HITD 201
Ideation
Mark Billinghurst
HIT Lab NZ
December 11th 2013
Design Thinking Process

5 modes iterated through
The Ideate phase transforms your Discover
research into meaningful insights that you
will then use as a structure for
brai...
Process
  Sort learnings
  Search for themes
  Find insights
  Generate How Might We questions
  Brainstorm
  Select...
Evolution of Notes

  From learnings to ideas
  Individual to group input
Sorting
  Tell stories about what was learnt
  Process
  Set up a space
  Take turns
  Use story prompts
  Actively ...
Story Prompts
  » Personal details: who did you meet?
  » Interesting stories: what was the most memorable and
surprisin...
Search for Themes

  Cluster related information
  Find headlines
Journey Map
  To gain empathy for a person’s process
through an experience
  Consider the details of that process to ill...
Journey Map
2 x 2 Matrix
  Use during problem synthesis process
  Organize relationships between things or people

  Process
  Pic...
Example: Breakfast Cereals
2 x 2 Matrix
Themes into Insight Statements
  Insights – concise expression of what is learned
from research and inspiration activitie...
Create How Might We ?
  How might we questions
  Starting point for brainstorming

  Generate questions from insights
...
Problem Definition Creates Insight
User + Need = Insight
How Might We … ?
  Short questions that launch brainstorming
Examples
  How might we provide transportation options
for distributors supplying fruit in low-income
neighborhoods?
  H...
Examples
  How might we provide transportation options
for distributors supplying fruit in low-income
neighborhoods? TOO ...
Brainstorming

  Best with interdisciplinary team
Facilitating a Brainstorm
  Energy
  Keep ideas flowing, seed questions

  Constraints
  Add constraints that might sp...
Idea Constraints
  What are the most obvious solutions for this problem?
  What can you add, remove or modify from those...
Body Storming

  Physically acting out ideas
  Physically experiencing a situation
  Props, actors, space
Selection
  Narrow down brainstorm list
  Hang onto ideas people excited about
  Don’t worry about feasibility
  Carry...
Assignment Three
How might we create a space that supports both
private and shared working?
  Brainstorm as many ideas as...
HITD 201: Design Thinking - Lecture4 - Ideation
HITD 201: Design Thinking - Lecture4 - Ideation
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HITD 201: Design Thinking - Lecture4 - Ideation

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The fourth lecture in the HITD 201 course. This lecture was taught by Mark Billinghurst at the University of Canterbury on Wednesday, December 11th 2013. It talks about how to generate problem solving ideas.

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HITD 201: Design Thinking - Lecture4 - Ideation

  1. 1. HITD 201 Ideation Mark Billinghurst HIT Lab NZ December 11th 2013
  2. 2. Design Thinking Process 5 modes iterated through
  3. 3. The Ideate phase transforms your Discover research into meaningful insights that you will then use as a structure for brainstorming innovative new ideas.
  4. 4. Process   Sort learnings   Search for themes   Find insights   Generate How Might We questions   Brainstorm   Select ideas
  5. 5. Evolution of Notes   From learnings to ideas   Individual to group input
  6. 6. Sorting   Tell stories about what was learnt   Process   Set up a space   Take turns   Use story prompts   Actively listen   Capture information in small pieces   Display notes
  7. 7. Story Prompts   » Personal details: who did you meet?   » Interesting stories: what was the most memorable and surprising story they told you?   » Motivations: what did this participant care about the most? What motivates him/her?   » Barriers: what frustrated him/her?   » Interactions: what was interesting about the way he/she interacted with his/her environment?   » Remaining Questions: what questions would you like to explore if you had another conversation with this person?
  8. 8. Search for Themes   Cluster related information   Find headlines
  9. 9. Journey Map   To gain empathy for a person’s process through an experience   Consider the details of that process to illuminate areas of potential insights   Create diagram with multiple observations   Organize data in timeline with significant dates   Look for patterns
  10. 10. Journey Map
  11. 11. 2 x 2 Matrix   Use during problem synthesis process   Organize relationships between things or people   Process   Pick two spectra - axes   Draw 2 x 2 matrix   Plot items on matrix   Look for gaps/opportunties
  12. 12. Example: Breakfast Cereals
  13. 13. 2 x 2 Matrix
  14. 14. Themes into Insight Statements   Insights – concise expression of what is learned from research and inspiration activities   Process   Turn headlines into statements   Reconnect learnings to challenge   Refine insight   Get an outsiders perspective
  15. 15. Create How Might We ?   How might we questions   Starting point for brainstorming   Generate questions from insights   Start with How might we/I ?   Multiple questions for each insight   Select 3 brainstorming questions
  16. 16. Problem Definition Creates Insight User + Need = Insight
  17. 17. How Might We … ?   Short questions that launch brainstorming
  18. 18. Examples   How might we provide transportation options for distributors supplying fruit in low-income neighborhoods?   How might we sell more fruit in low-income neighborhoods?   How might we incentivize distributors to make fruit deliveries in low-income neighborhoods?
  19. 19. Examples   How might we provide transportation options for distributors supplying fruit in low-income neighborhoods? TOO NARROW   How might we sell more fruit in low-income neighborhoods? TOO BROAD   How might we incentivize distributors to make fruit deliveries in low-income neighborhoods? JUST RIGHT
  20. 20. Brainstorming   Best with interdisciplinary team
  21. 21. Facilitating a Brainstorm   Energy   Keep ideas flowing, seed questions   Constraints   Add constraints that might spark new ideas   Process constraints – eg lack of time   Space   Create space for brainstorming
  22. 22. Idea Constraints   What are the most obvious solutions for this problem?   What can you add, remove or modify from those initial solutions?   How would a 5-year-old child solve the problem?   How would you solve the problem if you had an unlimited budget?   How would you solve the problem without spending any money?   How would you solve this problem if you had control over the laws of nature?
  23. 23. Body Storming   Physically acting out ideas   Physically experiencing a situation   Props, actors, space
  24. 24. Selection   Narrow down brainstorm list   Hang onto ideas people excited about   Don’t worry about feasibility   Carry forward multiple ideas into Prototyping   Techniques   Post-it voting   Four categories method -  Rational, delightful, darling, long shot   Bingo method - Idea that inspires
  25. 25. Assignment Three How might we create a space that supports both private and shared working?   Brainstorm as many ideas as possible (> 20)   The select down to your three favourite ideas   Submit a list of the brainstormed ideas, and the final three ideas with reasons why you selected them

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