There is big money being spent on people-based marketing campaigns and today advertisers are limited to running them with only the biggest players in the industry. Without a custom audience solution, premium publishers aren't even considered for these campaigns and eligible for that revenue stream. How can you attract more of the market share, stay competitive and still have a premium offering?

1. People-Based
Marketing Anywhere:
Custom Audiences
for Everyone!

2. 2
Financial Services
4 of the top 5
Communications
4 of the top 5
P&C Insurance
3 of the top 4
Hospitality
3 of the top 5
Retail
4 of the top 8
Automotive
2 of the top 3
We Activate Data for the World’s Largest Advertisers

3. 92%Media Buyers
83%
See Better
Returns
Advertising Budgets are Moving to People-Based Marketing
3

4. LiveRamp Enables Advertisers
to Use Their Offline Data Online
LR ID
321
COOKIE
A COOKIE
B
MOBILE
A
LR ID
123
MOBILE
B
MOBILE
C
CUSTOM
IDOffline
Data
LiveRamp IdentityLink
4

5. 5

6. 6
Advertisers Want to Use Their Data on High Impact Units
…and they’re willing to pay high CPM’s to do it

7. HOW IT WORKS

8. 8
Audience Sync
Publisher
Identifier
s
Publisher
Specific
Identity Graph
LiveRamp IdentityLink
Sync

9. 9
ADVERTISER
UPLOADS THEIR
AUDIENCES
PUBLISHER
MEASURES OVERLAP
OF AUDIENCE
AND RECOMMENDS
NEW PLACEMENTS
TO ADVERTISER

10. MOBILE
MOBILE
MEASUREMENT
DATA
MANAGEMENT
VIDEO
DATA
MANNAGEME
NT
SEARCH
SITE OPTIMIZATION
MEDIA
PLATFORMS
ADDRESSABLE
TV
1:1 MARKETING &
Our clients
want to do
MORE with
their data
PUBLISHERS
THIS IS
WHERE YOU
COME IN

11. Questions
11