Peter Fraser's 10 step guide provides instructions for creating an A2 media video project. The steps include: 1) Warming up with test footage and effects; 2) Choosing a short song that stimulates visuals; 3) Developing a clear, realistic concept; 4) Thoroughly planning shots, people, locations; 5) Using a blog to document ideas and receive feedback; 6) Shooting multiple angles and close-ups of performances; 7) Organizing and uploading raw footage; 8) Editing footage to create a dynamic piece; 9) Obtaining audience feedback; and 10) Creating a final polished video and evaluation blog.

1. Peter Fraser’s 10 Step Guide for
A2 Media

2. 1. Warm Up
 Film some test footage, experimenting with different
camera techniques
 Learn to lip sync with a song
 Watch some videos in the same genre – take notes
 Test around and practice using effects
 Check your camera if it has special effects, try use and
test with them
 Make sure you have a tri-pod
 Can you access the song whilst on set?

3. 2. Choose the Right Track
 Don’t go for your favourite track, they will get annoying
 Make it short, 3 minutes 30 seconds
 Choose a track which stimulates visuals
 Make sure the group agrees on a track
 Be prepared to listen to the song a lot

4. 3. Plan of Action
 Pitch for material, strong simple idea
 Clear concept that can be filmed and will work
 Be realistic
 Be original, don’t use other students ideas
 Be prepared to compromise with the rest of the group
 Film pitch for the blog
 Get a sense of what the conventions are. Break them
down and see how they work? How do they use verses and
chorus’. How do they beat/rhythm?

5. 4. Plan for Everything
 Storyboard – always shoot extra
 Plan people, props and costumes
 Aim to shoot video early, not near the end of the deadline
 Make sure performers have rehearsed
 Remember basics – tripod, cameras, storage etc
 Work around others commitments
 Plan for the worst

6. 5. Use Blog Properly
 Use it to show videos that influence you
 Use it to link your ideas together
 Post photos that give you ideas
 Do an animatic of the storyboard
 Be media rich
 Do at least 100 posts

7. 6. The Shot
 Shoot performance four or five times with different set ups and angles
 Plenty of cutaways to objects
 Experiment with extra angles and lighting changes
 LOTS OF CLOSE UPS
 Enthuse the performers
 Shoot more than you need
 Check weather report
 Health and safety
 Locations, choice of clothes and correct props in the right places

8. 7. The Raw Footage
 Organise it so it is easy to find on computer
 Don’t capture what you don’t need]
 Break it into manageable chunks
 Upload the first cut as soon as possible
 Be critical of your work, strive for the best possible
product

9. 8. The Edit
 Get the whole picture than lots of little details, make sure
it flows
 Cut and cut again
 Aim for a dynamic piece
 Use effects
 Upload rough cut to your blog and get feed back as soon
as possible

10. 9. Audience feedback
 Get feedback wherever you can – sooner the better
 Upload all feedback to the blog
 Post links to twitter
 Ask for their honest and brutal opinions

11. 10. The Final Polish
 You have to do an evaluation, take your time with them
they are worth a lot of marks and could make or break
your coursework
 Take advice from teachers about what is needed in the
evaluation
 Order the blog, make sure it follows a chronological order