2. Reality
• Reality is the state of things as they actually
exist, rather than what they may appear or
might be imagined.
3. How do we know our reality?
• By doing several types of analysis.
• Analysis: is the process of breaking a complex
topic or substance into smaller parts to gain a
better understanding of it.
6. SWOT analysis
• SWOT stands for Strengths, Weaknesses,
Opportunities, and Threats.
• Used to identify your entity’s Strengths and
Weaknesses, and examining the Opportunities
and Threats which may affect you.
• Used to analyze your organization and its
environment.
• Help you identify changes that can be made to
improve your entity.
8. Reasons for SWOT Analysis
• Know the reality and what we may face.
• Improve operations.
• Discover new opportunities.
• Identifying problems and its causes.
• Identify and deal with risks.
9. Steps for SWOT analysis
1. Decide on the objective of your SWOT analysis.
2. Identify and list the Strengths.
3. Identify and list the Weaknesses.
4. Consider what Opportunities are available or coming
up.
5. Identify any Threats you may face.
6. Analyze the Internal factors & determine how to use
your strengths and overcome your weaknesses.
7. Analyze the External factors & determine which
opportunities best to pursue and which threats to
neutralize.
8. Reflect and plan with action steps.
10. Internal
Factors
External
Factors
Positive Negative
Strengths
S•What are your strengths?
•What do you do better
than others?
•What do other perceive as
your strengths?
Weaknesses
W•What are your weaknesses?
•What do your competitors
do better than you?
•What can you improve
given your current situation?
Opportunities
O•What trends or conditions
may positively impact you?
•What opportunities are
available for you?
Threats
T•What trends or conditions
may negatively impact you?
•What obstacles may face
you?
13. What is a gap?
• Is the difference between the goal and the
resulted achievement.
14. What is gap analysis?
• Gap analysis: is a business assessment
method that focuses on the gap between an
entity’s current achievement and desired goal.
15. Why do we need gap analysis?
• To know our current state VS ideal state.
• Identify our mistakes.
• Identify the areas we need to focus on.
• To find solutions for our weaknesses and
mistakes.
• Create new strategies to reach our desired
goal.
16. Steps for gap analysis
1. Identify the desired goal.
2. Identify the current achievement based on
numbers or facts.
3. Identify the gap between the achievement
and the goal.
4. Determine the EXACT reasons for the gap.
5. Determine how to fill the gap with proposed
action steps solutions.
