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Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

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Audience-based media buying can be challenging and intimidating at first. You shoot for a target, but the data you use to get to that target can vary and the course you take to get there may be different. In this session, Michele Tollerr will share her approach to linear video programmatic campaigns. Find out how Empower launched the industry’s first-ever private marketplace campaign with a national footwear retailer, leveraging a 100 percent data-driven approach to national linear programmatic buying.

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Presentation: Solving for Audience/Index-Based Buying: A National Retail Story

  1. 1. EMPOWER MEDIAMARKETING SOLVING FOR AUDIENCE/INDEX-BASED BUYING: A NATIONAL RETAIL STORY MICHELE TOLLER
  2. 2. EMPOWER MEDIAMARKETING 2 DATA DRIVEN-PROGRAMMATIC BUYING IS NOT THE FUTURE IT IS TODAY.
  3. 3. EMPOWER MEDIAMARKETING 3
  4. 4. EMPOWER MEDIAMARKETING 5
  5. 5. EMPOWER MEDIAMARKETING 6
  6. 6. EMPOWER MEDIAMARKETING 7
  7. 7. EMPOWER MEDIAMARKETING 8 2.5 QUINTILLION BYTES
  8. 8. EMPOWER MEDIAMARKETING 9
  9. 9. EMPOWER MEDIAMARKETING 10
  10. 10. EMPOWER MEDIAMARKETING 11
  11. 11. EMPOWER MEDIAMARKETING 12
  12. 12. EMPOWER MEDIAMARKETING 13
  13. 13. EMPOWER MEDIAMARKETING 14
  14. 14. EMPOWER MEDIAMARKETING 15 RESULTS: 2 X ROAS
  15. 15. EMPOWER MEDIAMARKETING 16
  16. 16. EMPOWER MEDIAMARKETING 17
  17. 17. EMPOWER MEDIAMARKETING 18
  18. 18. EMPOWER MEDIAMARKETING 19
  19. 19. EMPOWER MEDIAMARKETING 20 EMBRACING DATA.
  20. 20. EMPOWER MEDIAMARKETING 21
  21. 21. EMPOWER MEDIAMARKETING 22
  22. 22. EMPOWER MEDIAMARKETING 23 EFFECTIVE VS. EFFICIENT
  23. 23. EMPOWER MEDIAMARKETING 24 RESULTS: 2 X ROAS
  24. 24. EMPOWER MEDIAMARKETING 25
  25. 25. EMPOWER MEDIAMARKETING 26
  26. 26. EMPOWER MEDIAMARKETING 27
  27. 27. EMPOWER MEDIAMARKETING THANK YOU MICHELE TOLLER EMPOWER MEDIAMARKETING, VP

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