2. Main Media Sectors
Film
The Film Industry is the
entertainment industries
involved in making and
distributing movies.
Print
Radio
The Radio Industry is the
industries involved in
distributing the latest
information on a variety of
topics e.g. music or news.
Printing is a process for
reproducing text and images,
usually with ink on paper e.g.
magazines or newspapers. It
is often carried out as a largescale industrial process, and is
an essential part of publishing
and transaction printing.
TV
TV is the place where people
get entertained, informed and
educated form their own
homes. The TV industry works
with the help of advertisers.
Without advertisers, we will
not have the TV industry.
Money earned from this
industry comes from
advertising time.
Online
Online advertising, also
know as Internet
advertising, uses the
Internet to deliver
promotional marketing
messages to consumers
e.g. pop up ads or page
ads.
3. Film
The Film Industry is the entertainment industries involved in
making and distributing movies.
The Key Companies In Film
Lionsgate, makers and
distributors of; The Hunger
Games and The Expendables.
Sony, makers and distributors
of; The Karate Kid and The
Divinci Code.
Paramount, makers and distributors
of; The Fighter and True Grit.
20th Century Fox, makers and
producers of; The Internship and
Taken 2.
Disney, makers and distributors
of; WALL-E and Monsters Inc.
Warner Brothers, makers and
producers of; The Dark Knight
and Inception.
4. Key Jobs In The Film Industry
•
Director - The director is the leading creative artist on a movie set. The director works directly with the actors
on their performances and has final creative control on almost every aspect of the film. The director plays a
large role in casting, script revisions, shot composing and even editing. Usually, the director is hired by the
producer of the film. For example Steven Spielberg (who has directed films such as Saving Privet Ryan ect.)
•
Producer - A producer is one of the top positions on a film crew. This is because the producer is responsible
for gathering funds for a movie, hiring the director and keeping track of finances throughout the production
of a film. The producer also helps to hire other key crew positions and often assists in creating a final
distribution plan for the movie. For example Kathleen Kennedy and Gerald R. Molen (producers of Jurassic
Park)
•
Composer – He is the person that writes and produces the music for a film for example John Williams was the
composer of the music in the increasingly popular Star Wars films.
•
Cinematographer HD & Film -The cinematographer or director of photography (D.P.) is in charge of the
overall visual look of the movie as seen through the camera. They assist in choosing film stocks, camera
bodies and which lenses to use. They decide on shot framing and camera movements in conjunction with the
director. They are also in charge of the camera crew, lighting design and collaborating with the gaffer.
•
Sound Mixer – Film - The sound mixer for film is head of the sound department and is responsible for
levelling, monitoring and recording of audio during production. The sound mixer decides which
microphones to use as well as placements of the mics. This person can also mix the various sound tracks and
audio signals in real time. A film sound mixer supervises the boom operator and/or sound utility person.
5. Governing Body of Film
BBFC
BBFC stands for British Board of Film Classification. The British Board of Film
Classification is an independent, non-governmental body which has classified
cinema films since it was set up in 1912 and videos/ DVDs since the Video
Recordings Act was passed in 1984.
In order to protect children from unsuitable and even harmful content in
films and videos, the BBFC examines and age rates films and videos before
they are released. The films for theatrical release are normally classified by at
least two examiners using the published guidelines. Examiners look at issues
such as discrimination, drugs, horror, language, nudity, sex, sexual violence,
theme and violence when making decisions. They also consider context and
the tone and impact of it ( how it makes the audience feel).
6. Type-Public
Traded as- NYSE: LGF
Industry-Motion pictures, television programming, home video, family entertainment, Video on demand,
digital distribution, music, & music publishing
Founded-July 3, 1997 (Vancouver, British Columbia as Lions Gate Films)
Founder(s) Frank Giustra
Headquarters- Santa Monica, California, United States
Area served- North America, United Kingdom, France, Australasia
Key people-Mark Rachesky (Chairman), Jon Feltheimer (CEO), Michael Burns (Vice Chairman)
Revenue- US$2.078 billion (FY 2013)[1]
Operating income- US$273.1 million (FY 2013)[2]
Net income- US$232.1 million (FY 2013)[1]
Total assets- US$2.761 billion (FY 2013)[3]
Total equity- US$53.559 million (FY 2011)[3]
Employees- 636[4]
Divisions- Lionsgate Films, Lionsgate Home Entertainment, Lionsgate Music & Publishing, Lionsgate
Television
Key films:
The Hunger Games (2012), The Expendables (2010), Twilight Saga (2012), Saw (2004), The
Possession(2012)
Awards
They have won 17 academy awards, the have also won 67 academy award nominations.
Target audience
I believe that Lionsgate has a target audience for all age generations because they have created so many
films in each variety of genre which are suitable for all ages including older and younger generations.
They produce films for each genre and have no specific target audience.
7. TV
TV is the place where people get entertained, informed and educated form their own homes.
The TV industry works with the help of advertisers. Without advertisers, we will not have
the TV industry. Money earned from this industry comes from advertising time.
The Key Companies In TV
8. Key Jobs In The TV Industry
The Costume Designer- makes all the clothing and costumes worn by all the Actors on
screen, as well as designing, planning, and organizing the construction of the garments
down to the fabric, colours, and sizes.
Script Supervisors- work as a part of the Camera Department on Television Dramas. They
insure that they make continuous verbal and visual sense.
Camera Operators- support the director of photography and the director, by accurately
carrying out their instructions on shot composition and development. They have overall
decision on where to position the camera, and what lenses and supporting equipment to use.
Art Directors- Work on feature films, commercials and types of television productions. They
facilitate the production designer’s creative vision of all the sets and locations, they are also
responsible for the art department budget and schedule of work.
Lighting Director- Using the script or brief for the production team, the lighting director
designs the specific look required for each shot. They use their advanced technical skills and
with the help of the rest of the lighting department, to set up and operate specialised lights
and accessories. Lighting Directors make extensive preparations before recording days,
including script reading and taking part in discussions about the style required.
9. Governing Body of TV
Ofcom
Ofcom is the communications regulator.
They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the
airwaves over which wireless devices operate.
They make sure that people in the UK get the best from their communications services and are
protected from scams and sharp practices, while ensuring that competition can thrive.
Ofcom operates under the Communications Act 2003. This detailed Act of Parliament spells out
exactly what Ofcom should do – we can do no more or no less than is spelt out in the Act.
The Act says that Ofcom’s general duties should be to further the interests of citizens and of
consumers. Meeting these two duties is at the heart of everything we do.
Accountable to Parliament, we are involved in advising and setting some of the more technical
aspects of regulation, implementing and enforcing the law.
Ofcom is funded by fees from industry for regulating broadcasting and communications
networks, and grant-in-aid from the Government.
10. Launched- August 1, 1981
Owned by- Viacom Media Networks (Viacom)
Picture format- 1080i (HDTV) 480i (SDTV)
Country- United States
Language- English
Headquarters- New York City, New York
Formerly called- MTV: The Music Channel (May 5, 1980)
MTV: Music Television (August 1, 1981–February 8, 2010, August 2011; 1989–present in other countries)
MTV's pre-history began in 1977, when Warner Cable (a division of Warner Communications from
Warner Bros.), and an ancestor of Warner-Amex Satellite Entertainment (WASEC) launched the first twoway interactive cable television system, QUBE, in Columbus, Ohio. The QUBE system offered many
specialized channels. One of these specialized channels was Sight On Sound, a music channel that
featured concert footage and music-oriented television programs; with the interactive QUBE service,
viewers could vote for their favourite songs and artists.
Since they first started they have become a very successful channel and have won many awards:
In 1984, the channel produced its first MTV Video Music Awards show, or VMAs. The first award show,
in 1984, was punctuated by a live performance by Madonna of "Like A Virgin". The statuettes that are
handed out at the Video Music Awards are of the MTV moonman, the channel's original image from its
first broadcast in 1981. Presently, the Video Music Awards are MTV's most watched annual event.
MTV's target audience is the youth aged from 12-24 years. MTV is a cable and satellite television channel
that broadcasts popular music and promotional music videos.
11. Radio
The Radio Industry is the industries involved in distributing the latest
information on a variety of topics e.g. music or news.
Key Companies In Radio
Heart - 1994
Fire Radio- 1999
Capital FM- 1973
BBC- 1927
Magic- 1990
Wave 105 - 1998
12. Key Jobs In The Radio Industry
Radio producers- are responsible for the audio content of broadcasts via radio, the internet
and other mobile platforms. They are involved in the entire process, from generating ideas
to managing the audience response after a programme. Producers manage and work with
broadcasting assistants, presenters and DJs, engineers and IT staff. They may also be
responsible for the business and commercial management of a programme.
Radio Traffic Managers- in Commercial Radio are responsible for scheduling advertising
and promotions in line with the business strategy of a radio station or group of stations, in
order to ensure effectiveness and maximise revenue.
Radio Presenters- are the voice of a station or program, whether they work in speechbased or music Radio. They may also be required to carry out a range of other production
tasks, as well as deliver content for related websites or other mobile platforms.
The Radio News Editor- their role is to oversee and direct the work of a news team
supplying news content for one or more different outlets, from single local radio stations
to international news services
The Reporter-the focus of the Reporter's role in Radio is to find and tell the stories that
make up the news or current affairs output for the station or organisation for which they
work.
13. Governing Body of Radio
Ofcom
Ofcom is the communications regulator.
They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the
airwaves over which wireless devices operate.
They make sure that people in the UK get the best from their communications services and
are protected from scams and sharp practices, while ensuring that competition can thrive.
Ofcom operates under the Communications Act 2003. This detailed Act of Parliament spells
out exactly what Ofcom should do – we can do no more or no less than is spelt out in the Act.
The Act says that Ofcom’s general duties should be to further the interests of citizens and of
consumers. Meeting these two duties is at the heart of everything we do.
Accountable to Parliament, we are involved in advising and setting some of the more
technical aspects of regulation, implementing and enforcing the law.
Ofcom is funded by fees from industry for regulating broadcasting and communications
networks, and grant-in-aid from the Government.
14.
Type- Division
Industry- Mass media
Founded- 1927
Headquarters- Broadcasting House, London, United Kingdom
Area served- Worldwide
Key people- Helen Boaden (Director of Audio and Music)
Services- Radio broadcasting
Owner- BBC
Parent- British Broadcasting Corporation
The BBC radio services began in 1922. It was licensed by the British Government through its
General Post Office which had original control of the airwaves because they had been
interpreted under law as an extension of the Post Office services. Today radio broadcasting still
makes up a large part of the corporation's output and this is still reflected in the title of the
BBC's listings magazine called 'Radio Times'.
BBC radio has a variety of shows of which will please a whole range of people of every age
range and gender. For example BBC Radio 1Xtra’s target audience is typically pitched to 15-25
year olds.
15. Print
Printing is a process for reproducing text and images, usually with ink on paper e.g.
magazines or newspapers. It is often carried out as a large-scale industrial process,
and is an essential part of publishing and transaction printing.
Key Companies in Print
Comics (Iron man, Strange
Tales , X-Men etc.)
Comics (Superman, Batman,
The Green Lantin)
Puffin- Part of Penguin Group
(The snowman, Meg on the
moon)
Main magazines ( FHM,
AnglingTimes, Empire)
Printers of the daily echo etc.
Printers of The Sun, Daily times
etc.
16. Key Jobs In The Print Industry
Copy editors- check written text before it's published in books, journals and
websites. They must have a good standard of English and should be able to
make deadlines.
Magazine journalists- research and write news articles and features for a wide
variety of publications. They must be interested in people, places and culture.
Commissioning editor- play a key part in the success of a book publishing
company. It is their job to make sure the company stays profitable by selecting
new authors and titles that will sell well.
Art editors- make sure that magazines look good and are easy to read. They
need to be creative and should have excellent IT skills.
17. Governing Body of Print
PCC
PCC stands for Press Complaints Commission.
The PCC is an independent self-regulatory body which deals with complaints about
the editorial content of newspapers and magazines (and their websites). We keep
industry standards high by training journalists and editors, and work pro-actively
behind the scenes to prevent harassment and media intrusion. We can provide
pre-publication advice to journalists and the public and have published advice on
dealing with media attention after a death.
British Print
The BPIF is the principal business support organisation representing the UK print,
printed packaging and graphic communication industry and is one of the country's
leading trade associations. We are a not-for-profit-distribution organisation.
18.
Parent company- Marvel Entertainment, LLC
(The Walt Disney Company)
Founded- 1939 (as Timely Comics)
Country of origin- United States
Headquarters location- 135 W. 50th Street, New York City
Key people- Axel Alonso, EIC, Dan Buckley, publisher, COO, Stan Lee, former EIC, publisher
Publication types- Comics/See List of Marvel Comics publications
Fiction genres- Crime, horror, mystery, romance, science fiction, war, Western, superheroes
Imprints- imprint list
Revenue - US$125.7 million (2007)
Awards won- MTV Movie awards-Movie of the Year: The Avengers
Target audience- To be honest marvel doesn’t really have a target audience, anyone who likes
comics and superheroes are their audience. The age ranges from young children (about 8+) to
the die hard superhero fans, which is from anything from 15-40.
19. Online
Online advertising, also know as Internet advertising, uses the Internet to
deliver promotional marketing messages to consumers e.g. pop up ads or page
ads.
Video sharing site where you can
find videos on everything, upload
your own and comment on others.
A website where you can find
information on a vast range of topics.
Video sharing site- similar to
YouTube.
Social media site- Very interacting
way of finding out about peoples
lives, and can gain followers.
Search engine where people can
look up anything on the internet.
Social media site- another way
to keep in contact with family
and friends and share things
with each other.
20. Key Jobs In The Online Industry
The role of the Designer is to create the 'look and feel' of an interactive media product. What this actually
involves can vary, depending on the size of team the Designer is part of, or the type of company they are
working for. The role often overlaps with the producer, especially in more senior positions, or where the
Designer is working alone or in a very small team.
The Designer must combine creativity with an awareness of the tools and technologies that will be used
to build the product, and an understanding of what these can and cannot do.
The role of the Developer is to create an interactive media product. Sometimes this will be according to
designs created by someone else (such as a Designer), but other times the Developer may design the
product as well. The role generally overlaps with the Designer and Programmer, although the actual
amount of design work involved may vary depending on things like the type or size of the organisation
the Developer is working for.
Producers are responsible for identifying and specifying an interactive media product’s high-level
requirements or purpose, and ensuring that its business objectives and creative vision are understood
and maintained by everyone involved in the project. This is a senior, client-facing role that requires
combinations of expertise in business, management, content, design and technical disciplines. It has a
close relationship with the Project Manager role, but focuses on the project’s creative requirements rather
than the mechanics of running it. The two roles are often combined, however. The Producer role also
frequently overlaps with that of Information Architect. Interactive media companies usually prefer to
keep the Producer role in-house, so this tends to be a permanently employed position. However, there is
a shortage of experienced Producers, so freelance and contract opportunities are still available.
21. Governing Body of Online
There is no official governing body for online as there is such a wide variety of
sectors that have to be regulated. Instead, each website tends to create and
abide by their own rules for their users to follow.
22.
Type- Subsidiary of Google, limited liability company
Foundation date- February 14, 2005
Headquarters- 901 Cherry Ave, San Bruno, California, United States
Area served- Worldwide (except blocked countries)
Founder(s)- Steve Chen, Chad Hurley, Jawed Karim
Key people- Salar Kamangar (CEO)
Chad Hurley (Advisor)
Industry Internet
Parent- Independent (2005–2006)
Google (2006–present)
Slogan(s)- Broadcast Yourself (2005–2012)
Awards- YouTube host their own awards rather than enter towards winning them.
They host the YouTube Music Awards and the YouTube Video Awards.
Their target audience- is very wide, literally anyone with a computer or a device
which connects to the internet can use YouTube. It can be monitored by parents if
they don’t want them to access specific content, so the audience is anything from 5+
