Trabajo de campo: tendencias de visibilidad y oportunidades en la categoria de Home Care

1. FOLLOW UP - MODERN CHANNEL

3. Embed exhibitions units
Plastic strips x selling / Cross merchandising units

4. Thermoformed Glorifiers as a Balcony
Floor Stand as a Sidekick

5. Side rack and club stores end-cap decoration

6. In most Cases the exhibition
is implemented on the end-
cap pallet base in regard to
the product weight, It
allows a more graphic
intervention and is it also
more affordable in the most
expensive supermarket
areas for brands visibility

7. Plastic Strip for X selling
Stopper with sampling in the pegs area

8. PDQ / READY TO SHELF

9. CATEGORY MANAGEMENT NAVIGATION
CODES WITH INTERACTIVE STOPPERS

10. CATEGORY MANAGEMENT
NAVIGATION CODES

11. CATEGORY MANAGEMENT
NAVIGATION CODES

12. The regular references of the
product are in the shopper’s hot
spots and on the cold areas other
volume references are exhibited
for the same brands. However, the
shopper goes straight to his
favorite brands and traditional
brands, that’s why this area
represents an opportunity to
implement promotions, offers and
other impulse activities in the
point of sale.

14. Retainers – Front Shelf Talkers

15. Plastic Strip – X Selling
In-line Display Tray

16. Cardboard Floor Display
End-Cap Decoration

17. Retainers – Front Shelf Talker
4X4 End-Cap Unit

18. Floor rack – Side Rack

19. In- line Visibility Frames

20. Additional Exhibition – floor Stands

21. CATEGORY MANAGEMENT
NAVIGATION CODES

22. Retainers – Front Shelf Talkers