This is my resume that shows my sales and sales management experience

1. MICHAEL S. BRUGMAN
(303) 525-0046
Trophy Club, Texas 76262
mbrugman4@msn.com
http://www.linkedin.com/in/mikebrugman
Follow me on Twitter: @SomeDaySage
Sales, Sales Effectiveness, Sales Operations
Over 20 years of "Client Focused" Sales, Marketing and Operational achievements in the highly competitive media,
publishing, Internet/Online, marketing and advertising industries ... Experienced local digital/Internet and print media
Sales and Marketing professional well versed in relationship, consultative and challenger sales approaches … Sales
performance diagnostics … Experience with both local and national Sales and Marketing … General Management …
PMO/Project management and leadership … Operations and processes streamlining ... An MBA and a strong B-to-B and
B-to-C sales and marketing background complements the following key abilities, strengths and proven results:
EXAMPLES OF EFFECTIVENESS --------------------------------------------------------------------------------------------------Sales Effectiveness Leader ... sales management, sales training, thought leader, possibility thinker
Designed and deployed a sales force digital knowledge certification process for 2 companies’ sales teams
Results - Certified over 100 sales professionals in less than 4 months
Developed field sales buffer training for initial sales training (IST) graduates to ensure smooth transition to live sales environments
Results - Lowered turnover and produced 300% improvement in overall sales results
Developed and stewarded the Company’s barter sales strategy from concept through implementation
Results - Produced $19M year 1; $36M year 2
Sales Operations … analyses, understands and acts on sales improvement opportunities based on data
Developed a sales net increase skills improvement program that focused on effectively dealing with specific sales behavior patterns
Results - An incremental 10% of sales force became net positive producers in less than 2 months
Built a sales force segmentation model to understand best practices and areas of needed focus for the sales organization
Results - Promoted a buddy system that paired consistent producers with low end producers contributing to better morale
Revenue Producer … results driven, exudes urgency, P&L orientation and General Management experience
Re-launched and successfully repositioned product lines in decline; Entered new markets
Results - Developed sales and marketing contingency planning process resulting in nearly $15M in saved revenue
- Increased specialty advertising product revenues 3 fold from $12M to nearly $40M in 2+ years
- Developed a sales approach that increased revenues by 15%+ against a trend of -19% on large spend Client segments
Developed, implemented and marketed two of the most successful products in company history
Results - Plus Directories 110 products worth $70M
- In-Heading Coupons $3M produced in 6 weeks; $12M full year revenue
Effective Team Builder ... motivator, communicator, inspirational leader
Led teams of sales and marketing professionals; Developed new sales teams focused on niche markets
Results - Rebuilt an outbound calling sales department; Increased revenues by 300% in first year
- Developed/implemented sales follow-on channel producing $800k first year; Second year $2.3M+
- Launched niche directory products; Managed implementation and sales efforts resulting in $2M+ revenue year 1
Project/Product Manager ... stewarding Sales and Marketing plans from concept through implementation
Results - Implemented a sales contingency plan process producing over $750k in less than 3 months
- Turned around failing west coast Sales operation resulting in a doubling of revenues
RELATED BACKGROUND -----------------------------------------------------------------------------------------------------------Consultant SomeDaySage.com LLC Sales and Marketing – Dallas Texas
Client Growth and Segmentation SuperMedia – Dallas, TX
Sales, Marketing, Operations, PMO Local Insight Media/Berry -- Englewood, CO
Sales, Marketing U S West/Qwest/R H Donnelley (Dex Media) – Carey, NC/Englewood, CO
2007 - Present
2012 - 2013
2007 - 2011
1993 - 2007
EDUCATION AND TRAINING ----------------------------------------------------------------------------------------------------------------------UNIVERSITY OF LOUISIANA MBA / BA (Cum Laude)
Social Media Marketing University Graduate; Authorized Google Adwords Reseller; Hoot Suite Internet Certified;
SuperMedia Internet Elite Certified; Center for Creative Leadership;
Duke University Fuqua School of Business Coach K Leadership Training