About IPRD of Bihar

1. I&PRD- BIHAR
-Meenakshi Sengupta
(MACJ- Sem III)

2. INTRODUCTION
 I&PRD stands for Information and
Public Relations Department
 Acts as a channel between the State
Government and the people of the
state
 Work towards dissemination of
information to the people in regard
to policies, public welfare decisions,
schemes of the government
 To convey the public sentiment &
reactions, especially regarding
grievances back to the government

3. ORGANISATIONAL STRUCTURE
SECRETARY
Atish Chandra (I.A.S.)
DIRECTOR
Anupam Kumar (I.A.S.)
O.S.D.
Ashok Kumar
ASST. DIRECTOR
Lokesh Kumar Jha, Dhriendra Kumar Singh, Mala Sinha,
Gyaneshwar Prakash, Dr. Nina Jha, Subodh Kumar & Brajesh
Kumar Vikal
D.P.R.O.
(36 officers)

4. •Liaison with the press
•Issues of press notes
•Review of tone and temper of newspaper
•Visiting press representatives of different areas
•Accreditation of press representatives & issue of certificates
•Publication & display of classified advertisements in newspaper &
centralised payment of bills
•Publications of publicity literature in different languages regarding the
achievements and development programmes of the State Government
•Publicity of the achievements of the state government within and
outside the state through cultural programme
FUNCTIONS

5. PROCEDURES TO BE
FOLLOWED
• Works pertaining to release of government advertisements to be
centralised under the I&PRD
• Hard and soft copies of the advertisement material to be released
15 days before the date fixed for sale of Bill of quantities(BOQ)
• Short notice/emergent works the same would be made available
7 days before the date fixed for sale of bill of quantities (BOQ)
• Receipt would be issued
• After the receipt, the competent authority would select the
newspapers for release of advertisement keeping in view the
nature of advertisement, estimated amount, the target group

6. PR STRATEGY
From tourism angle-
• Buddha Circuit
• Sufi circuit
• Jain circuit
• Wildlife
The rich culture and heritage of Bihar is
evident from the innumerable
ancient monuments that are dotted all
over the state. Bihar is home to many
tourist attractions and is visited by large
numbers of tourists from all over the
world.
From festival angle
• Chatth Puja
• Sama- Chakewa
• Ramnavami
• Madhushravani
India has had a tradition of festivals
from time immemorial. Bihar as a part
of this ancient land is no exception and
has a long list of celebrations.

7. From cuisine angle
• Litti chokha
• Bhojpuri thali
• Bihari Kebab
The historically rich land of Bihar is
equally famous for the plethora of
delicacies that feature in its cuisine. The
scrumptious and exotic Bihari dishes are
highly capable of tingling the taste bud
of every food connoisseur.
• From political angle
The current twist and turn in Bihar
politics throw open three major
possibilities not just for Bihar but for
national politics at large.

8. ANALYSIS & OUTCOME
Bihar has remained an underrated tourist destination in India. It is
ironic that Bihar was once the seat of one of the most prosperous
ancient Indian kingdoms and today it suffers listlessness when it
comes to heritage tourism in India. Festivals and food have captured
the attention. Coming to politics, there has been a lot of negative
publicity but it has remained in news and it still is.

9. THANK YOU!