Make sure that you do your research before choosing a CDP suited to your specific requirements and needs. Know tips to choose CDP for your business. The CDXP can track your customer & prospects’ behaviour across multiple channels - email, SMS, social media channels, CRM, call centers, mobile apps and websites. Through CDXP, you can combine a wealth of customer data and transform it into actionable insights to make informed decisions throughout the customer lifecycle.; Further, you can evaluate the effects of multiple marketing changes at the same time using data-driven models.

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How to Choose an Ideal CDP for
Your Business?
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What is Customer Data Platform ?
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With an explosion of customer data being generated
from a growing number of channels and devices, it is
essential for marketers to collect this data and be able
to uncover actionable insights from the collected data,
at speed and scale.
A customer data platform, usually called a CDP, is a
marketer-managed system designed to collect
customer data from all sources, normalize it and build
unique, unified profiles of each individual customer. The
result is a persistent, unified customer database that
shares data with other marketing technology systems.
44% of organizations surveyed by Forbes
Insights report that a CDP is helping drive customer
loyalty and ROI in their organization.

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What are the Benefits of Customer Data Platform?
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Using CDXP, a marketer can intelligently gather and
assemble data from disparate systems and platforms. It
will give them tremendous insight into their buyers,
enable them to share knowledge across channels, and
guide in enhancing the communication. Organizations
can use analytics at different touchpoints across the
shopper’s journey to tune, measure, and motivate
behavior, leading to more strategic decisions. CDXP
technology can power an organization’s omnichannel
strategy.
Know tips to choose an Ideal CDP for your
business:

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Tip #1 to choose an Ideal CDP for your business
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Ensure It Supports Granular and Real-Time
Customer Data:
This is the first and foremost criteria. Kenscio's
CDXP is an integrated and intelligent marketing
automation platform that learns and delivers
relevant and personalized messages to your
customers.

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Tip #2 to choose an Ideal CDP for your business
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Ensure It Provides Data Quality and Identity
Resolution:
A CDP should offer comprehensive data cleansing,
deduping, standardizing and enhancing of
omnichannel customer data profiles. When choosing a
CDP, marketers should insist on only the highest
standards of data quality and identity resolution.

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Tip #3 to choose an Ideal CDP for your business
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Ensure it Delivers an Exceptional Customer
Experience Across all Channels:
Through a unified view of each customer and
analytics, a CDP helps organizations deliver
personalized journeys with a specific context and
cadence. In this way, users are provided with highly
relevant experiences in real time across digital and
traditional touchpoints.

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Tip #4 to choose an Ideal CDP for your business
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Ensure a Better Experience and Effective
Marketing with CDXP:
Customers purchase across all devices and
expect a consistent experience on every
platform. Thus with CDXP, businesses can
comprehensively view their behavior and
enhance their experience

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Tip #5 to choose an Ideal CDP for your business
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Ensure it's Cost-effective & Readily Integrated
with Your Existing Technology Stacks:
Connecting with your customers on a personalized
level is of course more critical. However, if your CDP
does not integrate with your existing tools, you may
lose time and money. Kenscio's CDXP is the next
generation of the communication platform, ideal for
resolving all your business challenges. Having a
range of tools, you can easily integrate your existing
product or service into this platform to maximize
#customerengagement.

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Want To Make The Most Of Your Marketing Campaigns?
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Kenscio CDXP can track your customer & prospects’ behaviour across multiple channels - email,
SMS, social media channels, CRM, call centers, mobile apps and websites. Through CDXP, you
can combine a wealth of customer data and transform it into actionable insights to make informed
decisions throughout the customer lifecycle.; Further, you can evaluate the effects of multiple
marketing changes at the same time using data-driven models.
Marketers must stay ahead of the curve as relying on customers' data becomes increasingly
important. Customer Data & Experience Platform (CDXP) develops a Single 360o Customer
view by combining customer data from various sources (both online and offline) and stitching
them to form a single, reliable record. With the obtained customer data, the CDXP helps in
improving the customers' journey by influencing their decision through personalized messages
across their journey.

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Want To Make The Most Of Your Marketing Campaigns?
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To enhance your customer experience. Request a Demo

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Let’s
Talk!
M: +91 80 42042734 | www.kenscio.com |
enquiries@kenscio.com
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• Domlur, Bengaluru 560071
• Karnataka, India
• Ph: +91 80 42042734
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