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Arthur Middleton Hughes The Database Marketing Institute May 3, 2011 May 3, 2011
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The e-mail produced 79% of its sales in the store and only 21% online The multiplier is 3.76 Multipliers vary from 0 (no sales beyond the shopping cart) to 6 or more.
 
Note: each of these 4,330,913 subscribers is worth $27.18 in 3 year profit. Even though most of them will leave, and most will buy nothing.
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[object Object],[object Object],[object Object],Results: in 2010 acquisition programs brought in 75,928,572 new subscribers that generated $477,970,361 in annual profits.
 
 
 
One clothing retailer with 900 stores scattered these terminals inside his stores with compelling signage. To enter your e-mail, slide your credit card through these terminals, and a keyboard appears. You enter your e-mail. He got 300,000 new e-mails per month! They were worth $8.26 each. LTV justified the costs for the system.
They boost not only acquisition, but also the open rate.
 
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[email_address] www.dbmarketing.com

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Eis tue 0900 arthur hughes

  • 1. Arthur Middleton Hughes The Database Marketing Institute May 3, 2011 May 3, 2011
  • 2.
  • 3.  
  • 4.
  • 5. The e-mail produced 79% of its sales in the store and only 21% online The multiplier is 3.76 Multipliers vary from 0 (no sales beyond the shopping cart) to 6 or more.
  • 6.  
  • 7. Note: each of these 4,330,913 subscribers is worth $27.18 in 3 year profit. Even though most of them will leave, and most will buy nothing.
  • 8.
  • 9.  
  • 10.
  • 11.  
  • 12.  
  • 13.  
  • 14. One clothing retailer with 900 stores scattered these terminals inside his stores with compelling signage. To enter your e-mail, slide your credit card through these terminals, and a keyboard appears. You enter your e-mail. He got 300,000 new e-mails per month! They were worth $8.26 each. LTV justified the costs for the system.
  • 15. They boost not only acquisition, but also the open rate.
  • 16.  
  • 17.
  • 18.