The document describes an Internet of Things (IoT) enabled customer intelligence service for showrooms. The service uses beacon stickers and sensors to track customer movement and model interactions. This data is sent to an IoT cloud which analyzes customer statistics like visit duration and most viewed models. Salespeople can then access this information through a dashboard to follow up with customers about their favorite models and close sales. The IoT cloud also integrates with backend CRM and ERP systems to establish customer profiles for future transactions. The goal of the service is to discover customer intent, identify repeat customers, and help dealers recommend favorite models to raise sales and improve the customer experience.

1. SHOWROOM CUSTOMER
INTELLIGENCE – IOT
ENABLEMENT
Stephen Sum
nsum98@yahoo.com

2. SERVICE DESCRIPTION
Service to Customer:
Customer receive beacon sticker at reception checkin with NRIC, Driver license.
Display stand detects beacon and gives personal greetings
Display stand dispatch Beacon ID, Customer ID to Internet Of Things (IOT) cloud.
IOT Cloud computes duration of visit, model visited, most viewed model and stores
per customer across multiple showroom..
IOT Dashboard reveal customer statistics to showroom sales person.
Salesperson contact customer to followup on FAVOURITE MODEL
Service to Corporate:
IOT Cloud integrates with ERP CRM backoffice.
Establish End User Role in CRM for future transactions.

3. Provide information to
Customer on model
Two faces of Beacons:
To track walk of Customer in
showroom

4. Mobile
Apps
IoT Cloud
Analyse
Sensor
Data
Dashboard
Wireless network
Send Beacon ID,
Model ID
Aggregated
data
Dashboard
display
Walk-Of-Customer
Service Diagram

5. CRM Contact Center
IOT Cloud
(e.g. Amazon Web Services, HanaCloud)
Beacon Sensors
And Controller (Raspberry Pi, Arduino, etc)
Architecture
CUSTOMER
IOT Cloud Analytics
Information to dealer
Mobile dashboard

6. SERVICE BENEFITS
What we want to achieve
Customer discovery
- Discover intent of customer
-Which model customer stays the longest
-Which models is customer comparing
-How many visits he made
-Identifying repeat sale
Business benefit to dealer
Able to recommend customer his favourite model, aim to close deal on the spot
by tapping Cloud dashboard
-Raise probability of closing sales
-Faster sales cycle with lesser sales workforce
-Retain customer experience in peak times
-Cost saving