eCommerceCamp Jena 2018 - Intershop

1. © Intershop Communications
Dr. Arndt Döhler – Director Research
Nils Breitmann – Enterprise Architect
What’s beyond traditional e-commerce?

2. Forrester Cycle for e-Commerce
2Source: TechRadar™: Digital Experience Platform Technologies, Q3 2016

3. Wide adoption of technology trends is reached by …
2022 2027 2034 2040 and beyond
x Serverless PaaS
x Virtual reality
x SW defined security
x IoT Platform
x Commercial drones
x Machine Learning
x Deep Learning
x Enterprise Taxonomy
and Ontology
Management
x Cognitive expert
advisors
x Conversational user
interfaces
x Blockchain based
Applications
x Platform strategy
3
x Augmented reality
x Mixed reality
x Edge computing
x Digital twins
x Connected home
x Deep reinforcement
learning
x Nanotube electronics
x 5G cellular networks
x Smart robots
x Virtual assistants
x Smart workspace
x Augmented data
discovery
x Cognitive computing
x Smart dust
x 4D printing
x Neuromorphic
hardware
x Human augmentation
x Autonomous vehicles
x Volumetric displays
x Brain-computer
interface
x Quantum computing
Inspired by: Hype Cycle for Emerging Technologies, 2017

4. Wide adoption of technology trends is reached by …
2022 2027 2034 2040 and beyond
x Serverless PaaS
x Virtual reality
x SW defined security
x IoT Platform
x Commercial drones
x Machine Learning
x Deep Learning
x Enterprise Taxonomy
and Ontology
Management
x Cognitive expert
advisors
x Conversational user
interfaces
x Blockchain based
Applications
x Platform strategy
4
x Augmented reality
x Mixed reality
x Edge computing
x Digital twins
x Connected home
x Deep reinforcement
learning
x Nanotube electronics
x 5G cellular networks
x Smart robots
x Virtual assistants
x Smart workspace
x Augmented data
discovery
x Cognitive computing
x Smart dust
x 4D printing
x Neuromorphic
hardware
x Human augmentation
x Autonomous vehicles
x Volumetric displays
x Brain-computer
interface
x Quantum computing
Inspired by: Hype Cycle for Emerging Technologies, 2017

5. Start from the Customer Perspective
5
Replace inside-out with
outside-in thinking
Technology
Personas
Journeys
Touchpoints
Systems
Processes
Inside-out
Outside-in

6. Start from the Customer Perspective
STORES
CAR COMMERCE
KIOSK
Mixed Reality
IoT
Smart Shelf
WEB
Product details
Ordering
Extend contract
Community
Education
Solutions
MOBILE
Order history / status
Inventory
Transmission of
biometry data
Patricia Miller
(Customer)
Cortana
Alexa
Google Home
VOICE / CHAT
Change order
Customer assistance
CUSTOMER
SERVICE
Kiosk
Ship from Store
In-Store Pickup

7. Digital Experience Platform
7
Product Information
Management
Content -/ Experience
Management
Commerce
Management
Order Management
CRM MICROSERVICES TAXATION ADDRESS
VALIDATION
PAYMENT WAREHOUSE /
SUPPLIER
MARKETING
AUTOMATION
ERP
COMMERCE APICOMMERCE API
COMMERCE APICOMMERCE API
MOBILE WEB CUSTOMER SERVICEIoT SMART DEVICE MIXED REALITYCAR COMMERCEVOICE / CHAT

8. Voice Control
8
Product Information
Management
Content -/ Experience
Management
Commerce
Management
Order Management
TOUCHPOINT MANAGEMENT
MICROSERVICE MANAGEMENT
CRM MICROSERVICES TAXATION ADDRESS
VALIDATION
PAYMENT WAREHOUSE /
SUPPLIER
MARKETING
AUTOMATION
ERP
COMMERCE APICOMMERCE API
COMMERCE APICOMMERCE API
MOBILE WEB CUSTOMER SERVICEIoT CAR COMMERCEVOICE / CHAT MIXED REALITYSMART DEVICE

9. Speech Recognition with Bing Speech API and Semantic Search
with Semknox
INTERSHOP REST API
REST API / WEB HOOKS / EVENTS
RESTAPI/WEBHOOKS
Product Information
Management
Content Management
Commerce
Management
Order Management
MOBILE
Standard AdapterStandard Adapter
SEMKNOX REST APIBING SPEECH API
1
2
3 4
6
5
Black smart phones
with big display …
We found 7 smart
phones for you …

10. Voice controlled
Semantic Search
Demo
10

12. IoT Smart Shelf
12
Product Information
Management
Content -/ Experience
Management
Commerce
Management
Order Management
TOUCHPOINT MANAGEMENT
MICROSERVICE MANAGEMENT
CRM MICROSERVICES TAXATION ADDRESS
VALIDATION
PAYMENT WAREHOUSE /
SUPPLIER
MARKETING
AUTOMATION
ERP
COMMERCE APICOMMERCE API
COMMERCE APICOMMERCE API
MOBILE WEB CUSTOMER SERVICEIoT CAR COMMERCEVOICE / CHAT MIXED REALITYSMART DEVICE

13. 13
Situation at wholesale customers –
Typical workshop racks

14. SME industry customer’s business is characterized by …
x Out-of-stock situations
x Unforeseeable demand
x No dedicated stock management staff
x Ad-hoc procurement
14

15. 15
Current costs
Process costs
x Identifying stock gap
x Supplier selection
x Request / Quote
x Ordering
x Check delivery slip
x Invoice processing
Purchase Value
C-Parts Procurement Costs of a SME Customer today

16. 16
Intershop
Commerce Management
Replenishment
Intershop
Order Management
Order Routing
IoT Hub Live Inventory
Logic
Order
Placement
-enabled Smart Shelf
Live sensor data
On demand
replenishment
Supplier/Logistics
On demand delivery dataGoods
IOT
Live
inventory data

17. Process costs
x Check delivery slip
x Invoice processing
17
Current costs Costs with Intershop Smart Shelf
Process costs
x Identifying stock gap
x Supplier selection
x Request / Quote
x Ordering
x Check delivery slip
x Invoice processing
Purchase Value
C-Parts Procurement Costs of a SME with Intershop Smart Shelf
Purchase Value
Smart Shelf service fee

18. 18
Intershop
Commerce Management
Replenishment
Intershop
Order Management
Order Routing
IoT Hub Live Inventory
Logic
Order
Placement
-enabled Smart Shelf
Live sensor data
On demand
replenishment
Supplier/Logistics
On demand delivery dataGoods
IOT
Live
inventory data

19. Smart Shelf Demo
19

20. Smart Drill
20
Product Information
Management
Content -/ Experience
Management
Commerce
Management
Order Management
TOUCHPOINT MANAGEMENT
MICROSERVICE MANAGEMENT
CRM MICROSERVICES TAXATION ADDRESS
VALIDATION
PAYMENT WAREHOUSE /
SUPPLIER
MARKETING
AUTOMATION
ERP
COMMERCE APICOMMERCE API
COMMERCE APICOMMERCE API
MOBILE WEB CUSTOMER SERVICEIoT CAR COMMERCEVOICE / CHAT MIXED REALITYSMART DEVICE

21. Product as a Service with Intershop Digital Customer Portal
BATTERY-
POWERED
HAMMER DRILL
IOT HUB
MICROSOFT AZURE
COMMERCE MANAGEMENT
BEN BOYLE
(B2B CUSTOMER)
SMART DEVICE
(SIMULATED BY
BANANA PI)
API APPDEVICE MANAGEMENT
SEND SENSOR DATA
RECEIVE CONTROL DATA
ETHEREUM BLOCKCHAIN
SEND USAGE DATA
RECEIVE STATE DATA

22. Product as a Service with Intershop Digital Customer Portal

23. Smart Device Demo
24

24. Smart Drill
25
Product Information
Management
Content -/ Experience
Management
Commerce
Management
Order Management
TOUCHPOINT MANAGEMENT
MICROSERVICE MANAGEMENT
CRM MICROSERVICES TAXATION ADDRESS
VALIDATION
PAYMENT WAREHOUSE /
SUPPLIER
MARKETING
AUTOMATION
ERP
COMMERCE APICOMMERCE API
COMMERCE APICOMMERCE API
MOBILE WEB CUSTOMER SERVICEIoT CAR COMMERCEVOICE / CHAT MIXED REALITYSMART DEVICE

25. From Virtual Reality to Augmented Reality
to Mixed Reality
26

26. 27
Explore your products
in their real environment

27. 28
In ICM integrated 3D Configurator

28. Interaction of Virtual and Real Objects with MS Hololens
29

29. 30

30. The world of commerce is changing.
Unlock your potential with the exciting possibilities
of Intershop omni-channel commerce.
Jena, Germany
Hong Kong, China
Melbourne, Australia
San Francisco, USA
Amsterdam, Netherlands
Berlin, Germany
Frankfurt, Germany
Hamburg, Germany
London, UK
Nuremberg, Germany
Paris, France
Rio de Janeiro, Brazil
Sofia, Bulgaria
Stuttgart, Germany
intershop.com
info@intershop.com
Furthermore Intershop is represented in Austria, Belgium,
China, Denmark, Finland, India, Italy, Norway, Russian
Federation, Spain, Sweden, Switzerland, and Turkey.
For a full overview, as well as for contact details please consult
our website: www.intershop.com/offices-and-subsidiaries
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