Branding cannot be done in a vacuum

1. Workshop on
“How to develop powerful brand names for your products”-
Maxwell Ranasinghe.
.
B.Sc (Business Administration) Hons. (SJP)
CPM (New Haven - USA), Attorney at Law
Former. Visiting Scholar - Yale University (USA)
Visiting Lecturer - Sri Jayewardenepura & Kelaniya Universities and Sri Lanka
innnnnnnnnnnnnnnnn Institute of Marketing
He is the Managing Director of a leading organisation. He combines
. his academic knowledge and practical experience to change attitudes,
develop team spirit and empower participants with many techniques
that they could use practically.
The knowledge and skills developed will contribute to the growth of
the participants and the companies they represent. Techniques
discussed could be used immediately for results.
Who should attend : Any person engaged in Sales and Marketing in any business.
Date :
Time :
Venue :
Your investment : Consultant fee for one day workshop Rs. 60,000
Program Contents
What are brands
How did brands develop
Importance of having effective brand names for products
Branding strategies used by winning brands
Basic branding guidelines
• Easy to pronounce
• Memorable
• Protectable
• Adaptable
• Differentiates
• Derivative
Branding exercise
How to position a brand powerfully
How to obtain Sustainable competitive advantage through branding
Different positioning strategies
How many positions can a brand have?
Dos and donts in brand positioning
Contact Maxwell on 071 4 723 308
Email: maxran1@yahoo.com