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Philosophy 101 Name:
Fall 2017
Midterm #2
Due in class: December 6 th 9:00 AM
No late papers accepted. No online submissions.
Answer each of the following questions to the best of your
abilities. Be sure to answer completely and write your answers
in complete sentences. Type and double space your answers.
1. What is the difference between rationalism and empiricism?
2. What was Descartes’ method? How did it work?
3. What was Hume’s theory of causation?
4. What was the implication of Hume’s theory of causation?
5. How did Kant respond to Hume?
6. Explain the way Kant’s response to Hume led to
philosophers to begin focusing on the human subject in a new
way.
Findings
Survey Results
The results of the Breeze Way Café surveys will provide a
helpful data and information pertaining to the following
subjects:
· Age. The average customer age
· Visits. We asked the customers how frequent you visit the
Breeze way café.
· Menu. Asking the costumer for their understanding of the
menu, what did they order and if they were pleased with the
product(s) they ordered.
· Waiting Time. Survey participants were asked “How long did
you wait for your food?” and were they happy with they waiting
time.
· Amount of Money Spent.
· Café Criteria. Asking the customers to rate Breeze Way Café
in seven different categories: (1) Quality of the products served,
(2) taste, (3) atmosphere, (4) price of menu items, (5)
cleanliness, (6) variety of options offered, (7) Customer service.
These categories will give Breeze Way Café helpful feedback
on which categories need to improvement.
Survey Results Analysis
We have collected 47 completed surveys and complied the
results into graphs.
Age
We asked the customers on the surveys their age. The age range
options were, age 18-24, 25-34, 35-49, 50-60, and 61 and over.
The two highest percentages of the Breeze Way Café customer
are 32% were aged 35-49 and 26% aged 25-34. The middle 19%
aged 50-60. The lowest are 11% aged 61 and over and 13% 18-
24 aged. The results on age will be in figure 1.
Figure 1:
Visits
We asked the customers on the survey on how often they
frequent visit Breeze Way Café. The options on the survey
were, one or more times a week, a few times a month, a few
times a year, and this is my first visit.
The results of the surveys will help Breeze Way Café whether
the café is active or not.
The survey results were 51% visit one or more times a week,
and 19% a few times a month. 17% customers first time
visiting Breeze Way Café, leaving 13% visiting few times a
year. Which means there are a good percentage those customers
are visiting frequently. You can see the chart in figure 2.
Figure2:
Menu
On the survey a question were asked the customers if they
understood the menu easily, and if they were pleased with their
order.
It will help Breeze Way Café with their products that they are
serving the customers, if they like it or not.
The results of the surveys shows 100% customers understood
the menu easily; also all the customers were pleased with their
orders.
Waiting Time
We asked the customers how long they have been waiting; we
asked them with four options. <1 minute, 1-4 minutes, 5-10
minutes, and <11 minutes.
Survey results shown 53% waited 1-4 minutes, and 32% waited
5-10 minutes. Most of the customers don’t wait more than 11
minutes. Figure 3.
Figure 3:
Amount of Money Spent.
One of the questions on the survey we asked, “ How much did
you spend today?”
53% answered on the survey that they spend more than $10, and
32% less than $5, finally 15% answered that they spend less
than $5. Figure4.
Figure 4:
Café Criteria
We asked the customers seven of the Breeze Way Café customer
satisfaction on a scale of one to five, five being Excellent and
one being Very Poor. The customer satisfactions are, (1)
Quality of the products served, (2) taste, (3) atmosphere, (4)
price of menu items, (5) cleanliness, (6) variety of options
offered, (7) Customer service. The customer café criteria results
are on Figure 5.
The result will help Breeze Way Café to see which categories
need improvement to reach the highest in customer satisfaction.
Most of the survey answered excellent and good.
Figure 5:
Conclusions
After collected all the completed surveys results, our group has
brought some conclusions.
Fifty-five percent of the customer’s visit one or more times a
week, nineteen percent visit few times a month, and seventeen
percent visiting first time. That shows only the same a customer
comes most of the time. For the customers come for the first
time, they came by hospital walk-in or word-of-mouth. But
nobody came hear Breeze Way Café from social Media.
According to statista“2017, 81 percent of U.S. Americans had a
social media profile” Using the social media will provide more
customers in the future.
We asked the customers how much did you spend on the
product(s). 53% answered more$10 and 32% less than $5.
Customers were asked if they understand the menu, all the
customers responded “yes”. Also we asked if they were pleased
with their order, 100% customers were pleased with their
product.
We had part on the survey where we asked 7 categories based
on the customer satisfaction scale of five to one. (1) Quality of
the products served, (2) taste, (3) atmosphere, (4) price of menu
items, (5) cleanliness, (6) variety of options offered, (7)
Customer service. Most of the surveys were excellent or good.
This information shows that Breeze Way Café customers are
satisfied with the café.
Visits
Customers One or more times a weak A few times a
month A few times a year This is my first visit 24.0
9.0 6.0 8.0
Waititng Time
How long did you wait for your food < 1min 1-4mins 5-
10mins < 11mins N/A 0.0 4.0 25.0 15.0 2.0 1.0
Amount of Money Spent During Designated Visit
Less than $5 Between $5.01-$10 More than $10 0.32 0.53
0.15 17 and under 18-24 25-34 35-49 50-60
61 and over Customers 17 and under 18-24
25-34 35-49 50-60 61 and over 6.0 12.0
15.0 9.0 5.0
II: Findings
Survey Results Preview
The results of the Customer Satisfaction Survey will provide
Patrick Mourar, 9Round owner, with helpful data and
information pertaining to the following subjects: Comment by
Fletcher, Taryn: Good!
· Member information. The average customers’ age and gender
can be used to develop a target market.
· Member location. To measure the convenience of the gym’s
location, customers were asked their typical commute time to
9Round.
· Gym Expansion. Asking the members where they would like to
see a new 9Round location be built and the area in which they
live supplies Patrick with potential secondary location
recommendations. Comment by Fletcher, Taryn: Unnecessary
word
· Gym Environment. Survey participants were asked to rate
9Round in seven different categories: cleanliness, music
selection, music volume, hours of operations, friendliness of
staff, quality of workout equipment, and class instruction.
Analyzing these ratings will give Patrick helpful feedback on
which categories need improvement. Comment by Fletcher,
Taryn: Need a number in front of each category Comment by
Fletcher, Taryn: The category Comment by Fletcher, Taryn:
regarding
· Trainers. Members were asked if the 9Round trainers added
value to their workout, and if not, how the trainers could better
support them.
· Member Frequency. Members were asked how frequently they
visit 9Round and at what time of the day.The results will be
used to evaluate the hours of operations and customer retention.
Survey Results Analysis
The 9Round group distributed a QR Code and Survey Monkey
link to 9Round members. The results were reviewed and
analyzed to help improve customer satisfaction. We received 31
completed surveys and compiled the results into the graphs
presented in Section II (findings). Comment by Fletcher,
Taryn: captialize
Gender
When completing the survey, respondents were asked to select
their gender. They could select male, female, and prefer not to
answer. Using gender differences, 9Round will be able to better
understand their current member base and those whom they may
not be reaching through advertisement. The results for this
question can be found in Figure 1. Comment by Fletcher,
Taryn: Principles of Agreement 1-14 Comment by Fletcher,
Taryn: 9Round gender results can be found in Figure 1.
Figure 1: Comment by Fletcher, Taryn: Figures must have
captions—even if it is the same as your graph title.
The respondents who took the survey were 16 percent male and
84 percent female. According to the Census Bureau, Females
make up 51.1 percent of the population in Spokane Valley (U.S.
Census Bureau 2016). 9Round’s target market in Spokane
Valley should be Females. Comment by Fletcher, Taryn:
Five survey respondents, or 16 percent, indicated they were
male. The remaining survey respondents—84 percent—indicated
they were female. Comment by Fletcher, Taryn: Unless you
are quoting, or have more than one citation in a paragraph,
citations belong at the end of the paragraph. Comment by
Fletcher, Taryn: Neither Conclusions nor recommendations
belong in the findings.
Age
The survey asked customers to select their age. The age ranges
they could select were, ages 18-20, 21-29, 30-39, 40-49, 50-59,
and 60 or older. Respondents 17 or younger were asked to stop
and to return the survey; these surveys were not counted.
Comment by Fletcher, Taryn: Surveys do not talk
Comment by Fletcher, Taryn: Why?
The average age group helps 9Round cater its atmosphere, price
range, advertisement, and workouts to its members.
The typical 9Round customer is between the ages of 40 and 49;
however, kickboxing can be suited to all ages. Research shows
individuals age 20 to 64 make up the largest gym-going
demographic (”Industry Performance”), which encompasses all
of our survey respondents. According to the article, “A
Knockout Fitness Routine”, today, boxing programs are
fulfilling the exercise needs of a demographic group that
previously displayed little interest in physical activity or in the
sport. As boxing increases in popularity, 9Round can continue
reaching out to a diverse group of members. Age results can be
found in Figure 2. Comment by Fletcher, Taryn: Your job was
to tabulate all the data, create graphs, write out in written form
what the reader should interpret when looking at the graph, and
then compare the results to relevant industry research using the
7 C's. Comment by Fletcher, Taryn: Citation does not look
correct Comment by Fletcher, Taryn: 2-54
Figure 2:
Customer Location
To assess the convenience of 9Round’s location, respondents
were asked the area in which they live. Their options were,
Downtown Spokane, South Hill, North Spokane, Liberty Lake,
Spokane Valley, and other.
The results will help 9Round determine whether or not their
location is satisfying its customers and can be used for future
decisions such as potential expansion locations.
The survey results conclude that 74 percent of respondents live
in the Spokane Valley area. According to the U.S. Census,
Spokane Valley has a population of 96,340 people (U.S. Census
Bureau 2016). Twenty-three percent of respondents live in
Liberty Lake, which has a population of 9,209 people (U.S.
Census Bureau 2016). Three percent answered other. Given the
heavily populated surrounding cities, 9Round’s location is
beneficial for advertisement and member recruitment. The
results involving customer location can be viewed in Figure 3.
Figure 3:
Expansion
Respondents were asked, if 9Round were to expand, where a
potential secondary location should be built. The members’
options were Downtown Spokane, South Hill, North Spokane,
Liberty Lake, and other. The results are displayed in Figure 4.
The most popular location is Liberty Lake. Ten respondents
chose Liberty Lake, eight respondents chose North Spokane, six
selected Downtown Spokane, five picked other, and two chose
South Hill.
This information is beneficial for 9Round management to plan
for future growth. Research shows that “over the five years to
2022, many baby boomers are expected to sign up for health
club memberships, as they grow more health conscious due to
their age. Consequently, industry revenue is forecast to grow at
an annualized rate of 1.5% to $32.8 billion in the five-year
period (“Industry Performance”).” This potential growth shows
promise for success for a new 9Round gym location.
Comment by Fletcher, Taryn: Used “for” to times.
Figure 4:
Comment by Fletcher, Taryn: Good graph!
Environment
Participants were asked to rate seven of the 9Round daily
operations on a scale of one to five, with five being Excellent
and one being horrible. The daily operation survey choices were
cleanliness, music selection, music volume, hours of operations,
friendliness of staff, quality of workout equipment, and class
instruction. Table 1 displays the results.
The ratings will provide 9Round with feedback to use in
determining which operations need improvement in order to
reach the highest level of customer satisfaction. 9Round
received only eight ratings that were “neutral”, “bad”, or
“horrible”. The remaining 209 ratings for operations were
“excellent” or “good”. Comment by Fletcher, Taryn: 2-54
This table shows that music selection and volume may need to
be adjusted to increase customer satisfaction. Comment by
Fletcher, Taryn: Neither Conclusions nor recommendations
belong in the findings.
Table 1:
Operations
Excellent
Good
Neutral
Bad
Horrible
Cleanliness
27
4
0
0
0
Music Selection
13
13
4
1
0
Music Volume
15
13
2
0
1
Hours of Operation
15
16
0
0
0
Friendliness of Staff
29
2
0
0
0
Quality of Workout Equipment
25
6
0
0
0
Class Instruction
25
6
0
0
0
Trainers
The 9Round trainers are available at all hours of gym operation.
The trainers help 9Round members with instruction, form,
modification, and motivation. It is important to the 9Round
ownership that their trainers are benefitting their members;
therefore, the survey asked members if the trainers add value to
their workouts. The results for this question are in Comment by
Fletcher, Taryn: 1-14
Figure 5.
Out of 31 respondents, 30 said that the 9Round trainers are
adding value to their workout, and one said that the trainers are
not adding value. A good trainer is analytical, friendly,
experienced, creative, and understanding (Schwarzbaum 2010).
Ninety-seven percent of participants agree that 9Round trainers
add value and are beneficial to their workout. Comment by
Fletcher, Taryn: Conclusions do not belong in findings.
Figure 5:
Customer Frequency
The survey asked members how frequent they visit 9Round and
at what time of day. Members were given the options: once a
week, less than weekly, twice a week, more than three times per
week, and three times a week.
The results will give 9Round owner an understanding of how
often their customers are working out at the gym and if the
times available are convenient for their members. The results
are displayed in Figure 6. Comment by Fletcher, Taryn: 1-
14
13 respondents said they visit three times per week, 12 said they
visit more than three times per week, three answered twice a
week, two answered less than weekly, and one person said they
visit once a week. The average number of times a gym
membership owner will attend the gym is twice a week (Statistic
Brain 2016). Comment by Fletcher, Taryn: 4-1 Comment by
Fletcher, Taryn: They did not talk
The average 9Round members are visiting more than twice a
week, so the results prove favorable for 9Round management.
Comment by Fletcher, Taryn: Conclusions do not belong in
findings.
Figure 6:
III: Conclusions and Recommendations
Conclusions
Based on the examination of your customer service survey
results and secondary sources, our group has drawn several
conclusions. Comment by Fletcher, Taryn: Report should be
third person—including the conclusion.
Eighty-three percent of the members surveyed were female,
with an average age between 40 and 49 years old. According to
the Census Bureau, females make up 51.1 percent of the
population in Spokane Valley (U.S. Census Bureau 2016). The
customer service survey results show that, while women are
active 9Round members, the number of male members is low in
relation to the available market. These results reveal a potential
target market for new male customers. Comment by Fletcher,
Taryn: 7 C’s and a run-on sentence
Spokane Valley proved to be the residence of the majority (74
percent) of the 9round survey respondents. The second most
popular location of residency is Liberty Lake, where 23 percent
of the respondents reside. This shows that the current 9Round
location is beneficial for the majority of 9Round’s current
members. The results also show that 9Round expansion would
be most desired and successful in Liberty Lake. This is reflected
in the survey; 10 out of 31 respondents suggested that Liberty
Lake be the potential location for expansion.
Respondents were also asked about the environment and the
trainers at 9Round. The majority, 97 percent, of respondents
answered that, “yes,” the trainers do add value to my workout.”
This shows that 9Round trainers are successful in supporting the
members during their workout.
The members were also asked to rate 9Round operations
including cleanliness, music, hours of operation, friendliness of
staff, quality of workout equipment, and class instruction on a
scale of five to one (excellent to horrible). Of the ratings, 209
out of 217 total ratings were positive. The 209 positive ratings
show that, overall, 9Round members think that the gym’s
operations are “excellent” or “good”. This information shows
that 9Round members are satisfied with the gym’s operations.
Comment by Fletcher, Taryn: 2-54
Thirteen out of thirty-one of the survey respondent’s frequent
9Round three times per week, and twelve out of thirty-one of
the survey respondents return more than three times per week.
In total, 25 out of the 31 responds frequent the gym three or
more times per week. Knowing how frequently 9Round
members tend to visit the gym assists 9Round management in
determining their rate of customer retention. Overall, survey
respondents were highly pleased with the addition of 9Round to
the Spokane Valley and look forward to many more years of
operation. Comment by Fletcher, Taryn: 4-1 Comment by
Fletcher, Taryn: Fact or opinion?
Expansion
South Hill Other Downtown Spokane North Spokane
Liberty Lake 2.0 5.0 6.0 8.0 10.0
Locations
Respondants
Do the trainers add value to your workout?
Yes No 30.0 1.0
How Frequent do you Visit?
Once a week Less than weekly Twice a week More than
Three Times per week Three times per week 1.0 2.0
3.0 12.0 13.0
Frequency
Respondants
Gender
Male Female 5.0 26.0
Male Female 0.161290322580645 0.838709677419355
Age
60 or older 18-20 30-39 21-29 50-59 40-49
0.0 2.0 5.0 6.0 7.0 11.0
Age
Respondants
Customer Location
Downtown Spokane South Hill North Spokane Other
Liberty Lake Spokane Valley 0.0 0.0 0.0 1.0
7.0 23.0
Locations
Respondants

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Philosophy 101NameFall 2017Midterm #2Due in class.docx

  • 1. Philosophy 101 Name: Fall 2017 Midterm #2 Due in class: December 6 th 9:00 AM No late papers accepted. No online submissions. Answer each of the following questions to the best of your abilities. Be sure to answer completely and write your answers in complete sentences. Type and double space your answers. 1. What is the difference between rationalism and empiricism? 2. What was Descartes’ method? How did it work? 3. What was Hume’s theory of causation?
  • 2. 4. What was the implication of Hume’s theory of causation? 5. How did Kant respond to Hume? 6. Explain the way Kant’s response to Hume led to philosophers to begin focusing on the human subject in a new way. Findings
  • 3. Survey Results The results of the Breeze Way Café surveys will provide a helpful data and information pertaining to the following subjects: · Age. The average customer age · Visits. We asked the customers how frequent you visit the Breeze way café. · Menu. Asking the costumer for their understanding of the menu, what did they order and if they were pleased with the product(s) they ordered. · Waiting Time. Survey participants were asked “How long did you wait for your food?” and were they happy with they waiting time. · Amount of Money Spent. · Café Criteria. Asking the customers to rate Breeze Way Café in seven different categories: (1) Quality of the products served, (2) taste, (3) atmosphere, (4) price of menu items, (5) cleanliness, (6) variety of options offered, (7) Customer service. These categories will give Breeze Way Café helpful feedback on which categories need to improvement. Survey Results Analysis We have collected 47 completed surveys and complied the results into graphs. Age
  • 4. We asked the customers on the surveys their age. The age range options were, age 18-24, 25-34, 35-49, 50-60, and 61 and over. The two highest percentages of the Breeze Way Café customer are 32% were aged 35-49 and 26% aged 25-34. The middle 19% aged 50-60. The lowest are 11% aged 61 and over and 13% 18- 24 aged. The results on age will be in figure 1. Figure 1: Visits We asked the customers on the survey on how often they frequent visit Breeze Way Café. The options on the survey were, one or more times a week, a few times a month, a few times a year, and this is my first visit. The results of the surveys will help Breeze Way Café whether the café is active or not. The survey results were 51% visit one or more times a week, and 19% a few times a month. 17% customers first time visiting Breeze Way Café, leaving 13% visiting few times a year. Which means there are a good percentage those customers are visiting frequently. You can see the chart in figure 2. Figure2:
  • 5. Menu On the survey a question were asked the customers if they understood the menu easily, and if they were pleased with their order. It will help Breeze Way Café with their products that they are serving the customers, if they like it or not. The results of the surveys shows 100% customers understood the menu easily; also all the customers were pleased with their orders. Waiting Time We asked the customers how long they have been waiting; we asked them with four options. <1 minute, 1-4 minutes, 5-10 minutes, and <11 minutes. Survey results shown 53% waited 1-4 minutes, and 32% waited 5-10 minutes. Most of the customers don’t wait more than 11 minutes. Figure 3. Figure 3: Amount of Money Spent. One of the questions on the survey we asked, “ How much did you spend today?” 53% answered on the survey that they spend more than $10, and 32% less than $5, finally 15% answered that they spend less than $5. Figure4.
  • 6. Figure 4: Café Criteria We asked the customers seven of the Breeze Way Café customer satisfaction on a scale of one to five, five being Excellent and one being Very Poor. The customer satisfactions are, (1) Quality of the products served, (2) taste, (3) atmosphere, (4) price of menu items, (5) cleanliness, (6) variety of options offered, (7) Customer service. The customer café criteria results are on Figure 5. The result will help Breeze Way Café to see which categories need improvement to reach the highest in customer satisfaction. Most of the survey answered excellent and good. Figure 5: Conclusions After collected all the completed surveys results, our group has brought some conclusions. Fifty-five percent of the customer’s visit one or more times a week, nineteen percent visit few times a month, and seventeen
  • 7. percent visiting first time. That shows only the same a customer comes most of the time. For the customers come for the first time, they came by hospital walk-in or word-of-mouth. But nobody came hear Breeze Way Café from social Media. According to statista“2017, 81 percent of U.S. Americans had a social media profile” Using the social media will provide more customers in the future. We asked the customers how much did you spend on the product(s). 53% answered more$10 and 32% less than $5. Customers were asked if they understand the menu, all the customers responded “yes”. Also we asked if they were pleased with their order, 100% customers were pleased with their product. We had part on the survey where we asked 7 categories based on the customer satisfaction scale of five to one. (1) Quality of the products served, (2) taste, (3) atmosphere, (4) price of menu items, (5) cleanliness, (6) variety of options offered, (7) Customer service. Most of the surveys were excellent or good. This information shows that Breeze Way Café customers are satisfied with the café. Visits Customers One or more times a weak A few times a month A few times a year This is my first visit 24.0 9.0 6.0 8.0 Waititng Time How long did you wait for your food < 1min 1-4mins 5- 10mins < 11mins N/A 0.0 4.0 25.0 15.0 2.0 1.0 Amount of Money Spent During Designated Visit
  • 8. Less than $5 Between $5.01-$10 More than $10 0.32 0.53 0.15 17 and under 18-24 25-34 35-49 50-60 61 and over Customers 17 and under 18-24 25-34 35-49 50-60 61 and over 6.0 12.0 15.0 9.0 5.0 II: Findings Survey Results Preview The results of the Customer Satisfaction Survey will provide Patrick Mourar, 9Round owner, with helpful data and information pertaining to the following subjects: Comment by Fletcher, Taryn: Good! · Member information. The average customers’ age and gender can be used to develop a target market. · Member location. To measure the convenience of the gym’s location, customers were asked their typical commute time to 9Round. · Gym Expansion. Asking the members where they would like to see a new 9Round location be built and the area in which they live supplies Patrick with potential secondary location recommendations. Comment by Fletcher, Taryn: Unnecessary word · Gym Environment. Survey participants were asked to rate 9Round in seven different categories: cleanliness, music selection, music volume, hours of operations, friendliness of staff, quality of workout equipment, and class instruction. Analyzing these ratings will give Patrick helpful feedback on which categories need improvement. Comment by Fletcher,
  • 9. Taryn: Need a number in front of each category Comment by Fletcher, Taryn: The category Comment by Fletcher, Taryn: regarding · Trainers. Members were asked if the 9Round trainers added value to their workout, and if not, how the trainers could better support them. · Member Frequency. Members were asked how frequently they visit 9Round and at what time of the day.The results will be used to evaluate the hours of operations and customer retention. Survey Results Analysis The 9Round group distributed a QR Code and Survey Monkey link to 9Round members. The results were reviewed and analyzed to help improve customer satisfaction. We received 31 completed surveys and compiled the results into the graphs presented in Section II (findings). Comment by Fletcher, Taryn: captialize Gender When completing the survey, respondents were asked to select their gender. They could select male, female, and prefer not to answer. Using gender differences, 9Round will be able to better understand their current member base and those whom they may not be reaching through advertisement. The results for this
  • 10. question can be found in Figure 1. Comment by Fletcher, Taryn: Principles of Agreement 1-14 Comment by Fletcher, Taryn: 9Round gender results can be found in Figure 1. Figure 1: Comment by Fletcher, Taryn: Figures must have captions—even if it is the same as your graph title. The respondents who took the survey were 16 percent male and 84 percent female. According to the Census Bureau, Females make up 51.1 percent of the population in Spokane Valley (U.S. Census Bureau 2016). 9Round’s target market in Spokane Valley should be Females. Comment by Fletcher, Taryn: Five survey respondents, or 16 percent, indicated they were male. The remaining survey respondents—84 percent—indicated they were female. Comment by Fletcher, Taryn: Unless you are quoting, or have more than one citation in a paragraph, citations belong at the end of the paragraph. Comment by Fletcher, Taryn: Neither Conclusions nor recommendations belong in the findings.
  • 11. Age The survey asked customers to select their age. The age ranges they could select were, ages 18-20, 21-29, 30-39, 40-49, 50-59, and 60 or older. Respondents 17 or younger were asked to stop and to return the survey; these surveys were not counted. Comment by Fletcher, Taryn: Surveys do not talk Comment by Fletcher, Taryn: Why? The average age group helps 9Round cater its atmosphere, price range, advertisement, and workouts to its members. The typical 9Round customer is between the ages of 40 and 49; however, kickboxing can be suited to all ages. Research shows individuals age 20 to 64 make up the largest gym-going demographic (”Industry Performance”), which encompasses all of our survey respondents. According to the article, “A Knockout Fitness Routine”, today, boxing programs are fulfilling the exercise needs of a demographic group that previously displayed little interest in physical activity or in the sport. As boxing increases in popularity, 9Round can continue reaching out to a diverse group of members. Age results can be found in Figure 2. Comment by Fletcher, Taryn: Your job was to tabulate all the data, create graphs, write out in written form what the reader should interpret when looking at the graph, and then compare the results to relevant industry research using the 7 C's. Comment by Fletcher, Taryn: Citation does not look correct Comment by Fletcher, Taryn: 2-54 Figure 2:
  • 12. Customer Location To assess the convenience of 9Round’s location, respondents were asked the area in which they live. Their options were, Downtown Spokane, South Hill, North Spokane, Liberty Lake, Spokane Valley, and other. The results will help 9Round determine whether or not their location is satisfying its customers and can be used for future decisions such as potential expansion locations. The survey results conclude that 74 percent of respondents live in the Spokane Valley area. According to the U.S. Census, Spokane Valley has a population of 96,340 people (U.S. Census Bureau 2016). Twenty-three percent of respondents live in Liberty Lake, which has a population of 9,209 people (U.S. Census Bureau 2016). Three percent answered other. Given the heavily populated surrounding cities, 9Round’s location is beneficial for advertisement and member recruitment. The results involving customer location can be viewed in Figure 3. Figure 3:
  • 13. Expansion Respondents were asked, if 9Round were to expand, where a potential secondary location should be built. The members’ options were Downtown Spokane, South Hill, North Spokane, Liberty Lake, and other. The results are displayed in Figure 4. The most popular location is Liberty Lake. Ten respondents chose Liberty Lake, eight respondents chose North Spokane, six selected Downtown Spokane, five picked other, and two chose South Hill. This information is beneficial for 9Round management to plan for future growth. Research shows that “over the five years to 2022, many baby boomers are expected to sign up for health club memberships, as they grow more health conscious due to their age. Consequently, industry revenue is forecast to grow at an annualized rate of 1.5% to $32.8 billion in the five-year period (“Industry Performance”).” This potential growth shows promise for success for a new 9Round gym location. Comment by Fletcher, Taryn: Used “for” to times. Figure 4: Comment by Fletcher, Taryn: Good graph!
  • 14. Environment Participants were asked to rate seven of the 9Round daily operations on a scale of one to five, with five being Excellent and one being horrible. The daily operation survey choices were cleanliness, music selection, music volume, hours of operations, friendliness of staff, quality of workout equipment, and class instruction. Table 1 displays the results. The ratings will provide 9Round with feedback to use in determining which operations need improvement in order to reach the highest level of customer satisfaction. 9Round received only eight ratings that were “neutral”, “bad”, or “horrible”. The remaining 209 ratings for operations were “excellent” or “good”. Comment by Fletcher, Taryn: 2-54 This table shows that music selection and volume may need to be adjusted to increase customer satisfaction. Comment by Fletcher, Taryn: Neither Conclusions nor recommendations belong in the findings. Table 1: Operations Excellent Good Neutral
  • 15. Bad Horrible Cleanliness 27 4 0 0 0 Music Selection 13 13 4 1 0 Music Volume 15 13 2 0 1 Hours of Operation 15 16 0 0 0 Friendliness of Staff 29 2 0 0 0 Quality of Workout Equipment 25 6 0
  • 16. 0 0 Class Instruction 25 6 0 0 0 Trainers The 9Round trainers are available at all hours of gym operation. The trainers help 9Round members with instruction, form, modification, and motivation. It is important to the 9Round ownership that their trainers are benefitting their members; therefore, the survey asked members if the trainers add value to their workouts. The results for this question are in Comment by Fletcher, Taryn: 1-14 Figure 5.
  • 17. Out of 31 respondents, 30 said that the 9Round trainers are adding value to their workout, and one said that the trainers are not adding value. A good trainer is analytical, friendly, experienced, creative, and understanding (Schwarzbaum 2010). Ninety-seven percent of participants agree that 9Round trainers add value and are beneficial to their workout. Comment by Fletcher, Taryn: Conclusions do not belong in findings. Figure 5: Customer Frequency The survey asked members how frequent they visit 9Round and at what time of day. Members were given the options: once a week, less than weekly, twice a week, more than three times per week, and three times a week. The results will give 9Round owner an understanding of how often their customers are working out at the gym and if the times available are convenient for their members. The results
  • 18. are displayed in Figure 6. Comment by Fletcher, Taryn: 1- 14 13 respondents said they visit three times per week, 12 said they visit more than three times per week, three answered twice a week, two answered less than weekly, and one person said they visit once a week. The average number of times a gym membership owner will attend the gym is twice a week (Statistic Brain 2016). Comment by Fletcher, Taryn: 4-1 Comment by Fletcher, Taryn: They did not talk The average 9Round members are visiting more than twice a week, so the results prove favorable for 9Round management. Comment by Fletcher, Taryn: Conclusions do not belong in findings. Figure 6: III: Conclusions and Recommendations Conclusions Based on the examination of your customer service survey results and secondary sources, our group has drawn several conclusions. Comment by Fletcher, Taryn: Report should be
  • 19. third person—including the conclusion. Eighty-three percent of the members surveyed were female, with an average age between 40 and 49 years old. According to the Census Bureau, females make up 51.1 percent of the population in Spokane Valley (U.S. Census Bureau 2016). The customer service survey results show that, while women are active 9Round members, the number of male members is low in relation to the available market. These results reveal a potential target market for new male customers. Comment by Fletcher, Taryn: 7 C’s and a run-on sentence Spokane Valley proved to be the residence of the majority (74 percent) of the 9round survey respondents. The second most popular location of residency is Liberty Lake, where 23 percent of the respondents reside. This shows that the current 9Round location is beneficial for the majority of 9Round’s current members. The results also show that 9Round expansion would be most desired and successful in Liberty Lake. This is reflected in the survey; 10 out of 31 respondents suggested that Liberty Lake be the potential location for expansion. Respondents were also asked about the environment and the trainers at 9Round. The majority, 97 percent, of respondents answered that, “yes,” the trainers do add value to my workout.” This shows that 9Round trainers are successful in supporting the members during their workout. The members were also asked to rate 9Round operations including cleanliness, music, hours of operation, friendliness of staff, quality of workout equipment, and class instruction on a scale of five to one (excellent to horrible). Of the ratings, 209 out of 217 total ratings were positive. The 209 positive ratings show that, overall, 9Round members think that the gym’s operations are “excellent” or “good”. This information shows that 9Round members are satisfied with the gym’s operations.
  • 20. Comment by Fletcher, Taryn: 2-54 Thirteen out of thirty-one of the survey respondent’s frequent 9Round three times per week, and twelve out of thirty-one of the survey respondents return more than three times per week. In total, 25 out of the 31 responds frequent the gym three or more times per week. Knowing how frequently 9Round members tend to visit the gym assists 9Round management in determining their rate of customer retention. Overall, survey respondents were highly pleased with the addition of 9Round to the Spokane Valley and look forward to many more years of operation. Comment by Fletcher, Taryn: 4-1 Comment by Fletcher, Taryn: Fact or opinion? Expansion South Hill Other Downtown Spokane North Spokane Liberty Lake 2.0 5.0 6.0 8.0 10.0 Locations Respondants Do the trainers add value to your workout? Yes No 30.0 1.0 How Frequent do you Visit? Once a week Less than weekly Twice a week More than Three Times per week Three times per week 1.0 2.0 3.0 12.0 13.0 Frequency Respondants
  • 21. Gender Male Female 5.0 26.0 Male Female 0.161290322580645 0.838709677419355 Age 60 or older 18-20 30-39 21-29 50-59 40-49 0.0 2.0 5.0 6.0 7.0 11.0 Age Respondants Customer Location Downtown Spokane South Hill North Spokane Other Liberty Lake Spokane Valley 0.0 0.0 0.0 1.0 7.0 23.0 Locations Respondants