1. BRINGING GENERATIONS TOGETHER
BY: BRITTANY MCDERMOTT

2. THE IDEA
Bring Generations Together
• We want Facebook to last through generations.
• Connect family members, rekindle old flames, and
make new memories and share it with the world.
• Target adults and make new users out of them; ages
50+ and keep users interested in Facebook, give them
reasons to stick with the book.

3. STAY CONNECTED
HOW GENERATIONS STAY CONNECTED
THROUGH SOCIAL MEDIA:
• Facebook Keeps Families in Touch
• All in the Facebook family: older generations join social
networks
(CLICK LINKS ABOVE)

4. THE PLAN
Question: Why do users need
Facebook?
Answer: They need Facebook in order to stay with the
now, to stay connected with family and friends.
• We want mothers to be able to check in to see what her
kids are up to while they are away at college.
• A way for grandparents to stay connected with their
children and there children's, children. Facebook should be
a family affair.

5. THE STRATEGY
Question: How will we reach our target
audience?
Answer: Connect consumers via digital marketing.
• Target consumers smart phones/iPhones
• Market via Twitter
• Market via Google Adwords to attract consumers to
Facebook
• Set up events via Pinterest

6. THE SOCIAL MEDIA PROCESS

7. KEY PERFORMANCE INDICATORS
Questions: How can we measure the success
of our campaign?
Answer: Track our results.
• Each week we will view the number of new users added in a
week and view their age.
• As well as number of users who have dropped or
deactivated their profiles.
• This will allow us to measure our results and see if our
campaign is a success.

8. BUDGET
Question: So what will this cost?
Answer: Facebook generated $3.7 billion in revenue in 2011,
up 88% from the prior year. We want those numbers to keep
increasing every year and we know that in order to do this
we may have to spend some big bucks because we have
BIG PLANS.
• Digital agencies charge anywhere from $300 an hour to
$400 an hour.
• Components we have to think and take in to consideration
are strategy planning, build, implementation,
management, paid media like Google Adwords/Mobile
apps, Etc.
• I believe we are looking anywhere from 1 Million to 2.5
Million dollars for this whole project.

10. SUMMARY
• Facebook allows families to stay connected, allows users
to document their memories and is able to connect
friends who live across the country.
• Facebook changes so constantly to stay up to date, and
to attract new users, and we are hoping it will attract not
just this generation but past generations.
We want everyone to be involved, no
matter your age. Facebook is a way to stay
connected with the world, so why wouldn’t
you want to be apart of one of the biggest
social networking sites in the world?