Eiif ceg presentation

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Eiif ceg presentation

  1. 1. “Successfully Using Social Media to Lower Delivery and Enrollment Costs, Extend Reach, Monitor Quality and Add Value to the Diploma" <br />Steve Cooper, CEO<br />Ryan Busch, CMO<br />
  2. 2. Acquisition of <br />Three <br />Accredited Colleges<br />
  3. 3. Blended Social Learning Program<br />
  4. 4. Extend Reach<br />0-80 Students in 8 weeks<br />1,400+ Views of Branded Lecture Notes<br />Page 1 on Top 4 Engines<br />Google<br />Yahoo!<br />MSN/Bing<br />Ask.com<br />
  5. 5. Search for it Yourself!<br />Take-out your Blackberries<br />Do a Google search for:<br />Digital Marketing Lecture<br />
  6. 6. High Point: Numbers 1 & 2 on Google Search<br />Google Page 1<br />KEY WORD: Digital Marketing Lecture<br />Positions 1 & 2<br />
  7. 7. Lasting Effects30 Days Later…<br />Google Page 1<br />KEY WORD: Digital Marketing Lecture<br />Positions 3, 4, 6, 4, & 8<br />
  8. 8. Lasting Effects30 Days Later…<br />Yahoo Page 1<br />KEY WORD: Digital Marketing Lecture<br />Positions 5 & 6<br />
  9. 9. Lasting Effects30 Days Later…<br />MSN/BING Page 1<br />KEY WORD: Digital Marketing Lecture<br />Positions 2, 3, & 7<br />
  10. 10. Lasting Effects30 Days Later…<br />Ask.com Page 2<br />KEY WORD: Digital Marketing Lecture<br />Page 1 - Position 3<br />Page 2 – Positions<br />1, 2, 3, & 4<br />
  11. 11. Lower Delivery & Enrollment Costs<br />Costs<br />Cost of eduFire = $0<br />Marketing Costs = $0<br />Instruction = No Change<br />Value<br />Acquisition of 80 Students = $240,000~<br />SEO = $50,000+<br />
  12. 12. Monitor Quality<br />
  13. 13. Add Value to the Diploma<br />Allows Real-Time Outcome Monitoring<br />Facilitates Faculty & Student Interactions<br />Adapts to Varied Learning Styles<br />Offers Immediate Knowledge Transfer<br />Accessible and Engaging Education<br />
  14. 14. Tweet it!<br />I’ve “seen” my first online course #educationidustryinvestmentforum<br />

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