25. Eliminate confusion such as:
• “Why is it called _____?”
• “I thought _____ meant something else”
26. Eliminate confusion such as:
• “Why is it called _____?”
• “I thought _____ meant something else”
• “Can I click on it?” / “Should I click on it?”
27. Eliminate confusion such as:
• “Why is it called _____?”
• “I thought _____ meant something else”
• “Can I click on it?” / “Should I click on it?”
• If something is not a link, DO NOT underline it
28. Eliminate confusion such as:
• “Why is it called _____?”
• “I thought _____ meant something else”
• “Can I click on it?” / “Should I click on it?”
• If something is not a link, DO NOT underline it
• “Where am I? What do I do now? Where do I go?
29. Eliminate confusion such as:
• “Why is it called _____?”
• “I thought _____ meant something else”
• “Can I click on it?” / “Should I click on it?”
• If something is not a link, DO NOT underline it
• “Where am I? What do I do now? Where do I go?
• “Where did they put _____?”
30. What is usability? What is usability not?
What is user Common mistakes on
experience? the web
How do people use When to factor
the internet? usability into a project
Why is usability and How do we go about
experience design doing usability?
important?
44. What is usability? What is usability not?
What is user Common mistakes on
experience? the web
How do people When to factor
use the internet? usability into a project
Why is usability and How do we go about
experience design doing usability?
important?
51. It is not:
• a brochure
• a videoclip
• and definitely not a book
52.
53. • We quickly look for anything that resembles what we’re
looking for that is clickable or interactive
54. • We quickly look for anything that resembles what we’re
looking for that is clickable or interactive
• Too hard to find » Back button & start again
55. • We quickly look for anything that resembles what we’re
looking for that is clickable or interactive
• Too hard to find » Back button & start again
• Pages aren’t “read”, they’re “scanned”
56. • We quickly look for anything that resembles what we’re
looking for that is clickable or interactive
• Too hard to find » Back button & start again
• Pages aren’t “read”, they’re “scanned”
• Optimal choices aren’t made. People “satisfice”
57. Why is it important to know how people use the
Internet?
61. Why?
• better chance they find what they’re looking for
62. Why?
• better chance they find what they’re looking for
• better chance they understand the full range on offer
63. Why?
• better chance they find what they’re looking for
• better chance they understand the full range on offer
• better chance to guide them towards the correct path
64. Why?
• better chance they find what they’re looking for
• better chance they understand the full range on offer
• better chance to guide them towards the correct path
• They feel smarter and more in control, which
will bring them back to you
66. What is usability? What is usability not?
What is user Common mistakes on
experience? the web
How do people use When to factor
the internet? usability into a project
Why is usability How do we go about
and experience doing usability?
design important?
67. Why is usability and experience design important?
Why should you care?
71. • Too difficult » people leave
• Lost » people leave
72. • Too difficult » people leave
• Lost » people leave
• Too hard to read » people leave
73.
74. • Don’t understand what to do next » people leave
75. • Don’t understand what to do next » people leave
• Too much to do » people leave
76. • Don’t understand what to do next » people leave
• Too much to do » people leave
• overwhelming information » people leave
77.
78. • If they cannot find the action to join, they cannot join
79. • If they cannot find the action to join, they cannot join
• If they don’t know how to join, they cannot join
80. • If they cannot find the action to join, they cannot join
• If they don’t know how to join, they cannot join
• Prices? If they cannot find it, they will not buy
81. What is usability
What is usability?
not?
What is user Common mistakes on
experience? the web
How do people use When to factor
the internet? usability into a project
Why is usability and How do we go about
experience design doing usability?
important?
89. What is usability? What is usability not?
What is user Common mistakes
experience? on the web
How do people use When to factor
the internet? usability into a project
Why is usability and How do we go about
experience design doing usability?
important?
129. What is usability? What is usability not?
What is user Common mistakes on
experience? the web
How do people use When to factor
the internet? usability into a project
Why is usability and How do we go about
experience design doing usability?
important?
137. Usability should come:
• Before the requirements
• Before the visual design
• Before the code
• Before the mission
138. Usability is key to your strategy & survival. Get in early
with usability
139. What is usability? What is usability not?
What is user Common mistakes on
experience? the web
How do people use When to factor
the internet? usability into a project
Why is usability and How do we go about
experience design doing usability?
important?
151. Iterate. Keep things agile and organic
• You shouldn’t need to (and cannot) be perfect straight
away
152. Iterate. Keep things agile and organic
• You shouldn’t need to (and cannot) be perfect straight
away
• But it must be usable
153. Iterate. Keep things agile and organic
• You shouldn’t need to (and cannot) be perfect straight
away
• But it must be usable
• Revisions will keep you on track with ever changing needs
154. There is no perfection. Perfection is subjective. There is
only change. Adapt
157. • Usability and user experience design are essential for survival in
the digital age
158. • Usability and user experience design are essential for survival in
the digital age
• Don’t make me think
159. • Usability and user experience design are essential for survival in
the digital age
• Don’t make me think
• People scan and click
160. • Usability and user experience design are essential for survival in
the digital age
• Don’t make me think
• People scan and click
• Not usable » lose out on members
161. • Usability and user experience design are essential for survival in
the digital age
• Don’t make me think
• People scan and click
• Not usable » lose out on members
• Good experience » increases productivity » saves time and
money » people will love you
164. • Start usability as soon as possible
• Stay agile. Adapt. Revise
165. • Start usability as soon as possible
• Stay agile. Adapt. Revise
• Don’t try to get everything right at once, perfection is subjective
166. • Start usability as soon as possible
• Stay agile. Adapt. Revise
• Don’t try to get everything right at once, perfection is subjective
• Staying ahead of change will keep you on top