Mediaboom, founded in 2002, is a luxury digital marketing agency specializing in high-class design. The company is made up of creative and technical professionals who build highly imaginative interactive experiences, bringing your company's online marketing dreams to life. For More Information Please Visit : http://mediaboom.com/about/luxury-advertising-agency

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Welcome To mediaBOOM

2. 8/4/16
Social Listening: Understanding Your Luxury
Audience
One of the biggest tools right now in marketing is social media
platforms. Brands of all types, including luxury brands, are able to
use social media to better connect with potential customers, build
brand credibility and show authenticity. Social media however, isn’t
just for presentation. Social listening is how brands use the
platforms to create a two-sided dialogue; brands are able to look at
their followers or target audience and learn more about how they
think. Content marketers and luxury advertising agencies are
helping brands listen to their consumers, helping create dialogues to
better understand what consumers really want.

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Learning About the Conversation
Brands can use social listening tools to find out what consumers are saying about their
products, staff, services or industry. A social listening tool can be set up to find specific
keywords that are relevant to your brand or industry. You can then see what people are
talking about, helping you react in an informed way. Some companies use social listening
to respond to disgruntled customers in a professional and prompt manner. Other
companies use the social listening tool to help them stay plugged-in to industry trends,
needs and changes.Luxury brands often have a reputation of being a bit above the fray,
but this doesn’t mean they shouldn’t be informed every step of the way. Just because you
don’t know a relevant trending topic is happening, doesn’t mean your brand is exempt
from it. The conversation is happening whether you want to benefit from it or not.
Please Visit : http://mediaboom.com/about/luxury-advertising-agency

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Understanding Your Audience
Every brand has to understand what motivates, engages and interests the ideal consumers
within their target audience. Not every customer is going to be the same kind of qualified
lead. In order to attract the ideal customers, brands will want to build in-depth buyer
personas that try to pinpoint exactly what customers they are going for in their marketing
efforts. Social media is a great place to get to know more about those ideal customers.
Companies can use profiles to learn more about interests, posting habits, business pains and
other factors that may help with marketing strategies.
Brand Watching
There are a lot of brands that might not be competitors to your brand or even in your
industry, but they share a similar target audience. Social media is a great place to look at
other brands to see how they are engaging their audience. While you won’t have all of their
analytical information available for measuring their success, seeing what other brands do
successfully can cut down on the brainstorming and trial strategies that your own company
needs to do before having a successful campaign. Social media makes it easy to see how
often other brands are posting, what kind of a voice they are using, what visual aids are
getting attention from the customer base, and more.

5. 8/4/16
Contact US :
Email ID : info@mediaboom.com
Phone No : 203 – 453-3537
Web Site : http://mediaboom.com
Address : 73 Church St Guilford, CT 06437 United
States

6. 8/4/16
Contact US :
Email ID : info@mediaboom.com
Phone No : 203 – 453-3537
Web Site : http://mediaboom.com
Address : 73 Church St Guilford, CT 06437 United
States