3. DESIGN THINKING ACTION LAB .:. MAURICIO BUENO
SAY THINK
DO FEEL
IN UNIVERSITY I
LEARN SOME
THINGS THAT I
WILL NEVER
USE
UNIVERSITIES ARE
STILL USING AN OLD
WAY FOR TEACHING
AND EVALUATE
SOMETIMES
UNIVERSITY IS
FAR FROM THE
MARKET
I DON’T WANT TO
WORK FOR A
UNFLEXIBLE COMPANY
I WANT TO
STUDY AND
WORK WITH
PLEASURE
I WANT TO WORK
WHERE I MAKE THE
DIFFERENCE
I CAN TEACH
SOMETHING TOO
I DON’’T NEED
TO COLLECT
DEGREES
I WANT TO
LEARN AND
COLLECT
KNOWLEDGE
I ENJOY LITTLE
COURSES
DO MANY THINGS
AT THE SAME
TIME
ENGAGED WITH
A LOT OF
PROJECTS
SMARTPHONE
CAN USUALLY
CAPT HIS
ATTENTION
PLAY
VIDEOGAMES
SPEND A LOT
OF TIME ON
INTERNET
DOES SOCIAL
WORKS
LIVE WITH
PARENTS
WATCH ONLINE
COURSES AND
VIDEOS
INTERESTED
ABOUT MANY
THINGS
DO HOMEWORKS
AS FAST AS
POSSIBLE
AT WORK OR
UNIVERSITY FUN
IS IMPORTANT
WANT TO RAISE
FAST
IT IS POSSIBLE
TO BE HAPPY
AND MAKE SOME
MONEY
THE BEST
THING IS LIVING
THE MOMENT
IN CAREER
PERSONAL
IDENTIFICATION
IS VITAL.
PERSONAL
SUCCESS
DEPENDS ON
SOCIAL GLOBAL
SUCCESS
PEOPLE SHOULD
BE FREE TO
MAKE THEIR
CHOICES
IT’S POSSIBLE
TO WORK IN A
COMPANY AND
ENDEAVOR AT
THE SAME TIME.
COMPANIES AND
UNIVERSITIES
ARE VERY SLOW.
THE MORE
PEOPLE KNOW
THE BEETER
THEY ARE
CURIOUS
HAPPY IN HIS
JOB
NOT AFRAID
ABOUT
CHANGING
FREE IN HIS JOB
EXCITED ABOUT
CHALLENGES
BORED
SOMETIMES AT
UNIVERSITY
BORED WITH
BUROCRACY
PRESSED
NOT EXCITED
ABOUT OLD
MODELS IN
LEARNING
SAFE IN HIS
FAMILY
I AM LEARNIG A LOT AT
WORK
TEACHING AND SUPERVISING ARE ABOUT
ENCOURAGING AND STIMULATING
A MENTOR IS BETTER THAN
A BOSS
5. DESIGN THINKING ACTION LAB .:. MAURICIO BUENO
STAKEHOLDER
A YOUNG AND CREATIVE STUDENT WHO
IS THE MIDDLE OF THE ADVERTISING
UNIVERSITY COURSE AND IS IN HIS FIRST
YEAR IN AN INTERNSHIP IN AN BRANDING
AND ADVERTISING AGENCY.
NEED INSIGHTS
NEEDS A
WAY TO
BECAUSEBRUNO NEEDS A WAY TO EXPAND AND
SHARE HIS KNOWLEDGE HAVING FUN.
HE IS LEARNING A LOT DURING WORK AND HE
BELIEVES THAT KNOWLEDGE IS MORE
IMPORTANT THAN DEGREES. AND FURTHER HE
THINKS DEGREE IS NOT ALL, AND HE IS WILLING
TO TEACH AND HAVING FUN INSPIRING AND BEING
INSPIRED.