1. Direct-to-consumer
Whole animal ordering
Software as a service

2. Producer's challenge
How can we circumvent the
bottleneck created by USDA
processing requirements for
direct to consumer sales?
- 62% loss of California USDA Facilities in last 30
years

4. Market Opportunity
Growth in United States Organic Sales
•Growth in Demand for Organic and
Locally Produced Products
•24% YoY for California CSA's
•11% YoY for California Organic
Crops
•15% YoY for California Organic
Dairy
•California is the organic leader
•36% US production
•10% of US Demand
•Where's The Meat?
•This is the major
disconnect

5. Market Opportunity Continued
1.The largest opportunity
presented is one in which we fill
this gap - By creating universal
consumer access.
2. Crowd sourced bulk animal
purchasing is the solution that
bypasses the USDA created
bottleneck and makes this possible.
California Market Statistics
• 5% of US Beef Production
• 372,000 head processed by farms 500
head or smaller
• 62,000 head processed by farms 100
head or smaller
• The Largest Organic Producer of Grass
Fed Beef in the United States
• 20,000 Head of Organic Beef
Processed Per Year

6. Lick your finger – put it in the air-
create a revenue projection
But.... there is a rationale

7. Questions?

8. By Changing the Way Consumers Purchase
Their Meat – Crowd Sourced Purchasing
- Consumers Crowd-Share Purchasing
of Whole-Live Animal Through Web
Based Portal
- Animal Then Goes to Processor Via
Farmer
- Processor Receives Standardized Cut
Sheet From MeatUs

9. Consumer Experience
• Easy online shopping
• Opportunity to build community via "cow shares"
• Sets Expectations
• Delivers Value
• Educates Consumer via imagery & recipes
• Delivers accessibility and affordability