| Male|
12.00| 72.00| Male|
14.00| 76.00| Male|
7.00| 66.00| Female|
7.50| 71.00| Female|
8.00| 68.00| ... Show more content on Helpwriting.net ...
It seems that there is a significant difference between the average shoe sizes for females and for
males.
To find out a more correct answer, let's conduct an independent sample t–test in the following.
Denote by the average shoe sizes for males and females, respectively.
Here are the two hypotheses:
Null hypothesis H0:
Alternative hypothesis Ha:
We conduct an independent sample t–test using Excel, and obtain the following output (see sheet T–
TEST)
t–Test: Two–Sample Assuming Unequal Variances|
| | | | shoe size(female)| shoe size (male)|

Mean| 7.111111111| 11.29411765|
Variance| 1.281045752| 3.251838235|
Observations| 18| 17|
Hypothesized Mean Difference| 0| | df| 27| | t Stat| –8.165111165| |

Case Study On Human Resource Department At Murphy Shoe...
AMITY COLLEGE OF COMMERCE AND FINANCE
AMITY UNIVERSITY
NOIDA, SECTOR 125
SUMMER INTERNSHIP
An Organizational Study with specific reference to Human Resource Department at Murphy Shoe
Company
Submitted to: Submitted by:
Mr. K.S. Mohan Simran Gulati A3104613012 B.Com(Hons) V–A
TABLE OF CONTENTS
S.No. Particulars Page No.
1. Executive Summary 3
2. Acknowledgement 4
3. Chapter 1– Introduction 5
4. Chapter 2– Organization ... Show more content on Helpwriting.net ...
The existing staff would not attend any questions due to time constraint and workload.
4. There was no stipend offered so I had to manage my own resources.
CHAPTER 2
ORGANIZATION STRUCTURE
Murphy Shoe Company is a leading exporter and supplier of leather shoes with a small office and a
manufacturing factory. Mr. Manoj Kundra is the owner of the firm and three brothers namely, Mr.
Manoj Kundra, Mr. Harish Kundra and Mr. Mahidra Kundra run the firm.
The company has separate Sales, Marketing, Accounts, HR and Production departments with limited
number of people in them. The workforce at the factory level in of about 150 workers. There is no
set organization structure of the firm as it is managed by the brothers together and Mr. Mahindra
Kundra is the head of the Human Resource Department and was also my trainer.
Each department has a fixed number of people working in it who have one head manager who
reports to the owners of the firm directly. The owners finalize the decisions of the firm and the
owners themselves make frequent visits to the factory to listen to workers' problems. Employee
grievances are also handled and it is the duty of the head manager to make the owners aware of
problems faced by the employees in the

Nike-High End Shoe Market Survey in Bangladesh.Doc
This report was collected from : bijoynsu@gmail.com
01. INTRODUCTION
1.1 Consumer Behavior
The term consumer behavior is defined as the behavior that consumers display in searching for
purchasing, using, evaluating & disposing of products & services that they expect will satisfy their
needs. Consumer behavior focuses on how individuals make decisions to spend their available
resources (time, money, effort) on consumption related items. That includes what they buy, why they
buy it, when they buy it, where they buy it, how often they buy it, how often they use it, how they
evaluate it after the purchase and impact of such evaluation on future purchases & disposal.
Nike shoes are sold worldwide at high price. People ... Show more content on Helpwriting.net ...
Positioning is more important to the ultimate success of a product than are its actual characteristics.
The core of effective positioning is a unique position that the product occupies in the minds of the
consumer.
(a). Positioning of Nike itself
(1 = Very High, 2 = High, 3 = Average, 4 = Low, 5 = Poor)
| |1 |2 |3 |4 |5 |
|Price |46% |42% |4% |2% |6% |
|Brand Image |54% |42% |4% |0% |0% |
|Quality |36% |42% |22% |0% |0% |
|Satisfaction |26% |40% |30% |4% |0% |
|Smartness |30% |42% |18% |2% |8% |
(b). Positioning of Nike in terms of users
(1 = Strongly Agree, 2 = Agree, 3 = Neutral, 4 = Disagree, 5 = Strongly Disagree)
| |1

Foot Locker At The Athletic Shoe Industry
Foot Locker is one of the top competitors in the athletic shoe industry. Foot Locker Inc. accounts for
a market leading 40% of industry revenue (IBISWorld, 2014). Foot Locker's first retail location was
opened on September 12, 1974 in City of Industry, California. Initially a subsidiary of the F.W
Woolworth Company, Foot Locker Inc. has since becoming the successor corporation to its former
parent company, and now operates approximately 3,450 retail locations under its different brands
(Footlocker Inc., July, 2013). They compete with other athletic shoe stores like Adidas and Nike, as
well department stores like Target and Wal–Mart. Since 1974, Foot Locker Inc. has launched
different brands, namely, Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs, and Eastbay,
to cater to consumer demographics, and adapt to changing consumer preferences.
Product
Foot Locker Inc. is purely a retailer, as it does not manufacture its own shoes. The company offers
athletic shoes and apparel manufactured by well–known companies like Nike, Adidas, Puma,
Reebok, and Asics. While both its apparel and accessory sales have increased as a share of company
revenue, athletic shoes continue to dominate the company 's sales at about 77.0% of company sales,
(Hoovers,, 2014). Lady Foot Locker offers athletic footwear, apparel and accessories for women
between the ages of 14 and 35 in the US. In addition to basic the sportswear all brands carry, Lady
Foot Locker offers and wire array of yoga and

Shoe Horn Sonata
The Shoe Horn Sonata–
The Shoe Horn Sonata provides an insight into the lives of two women who were made prisoners of
war by the Japanese and explores the little known and horrific conditions and events the women
endured. With the use of distinctively visual techniques, John Misto brings Bridie and Sheila's
experience vividly to life. Through the use of projected images, sound, music and symbolism; the
horrors of war, survival and resilience are portrayed throughout the drama.
Misto uses an array of projected images on stage to illustrate the horrors of war to the audience. The
photographs projected behind the women, as they retell their struggles, supports their stories by
transporting them and the audience back into the past and ... Show more content on Helpwriting.net
...
Although a humorous part in the play, it displays their wants and needs for survival. As the women
form a choir within the camp, the shoehorn takes on an essential role in the women's existence. It is
used as a metronome, driving the music, lifting the spirits of each woman and emotionally allowing
them to rise above the deprivation and horror around them. This notion is enhanced with the
dialogue "together we made this glorious sound that rose above the camp – above the jungle – above
the war – rose and rose and took us with it. Fifty voices set us free". Most predominantly the shoe
horn becomes a symbol of the pain and shame Sheila held for 50 years and the sacrifice she was
willing to make in order to save a friends life. Once the shoe horn is returned to Bridie, it becomes a
symbol of the women's redemption of friendship and whipes out the pain and suffering they both
had felt since the completion of the war. The symbolism throughout the drama portrays to the
audience that in various situations the women used what they had in order to survive and carry on
with their lives.
Misto uses distinctively visual techniques through the drama to portray to the audience the
experiences and feelings Bridie and Shelia felt throughout their tribulation. With the use of projected
images, sound effects, music and symbolism, Misto displays the horrors of war, resilience and
survival tactics of the women and aims at strengthening the knowledge and appreciation of the
women who

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