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Audience-based media buying can be challenging and intimidating at first. You shoot for a target, but the data you use to get to that target can vary and the course you take to get there may be different. In this session, Michele Tollerr will share her approach to linear video programmatic campaigns. Find out how Empower launched the industry’s first-ever private marketplace campaign with a national footwear retailer, leveraging a 100 percent data-driven approach to national linear programmatic buying.