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emission23apr2010 cabrinildrshpconf

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eMission social media presentation to Cabrini Leadership Conference, April 2010.

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emission23apr2010 cabrinildrshpconf

  1. 1. eMission: What would Mother Cabrini tweet?Utilizing technology to move into new spaces of missionary activity<br />Coraggio! Courage!<br />Justice for immigrants!<br />Trust!<br />Stop human trafficking!<br />LOVE!<br />Gina Scarpello, Cabrini Mission Corps<br />Cabrini Leadership Conference<br />Monday, 26 April 2010<br />
  2. 2. Agenda<br />Presentation (25):<br />New World, New Tools<br />CMC response to the NMV<br />What tools we’re using, how we’re using them<br />Plans for the future<br />Lessons Learned<br />Questions (5)<br />Takeaway Activity (15)<br />Appendix: Social Media Resources, surveymonkey.com results<br />
  3. 3. New World<br />Online world growing in leaps and bounds, with worldwide reach<br />Millennial generation “digital natives”<br />Web 1.0 (monologue) to Web 2.0 (dialogue)<br />Reflect… that the Lord holds the whole universe in His hands, so your charity must extend to the whole world. <br />– Mother Cabrini<br />
  4. 4. New Tools<br />Web 2.0 tools designed to build on relationships around interest areas<br />The online community increasingly expects to be engaged in dialogue<br />More and more tools, and increasingly more user-friendly<br />FREE<br />
  5. 5. CMC response to the NMV<br /><ul><li>Utilize technology to move into new spaces of missionary activity</li></ul>Goals:<br />Build brand<br />Build stronger connections with:<br />“right fit” potential missioners<br />other Cabrini people/institutions<br />others in our “business”<br />The guiding question<br />If Mother Cabrini were here today, how would she use the tools of the day to further her mission?<br />
  6. 6. Web 2.0 Tools we’re using<br />YouTube<br />Blogs<br />Facebook<br />Twitter<br />Website built on WordPress<br />Also:<br />Social Mention<br />Google Analytics<br />
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  9. 9. Organization Page<br />Alumni Group Page<br />
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  14. 14. How we’re using the tools<br />
  15. 15. Plans for the future<br />Blog and engage<br />Continue to listen and connect<br />More clearly defined goals built into our strategic/yearly planning<br />Use more social media management tools<br />Stay true to the guiding question<br />If Mother Cabrini were here today, how would she use the tools of the day to further her mission?<br />
  16. 16. Lessons learned<br />Technology can be a powerful relationship and community builder - especially around your mission<br />You don’t need to be on all the time, just consistent, there are tools to help with this<br />Having clear goals on a social media “strategy” is key<br />The best way to get started is to get started<br />Listen first, then become part of the conversation<br />Questions?<br />
  17. 17. Take Away<br />What struck you about what you heard?<br />What tools does your organization currently employ, which might you consider using in the future?<br />How might Cabrini leadership work together to move into this new space creatively and in service of mission?<br />Reflect… that the Lord holds the whole universe in His hands, so your charity must extend to the whole world. <br />– Mother Cabrini<br />
  18. 18. Resources<br /><ul><li>SOCIALFISH:socialfish.org/who-we-are
  19. 19. SocialFish helps associations and nonprofits make the most out of social media. We provide the insight you need – including social media strategy, social media marketing and training for your staff and volunteers.
  20. 20. MASHABLE: mashable.com
  21. 21. One stop shop social media guide
  22. 22. ALLTOP: alltop.com
  23. 23. Slice and dice the web, find your people, promote your world
  24. 24. CREATE A FACEBOOK PAGE: facebook.com/pages/create.php
  25. 25. Generate support for your cause or topic by creating a Community page. If it becomes very popular (attracting thousands of fans), it will be adopted and maintained by the Facebook community
  26. 26. BLOGGER: blogger.com
  27. 27. Generate valuable information and expose it online</li></li></ul><li>surveymonkey.com results<br />
  28. 28. surveymonkey.com results<br />
  29. 29. surveymonkey.com results<br />
  30. 30. surveymonkey.com results<br />

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