Create new points of interruption. Lift up sales to new heights... with spring-loaded displays built to last with recyclable steel.

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Retail Merchandising Innovation
Create New Engagements, New Points of Interruption

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Leisurely browsing in grocery store aisles & predictable sales patterns…gone for now.
 Today, shoppers want to minimize time in store more than ever.
Changes in shopper behavior = opportunity for convenience retailers.
Leery consumers want to make quick trips close to home.
- Nielsen, May 2020
Convenience Shopping + Quick Trips = Impulse Purchases
Today’s consumers increasingly prioritize convenience when it comes to purchases,
and they expect retailers to continue to offer innovative ways to save them time and effort.
40% of in-store shoppers said checkout is when convenience is most important.
- National Retail Federation, Consumer View Report 2020
As F&B shopping behavior quickly evolves,
Retailers and Brands must adapt touch points to
re-engage Grab-N-Go shoppers, saving them time & effort.
Beverage Retail Shopping Has Changed

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Sell More in Less Space
with POS Display Innovation.
Interrupt Shoppers
with highly customizable branded touch points.
Capture Impulse Purchases
at the moment of choice.
Merchandise the most profitable Grab & Go products
at Retail and Foodservice Takeout
…within arms reach of patrons.
Case Stackers, Reinvented.
 Patented Design optimizes precious floor space.
 Steel spring coil mechanism & air piston modulates product weight.
 Keeps displays looking perfectly merchandised 24/7.
 Ships fully assembled. Add factory-installed graphics to go right out of the box.
Thanks to proven in-market results in Europe,
expanding to North America in 2020.
When a shopper grabs a package,
the remaining stock rises up.
Unlock In-store Placements
Stack It High
in permanent, sturdy steel display units.
Small Footprint - optimize precious floor space.
Protect Product Inside
Seamless Steel Panels
protect stacked product inside,
reducing breakage,
while providing large branding area.
Customizable Look
with Interchangeable Graphics
Change branding in 30-seconds,
right in store.
HOW
Bring the Category
to the Consumer
Stand Out from the Competition
8,000 Placements in 2020

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Enhance the In Store Shopping Experience
with Merchandising Innovation
Dump Bin,
Reinvented
Optimize New & Unusual Spaces
Intercept Busy Shoppers at Entrances,
End Aisles & Checkout
Make Your Brand Stand Out…at the Moment of Choice
Rotate Shelf Stock
to the Perimeter
Brand Engagement
Beyond the Shelf
Incremental
Space
Vinyl Graphics Wrap
Roll & Lock
Canter Wheels
Vinyl Graphics Wrap
Change branding with magnetic
wraps or acrylic sleeve covers

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Optimize valuable store space with a
limited display footprint.
Interchangeable graphics panels easily slide
into the front and 3 sides.
Double-sided printing enables speedy in-store
brand rotations within 30 seconds.
Modular header card inserts
can be die-cut for packaging to pop.
Interchangeable Graphics = Sustainable
Reuse the Same Innovative Display Units
across the Brand Portfolio…for the next 5-10 Years
See Video: FAST Brand Changeover in 13 Seconds!
Multi-pack Cans Display: Capacity & Spring Shelf Demo Video
Graphics Panel Inserts - See Video
Graphics Options:
Factory-installed brand graphics, including
powder-coat Painted Graphics.
Spot graphics, Magnetic Panels, Double-sided
Slide in Card Stock POS or durable Styrene Slide-
in Panels on the 24-Can Shelf Unit, Decals, Full
Vinyl Wraps, Sleeve Covers, Interchangeable &
Reversible Headers

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24 Can Shelf
Vertical Display Unit
2 x 2
Can Column
Vertical Display
Reduce Plastic
& Temporary POS
Graphics Panels
Slide In & Out >>>
Die-cut Modular Header Card
Spring-loaded
Shop Around Bin
Capacity:
90 12-pack Cans
FAST Graphics Changes: Bright & vibrant colors printed on double-sided .03” thin, durable, waterproof Styrene panels
(or corrugated POS poster paper). Outside rails on the 24-Can Shelf 3-sided units enable graphics panels & POS card stock
to slide right in the outside rails. Optional Modular Header Insert.
Spring-loaded
Bottom
Shelf
Long Useful Life 5+ Years
Merchandise different
Brands & Packages,
each lifted up by an
independent
spring-loaded shelf.
Rethink the Visual Brand Experience

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Idea:
•Execute a truly turnkey in-store demo.
•See your brand in action on a spring-loaded, branded display unit
in the NY Metro or Southeast market.
•Provide convenient access to Marketing Services, Merchandising
Innovation, Brand, Agency Partners and Off Premise Sales to see
photos, video…or live…in a Retail store setting.
Review display quality, the interchangeable graphics, brand visual impact,
spring-loaded shelf functionality, shopper & retailer anecdotal feedback.
How It Works:
•Vendor to insert Brand-supplied graphics on one 24-Can Shelf 3-sided
display units located in Atlanta, New York Metro, and/or the Toronto market.
•Vendor to receive Brand-approved graphics, then Vendor will load the
display unit with product off the store shelf, send pics & video to confirm.
•Test additional Brands: to see the visual impact and potential with other Brands, the
Vendor will provide the graphics template to create brand-specific graphics panel inserts.
•Vendor will install brand graphics panels, send pics/video. Clients welcomed to see live.
Ideation. Enable Brands to develop & present new merchandising ideas for 2021.
Free In-store Demo Key Steps
1. Align on free in-store demo & Brand graphics.
2. Review In-Store. Gain initial feedback.
3. Secure branding & design concepts from
Manufacturing team.
4. Determine interest level to plan a more
comprehensive in-store test to collect sales data.
5. Purchase or Lease 10 Commercialized Display
Designs to Field Test:
~ Measure % Lift in Sales + Speed of Payback
- Capture Video, Photos, Consumer & Trade Customer Feedback
for 2021 sell-in efforts.
- Allow 8 weeks. Units made to order.
6. Calculate ROI. Connect data to new physical space.
Capture insights to facilitate better retail experiences and
placements.
7. Determine interest level from Retail / Off-Premise
Accounts to authorize incremental space.
8. Plan 2021 Program Launch & Trade Sell-in.
9. Allow 8 weeks lead time to receive commercialized
beverage displays; 10 weeks for custom design work.
10. Measure Results.
11. Enjoy Lift in Sales and Brand Engagement.

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Appendix
Merchandising Examples
Custom Solutions
Sustainability

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Merchandise Different Brands & Pack Sizes
on the SAME Display
24 Cans/Bottles of Heineken
+ 12 Cans/Bottles of Amstel
Multi-packs of each brand stacked high inside
their own independently-operated spring-
loaded shelf chamber.
Displays look freshly merchandised to the top 24/7,
even as brands/packages sell at different rates.
Canter Wheels = Freedom of Placement.
Intercept shoppers near entrance, throughout
the perimeter, in aisle or to capture high-
margin impulse sales at checkout.
Engage Shoppers
with interchangeable
POS graphics inserts.
Same Display Unit
One Brand
2 Different Pack Sizes
Wheels

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Mobile Shop Around Bin - Large Format
4 Interchangeable Slide-in Panels
Double-sided Printing = Quick Changeovers
Easy to move with canter wheels
-Rotate product from shelf
- Move to high traffic areas
Large, Free-standing Displays
 Bring the Category to the Consumer
 Merchandise Different Brands & Packs
…with independent spring-loaded chambers
 Create New Branded Touchpoints
 Engage Shoppers…with Large, Interchangeable Graphics Panels & Header
SEE VIDEO - Panel Inserts & Wheels
6 independent Rising Shelves
Merchandise 4-Pack Cans along with other
DIAGEO Products
Footprint: 61” front x 25” side
Fully-commercialized. Development costs already
covered by a South American Beer Distributor.
New for the U.S. market.
8 independent 24-Can Capacity Rising
Shelves. Footprint: 67” x 25”

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POS Display Innovation + Environmental Performance
96% of the spring-loaded display case is constructed using
sustainable solutions; Tata Steel panels & coils.
REDUCE
Interchangeable branding minimizes the use of temporary in-store
point-of-sale materials and the stands & framing required to display POS.
Minimize breakage on display from shopping carts and store equipment
with product protected inside sturdy steel panel display cases.
RE-USE
Long useful life of 5-10 years and easy-to-change branding options
enables steel display cases to be used longer across a Company’s brand
portfolio, minimizing the amount of old and promotional POS materials
from entering the waste stream.
Lightweight, the permanent merchandising unit can easily be moved
and placed in optimal locations throughout the store. One merchandiser
can lift and cart away most display case models, when empty, to re-allocate
to another retail location.
Lock & Roll Wheels added to larger units.
Sustainable
Merchandising
RECYCLE
Recycling is a priority focus on the end-of-life disposal
of the display unit in 10+ years.
Component parts labeling during production allows for
effective recycling at the end-of-life.
Steel is the most recycled material in the world:
Steel is a unique material because it is truly recyclable
– when steel is recycled it becomes new steel and not an
inferior product.
Since steel does not downgrade when recycled, it is
re-used over and over again.
Steel panels are sourced from Tata Steel, the largest
steel re-processor in the UK where the display units are
contract manufactured to order.
Steel Recycling saves resources and reduces
CO2 emissions, energy consumption and water usage,
along with the amount of waste going to landfills.

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2x2 Can Column
= Small Format !
Premium Permanent Merchandising
• Patented design. Custom Manufactured in the U.K.
• Steel frame…hand-welded. LONG-lasting 5+ years.
• Oxidized & powder-coated smooth finish. No exposed metal.
- Easy for Retailers to wipe down, clean & disinfect.
• Free-standing units easy to place and move as needed.
• Lock & Roll canter wheels – add on to move throughout the store.
• Build into cabinetry or larger displays.
• Free exchange during one-year warranty period.
Steel Spring Coils & Air Pistons
• Steel-coiled mechanism paired with item weight.
• Patented internal air-flow system balances product to the top.
• Smooth precise movement.
• No elastic bands which can wear out /stretch/dry over time.
Interchangeable Graphics
• Header, Side Panels (factory-installed graphics available)
• Share costs across multiple brands and promotions.
• Graphics changes - right in store…Quick & Easy.
• Double Printed slide-in panels = faster graphics changes.
• Sturdy, permanent display yet moveable. Wheels available.
20+ Models Commercialized
• Development Costs - covered for many Beverage packages.
• > 50,000 units in-market, 2018 to-date.
Custom Design Innovation
• New brands, unique packages & categories, custom display sizes.
• Create 4’ wide spring-loaded shelf inserts.
• Refresh 4’ wide End Caps with spring-loaded display fixtures.
• Merchandise single loose 12-oz. & 16-oz. cans, PET Bottles.
Capture High-Margin
Impulse Purchases
Wide Range of Display Sizes & Package Configurations
Development costs already covered for many Beverage packages & display sizes.
All custom solutions made to order FIFO. Limited inventory on hand. Demo units available.
24-Cans3 x 3 Cans
6-Pack Cans4-Pack Cans
6-Pack Bottles
Right Package, Right Place

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Idea:
Merchandise Jack Daniel’s Flavors 50ml Bottle
Multipacks near checkout and other high-traffic off
premise placements;
>>> Capture Impulse Sales.
Display design
to perfectly accommodate
Jack Daniel’s Flavors
Miniatures 50ml Multipacks
Retail Display Innovation
Spring-loaded Metal Displays
How It Works:
• Product stacks high in a beautifully-branded, sleek, free-standing
metal display unit.
• When a shopper grabs a pack conveniently located within arms
reach, remaining stock rises to the top.
• Displays look freshly merchandised 24/7.
• Interchangeable graphics: 3 sides + header.
Case Stackers, Reinvented.
Free-standing permanent displays:
Patented steel spring coil mechanism & air piston
balances weight as product sells.
Keeps displays looking freshly merchandised 24/7.
Maximizes precious floor space.
Lift Up Sales
to New Heights
Capture High-Margin
Impulse Purchases
chris@connollybeveragegroup.com
T +1.201.723.5145
Custom Solutions for Unique Pack Sizes

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Optimize
Checkout
Intercept Perimeter Shoppers
Disrupt the Aisle
Sell More
in New & Unusual Spaces

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https://www.instagram.com/popup.display/
@popup.display
chris@connollybeveragegroup.com T +1.201.723.5145
Rotate Graphics with Acrylic Sleeves
or Magnetic-backed Graphics Wraps / Die-cut Logos
1. Schedule a Q&A.
2. See a Demo Unit.
3. Purchase or Lease a few Units to Field Test:
~ Measure % Lift in Sales + Speed of Payback
- Capture Video, Photos, Consumer & Trade Customer Feedback
4. Calculate ROI. Connect data to new physical space. Capture
insights to facilitate better retail experiences and placements.
5. Plan Program Launch & Trade Sell-in.
6. Place Units with Highest Opportunity Retail & AFH Partners.
7. Measure Results, Enjoy Lift in Sales.
Test & Learn…See What Works
Black Powder-coat Paint
(not yet branded)
Spirits Bottle Display Video
Wine Bottle Display Video
Works for
1 Liter PET Bottles