2. I think my film appeals to a young
audience because it is relatable.
! The characters are also young, this is the first obvious
relatable aspect
! They aren’t glamorous and an unrealistic idea of what young
people should look like
! Many young people’s first jobs are in office institutions
which are dull, like in my film
3. Working with the Theme of
Romance
! After reading many forums and my initial informal interview, I
learnt that more young people enjoy watching love stories
! So, my hint of romance in my opening sequence will attract a
young audience
14 out of the 20 young people both
male and female, aged 16-25 I asked
agreed that they would be more
interested in an indie film if it had
an element of romance in it.
4. Intelligent audiences
! I think one of the main attractions for young audiences is
that I don’t ‘spell out’ the plot like other rom-com openings
! I don’t feel my film is patronizing and addresses them in an
intelligent way which would be an attraction
! It challenges them on a higher level than most other rom
coms do
! I’m hoping that although I have no music in my opening
sequence, this will appeal more to my audience because it
isn’t stereo-typical
5. Through Indie Nature
! I feel I would attract an indie audience through the
different elements I incorporated
• The low-key lighting would attract an audience who were
looking for something more ‘gritty’ and realistic
• Again, the relatable characters and their costume
of teeshirts and jeans, appeal to an indie audience
• My ident would also attract an audience because it
looks more professional and shows that a company
had confidence in my film
6. The most important way I’ve
addressed and appealed to my
young audience is by making the
location, the characters and their
relationship RELATABLE
