Mobile First: 5 Tips for Integrating Mobile with Marketing Automation

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Let's face it - mobile devices are here to stay and have been adopted everywhere, from college campuses to corporate outbound marketing. According to a recent study by the Mobile Marketing Association, nearly 70% of the "mobile mostly" generation almost exclusively visits websites on mobile devices. This percentage significantly changes the marketing mix for companies of all sizes as they scramble to build mobile solutions that increase their reach and trump competitors.

In this webinar, Algonquin College will show you how they leveraged Modo Labs, a rapid-publish mobile software, and Marketo to develop and update media-rich communications with prospective students in real-time. You will also discover:

-What it means to be "mobile first" and why you should care
-How adding mobile into your marketing mix improves the buyer experience
-How to directly link your mobile websites and native apps with Marketo
-Best practices for adding and updating content within your mobile apps

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  • Hybrid selling B2C scale with B2B considered purchase options, relationship building.
  • This animated slide is meant to showcase our reliance on “hope” marketing. Previously, we would host a series of independent events and hope that the prospective students we spoke to connected with us. While suitable in a growing market, hope won’t get us as far in an ultra competitive market.
  • This animated slide is meant to showcase our reliance on “hope” marketing. Previously, we would host a series of independent events and hope that the prospective students we spoke to connected with us. While suitable in a growing market, hope won’t get us as far in an ultra competitive market.
  • In the past, our lead nurturing has been a set of independent events. Today, we are introducing a steady stream of experiences that work together to inform and engage.
  • In the past, our lead nurturing has been a set of independent events. Today, we are introducing a steady stream of experiences that work together to inform and engage.
  • Explosive growth in the number of mobile devices attaching to networkBack-office access even higher
  • High school students are already mobilizedBecoming mostly smartphone usersIt is where our next customers are already in the high schools.
  • Start slow
  • Adds mobile to the mix, not a replacement for existing CMS – I am able to do it with less than 10 hour in using the platform, not ramp up time just get going.Hire expensive consultant/external firmGet ITS/internal to build it.
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