Slides for the presentation hosted by Nils Breitman, Intershop Enterprise Architect, during the inPulse summit 2018, and discussing the changes to the way Intershop thinks about its technical architecture, and the ones introduced in the new Commerce Suite version 7.10

1. © Intershop Communications
Nils Breitmann | Enterprise Architect
Architecture Product Landscape
Intershop | inpulse · BERLIN · September 20th, 2018

2. CONNECT GROW TECHNOLOGYEMPOWER

3. CONNECT GROW TECHNOLOGYEMPOWER

4. SMART WATCH
CAR COMMERCE
MIXED REALITY
Microsoft
Hololens
IoT
Smart Shelf
WEB
Product details
Ordering
Extend contract
Community
Education
Solutions
MOBILE
Order history / status
Inventory
Transmission of
biometry data
Patricia Miller
(Customer)
Cortana
Alexa
VOICE / CHAT
Smart Drill
SMART DEVICE
We empower customer centric B2X business with a frictionless and personalized digital purchasing and
services experience, wherever and whenever it is requested or initiated by a customer or device.
4

5. SMART WATCH
CAR COMMERCE
MIXED REALITY
Microsoft
Hololens
IoT
Smart Shelf
WEB
Product details
Ordering
Extend contract
Community
Education
Solutions
MOBILE
Order history / status
Inventory
Transmission of
biometry data
Patricia Miller
(Customer)
Cortana
Alexa
VOICE / CHAT
Smart Drill
SMART DEVICE
We empower customer centric B2X business with a frictionless and personalized digital purchasing and
services experience, wherever and whenever it is requested or initiated by a customer or device.
5

6. 6

7. SMART WATCH
CAR COMMERCE
MIXED REALITY
Microsoft
Hololens
IoT
Smart Shelf
WEB
Product details
Ordering
Extend contract
Community
Education
Solutions
MOBILE
Order history / status
Inventory
Transmission of
biometry data
Patricia Miller
(Customer)
Cortana
Alexa
VOICE / CHAT
Smart Drill
SMART DEVICE
We empower customer centric B2X business with a frictionless and personalized digital purchasing and
services experience, wherever and whenever it is requested or initiated by a customer or device.
7

8. Photo-based Spare Part Search and Buy
Cognitive Services Object Digitalization & AI-based Image Recognition
COMMERCE MANAGEMENT
8

9. SMART WATCH
CAR COMMERCE
MIXED REALITY
Microsoft
Hololens
IoT
Smart Shelf
WEB
Product details
Ordering
Extend contract
Community
Education
Solutions
MOBILE
Order history / status
Inventory
Transmission of
biometry data
Patricia Miller
(Customer)
Cortana
Alexa
VOICE / CHAT
Smart Drill
SMART DEVICE
We empower customer centric B2X business with a frictionless and personalized digital purchasing and
services experience, wherever and whenever it is requested or initiated by a customer or device.
9

10. 10

11. SMART WATCH
CAR COMMERCE
MIXED REALITY
Microsoft
Hololens
IoT
Smart Shelf
WEB
Product details
Ordering
Extend contract
Community
Education
Solutions
MOBILE
Order history / status
Inventory
Transmission of
biometry data
Patricia Miller
(Customer)
Cortana
Alexa
VOICE / CHAT
Smart Drill
SMART DEVICE
We empower customer centric B2X business with a frictionless and personalized digital purchasing and
services experience, wherever and whenever it is requested or initiated by a customer or device.
11

12. Smart Watch
12

13. SMART WATCH
CAR COMMERCE
MIXED REALITY
Microsoft
Hololens
IoT
Smart Shelf
WEB
Product details
Ordering
Extend contract
Community
Education
Solutions
MOBILE
Order history / status
Inventory
Transmission of
biometry data
Patricia Miller
(Customer)
Cortana
Alexa
VOICE / CHAT
Smart Drill
SMART DEVICE
We empower customer centric B2X business with a frictionless and personalized digital purchasing and
services experience, wherever and whenever it is requested or initiated by a customer or device.
13

14. 14

15. CONNECT GROW TECHNOLOGYEMPOWER

16. Product Information
Management
Content -/ Experience
Management
Commerce
Management
Order Management
TOUCHPOINT MANAGEMENT
MICROSERVICE MANAGEMENT
CRM WAREHOUSE /
SUPPLIER
ERP
COMMERCEAPI
FEEDS/OCI/EDI
MARKET PLACES
PRICE COMPARISON
E-PROCUREMENT
INTERSHOP | Synaptic Commerce® Architecture
COMMERCE API
COMMERCE API
ANDROID APP ANGULAR SMART WATCHSMART SHELF SMART DRILL HOLOLENSSKYPE BOTALEXA
AZURE IOT HUB CRYPTO
CURRENCY
MICRO
SERVICE
MICROSOFT AI MARKETING
AUTOMATION
16

17. OpenAPI Specification with Swagger Tooling
17

18. Product Information
Management
Content -/ Experience
Management
Commerce
Management
Order Management
TOUCHPOINT MANAGEMENT
MICROSERVICE MANAGEMENT
CRM WAREHOUSE /
SUPPLIER
ERP
COMMERCEAPI
FEEDS/OCI/EDI
MARKET PLACES
PRICE COMPARISON
E-PROCUREMENT
Alexa / Cortana
COMMERCE API
COMMERCE API
ANDROID APP ANGULAR SMART WATCHSMART SHELF SMART DRILL HOLOLENSSKYPE BOTALEXA
AZURE IOT HUB CRYPTO
CURRENCY
MICRO
SERVICE
MICROSOFT AI MARKETING
AUTOMATION
18

19. 19

20. Product Information
Management
Content -/ Experience
Management
Commerce
Management
Order Management
TOUCHPOINT MANAGEMENT
MICROSERVICE MANAGEMENT
CRM WAREHOUSE /
SUPPLIER
ERP
COMMERCEAPI
FEEDS/OCI/EDI
MARKET PLACES
PRICE COMPARISON
E-PROCUREMENT
Chat Bot
COMMERCE API
COMMERCE API
ANDROID APP ANGULAR SMART WATCHSMART SHELF SMART DRILL HOLOLENSSKYPE BOTALEXA
AZURE IOT HUB CRYPTO
CURRENCY
MICRO
SERVICE
MICROSOFT AI MARKETING
AUTOMATION
20

21. 21

22. Product Information
Management
Content -/ Experience
Management
Commerce
Management
Order Management
TOUCHPOINT MANAGEMENT
MICROSERVICE MANAGEMENT
CRM WAREHOUSE /
SUPPLIER
ERP
COMMERCEAPI
FEEDS/OCI/EDI
MARKET PLACES
PRICE COMPARISON
E-PROCUREMENT
Angular Progressive Web App
COMMERCE API
COMMERCE API
ANDROID APP ANGULAR SMART WATCHSMART SHELF SMART DRILL HOLOLENSSKYPE BOTALEXA
AZURE IOT HUB CRYPTO
CURRENCY
MICRO
SERVICE
MICROSOFT AI MARKETING
AUTOMATION
22

23. 23

24. Developer Marketer /
Content Editor
Developers design their front-end apps
with the modern component-based PWA
frontend architecture.
Marketers use the page editor to manage
the content, configure, and assemble the
front-end.
Decoupled CMS
24

25. TOUCHPOINT MANAGEMENT
MICROSERVICE MANAGEMENT
CRM WAREHOUSE /
SUPPLIER
ERP
COMMERCEAPI
FEEDS/OCI/EDI
MARKET PLACES
PRICE COMPARISON
E-PROCUREMENT
INTERSHOP | Synaptic Commerce® Architecture
COMMERCE API
COMMERCE API
ANDROID APP ANGULAR SMART WATCHSMART SHELF SMART DRILL HOLOLENSSKYPE BOTALEXA
AZURE IOT HUB CRYPTO
CURRENCY
MICRO
SERVICE
MICROSOFT AI MARKETING
AUTOMATION
Product Information
Management
Content -/ Experience
Management
Commerce
Management
Order Management
25

26. Order Connector for Microsoft Dynamics 365
Microservice
Dynamics 365
Order Connector
RESTAPI
OData
Service
REST POST request
to submit an order
(JSon format)
REST GET request for
order list and for order
details (JSon format)
Create orders
Get order
history data
26

27. 27

28. CONNECT GROW TECHNOLOGYEMPOWER

29. Countries /
Regions
Brands Channels
Customer
Segments
Business
Models
Elastic
Scale
Products
Touch-
points
Trans-
actions
3rd Party
INTERSHOP |
Grow the business in
all dimensions
29

30. WEB SERVICESTORES
CRM ADDRESS
VALIDATION
PAYMENT WAREHOUSE /
SUPPLIER
MARKETING
AUTOMATION
ERP
VOICE / CHAT
COMMERCEAPI
FEEDS/OCI/EDI
MARKET PLACES
PRICE COMPARISON
E-PROCUREMENT
INTERSHOP | Synaptic Commerce® Architecture
REST API
REST API / EVENTS
CUSTOM
MICROSERVICE
CUSTOM
MICROSERVICE
IoT CAR DEVICES
INTERSHOP COMMERCE
MANAGEMENT
INTERSHOP ORDER
MANAGEMNT
SOLR MICROSERVICES
STANDARD
CUSTOM
MOBILE
CUSTOM CARTRIDGES CUSTOM CODE
30

31. 31

32. Example: New Feature as Separate Microservice
INTERSHOP COMMERCE
MANAGEMENT
RESTAPI
INTERSHOP PWA
32

33. Example: New Feature as Separate Microservice
INTERSHOP COMMERCE
MANAGEMENT
RESTAPI
INTERSHOP PWA
33

34. Example: New Feature as Separate Microservice
INTERSHOP COMMERCE
MANAGEMENT
RESTAPI
AZURE FUNCTION MICROSERVICE
„FIND ALTERNATIVE PRODUCTS“
INTERSHOP PWA
34

35. Example: New Feature as Separate Microservice
INTERSHOP COMMERCE
MANAGEMENT
RESTAPI
AZURE FUNCTION MICROSERVICE
„FIND ALTERNATIVE PRODUCTS“
AZURE FUNCTION PROXY AS
API GATEWAY
INTERSHOP PWA
35

36. CONNECT GROW TECHNOLOGYEMPOWER

37. INTERSHOP |
Cloud-first,
but not Cloud-only
Leverage Azure Cloud
technology for productivity and
flexibility, but still support other
Cloud and on-premises
deployment scenarios.
WEB SERVERS
MICROSERVICES
APP SERVERS
AZURE SQL
DATABASE
LOAD BALANCER SHARED FILE
SYSTEM
NETWORK SERVICE DISCOVERYSOLR SEARCH
AZURE ACTIVE
DIRECTORY
AZURE API
MANAGEMENT
AZURE APP SERVICES
(ANGULAR UNIVERSAL)
AZURE
FUNCTIONS
AZURE CONTAINER
SERVICE
AZURE CDN
PLANNED
ALREADY USED
NEW WITH 7.10
37

38. 38
INTERSHOP |
Build, Ship and Run Containers

39. 39

40. 40
PWA

41. 41

42. INTERSHOP |
All for next generation digital commerce
Cloud-first technology
stack for agility and
efficiency.
Complete best-practice
functionalities including
Intershop’s Progressive Web
App.
API Commerce for
innovative touchpoints
and a connected digital
ecosystem.
42

43. The world of commerce is changing.
Unlock your potential with the exciting possibilities
of Intershop omni-channel commerce.
Jena, Germany
Hong Kong, China
Melbourne, Australia
San Francisco, USA
Amsterdam, Netherlands
Berlin, Germany
Frankfurt, Germany
Hamburg, Germany
London, UK
Nuremberg, Germany
Paris, France
Rio de Janeiro, Brazil
Sofia, Bulgaria
Stuttgart, Germany
intershop.com
info@intershop.com
Furthermore Intershop is represented in Austria, Belgium,
China, Denmark, Finland, India, Italy, Norway, Russian
Federation, Spain, Sweden, Switzerland, and Turkey.
For a full overview, as well as for contact details please consult
our website: www.intershop.com/offices-and-subsidiaries
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