emission23apr2010 cabrinildrshpconf

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eMission social media presentation to Cabrini Leadership Conference, April 2010.

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  • Slide 1 (1)Good afternoonThanks for the opp to speak about something I’ve grown very excited aboutThanks for the survey, different people varying degrees of comfort with the subject matterI’m no expert, most of what you see today did not exist even three months ago.
  • Slide 4 (1)What’s driving
  • Slide 6 (1)Here’s a snapshot of some of the tools we are usingCertainly, this is not exhaustive – in fact, as I prepared I kept thinking of other “tools” that we’re using, LinkedIn, Skype, Bit.ly and others, but I’m sticking to these
  • Slide 17 – (15)Think (3), Pair (3), Share (4,4)
  • emission23apr2010 cabrinildrshpconf

    1. 1. eMission: What would Mother Cabrini tweet?Utilizing technology to move into new spaces of missionary activity<br />Coraggio! Courage!<br />Justice for immigrants!<br />Trust!<br />Stop human trafficking!<br />LOVE!<br />Gina Scarpello, Cabrini Mission Corps<br />Cabrini Leadership Conference<br />Monday, 26 April 2010<br />
    2. 2. Agenda<br />Presentation (25):<br />New World, New Tools<br />CMC response to the NMV<br />What tools we’re using, how we’re using them<br />Plans for the future<br />Lessons Learned<br />Questions (5)<br />Takeaway Activity (15)<br />Appendix: Social Media Resources, surveymonkey.com results<br />
    3. 3. New World<br />Online world growing in leaps and bounds, with worldwide reach<br />Millennial generation “digital natives”<br />Web 1.0 (monologue) to Web 2.0 (dialogue)<br />Reflect… that the Lord holds the whole universe in His hands, so your charity must extend to the whole world. <br />– Mother Cabrini<br />
    4. 4. New Tools<br />Web 2.0 tools designed to build on relationships around interest areas<br />The online community increasingly expects to be engaged in dialogue<br />More and more tools, and increasingly more user-friendly<br />FREE<br />
    5. 5. CMC response to the NMV<br /><ul><li>Utilize technology to move into new spaces of missionary activity</li></ul>Goals:<br />Build brand<br />Build stronger connections with:<br />“right fit” potential missioners<br />other Cabrini people/institutions<br />others in our “business”<br />The guiding question<br />If Mother Cabrini were here today, how would she use the tools of the day to further her mission?<br />
    6. 6. Web 2.0 Tools we’re using<br />YouTube<br />Blogs<br />Facebook<br />Twitter<br />Website built on WordPress<br />Also:<br />Social Mention<br />Google Analytics<br />
    7. 7.
    8. 8.
    9. 9. Organization Page<br />Alumni Group Page<br />
    10. 10.
    11. 11.
    12. 12.
    13. 13.
    14. 14. How we’re using the tools<br />
    15. 15. Plans for the future<br />Blog and engage<br />Continue to listen and connect<br />More clearly defined goals built into our strategic/yearly planning<br />Use more social media management tools<br />Stay true to the guiding question<br />If Mother Cabrini were here today, how would she use the tools of the day to further her mission?<br />
    16. 16. Lessons learned<br />Technology can be a powerful relationship and community builder - especially around your mission<br />You don’t need to be on all the time, just consistent, there are tools to help with this<br />Having clear goals on a social media “strategy” is key<br />The best way to get started is to get started<br />Listen first, then become part of the conversation<br />Questions?<br />
    17. 17. Take Away<br />What struck you about what you heard?<br />What tools does your organization currently employ, which might you consider using in the future?<br />How might Cabrini leadership work together to move into this new space creatively and in service of mission?<br />Reflect… that the Lord holds the whole universe in His hands, so your charity must extend to the whole world. <br />– Mother Cabrini<br />
    18. 18. Resources<br /><ul><li>SOCIALFISH:socialfish.org/who-we-are
    19. 19. SocialFish helps associations and nonprofits make the most out of social media. We provide the insight you need – including social media strategy, social media marketing and training for your staff and volunteers.
    20. 20. MASHABLE: mashable.com
    21. 21. One stop shop social media guide
    22. 22. ALLTOP: alltop.com
    23. 23. Slice and dice the web, find your people, promote your world
    24. 24. CREATE A FACEBOOK PAGE: facebook.com/pages/create.php
    25. 25. Generate support for your cause or topic by creating a Community page. If it becomes very popular (attracting thousands of fans), it will be adopted and maintained by the Facebook community
    26. 26. BLOGGER: blogger.com
    27. 27. Generate valuable information and expose it online</li></li></ul><li>surveymonkey.com results<br />
    28. 28. surveymonkey.com results<br />
    29. 29. surveymonkey.com results<br />
    30. 30. surveymonkey.com results<br />

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